Vision: To be a Global Retailer in India and Maintain No.1 position in the Indian Market in the Department Store Category.

Positioning Shoppers Stop is positioned as a family store delivering a complete shopping experience defined by its mission, vision and values. 1991: Shoppers' Stop launches at Andheri Setting up shop in 1991 with its flagship store in Andheri, Mumbai, Shoppers Stop is a member of the K. Raheja Corp. of Companies. Shoppers Stop is the first retail venture by the K. Raheja Corp. Promoted by Mr. Chandru L. Raheja, Mr. Ravi C. Raheja and Mr. Neel C. Raheja, the K. Raheja Corp. have been leaders in theconstruction business for over 48 years. With its wide range of merchandise, exclusive shop-in-shop counters of international brands and world-class customer service, Shoppers Stop brought international standards of shopping to the Indian consumer providing them with a world class shopping experience. India 2000 & Beyond Expanding its operations to Bangalore, Hyderabad, Jaipur, Delhi, Chennai, Mumbai (Andheri, Bandra, Chembur, Kandivli, Mulund), Pune, Gurgaon and Kolkata, Shoppers Stop is today recognised as Indias premier shopping destination. With a customer entry of about 50,000 customers a day, a national presence with over 6,00,000 square feet of retail space and stocking over 250 brands of garments and accessories, Shoppers Stop has clearly become a one stop shop for all customers. Customer Profile Shoppers Stops core customers represent a strong SEC A skew. They fall between the age group of 16 years to 35 years, the majority of them being families and young couples with a monthly household income above Rs. 20000 and an annual spend of Rs.15000. A large number of Non - Resident Indians visit the shop for ethnic clothes in the international environment they are accustomed to. Range of merchandise The stores offer a complete range of apparel and lifestyle accessories for the entire family. From apparel brands like Provogue, Color Plus, Arrow, Levis, Scullers, Zodiac to cosmetic brands like Lakme, Chambor, Le Teint Ricci etc., Shoppers Stop caters to every lifestyle need. Shoppers' Stop retails its own line of clothing namely Stop, Life , Kashish, Vettorio Fratini and DIY. The merchandise at Shoppers Stop is sold at a quality and price assurance backed by its guarantee stamp on every bill. Their motto: We are responsible for the goods we sell. Customer Rewards The First Citizen Shoppers Stops customer loyalty program is called The First Citizen. The program offers its members an opportunity to collect points and avail of innumerable special benefits. Currently, Shoppers Stop has a database of over 2.5 lakh members who contribute to nearly 50% of the total sales of Shoppers Stop. International Affiliations Shoppers Stop is the only retailer from India to become a member of the prestigious Intercontinental Group of Departmental Stores (IGDS). The IGDS consists of 29 experienced retailers from all over the world, which include established stores like Selfridges (England), Karstadt (Germany), Shanghai No. 1 (China), Matahari (Indonesia), Takashimaya (Japan), C K Tang (Singapore), Manor (Switzerland) and Lamcy Plaza (Dubai). This membership is restricted to one member organization per country/region. Acquisitions The Organisation, in 2000, along with ICICI ventures also acquired the reputed bookstore, Crossword, which offers the widest range of books along with CD-ROM, music, stationery and toys. Services like Dial-a-book, Fax-a-book and Email-a-book enable customers to shop from their homes. Crossword currently has 18 Stores.

The IT Backbone Realising the role of IT way back in 1991, Shoppers Stop was among the first few retailers to use scanners and barcodes and completely computerise its operations. Today it is one of the few stores in India to have retail ERP in place, which is now being integrated with Oracle Financials and the Arthur Planning System, the best retail planning system in the world. With the help of the ERP, they are able to replicate stores, open new stores faster and get information about merchandise and customers online, which reduces the turnaround time in taking quick decision. Supply Chain Management Understanding the importance of distribution and logistics in ensuring that merchandise is available on the shop floors, has led Shoppers Stop to streamline its supply chain. The company has developed process manuals for each part of the logistics chain. These modules include vendor management, purchase order management, stock receiving systems, purchase verification and inventory build up, generation and fixing of price and store tags, despatch of stocks to the retail floor and forwarding of bills for payment. Future Plans Shoppers Stop aims to position itself as a global retailer. The company intends to bring the worlds best retail technology, retail practices and sales to India. Currently, they are adding 4 to 5 new stores every year Click here to see the job opportunities

COMPANY DETAILS Name of the Organisation : Head of the Organisation : Shoppers Stop Ltd. Mr. B. S. Nagesh Customer Care Associate, Managing Director & CEO

Address: Corporate Office: Eureka Towers, 9th Floor, Link Road, Malad West, Mumbai 400064 Tel: 28809898 / 28447337 Fax: 28808877

