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TABLE OF CONTENTS
1. Asia-Pacific Athletic Apparel and Footwear Industry Introduction 1.1. Asia-Pacific Athletic Wear Market Size by Revenue, 2006-2012 By Athletic Apparel, 2006-2012 By Athletic Footwear, 2006-2012

1.1.1. 1.1.2. 2.

Asia-Pacific Athletic Wear Market Segmentation, 2006-2012 2.1. 2.2. By Athletic Apparel and Footwear, 2006-2012 By Geography, 2006-2012

3.

Japan Athletic Apparel and Footwear Industry Introduction 3.1. Japan Athletic Apparel Market Size, 2006-2012 By Value, 2006-2012 By Volume, 2006-2012

3.1.1. 3.1.2. 3.2.

Japan Athletic Footwear Market Size, 2006-2012 By Value, 2006-2012 By Volume, 2006-2012

3.2.1. 3.2.2. 3.3.

Japan Athletic Apparel Market Segmentation, 2006-2012 By Product Categories, 2006-2012 By Woven Category, 2006-2012 By Gender, 2006-2012

3.3.1. 3.3.2.

3.3.2.1. 3.3.3. 3.4.

By Knit Category, 2006-2012

Japan Athletic Footwear Market Segmentation, 2006-2012 By Value, 2006-2012 By Volume, 2006-2012

3.4.1. 3.4.2. 3.5.

Market Share of Major Players in Japan Athletic Apparel and Footwear Market, 2011 By Athletic Apparel, 2011 By Athletic Footwear, 2011 2

3.5.1. 3.5.2.

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3.6.

Japan Athletic Apparel and Footwear Industry Trends and Developments New Marketing Strategies Developing New Products Increasing Number of Fitness Clubs and Programs Declining Import of Sports Footwear in Japan

3.7. Japan Athletic Apparel and Footwear Market Future Outlook and Projections, 20132017 3.8. Company Profiles of Major Domestic Players in Japan Athletic Apparel and Footwear Market 3.8.1. Asics Company Overview Business Strategy Financial Performance, 2008-2011

3.8.1.1. 3.8.1.2. 3.8.1.3. 3.8.2.

Mizuno Company Overview Business Strategy Financial Performance, 2009-2011

3.8.2.1. 3.8.2.2. 3.8.2.3. 3.8.3.

Descente Company Overview Business Strategy

3.8.3.1. 3.8.3.2. 3.8.4.

Goldwin Inc. Company Overview Business Strategy

3.8.4.1. 3.8.4.2. 3.9.

Macro Economic Factors of Japan Athletic Apparel and Footwear Industry, 2006-2017 Population, 2006-2017 Consumption Expenditure of Households on Clothing and Footwear, 2006-2017 Gross Domestic Product, 2006-2017

3.9.1. 3.9.2. 3.9.3.

4. Asia-Pacific Athletic Apparel and Footwear Market Future Outlook and Projections, 20132017 3

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4.1.

By Geography, 2013-2017

4.2. Cause and Effect Relationship Between Industry Factors and the Asia-Pacific Athletic Apparel and Footwear Market Prospects 5. Major International Players in Asia-Pacific Athletic Apparel and Footwear Market 5.1. NIKE Company Overview Business Strategy Financial Performance, FY2008-FY2012

5.1.1. 5.1.2. 5.1.3. 5.2.

Adidas Group Company Overview Business Strategy Financial Performance, 2008-2012

5.2.1. 5.2.2. 5.2.3. 5.3.

PUMA Company Overview Business Strategy Financial Performance, 2008-2012

5.3.1. 5.3.2. 5.3.3. 6.

