Connect. Create.

Captivate

BCITMA
British Columbia Institute of Technology Marketing Association

Annual Report 2011/2012

Connect. Create. Captivate.

Table of Contents
Executive Summary Professional Development Community Fundraising Membership Communication Operations BCITMA 2011-2012 Budget 1 2 9 12 14 16 18 20

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Executive Summary
After placing as a Silver Chapter at the 2011 AMA Collegiate Conference, the 2011-2012 BCITMA Executive Board has evaluated the successes and results from the previous year, and put together an incredibly strong portfolio of projects, activities and events for 2011-2012, improving dramatically in all areas of measurement. The British Columbia Institute of Technologys (BCIT) Marketing Management program is an intensive, condensed two-year system. Student are enrolled in 7-8 courses per semester, and can spend over 70 hours per week in class and on school projects. Despite the limited free-time available to students, the BCITMA has assembled a team of highly motivated members who have worked incredibly hard in maintaining the professional atmosphere and educational value for all BCITMA projects and initiatives. The results outlined in the 2011-2012 Annual Report highlight the success the BCITMA has had in surpassing every previous record set by our chapter. As a team, our chapter has been able to CONNECT with industry professionals, CREATE a professional marketing association, and CAPTIVATE students with the high value of the BCITMA brand. BCITMA 2011-2012 highlights include: Successful completion of 38 professional development initiatives, enhancing the value and experience of BCITMA members, and increasing total professional development events by 41% from 2010-2011. Organization of 13 community projects that enhanced student marketing skills and provided an outlet to connect with notfor-profit organizations. Community activities increased 86% from 2010-2011. $7,877 fundraised, supporting BCITMA marketing projects and member attendance at the 2012 AMA Collegiate Conference. Registration of 121 paid AMA members, with 99 members actively participating in BCITMA initiatives. Increased BCITMA presence at the AMA Collegiate Conference, with participation in 9 AMA competitions, a 150% increase from 2010-2011. In addition, 42 members of the BCITMA have registered to be part of the 2012 conference in New Orleans.

BCITMA Annual Report Event Ranking

Items under each section of this report include an outline of the activity executed and a description of the activitys results. In addition, the objectives set and the results achieved for every activity are clearly laid out and measured. Event Ratings for the BCITMA are based on the success of meeting these measurable objectives, which include factors such as attendance, funds raised, member satisfaction, and marketing skill development. Below expectations; not all objectives were met, and the event or activity needs revising. Expectations were met and all objectives were achieved. Expectations and objectives were surpassed; the event or activity was extremely successful.

2011-2012 BCITMA Objectives

1. To increase membership 10% from 2010/2011, to a total of 120 members by January 30, 2011. 2. To have an average member satisfaction level for BCITMA events of 80%. 3. To have 80% of graduating BCITMA members feel the BCITMA contributed positively in their search and acquisition of employment. 4. To increase our Chapter's ranking among AMA Collegiate Chapters from a Silver finish to Gold.

2011-2012 Results and Achievements

1. Membership reached 121 registered BCITMA members, a 15.8% increase from 2010-2011. 2. BCITMA events had an average attendee satisfaction rating of 91%. 3. Final measurement of member satisfaction will be measured at the end of the semester, however feedback to date suggests the BCITMA has surpassed its objective of 80% satisfaction. 4. AMA Collegiate Chapter rankings take place in March, 2012.

Professional Development
2010-2011 Key Performance Indicator Total Events 27 Total Attendance and participation 820 attendees at BCITMA Events and participants Industry Professionals in Attendance 117 at BCITMA Hosted Events

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Improving professional development opportunities for BCITMA students was one of this years top priorities, with focus on gaining industry knowledge, as well as any trends in marketing and advertising. 2011-2012 38 1,390 attendees and participants 180 Increase 40.7% 69.5% 53.8%

Professional Development Objectives

1. Expand the BCITMA speaker series to include at least 10 speakers on topics directly relevant to marketing skills in schools, including digital media, B2B, and creativity in marketing. 2. Reach 60% attendance from active BCITMA members at the Connect-Create-Captivate speaker series. 3. Provide professional experience to at least 15 BCITMA members through the MA Consulting and Business Development committees. 4. Achieve a satisfaction rating of 80% or higher from all BCITMA members in attendance at professional development and networking events.

