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For Immediate Release

Media Contact: Nicole Goesseringer 310-804-0964 ngoesseringer@hotmail.com

Eurocinema Video-On-Demand Channel Premieres International Box


Office Hit Alice’s House To North American Television Audiences

Film to Debut This Month On Eurocinema, Available Now in Over 22 Million Homes;
Title Also Available on DVD By Figa Films

(Los Angeles, March 4, 2009) – Delivering the very best European and international box
office films to North American television audiences via video-on-demand, Eurocinema is
pleased to debut the multiple, award- winning Brazilian film Alice’s House (A Casa de Alice)
this March, in conjunction with the film’s national DVD release.
http://www.figafilms.com/dvd.html

The film will debut this month on the video-on-demand platforms on Time Warner, Charter,
Verizon, RCN and BrightHouse systems, in top markets across the country including New
York, Los Angeles, Cleveland, Buffalo, Minneapolis, Charlotte, San Diego, Boston, Tampa and
St. Louis.

Directed by award-winning director Chico Teixeira, Alice’s House is the winner of an


impressive 40 global film prizes, including 12 awards for Brazilian actress Carla Ribas, who
plays the title role. Movie trailer available at http://eurocinema.com/index.php?film_id=94

"We’re delighted to present the foreign box office title Alice’s House for the first time to TV
audiences across North America," said EuroMedia Holdings Chairman & CEO Sebastien
Perioche. "The film is part of our impressive slate of hit international films, most of which
have not been distributed theatrically in the US or Canada. Eurocinema viewers across the
country will now for the first time be able to enjoy the very best world cinema has to offer
on video-on-demand from their own living rooms."

Alice's House is the story of Alice, a middle class woman and her family, who reside in the
outskirts of Sao Paulo. She has an unfaithful husband, works in a beauty salon and lives in a
house with three sons and her mother. In her life journey, Alice discovers that in every
house you never know what secrets lie behind the front door. The film offers a refreshing
look at Brazil, with an innovative and intelligent portrayal of an urban middle class Brazilian
family. The story that deals with the life of a great number of Brazilians so rarely seen on
cinema screens. In many ways, it is the portrait of an urban middle class found around the
world: the day-to-day life of common people shown with depth and perception, centered in
human feelings and flaws.

Among its many prizes are the Best Film Awards at the Kuala Lumpur, Fribourg, and Havana
International Film Festivals, the Special Jury Prize and FIPRESCI Award at the 2007
Guadalajara International Film Festival, as well as Best Actress Awards at the 2007 Miami,
Lisbon, Rio and Sao Paulo International Film Festivals.

Offered on-demand on cable and broadband services, including such influential powerhouses
as Time Warner, Charter, DISH and DIRECTV, Eurocinema is currently carried in over 22
million homes across the U.S. and Canada, and pending deals will increase carriage
exponentially in the coming months.
Television’s home for international and European box office films, Eurocinema features a
combination of movies from legendary directors and gems of the international film world,
rarely or never before seen in the U.S. Its diverse selection of quality theatrical films,
comprised of both mainstream studio titles and festival award winning independent
productions, acquired from more than 20 global distributors, feature the work of such
directors as Pedro Almodovar, Claude Chabrol, Valerie Bruni-Tedeschi, and Vincente Aranda,
as well as globally-recognized stars including Carice van Houten, Monica Bellucci, Victoria
Abril, Isabelle Huppert, Penelope Cruz, Joaquim de Almeida, and many more.

Each feature film serves as the centerpiece of a hosted, two-hour thematic programming
block designed to provide perspective on the film’s main theme, with such supplemental
content as: host commentary, original documentaries and director interviews, as well as
rarely seen short-format films relevant to the feature.

About Eurocinema
Eurocinema is a Video-On-Demand service offering fans of global cinema access to feature
movies otherwise unavailable to them and providing foreign film makers unprecedented
visibility in front of North American viewers and the Hollywood creative community.
Eurocinema is available on cable and satellite TV systems serving 22 million subscribers,
with new systems being added monthly. Eurocinema is a service mark of EuroMedia
Holdings Corp www.eurocinema.com

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