Appendix 6.1. 6.2. 6.3. Market Definitions Abbreviations Research Methodolgy Data Collection Methods Approach Variables (Dependent and Independent) Multi Factor Based Sensitivity Model Final Conclusion 6.4. Disclaimer

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LIST OF FIGURES
Figure 1: Asia-Pacific Athletic Apparel Market Size by Revenue in USD Million, 2006-2012 Figure 2: Asia-Pacific Athletic Footwear Market Size by Revenue in USD Million, 2006-2012 Figure 3: Asia Pacific Sportswear Market Segmentation by Athletic Apparel and Athletic Footwear on the Basis of Contribution in Percentage (%), 2006-2012 Figure 4: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012 Figure 5: Asia-Pacific Athletic Footwear Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012 Figure 6: Japan Athletic Apparel Market Size by Revenue in USD Million, 2006-2012 Figure 7: Japan Athletic Apparel Market Size by Production in Thousand Units, 2006-2012 Figure 8: Japan Athletic Footwear Market Size by Revenue in USD Million, 2006-2012 Figure 9: Japan Athletic Footwear Market Size by Shipment Volume of Manufacturers in Thousand Pairs, 2006-2012 Figure 10: Japan Athletic Apparel Production by Men and Womens Woven Category on the Basis of Contribution in Percentage (%), 2006-2012 Figure 11: Japan Athletic Apparel Market Segmentation by Knit Category on the Basis of Production in Thousand Units, 2006-2012 Figure 12: Market Share of Major Players in Japan Athletic Apparel Market on the Basis of Revenue in Percentage (%), 2011 Figure 13: Japan Athletic Footwear Market Share of Major Players on the Basis of Revenue Contribution in Percentage (%), 2011 Figure 14: Import of Sports Footwear in Japan by Countries in Percentage (%), 2010 Figure 15: Japan Athletic Apparel and Footwear Market Projections on the Basis of Revenue in USD Million, 2013-2017 Figure 16: Asics Japan Athletic Apparel and Footwear Revenue in USD Million, 2008-2011 Figure 17: Mizuno Revenue from Athletic Footwear and Apparel in USD Million, 2009-2011 Figure 18: Japan Population in Million, 2006-2017 Figure 19: Japan Consumer Expenditure on Clothing and Footwear in USD Million, 2006-2017 5

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Figure 20: Japan Gross Domestic Product (GDP) in USD Billion, 2006-2017 Figure 21: Asia-Pacific Athletic Apparel and Footwear Market Future Projections on the Basis of Revenue in USD Million, 2013-2017 Figure 22: NIKE Global Revenue Contribution of Athletic Apparel and Footwear by Asian Countries in Percentage (%), FY2012 Figure 23: NIKE Revenue from Athletic Footwear and Apparel in Greater China in USD Million, FY2008-FY2012 Figure 24: NIKE Revenue from Athletic Footwear and Apparel in Japan in USD Million, FY2008-FY2012 Figure 25: Adidas Group Suppliers by Region in Percentage (%), 2011 Figure 26: Adidas Athletic Footwear Production by Region in Percentage (%), 2011 Figure 27: Adidas Athletic Apparel Production by Region in Percentage (%), 2011 Figure 28: Adidas Group Asia Revenue by Athletic Footwear and Athletic Apparel in USD Million, 2008-2012P Figure 29: Adidas Group Asia-Pacific Revenue by Athletic Footwear, Athletic Apparel and Accessories on the Basis of Contribution in Percentage (%), 2012P Figure 30: Adidas Group Asia-Pacific Revenue by Wholesale, Retail and Other Business on the Basis of Contribution in Percentage (%), 2012P Figure 31: Puma Asia-Pacific Revenue from Athletic Footwear and Apparel in USD Million, 2008-2012