Professional Development Results

1. Over 400 students attended nearly 20 different speakers, discussing targeted topics of creativity, B2B and digital media, as well as networking, green marketing, entrepreneurship and retail marketing. 2. Over 100 BCITMA members (approximately 80%) attended the Connect-Create-Captivate speaker series, as well as 13 additional students from three different educational institutions. 3. Over 55 members gained professional marketing experience through MA consulting and Business Development projects this year. 4. Satisfaction for professional development events averaged nearly 95%

Marketing Week
BCITs first annual Marketing Week proved to be an incredible success, setting the bar for great professional development activities and member involvement for the rest of the semester. The Event: The Marketing Week speaker panel featured Lorne Craig from Unicycle Creative; Jason Isley, Senior Franchise Manager at 1-800-Got-Junk?, and David Ian Gray from DIG360 Consulting. Results: Speakers gave an engaging and progressive discussion on marketings role in the world around us, and how retail, entrepreneurship and the environment are all interconnected to our careers. Objectives: Member Attendance: 15 Non-Member Attendance: 5 Satisfaction Rating: 80% BCITMA Rating: Results: Member Attendance: 30 Non-Member Attendance: 5 Satisfaction Rating: 85%

Marketing Week Speaker Panel Oct 11, 2011

The Event: 6S is the leading digital marketing strategy agency in Vancouver. Members of the BCITMA had the opportunity to tour 6Ss agency and learn about the future of digital marketing. Results: The tour allowed attendees to take part in a great indepth discussion with company founder Chris Breikss. BCITMA members commented on the insights he gave into the present situation of digital marketing, and what the future might look like, in terms of both marketing and career opportunities. Objectives: Member Attendance: 15 Satisfaction Rating: 80% BCITMA Rating: Results: Member Attendance: 14 Satisfaction Rating: 95%

6S Industry Tour Oct 12, 2011

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The Event: British Columbias AMA Chapter, the BCAMA, hosted the Marketer of The Year awards. This evening gala was attended by over 300 marketing industry professionals, where the award winner, the Pacific National Exhibition (PNE) presented their award-winning marketing plan. The Results: Tickets for this event were $80, yet with strong promotion from the BCITMA,15 members paid to be in attendance. Members were so impressed with the evenings events, the marketer of the year winner, the PNE, was invited to do an encore performance on the BCIT campus. Objectives: Member Attendance: 3 Event Volunteers: 3 BCITMA Rating: Results: Member Attendance: 15 Event Volunteers: 3

Marketer Of The Year Oct 13, 2011

The Event: Wrapping up Marketing Week was the BCITMAs Marketing Week Tweet-Up, a social media and Twitter-themed event for socializing and networking between students and marketing industry professionals. Results: The President, Vice President, and other executive members of the BCAMA were in attendance, along with members from three different Vancouver universities. The BCITMA marketing week tag #BCITmktgwk was #3 trend in Vancouver. Name tags featuring Twitter handles made for great conversation starters, and having all the event TVs featuring the #BCITmktgwk Twitter feed had people engaged and talking about the event all night. Objectives: Member Attendance: 40 Non-Member Attendance: 10 Industry Professional Attendance: 25 Funds Raised: $1000 BCITMA Rating: Results: Member Attendance: 45 Non-Member Attendance: 24 Industry Professional Attendance: 40 Funds Raised: $600

BCITMA Marketing Week Tweet-UP Oct 14, 2011

MA Consulting
MA Consulting offers free marketing services to not-for-profit and local start-up organizations with the purpose of giving back to the Vancouver community. The Event: Dress For Success is an international not-for-profit organization dedicated to helping underprivileged women find jobs and develop professional skills. The BCITMA ran two skill-development workshops, focusing on interview skills and online profile development. The Results: The first seminar held had great feedback from all the women attending, and participants were very pleased with the LinkedIn and online profile information. For the 2nd seminar, the LinkedIn and online profile portion was expanded. Objectives: Member Attendance: 6 Event Participants: 10 BCITMA Rating: Results: Member Attendance: 9 Event Participants: 10

