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obligatoriu fie n detrimentul economiilor fie, cu ajutorul creditelor.


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publicitare:
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(favorabile sau defavorabile) bunuOXL VDX VHUYLFLXOXL RIHULW $FHVW SURGXV vQV

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-L vQWkOQHDVF  &D DWDUH FOLHQWHOD XQXL SURGXV QX SRDWH IL FRQVWLWXLW 
dect dintr-R IUDF LXQHDSRSXOD LHLFHSRDWHIL H[WUHPGH GLIHULW n conformitate cu produsul oferit
spre vnzare.
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FDUH SURGXF WRUXO GRUHWH V

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favorabil imaginea acestuia asupra produsului respectiv. Pot fi utilizate pentru aceasta tehnici
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bile. Cu toate acestea, sondajele sunt un bun mijloc de

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WUHEXLQ HOH FH FXSULQG GRULQ H L

pasiuni; eforturile pentru a-L SURFXUD RELHFWXO GRULQ HL VDX V -L

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GH ODWHQ

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Principii de economie

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Publicitatea n favoarea unui produs, a unui serviciu sau a unei idei nu poate nLFL V

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asupra comportamentului mediu, nu asupra opiniei private, ci asupra opiniei publice.


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sunt, cu toate acestea

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publicitare.
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Trebuie insistat asupra acestui factor, transformndu-OvQYHGHW 
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le are cu opiniile private sau cu anumite comportamente individuale.

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3.

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nii private n jurul a


:

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comun inventat brusc.


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spontanee.
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care

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etc.
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re n-ai nevoie.
Mark Twain

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Cu toate acestea, nu lipsesc vQFHUF

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-o societate

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dificil de justificat.
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Pentru economist, R WUHEXLQ

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-se

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gic, ea

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cererii de bunuri

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mai sus sunt abordabile. n praFWLF


problemei.

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e pe

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plecare, ea este aproape LQDWDFDELO

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presiunea familiei i spun n mod automat care-LVXQWWUHEXLQ HOH


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trebuie analizate nu
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-a
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consumatorului ca un fenomen social.
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lijat.

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