SUMMER TRAINING REPORT ON STUDY OF MARKETING STRATEGIES OF ANAND INTERNATIONAL

FOR PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE DEGREE OF

BACHLOR OF BUSINESS ADMINISTRATION Under the Supervision of: SUBMITTED BY: Mr. Imtiyaz Sandhya Head Manager (Marketing) Roll No. 10145

PANIPAT INSTITUTE OF ENGINEERING AND TECHNOLOGY

Affiliated to Kurukshetra University, Kurukshetra

DECLARATION

I hereby declare that the project work entitledStudy of MARKETING STRATEGIES Of ANAND INTERNATIONAL submitted To the KURUKSHETRA UNIVERSITY, is a record of an original work done by me under the guidance of Miss Shweta, Faculty Member, Panipat Institute Of Engineering And Technology( PIET) Approved By AICTE , Kurukshetra University, and this project work has performed of the basis for the Degree Bachelors Of Business Administration .

(Sandhya)

(Enrolment)

ACKNOWLEDGEMENT

It is well-established fact that behind every achievement lays an unfathomable sea of gratitude to those who have extended their support and without whom the project would ever have come into existence. I express my gratitude to Anand International, Panipat, for providing me an opportunity to work on this thesis as a part of the curriculum. Also, I express my gratitude to Prof. Dr. Puja Walia Mann (Head of Management Department) and Miss Shweta (Assistant Professor MBA) on the completion of my project.

Sandhya (Roll No. 10145)

Executive Summary

This project contains the study of Marketing Strategies of Anand International. This report states that how they face competition and how they build a good repudiation in the market. There are various marketing strategies followed by the Anand International. They are engaged in many activities like manufacturing or production, advertising, future prospects, collaborations and also in the exporting of their goods in different countries. They export their goods in many countries like in Australia, Paris, Japan, England, new Zeeland, Italy etc. they have good financial position and image in the market. They deal in many products like bed sheets, tablecloth, carpets, rugs, cushions, curtains, pillows etc. They are having export sales of about Rs.100 millions or 2.10 million US $.

After analyzing all the details of the company the researcher come to know that they just complete their whole work with the help of their workers as, the researcher said before that they engaged in many activities like manufacturing, exporting etc. they manufacture the handloom products like bed sheets, pillows, cushions, rugs etc. so, they use better technology while they manufacture the products like dyeing, weaving, tufting, designing and packing. They complete their dyeing process 4000 kg / day as well as they stitch 100pcs. Daily, pack the 40 pieces of different products daily and they have their own designing house. After manufacturing they export their products in different countries and achieve their selling target.

After studying all the details of the company the researcher get to know about that there financial condition is good. They build a good repudiation in the market .they have several clients as well as they export their products in many countries like Australia, Paris, Japan, England, Italy etc . They have good marketing strategies in this way they just complete there selling targets easily. They involve in many activities like manufacture (they manufacture the

handloom products), export their products. Customers of this company are satisfied with their products. They provide good services to their consumers like timely delivery of goods, quality of the products etc. they have good relations with their investors, suppliers, bankers etc. they have good credit rating.

INDEX OF CONTENT

CH NO.

PARTICULARS

PAGE NO.

INTRODUCTION TO THE COMPANY AND INDUSTRY 1

1.1) Handloom Industry 1.2) Manufacturing Industry 1.3) Export Industry 1.4) Related Information 1.5) Products 1.6) Capacity 1.7) Clients

1-14

INTRODUCTION TO THE TOPIC 2

2.1) Evolution of \Marketing 2.2) Approaches of Marketing 2.3) Modern Approach 2.4) Customer Orientation 2.5)Marketing Strategies

15-34

2.6) Developing Market Strategies 2.7) Types of strategy 2.8) factors of Marketing Strategies 2.9) Nature of Marketing strategies 2.10) Companys Marketing Strategies 2.11) Objectives of Marketing Strategies 2.12) Importance of Marketing Strategies

RESEARCH METHODOLOGY 3
3.1) objectives of the Study 3.2) Research Analysis 3.3) Scope of the Study 3.4) limitations of the study

35-36

ANALYSIS AND INTERPRETATION 4

4.1) What do you mean by data? 4.2) Types of Data 4.3) Data Analysis 4.4) Conclusion 4.5) Data Analysis and interpretation

37-49

CONCLUSION OF THE STUDY , FINDINGS AND RECOMMENDATIONS

5.1) Conclusion of the Study 5.2) Findings 5.3) Recommendations

50-53

BIBLIOGRAPHY

54-55

ANNEXURE

56-59

INDEX OF TABLE

S. NO.

PARTICULARS

TABLE NO. 1.1 1.2

PAGE NO. 3 6

1 2 3 4

Handloom sector Products Fully Equipped Capacity

1.3 1.4

6-7 11

Old Marketing Approach

2.1

17

6 7 8 9 10 11 12 13 14

Modern Marketing Approach 4ps

2.2 2.3 4.1 4.2 4.3 4.4 4.5 4.6 4.7

18 20 39 40 41 42 43 44 45

QUESTION NO.1 QUESTION NO.2 QUESTION NO.3 QUESTION NO.4 QUESTION NO.5 QUESTION NO.6 QUESTION NO.7 QUESTION NO.8

15

4.8

46

16

QUESTION NO.9

4.9

47

17

QUESTION NO.10

4.10

48

INDEX OF FIGURE

S. NO. 1

PARTICULARS

FIG. NO.

PAGE NO. 19 32 39 40 41 42 43

Customer Orientation 2 3 4 5 6 7 Nature of Marketing Strategies Data Analysis Ques no. 1 Data Analysis Ques no. 2 Data Analysis Ques no. 3 Data Analysis Ques no. 4 Data Analysis Ques no. 5

1.1 2.1 4.1 4.2 4.3 4.4 4.5

8 9

Data Analysis Ques no. 6 Data Analysis Ques no. 7

4.6 4.7

44 45

S.NO.

PARTICULARS

FIG. NO.

PAGE NO. 46 47 48

10 11 13

Data Analysis Ques no. 8 Data Analysis Ques no. 9 Data Analysis Ques no. 10

4.8 4.9 4.10

CHAPTER -1
INTRODUCTION TO INDUSTRY & COMPANY

CHAPTER 2

INTRODUCTION TO THE TOPIC

CHAPTER 3

RESEARCH METHODOLOGY

CHAPTER - 4
DATA ANALYSIS AND INTERPRETATION

CHAPTER - 5 FINDINGS AND RECOMMENDATIONS