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LIST OF TABLES
Table 1: Asia-Pacific Athletic Wear Market Segmentation by Athletic Apparel and Footwear on the Basis of Revenue in USD Million, 2006-2012 Table 2: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012 Table 3: Asia-Pacific Athletic Footwear Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012 Table 4: Japan Athletic Apparel Market Segmentation by Product Categories on the Basis of Revenue in USD Million, 2006-2012 Table 5: Japan Athletic Apparel Market Segmentation by Product Categories on the Basis of Contribution in Percentage (%), 2006-2012 Table 6: Japan Athletic Apparel Market Segmentation by Men and Womens Woven Category Production in Thousand Units, 2006-2012 Table 7: Japan Athletic Footwear Market Segmentation by Product Categories on the Basis of Revenue in USD Million, 2006-2012 Table 8: Japan Athletic Footwear Market Segmentation by Product Categories on the Basis of Contribution in Percentage (%), 2006-2011 Table 9: Japan Athletic Footwear Market Segmentation by Volume of Product Categories in Thousand Pairs, 2006-2012 Table 10: Revenue of Major Players in Japan Athletic Apparel Market in USD Million, 2011 Table 11: Revenue of Major Players in Japan Athletic Footwear Market in USD Million, 2011 Table 12: Import of Athletic Footwear in Japan by Value in USD Million and Volume in Thousand Pairs, 2006-2010 Table 13: Asia-Pacific Athletic Apparel Market Future Projections by Geography on the Basis of Revenue in USD Million, 2013-2017 Table 14: Asia-Pacific Athletic Footwear Market Future Projections by Geography on the Basis of Revenue in USD Million, 2013-2017 Table 15: Cause and Effect Relationship between Industry Factors and Asia-Pacific Athletic Apparel and Footwear Industry Prospects Table 16: Total Number of NIKE Stores in the World in Units, 2011 7

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Table 17: NIKE Brand Wholesale Equivalent Global Revenue by Categories in USD Million, FY2012 Table 18: Adidas Production of Athletic Footwear in Million Pairs, 2008-2011 Table 19: Adidas Production of Athletic Apparel in Million Units, 2008-2011 Table 20: Adidas Group Asia Pacific Research and Development Centers in Asian Countries Table 21: Adidas Group Global Research and Development Expenditure in USD Million, as a Percentage (%) of Net Sales and Operating Expenses, 2007-2011 Table 22: Adidas Group Global Revenue by Athletic Footwear, Athletic Apparel and Accessories in USD Million, 2012 Table 23: PUMA Number of Employees by Geography, 2009-2011 Table 24: Correlation Matrix of Japan Athletic Apparel and Footwear Market Table 25: Regression Coefficients Output of the Japan Athletic Apparel and Footwear Market

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ASIA-PACIFIC ATHLETIC WEAR MARKET SIZE BY REVENUE, 2006-2012

BY ATHLETIC FOOTWEAR, 2006-2012

The athletic footwear market in Asian countries has experienced unwavering growth over the last five years on account of the changing fashion trends and the market for athletic footwear witnessed an incline in 2006 and 2007 due to the hosting of several major tournaments and sports events in countries such as China, India, Japan, and
The revenue of athletic footwear market in Asia-Pacific region was recorded to be USD ~ million in 2010 which further rose by 13.3% in 2011 and reached USD ~ million.

Australia. It was observed that running shoes this led to an incline in the market by 11.1% in 2010 over the previous year. The revenue of the market was recorded to be USD ~ million in 2010 which further rose by 13.3% in 2011 and

reached USD ~ million The FIFA world Cup 2010, commonwealth games in India and cricket world cup during 2010 also had its effect on the athletic footwear market in 2010 as athletes Figure: Asia-Pacific Athletic Footwear Market Size by Revenue in USD Million, 2006-2012
18,000.0 16,000.0 14,000.0 USD Million 12,000.0 10,000.0 8,000.0 6,000.0 4,000.0 2,000.0 0.0 2006 2007 2008 2009 2010 2011 2012P

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JAPAN ATHLETIC APPAREL MARKET SIZE, 2006-2012