Dress For Success Dec 2, 2011; Feb 16, 2012

The Event: 4Shapes is a local start-up womens fitness program, supporting women of all fitness levels. The BCITMA began the 4Shapes social media marketing in January, 2012. Results: Since the BCITMAs launch of 4Shapes online marketing campaign, approximately 10 new followers have been gained monthly, while content reach and total impressions have increased exponentially. Objectives: Member Participation: 5 Social Media Followers: 100 Online Video Views: 200 BCITMA Rating: Results: Member Participation: 6 Social Media Followers: 135 Online Video Views: 400+

4Shapes Ongoing

4Shapes - Facebook Analytics, Jan. 2012

I like that you guys have a fresh perspective to being online, because my generation is very hesitant and doesnt have the computer knowledge or social media skills you have, I learned a lot. Olga, Dress For Success participant

Connect. Create. Captivate.

The Event: Squeazease Therapy is a Vancouver business that has developed a body vest used as a therapeutic tool for autistic children. Launching in May of 2012, the MA Consulting team conducted research and developed a marketing strategy that can be implemented for the product launch. Results: Squeazease Therapy has been pleased with the marketing strategy developed by the MA Consulting team, and results will be measured when the product goes to market in May, 2012. Objectives: Member Participation: 5 Results: Member Participation: 4 BCITMA Rating: Event is still in progress, and will be completed in May, 2012.

Squeazease Therapy Inc. Ongoing

Business Development
Members of the Business Development team utilize their skills in sales, marketing and entrepreneurship to offer services in marketing and business development to local businesses in Vancouver. This year, the BCITMAs Business Development team completed the BCITMAs first ever marketing project for a Vancouver client. The BCITMA acquired its first ever Business Development client, Cindy David Financial Group. Taking relevant skills from sales, marketing, and promotions, the team created a drip-referral marketing campaign, used to help promote services through pastclient referrals. The project was completed on January 11th, 2012. Objectives: Funds Raised: $500 Results: Funds Raised: $500 BCITMA Rating: Completed in January, 2012, analysis for the campaign will not be available until May, 2012.

Cindy David Financial Group Nov, 2011-Jan, 2012

BCITMA-Hosted On-Campus Speaker Events

The BCITMA brings numerous relevant and engaging speakers to the BCIT campus to enhance students education and marketing-skill development.

Connect-Create-Captivate Speaker Series

The Event: Sue Clement is a professional networking coach, helping people gain the skills and confidence to network like a pro. Results: Sues presentation provided students with timely, valuable skills for networking. Students approaching graduation found her insights especially useful for finding work placements and networking with industry professionals.

Connect with Sue Clement Nov 15, 2011

The Event: Carson Ting is a Senior Art Director at Blast Radius, an international digital marketing company that works exclusively with Fortune 500 companies. With 15 years of creative marketing experience, Carson Ting has been voted one of the top 200 international illustrators and one of the top 5 creative minds in Canada. Results: Carson Tings presentation was so well received, audience members stayed an additional 60 minutes to ask questions, view samples of his work, and hear stories of his international experiences.

Create with Carson Ting Feb 2, 2012

The Event: Rebecca Bollwitt is one of the premier internet bloggers in Vancouver, going by the moniker Miss604 (a reference to the Vancouver telephone area code). She has won numerous awards for her blog and social media feeds, and has garnered tens of thousands of followers, subscribers and advocates. Results: Over 40 students attended Miss604s speaking engagement. Her discussion included insights into social media, the effectiveness of blogging from a business perspective, and what trends the marketing industry might see in the future. Connect-Create-Captivate Objectives: Speaker Topics: Networking, social media and creative content in marketing. Speaker Series Attendance: 100 Non Member Attendance: 10 Average Satisfaction Rating: 80% Results: Speaking Topics: Networking (Sue Clement), creativity (Carson Ting), social media (Rebecca Bollwitt Speaker Series Attendance: 116 BCITMA Rating: Non Member Attendance: 13 Average Satisfaction Rating: 87%

Captivate with Rebecca Bollwitt, Miss604 Feb 21, 2012

Connect. Create. Captivate.