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First Citizen related FAQs

I am a First Citizen, why should I register for an online account at www.shoppersstop.com? a) Registration for an online account at www.shoppersstop.com is different from First Citizen membership b) A registration on www.shoppersstop.com is absolutely FREE and allows you to store your details for express checkout or to track your shipment. I am NOT a First Citizen, is it necessary to become a First Citizen to shop at www.shoppersstop.com? a) No, its not necessary to become a First Citizen to shop at www.shoppersstop.com b) However, there are many benefits of becoming a First Citizen, such as, a) Reward Points for every time you shop at Shoppers Stop stores or shoppersstop.com b) Exclusive benefits & privileges c) Exclusive offers ever so often d) Updates on what you can look forward to shop for at Shoppers Stop e) Exclusive cash counters at Shoppers Stop so you can spend more time shopping than waiting in a line I am already a First Citizen, do I have to pay Rs 300/- again on shoppersstop.com? a) Since you are a First Citizen, you do NOT need to buy a First Citizen membership again. The Rs. 300

enrolment fee is only payable the first time you enroll into the First Citizen program, whether in our stores or on our website Can I use my First Citizen membership to earn points for online shopping? a) Yes, to earn First Citizen points when you shop on www.shoppersstop.com please remember to enter your First Citizen number on the Review & Payment information page (see below) during checkout. b) Below is a snapshot of the page where you will have to enter the number I am a First Citizen, can I accrue points for online purchase? Or, Can I use the same First Citizen number in-store and on-theweb? a) Yes, you should ideally have only one First Citizen number, that way you earn points faster and upgrade faster. Do remember to enter your First Citizen number on the Review & Payment information page during checkout in the space provided, so we are able to award the First Citizen points to your account

I modified my online account details, however, it is not reflecting in my First Citizen details? a) You online account ID at www.shoppersstop.com is different from your First Citizen account. You do not need to be a First Citizen to create a Shoppersstop.com account. However, if you are a First Citizen, you should provide your First Citizen account details at the time of buying online on the Review & Payment page during checkout, in order to accrue points online. b) We shall shortly enable the facility to link your First Citizen account with the online login ID in order to improve your shopping experience on www.shoppersstop.com Can I buy an associate card online? a) No, you cannot buy an associate card online. Are there additional benefits for First Citizens' who shop online? a) As a First Citizen you enjoy similar benefits online as you would in the store. Additionally, we may sometimes have special promotions for First Citizens only, which will be communicated at the appropriate I shopped online but havent received points for that a) We will need more details to provide you the specific answer, kindly contact us on (022) 6648 6648 (9:00 am to 9:00 pm) and speak with our customer service representative or write to us at estore@shoppersstop.com or provide your comments with full details of the transaction and order number on the feedback page. We will revert to you within 3 working days. How do I redeem my Reward Points Online? a) If you are a member of First Citizen program and wish to redeem your First Citizen Reward Points, you will need to first link your First Citizen membership with the online account. Steps to request linking:

time

1. 2.

Download and fill the First Citizen Online Linking form . This form is also available at all stores at First Citizen Desk. Submit the filled First Citizen Online Linking form at First Citizen Desk in your nearest Shoppers Stop store or courier it to the following address, along with a photocopy of your First Citizen membership card. Shoppersstop.com Team First Citizen Desk

Shoppers Stop Ltd., Eureka Towers,9th Floor, B-Wing, Plot No 504, Mind Space,Link Road, Malad(W) Mumbai-400064 Phone Numbers: Tel: (022) 6648 6648 Fax: (022) - 2844 5060

3. 4.

5.

We will send you a confirmation e-mail on your registered e-mail address after your account is linked. When you choose to redeem online, you shall need to indicate the redemption amount on the Review and Payment page during checkout (You can do this only after your account is linked). Your credit/debit card will be authorized for the full value of your order, even if you have chosen to pay partly or fully by First Citizen reward points redemption. If at the time of shipping your order, the reward point balance which you have chosen to redeem is available, then only the excess amount, if any, shall be charged to your credit/debit card. However, if the reward point balance is insufficient at the time of shipping your order, your credit / debit card shall be charged for the shortfall in reward point balance. Under no circumstances will you be charged for more than the total order value.

b) Customers who enroll online for First Citizen Program of Shoppers Stop (fees as applicable) are auto linked for online redemptions and do not have to submit the request again. (Registration with Shopperstop.com does not make you eligible for First Citizen benefits, until you enroll for the First Citizen program) I paid by redeeming my Reward Points Online, now I would like to return / cancel the item. Will my points used for redemption be reversed or are they lost? a) In case your return / cancellation request is accepted as per our Returns Policy, then the applicable points will be put back into your First Citizen Reward Points Account

How can I link my First citizen email ID to my email id used in www.shopperstop.com? a) At this point, you cannot link your First Citizen email ID to the email ID used in shoppersstop.com. We will certainly inform you once redemptions are allowed on the website and shall then request you to link your First Citizen account with your online account in order to be able to redeem points on the website Can I upgrade my card online? a) Your membership status is automatically changed based on your buying history and spend with us. You can influence your First Citizen level by shopping more with Shoppers Stop.

I am a First Citizen but have forgotten my card at home and am shopping online from work. Can I call up your customer desk to obtain it? a) You can retrieve your First Citizen number by contacting our First Citizen (loyalty program) team at (022) 6648 6648 between (10:00 am to 5:00 pm) Can I check my First Citizen points status online? a) You can click here to check you First Citizen point status

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