BY VALUE, 2006-2012

In the last seven years, the athletic apparel market potential and related business opportunities have weakened tremendously within the Japanese sports industry. The athletic apparel market in Japan has grown at a negative CAGR of 2.1% from 2006-2012. In 2012, the market was valued at USD ~ million as compared to USD ~ million in 2006. This was due to The revenue generated by the athletic apparel industry in Japan has declined steadily over the past seven years on account of hesitance of the masses to adapt to the sportswear as casual wear disasters, which killed about 25,000 people, destroyed many factories, causing a severe shortage of parts and components for manufacturers across the Japanese economy. The credit crunch in the economy over the years has also restricted the consumer spending capacity to necessities In 1H2012, however, the market posted growth of nearly 0.9% thereby leading to a revenue generation of USD ~ million Figure: Japan Athletic Apparel Market Size by Revenue in USD Million, 2006-2012
5,800.0 5,600.0 5,400.0 USD Million 5,200.0 5,000.0 4,800.0 4,600.0 2006 2007 2008 2009 2010 2011 2012P

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BY VOLUME, 2006-2012

production of athletic apparels in Japan suffered a setback over the period 2006-2012 on account of decaying demand among the masses. The economic condition in the country has deteriorated over the last few years due to several disastrous events which held back growth in the economy It was observed that in 2006 the production of athletic apparels was ~ thousand units which plunged to ~ thousand units in 2012. Driven by the health boom, the numbers of joggers and runners in the country are increasing year by year Figure: Japan Athletic Apparel Market Size by Production in Thousand Units, 2006-2012
30,000.0 25,000.0 20,000.0 15,000.0 10,000.0 5,000.0 0.0 2006 2007 2008 2009 2010 2011 2012P

JAPAN ATHLETIC FOOTWEAR MARKET SIZE, 2006-2012

BY VALUE, 2006-2012

The athletic footwear market in Japan has been through several ups and downs over the last seven years. Several sports brands such as Mizuno, Asics have also come up with new variety of cross training shoes for various kinds of activities. 11

'000 Units

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The market for athletic footwear in Japan inclined from USD ~ million in 2006 to USD ~ million in 2012with the rising health awareness and surging brand consciousness among the people, the demand for branded sports footwear further inclined in 2011 leading to a rise in the revenue of the industry by 2.6% over the previous year to USD ~ million. Figure: Japan Athletic Footwear Market Size by Revenue in USD Million, 2006-2012
3,000.0 2,950.0 2,900.0 USD Million 2,850.0 2,800.0 2,750.0 2,700.0 2,650.0 2006 2007 2008 2009 2010 2011 2012P

JAPAN ATHLETIC APPAREL MARKET SEGMENTATION, 2006-2012

BY PRODUCT CATEGORIES, 2006-2012

The athletic apparel market in Japan is majorly held by training wear, golf wear, outdoor wear and lifestyle wear accounting for nearly ~% of the overall market in the country in 2012. The training wear market in the country held the lions share of ~% in 2012 generating revenue worth of USD ~ million during the year. The wear for warming up or a training jersey performed poorly over the period 2007-2009 due to the emergence of price-competitive and The fitness wear market in the country has also witnessed slow yet positive growth of 0.4% from 2006-2012 with the revenue increasing from USD ~ million in 2006 to USD ~ million in 2012.

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Table: Japan Athletic Apparel Market Segmentation by Product Categories on the Basis of Revenue in USD Million, 2006-2012
Categories Training Wear Golf Wear Outdoor Wear Lifestyle Wear Soccer Wear Baseball Wear Tennis Wear Swimming Suits Skiing/ Snowboarding Wear Fitness Wear Track/ Field/Running Wear Basketball Wear Volleyball Wear Other Sportswear Total 2006 2007 2008 2009 2010 2011 2012P

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Table: Japan Athletic Apparel Market Segmentation by Product Categories on the Basis of Contribution in Percentage (%), 2006-2012
Categories Training Wear Golf Wear Outdoor Wear Lifestyle Wear Soccer Wear Baseball Wear Tennis Wear Swimming Suits Skiing/ Snowboarding Wear Fitness Wear Track/ Field/Running Wear Basketball Wear Volleyball Wear Other Sportswear Total 2006 2007 2008 2009 2010 2011 2012P