The Event: The BCITMA hosted the 2011 BCAMA Marketer of the Year, the Pacific National Exhibition (PNE). VP of Marketing, Shelley Frost, spoke on their transformation to one of the most recognized brands in British Columbia. Students learned skills from a professional IMC campaign and gained exposure to the local AMA chapter, the BCAMA. Results: Promoted heavily by the BCITMA, this event was extremely well attended, and will be replicated next year. Objectives: Member Attendance: 60 BCITMA Rating: Results: Member Attendance: 88

BCAMA Marketer of the Year at BCIT Nov 16, 2011

Industry Events Hosted Off-Campus By The BCITMA

The Event: Originally a student-led workshop on digital marketing and social media, demand quickly drove it into an intimate community discussion on marketings shift toward a digital future. Hosted by Bob Kronbauer, President and Editor-In-Chief of Vancouver is Awesome Inc., this speaking engagement featured Hootsuites VP of Community Dave Olson, Digital Strategist from Rethink Canada Darren Yada, and Tribal DDBs Digital Strategist Chris Walts. Results: The success of Think/Share Vancouver: The Digital Shift was overwhelming. Specific metrics included: #digitalshift was the #1 Vancouver Twitter trend 50,000 online impressions generated through digital discussions through #digitalshift 359 unique visits to the BCITMA website in a single day 100% satisfaction rating from surveyed attendees Over $1000 raised by the BCITMA

Think/Share Vancouver: The Digital Shift Feb 8, 2012

The Event: Erin Williams is an Online Marketing Consultant at Indent Publishing Services and former Digital Strategist for Rethink Communications. She discussed with students how digital trends and technology are affecting the way businessto-business marketing is done. The Result: This workshop gave students a detailed look at the B2B cycle, and how new opportunities for managing B2B relationships are being developed. Objectives: Member Attendance: 10 BCITMA Rating: Results: Member Attendance: 15

B2B Marketing with Erin Williams Feb 15, 2012

The Digital Shift was such a success, many industry professionals were unaware it was a 100% student organized event. Objectives: Member Attendance: 50 Professional Attendance: 30 Satisfaction Rating: 80% External Press Coverage: Results: Member Attendance: 50 Professional Attendance: 60 Satisfaction Rating: 100% External Press Coverage:

Uniquely tailored to meet the educational and marketing needs of MA members, this speaker series featured industry professionals, recent marketing graduates, and members of the various marketing and career resources available to marketers and companies in Vancouver. Andrew Grant Media Supervisor, Cossette Media Derrick Chamberlain and Alana Bennett National Advertising Benevolent Society (NABS) May Nguyen Account Manager, Rethink Dina Garay and Ludmilla Kmet Introduction to BCITs Business Administration Program

BCITMA General Meeting Speaker Series

Vancouver is Awesome online Vancouver is Awesome online newsletter; newsletter BC Business Online Magazine; 330 mentions of #digitalshift on social media, BCITMA Rating: 50,000 impressions through Twitter mentions from industry leaders including DDB, Hootsuite, 6S, and Rethink Canada

Objectives: Average Attendance: 60 BCITMA Rating:

Results: Average Attendance: 60

This is a student-hosted event? Not an industry sponsored event?. Chris Breikss, president and founder of 6S Marketing, discussing his impressions of Think/Share: The Digital Shift

Connect. Create. Captivate. Industry Hosted Speakers and Presentations Off-Campus

The Event: Paul Barber, CEO, and Kim Jackman, VP Brand and Partnership for the Vancouver Whitecaps FC, discussed brand management, and successful marketing and selling strategies for sports products amongst several market unknowns. Results: BCITMA attendance at this event cultivated a strong relationship between the BCITMA and the BCAMA, and gave the BCITMA Sports Marketing committee useful insight for developing future initiatives. Objectives: Member Attendance: 10 BCITMA Rating: The Event: Marketing leaders from DDB, Wasserman & Partners, Rethink and Taxi spoke on the changing landscapes of advertising, and how economic and business factors shape the new world marketers work in. Result: BCITMA members networked with over 200 marketing professionals, gathering leads on career opportunities and insight into the changing landscape of the marketing industry in Vancouver. Objectives: Member Attendance: 10 BCITMA Rating: Results: Member Attendance: 12 Results: Member Attendance: 12

