2009 Bounty of the Hudson

Sponsorship
Adair Vineyards
Applewood Winery
Baldwin Vineyards
Benmarl Winery
Brimstone Hill Vineyards
Brotherhood Winery America’s Oldest Winery
Glorie Farm Winery
Palaia Vineyards
Stoutridge Vineyards
Warwick Valley Winery & Distillery
Whitecliff Vineyards & Winery
www.shawangunkwinetrail.com
 Trail Overview

The Shawangunk Wine Trail, located in the Heart of the Hudson River Valley, attracts thousands of visi-
tors each year. The Shawangunk Wine Trail has 11 member wineries, spread over 80 miles between
Ulster and Orange Counties. Trail members are: Adair Vineyards, Applewood Winery, Baldwin Vineyards,
Benmarl Winery, Brimstone Hill Vineyards, Brotherhood Winery, Glorie Farm Winery, Palaie Vineyards,
Stoutridge Vineyard, Warwick Valley Winery & Distillery and Whitecliff Winery.

The Shawangunk Wine Trail hosts four major events per year. The kick off event in April is the Pasta Prima
Vino, followed by Around the World in 80 Miles in June, The Bounty in July/August and the Wreath and
Fineries in December. Through these four unique events, people come to experience fine winemaking
established by the early French Huguenot settlers who brought their wine making expertise to this valley
over 300 years ago. Each winery is different. Small to medium in size, all proud of their well crafted red
and white wines that range from bone dry to dessert sweet. You will find sparkling wines, vinifera and
French/American varietals and blends, and even some beautifully and award winning fruit wines. This
young, thriving industry has recently become well known for its prize-winning wines across the nation.

The Bounty of the Hudson is a unique Hudson Valley festival as it is a gathering of not only the
Shawangunk Wine Trail members, but most Hudson Valley Wineries as well as local Hudson Valley farms
displaying and selling their farm fresh products. This is truly THE BOUNTY OF THE HUDSON. This event is
held each year at the end of July/August and rotates between trail members.

This year, area businesses have the opportunity to market their products and services through festival
sponsorships - designed to reach people in the Hudson Valley region and surrounding counties through
pre-festival advertising and promotional campaigns - and/or through participating as an exhibitor at the
festival.
 Target Audience

The Hudson Valley wine market is growing at a rapid pace. Wine enthusiasts from around the region are not
only frequently visiting winery tasting rooms but are looking to wineries for additional sources of entertain-
ment and relaxation. This same group is looking for weekend excursions for adult and family outings in
Dutchess, Orange and Ulster Counties. Shawangunk Wine Trail markets to that target group. The Shawan-
gunk Wine Trail’s primary markets include:
· 25-35 years old, professionals, with expendable income, looking for entertainment.

· 30-45 years old, upper to middle income, white collar and with a family.

· 35-65 years old, upper to middle income, white collar and single, married with no children, empty
nesters.

· Those looking for a winery with a working vineyard and an inviting atmosphere where they can
unwind, enjoy quality entertainment and wine.

· The upper to middle income set who know quality wine and expect the atmosphere of the
winery and entertainment level to be on par with that of the wine.

As a full event sponsor of the Wine Trail’s events, you will enjoy both a major profile with this lucrative
market and a platform to create meaningful promotions, cementing the relationship with these consum-
ers. Added benefits - Our sponsorship packages include hospitality features you can extend to your best
clients or reward your top employees at a very affordable investment.
 The Bounty of the Hudson

What: The Bounty of the Hudson - Food & Wine Festival

When: August 1 & 2, 2009
Where: Millbrook Vineyards, Millbrook NY
Attendees: Highest attendence 1800+
Admission: Adults: $35 day of event $25. in advance. Hours 12pm-5pm

This two day festival is truely “The Bounty of the Hudson.” Festival goers will have the opportunity to
taste wines from the 10 Shawangunk Wine Trail members as well as other Hudson Valley Wineries. In
2007 there were a total of 17 Hudson Valley Wineries attending this event. Along with wine, you will be
able to dine on food from various local restaurants.

The Hudson Valley has one of the most distinguished culinary traditions in America, from the French Hu-
guenot’s 18th Century plantings of wine grapes, to its present day resurgence as a producer of everything
from gourmet mesclun greens to foie gras. Food, farms and our natural history will be well represented at
the event.
 Extraordinary Value for our Sponsor

• Advertising reaches Dutchess, Orange, Ulster, Columbia, Green Putnam, Westchester & Rockland
Counties. In addition NYC & NJ Metro

• Press Releases go out to 700 local and regional newspapers with a readership of 1,000,000 +

• Press Releases go out to 600 travel writers

• Ads are placed in regional and local papers.

• Posters placed in retail locations in Hudson Valley’s three counties along with surrounding counties.

• Flyers distributed throughout the area and through our vendors and trail mailings

• SWT website averages 30,000 hits/week..

• The MC will acknowledge sponsor from the stage during the Bounty of the Hudson

• Opportunity to do promotions and giveaways at the Bounty reaching your target audience 25 - 65
year olds middle to upper income during the Bounty of the Hudson

• Corporate identy in official event flyer and Bounty program

• Reserve booth with table and chairs at the Bounty

• Corporate mention along with link in our newsletter and on our website
 Media Support

Radio

We will schedule TBA, on regional radio station such as WDST, Cumulus, WFUV, WKZE, Regional Clear
Channel Station, Pamal Broadcasting and other broadcast opportunities, to ensuring that we get the
most complete coverage of our key markets and geographic area.

Newspaper

Advertisements for each festival will alternately be carried by local and regional newspapers such as,
Poughkeepsie Journal, Times Herald Record, The Journal News, Bergen Record, and Ulster Publishing. As
part of the partnership formed with them, we will negotiate a series of advertisements to commence 2
weeks prior to each festival weekend.

Internet

Internet advertisement will be on Localwineevents.com and other internet sites for event listings.
Google ad words and various other internet options.

Other

Other advertising as needed. Such advertising includes Cable, Direct Mail,

 Sponsorship Package Levels
Bounty of the Hudosn 2009

$2,500. Gold Sponsorship

· Corporate identity and logo in all promotional material including all paid advertisements and press
releases.
· Corporate identity in official festival flyer and program
· Corporate identity on Trail website, including homepage recognition, with hyperlink to your company’s
website
· Corporate identity mention by MC from stage
· Reserved booth with tables and chairs for your display
· Opportunities to do promotions and giveaways
· 30 tickets to the event

$1,500. Silver Sponsorship

· Corporate identity and logo in select promotional material including paid advertisements and press
releases.
· Corporate identity in official festival flyer and program
· Corporate identity on Trail website with hyperlink to your company’s website
· Corporate identity mention by MC from stage
· Reserved booth with tables and chairs for your display
· 20 ticket to the event

$ 500. Bronze Sponsorship

· Corporate identity and logo in select promotional material.
· Corporate identity in official festival flyer and program
· Corporate identity on Trail website with hyperlink to your company’s website
· Corporate identity mention by MC from stage
· Reserved booth with tables and chairs for your display
· 10 tickets to the event
 Sponsorship Contact
Information
Debbie Gioquindo - Director of Marketing

Phone: 914-474-7780

Fax: 253-660-8203

Email: debbie@shawangunkwinetrail.com