BY WOVEN CATEGORY, 2006-2012

BY GENDER, 2006-2012

with the slowdown of business in Japan, the overall athletic apparel market further cooled down. Consumer spending on active sportswear in the country was adversely affected in the last few years Japan athletic apparel market is bifurcated on the basis of gender with the majority of the production held by male. In 2012, males segment has contributed nearly ~% to the production of athletic apparels by woven category. It was observed that during 2006-2012, the contribution of the male segment to the overall production of athletic apparels in Japan reached ~% in 2012 from ~% in 2006. 14

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Females held a minute share of ~% in the athletic apparel market in Japan in 2012. The production of women athletic apparel has decelerated from 2006-2012 from ~ thousand units in 2006 to ~ thousand units in 2012 Figure: Japan Athletic Apparel Production by Men and Womens Woven Category on the Basis of Contribution in Percentage (%), 2006-2012
100.0% 90.0% 80.0% 70.0% 60.0% Percentage(%) 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 2006 2007 2008 Men 2009 Women 2010 2011 2012P

Table 1: Japan Athletic Apparel Market Segmentation by Men and Womens Woven Category Production in Thousand Units, 2006-2012
Production Men Women Total 2006 2007 2008 2009 2010 2011 2012P

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MARKET SHARE OF MAJOR PLAYERS IN JAPAN ATHLETIC APPAREL AND FOOTWEAR MARKET, 2011

BY ATHLETIC APPAREL, 2011

The Japan athletic apparel market is concentrated with the presence of several large scale and small scale manufacturers, retailers and wholesalers, of which the top 6 companies contribute around ~% of the total athletic apparel market revenue in 2011 The market in 2011 was led by the domestic player Descente with ~% contribution to the total athletic apparel market revenue. The second leading player in athletic apparel market in Japan is Goldwin which contributed ~% to the overall revenue of athletic apparel market in 2011. The company generated total revenue of USD ~ million from athletic apparels in 2011 on the other hand, Asics Company contributed a very small share of ~% to the overall market in 2011 Figure: Market Share of Major Players in Japan Athletic Apparel Market on the Basis of Revenue in Percentage (%), 2011

Descente Goldwin Adidas Mizuno Nike Asics Others

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Table: Revenue of Major Players in Japan Athletic Apparel Market in USD Million, 2011
Major Players Descente Goldwin Adidas Mizuno Nike Asics Others Total Revenue (USD Million), 2011

JAPAN ATHLETIC APPAREL AND FOOTWEAR INDUSTRY TRENDS AND DEVELOPMENTS

INCREASING NUMBER OF FITNESS CLUBS AND PROGRAMS Japan has been witnessing an increasing number of running clubs and services and weight loss nutrition programs and centres along with growing popularity. In the recent years, new facilities have opened up

Japans import of sports and campus shoes has declined over the period 2006-2010 from USD ~ million in 2006 to USD ~ million in 2010 Vietnam and Indonesia have been increasing exports of sports and campus footwear to Japan since 2000, and the competition between them has continued for several years. Table: Import of Athletic Footwear in Japan by Value in USD Million and Volume in Thousand Pairs, 2006-2010
Import of Athletic Footwear in Japan By Value (USD Million) By Volume (Thousand Pairs) 2006 2007 2008 2009 2010

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JAPAN ATHLETIC APPAREL AND FOOTWEAR MARKET FUTURE OUTLOOK AND PROJECTIONS, 2013-2017

changing perception about fashion, restricted frequency of purchases and rising importance on product cost and attributes is expected to drive the consumer purchasing decisions in the sports apparel and footwear market in Japan, due to which opportunities for the footwear market lies in the athletic footwear segment which has gained higher preference amongst the adults and the youngsters The athletic apparel and footwear market in Japan is estimated to be worth USD ~ million in 2017, with a majority of sales expected to generate from Figure: Japan Athletic Apparel and Footwear Market Projections on the Basis of Revenue in USD Million, 2013-2017
6,000.0 5,000.0 4,000.0 3,000.0 2,000.0 1,000.0 0.0 2013 2014 Atheltic Apparel 2015 Athletic Footwear 2016 2017

USD Million

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