BCAMA Breakfast Series Sept 28, 2011

The Event: The Christmas Luncheon is the biggest social event of the year for Vancouver media professionals. Results: The BCITMA coordinated with ABCOM to have BCITMA members volunteer, giving them the opportunity to meet and network with media professionals. Objectives: Event Volunteers: 6 BCITMA Rating: Results: Event Volunteers: 6

ABCOM Christmas Luncheon Dec 2, 2011

BCAMA Breakfast Series Feb 9, 2012

The Event: The Association of Broadcast Communicators (ABCOM) brings together broadcast, media and advertising professionals. Keith Pelley, President of Rogers Media (a major Canadian telecommunication company), spoke on role or advertising in integrated media. The Results: Event attendees had the chance to meet a variety of advertisers and marketers and learn how technology is changing advertising in the telecom industry. Objectives: Member Attendance: 8 BCITMA Rating: Results: Member Attendance: 8

ABCOM Fall Seminar Nov 15, 2011

Workshops
The Event: Dave Pinton is the Public Relations Director for the British Columbia Institute of Technology and former network television reporter. His workshop gave students the tools to develop media relationships, and understanding about how media plays a role in real-life marketing situations. Results: Dave Pinton specifically requested a small group to ensure hands-on opportunities for attendees. Mr. Pinton and all members in attendance were extremely satisfied with the workshop results, with students commenting on the realworld applications of the training they received. This event will definitely be recommended again for next year. Objectives: Member Attendance: 8 Satisfaction Rating: 80% BCITMA Rating: Results: Member Attendance: 8 Satisfaction Rating: 95%

Dave Pinton, Public Relations Director Nov 16, 2011

The Event: Four workshops were developed to meet the needs and challenges faced by students in their marketing projects. The greatest demand from BCITMA members was to better understand creative software, so two workshops were held on Adobe Photoshop, and two on Adobe Illustrator. The Results: Workshops were well attended, and lesson content was made relevant to school projects. Skills progression was handled smoothly in each workshop, with additional BCITMA members on hand to assist attendees. Objectives: Average Attendance: 15 Satisfaction Rating: 80% BCITMA Rating: Results: Average Attendance: 20 Satisfaction Rating: 90%

Student-Led Workshops Oct 5, 2011; Nov 9, 2011; Jan 19, 2012; Feb 9, 2012

Connect. Create. Captivate. Networking Events

The Event: This awards gala celebrates creativity in marketing communications. BCITMA members were able to network with over 900 marketers, advertisers and creative industry professionals, as well as see the creative communications being produced in Vancouver. Results: The BCITMA had a huge turnout of members and volunteers for this event, exceeding expectations for a $70 school-night event. Objectives: Member Attendance: 15 Event Volunteers: 5 BCITMA Rating: Results: Member Attendance: 20 Event Volunteers: 7

Lotus Awards November 10, 2011

The Event: Schmoozapalooza is BCITs premier studentprofessional networking event, held annually to allow students to meet and engage with marketing professionals and advertisers interested in acquiring new talent. Results: Schmoozapalooza successfully helped connect and network over 200 attendees and raised $18,970 for the BCIT Alumni Associations endowment fund. Objectives: Student and Alumni Attendance: 100 Industry Professional Attendance: 80 Funds Raised: $20,000 BCITMA Rating: Results: Student and Alumni Attendance: 125 Industry Professional Attendance: 80 Funds Raised: $18,970

Schmoozapalooza January 25, 2012

The Event: The National Advertising Benevolent Society (NABS) hosts their annual Cannes Lions Screening, raising funds and support for industry professionals in need. Results: The BCITMA collaborated with NABS to help promote the event, offering volunteers and bringing out over two dozen BCITMA members. Objectives: Member Attendance: 20 Event Volunteers: 5 BCITMA Rating:

NABS Cannes Night Jan 26, 2012

Results: Member Attendance: 25 Event Volunteers: 5

Industry Tours
The Event: DDB is one of the leading full-service agencies in Canada. The agency tour gave BCITMA members an inside look at a marketing agency and potential agency careers. Results: The tour was a great success, with the most common survey-response from attendees: I love it at DDB. Objectives: Member Attendance: 15 Satisfaction Rating: 80% BCITMA Rating: Results: Member Attendance: 12 Satisfaction Rating: 97%

