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  • BRASA - Sponsorship Plan

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    Arnobio Morelix
    40 vizualizări4 pagini
    The document outlines a sponsorship plan for Brazilian Week hosted by BRASA, the Brazilian Student Association at the University of Kansas. Brazilian Week includes various Brazilian-themed events throughout the week culminating in the largest Brazilian Carnival event in the Midwest, to be held on March 30th at Abe & Jake's. The event routinely attracts over 1,000 people of diverse backgrounds interested in Brazilian culture. Sponsorship packages ranging from $1,500 to $500 provide varying levels of logo placement and promotional benefits to sponsors, allowing them to promote their brand to the 10,000 people reached through promotional materials and 3,000 people in BRASA's email list.

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    BRASA - Sponsorship Plan

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    The document outlines a sponsorship plan for Brazilian Week hosted by BRASA, the Brazilian Student Association at the University of Kansas. Brazilian Week includes various Brazilian-themed events throughout the week culminating in the largest Brazilian Carnival event in the Midwest, to be held on March 30th at Abe & Jake's. The event routinely attracts over 1,000 people of diverse backgrounds interested in Brazilian culture. Sponsorship packages ranging from $1,500 to $500 provide varying levels of logo placement and promotional benefits to sponsors, allowing them to promote their brand to the 10,000 people reached through promotional materials and 3,000 people in BRASA's email list.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    40 vizualizări4 pagini

    BRASA - Sponsorship Plan

    Încărcat de

    Arnobio Morelix
    The document outlines a sponsorship plan for Brazilian Week hosted by BRASA, the Brazilian Student Association at the University of Kansas. Brazilian Week includes various Brazilian-themed events throughout the week culminating in the largest Brazilian Carnival event in the Midwest, to be held on March 30th at Abe & Jake's. The event routinely attracts over 1,000 people of diverse backgrounds interested in Brazilian culture. Sponsorship packages ranging from $1,500 to $500 provide varying levels of logo placement and promotional benefits to sponsors, allowing them to promote their brand to the 10,000 people reached through promotional materials and 3,000 people in BRASA's email list.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 4

    SPONSORSHIP PLAN: BRAZILIAN WEEK

    Spring 2013

    Promote your brand to 10,000 people in the Lawrence and KC area


    Sponsorship plan for University of Kansas Brazilian Week and the largest Brazilian Carnaval event in the Midwest - Presented by BRASA, The University of Kansass Brazilian Student Association

    SPONSORSHIP PLAN: BRAZILIAN WEEK

    SPONSORSHIP PLAN: BRAZILIAN WEEK


    PROMOT E YOUR BRA N D T O 10,000 PE OPL E IN T HE L AWREN CE A N D KC AREA

    Who BRASA is
    BRASA is KUs Brazilian Student Association. BRASAs goal is to To promote the Brazilian culture & Portuguese language throughout KU and to support Brazilian and other students at KU that are interested in Brazil. BRASA has six board members and has over 30 members who attend Mesa Brasalera, a weekly gathering on Fridays at the restaurant Cielito Lindo.

    The Event
    The annual Carnaval event has been a long standing tradition for BRASA. The event takes place at the end of what is called Brazilian Week, a week of awesome events, all Brazilian themed. The party is held at Abe & Jakes and is the largest Brazilian Carnaval in the Midwest. It routinely has attendance of over one thousand people. This year, the event includes: Brazilian band Chicago Samba, MC, DJ and VIP area. The date is set for March 30th.
    Page 1

    SPONSORSHIP PLAN: BRAZILIAN WEEK

    Who attends Carnaval?


    Carnaval is attended mostly by college aged students. There are a wide range of backgrounds represented. There are not only Brazilians, but also Latinos from countries such as Peru, Ecuador, Bolivia, Paraguay, Nicaragua, and Venezuela. And of course, there are plenty of internationally aware Americans who enjoy the party as well.

    Promotions
    Advertising for the event will reach a large audience, as we are printing out over 8,000 flyers and over 200 posters.

    Page 2

    SPONSORSHIP PLAN: BRAZILIAN WEEK

    Tier 1 - $1,500 Logo on 5,000 flyers and 500 posters. Logo on all promotions for the event through BRASA email campaign with a reach of over 3,000 people. Option to hold company booth at the event (1,000+ attendees). Displayed as a promoter of two of the smaller Brazilian Week events. Ex.: Sponsor A presents: Brazilian Dance Workshop. Receive 2 VIP tables at the event ($240 value).

    Tier 2 - $750 Logo on 5,000 flyers and 500 posters. Logo on all promotions for the event through BRASA email campaign with a reach of over 3,000 people. Option to hold company booth at the event (1,000+ attendees). Displayed as a promoter of one of the smaller Brazilian Week events. Ex.: Sponsor A presents: Brazilian Dance Workshop. Receive 1 VIP tables at the event ($120 value).

    Tier 3 - $500 and below Logo on all promotions for the event through BRASA email campaign with a reach of over 3,000 people. Option to hold company booth at the event (1,000+ attendees). Displayed as a promoter of one of the smaller Brazilian Week events. Ex.: Sponsor A presents: Brazilian Dance Workshop.

    Page 3

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