The Carphone Warehouse and The Mobile Store A Contrast

Introduction:Culture plays an important role in todays globalised era without knowledge of this, no organisation can survive. This Research attempts to find a contrast and Comparison between The Carphone Warehouse (UK Based Mobile Retailer) and The Mobile Store (Indias Largest Mobile Retailer) Using range of cultural uniqueness, commonalities, management styles, values, market profiles, size, trends, characteristics, operations, relative performance and how each company could benefit from some actions, methods or strategies of the other. A brief view of the cultural variations in India and U.K. will be studied in this research.

Objectives:The purpose of the present study is to bring out analytical comparison between Complementary Companies in both Countries. Specific objectives are:1. To study in depth a segment of the UK market. The study will range from market trends, strategies, operations to consumer behaviour 2. To Have an in depth understanding and appreciation of companies and markets in a developed versus those in a developing market. 3. To Find logical set of recommendations drawn from such research and comment on how each company could benefit from some actions methods or strategies of the other.

Research Methodology:The main objective of this research is to compare and contrast between The Carphone warehouse and The mobile In order to obtain significant data for this Report of cultural differences, I employed two kinds of research methods, i.e., primary and secondary, which mainly involve quantitative research and qualitative research respectively, with maximum emphasis on Secondary research. Sample Size for the report is 70 people.

Methods:1) Primary research a. Questionnaires b. Interview 2) Secondary Research a. Documentary data b. Survey based data c. Compiled data 3) Qualitative and Quantitative Data

Limitations:This section of the research methodology deals with the limitations during the research. 1) The answers of respondents may be biased. 2) Due to time constraints The Sample size is small; only 70 people might not represent the majority of the population. 3) The researcher can be biased towards his home country.

References:Dahl, A., Dich, T., Hansen, T., Olsen, V. 1999. Strengthen project work: A tool book for problem-based project work. Rienecker, L. and Jrgensen, P.S. 2006. The good assignment. 3 rd. edition. Forlaget mfundslitteratur, Frederiksberg Yin, R.K. 2003. Case study research: design and methods. Applied Social Research Methods Series 5. Sage, Thousand Oaks. Sondergaard, M. (No Date) Cultural Differences Tayeb, M. (1996) HofstedeIn Warner. M (Ed) International Encyclopedia of Business Management, London: Thompson Press, Volume 2, pp.1171-6

Submitted By:- Kanishk Chadha BBA-3C 2010-13