DDB Agency Tour Dec 7, 2011

The Event: This tour gave attendees the chance to see operations at a global, award winning marketing agency. Results: Attendees learned about the different roles marketers take at the agency and how the pieces of a marketing campaign are conceived and implemented. Objectives: Member Attendance: 15 Satisfaction Rating: 80% BCITMA Rating: Results: Member Attendance: 17 Satisfaction Rating: 90%

Cossette Agency Tour Nov 2, 2011

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The Event: Following tours at large agencies such as 6S, DDB, and Cossette, the BCITMA arranged for a boutique agency tour of Hot Tomali, a small, local agency focusing on creative concepts and brand development. The Result: The success of the recent BCITMA marketing agency tours helped generate strong interest and word-of-mouth for the tour at Hot Tomali, and attendance was significantly higher than expected. Attendees commented on how great it was to see a small, local agency in Vancouver, and to hear from the founder himself about his path in beginning and growing a small successful business. Objectives: Member Attendance: 15 Satisfaction Rating: 80% Results: Member Attendance: 21 Satisfaction Rating: 91% BCITMA Rating:

Hot Tomali Agency Tour Jan 11, 2012

AMA Competition Participation

42 BCITMA members have registered to attend the 2012 AMA Collegiate Conference, a 61.5% increase over 2011 attendance. The BCITMA has a history of success with the AMA Case Competition, and this year has been no exception. Following a top 10 finish in 2010/2011, we will once again be presenting as a top 10 finalist in New Orleans. Member Participation: 15 AMA Competition Objective: First-Place Finish

Case Competition

2011-2012 marks the first year the BCITMA has entered into the AMA Saves Lives Competition. Launched in February of 2012, The BCITMA AMA Saves Lives team is already in the top10 of many competition areas. See the Community section of this report for a complete report and anlaysis Member Participation: 30 AMA Competition Objective: Top-Ten Finish

AMA Saves Lives Competition

The 2010-2011 BCITMA Exhibits team was amazingly successful, winning the AMA Collegiate Conference Exhibits Challenge. This year the team has started preparations even earlier, and has their sights set on winning the top prize again. Member Participation: 6 AMA Competition Objective: Top-5 Finish

Exhibits Competition

The BCITMA did a complete rebuild of the website this year, and is expecting great results in this competition. Member Participation: 3 AMA Competition Objective: Top-5 Finish After a 3rd place finish in last years AMA Sabre Competition, the BCITMA is putting together a team that will challenge for the top spot. Member Participation: 4 AMA Competition Objective: Top-5 Finish The BCITMA gained a great deal of experience in last years AMA Sales competition. This year they are preparing well in advance, and hope to achieve a top-5 finish. Member Participation: 6 AMA Competition Objective: Top-5 Finish The BCITMA is known for its strong chapter planning and reporting, and once again expects to be challenging for a high overall chapter standing with the AMA. Member Participation: 121 AMA Competition Objective: Gold Standing

Website Competition www.bcitma.ca

SABRE Competition

This is the BCITMAs first entrance into the AMA T-Shirt Competition, and the team is raising funds to ensure every BCITMA member will be our New Orleans shirt with pride. Member Participation: 6 AMA Competition Objective: Top-5 Finish

T-Shirt Competition

Sales Competition

This is the BCITMAs first entry into the Marketing Week competition. Member Participation: 35 AMA Competition Objective: Top-5 Finish

Marketing Week Competition

Chapter Reporting

The BCITMA has nominated its faculty advisor, Geoffrey Bird, for his instrumental role in making 2011-2012 such a successful and productive year.

Hugh G. Wales Award

Connect. Create. Captivate.

Community
The BCITMAs Community Service projects have been one of the strongest aspects of the BCITMA. Over 20 male and female members were exposed to a diverse range of community initiatives and projects through the BCITMA. Key Performance Indicator Total Events Total Community Funds Raised 2010-2011 7 $3,735 2011-2012 13 $13,903.98 Increase 85.7% 272.4%

Community Objectives
1. Raise $3,000 or more for community events, projects and fundraisers. 2. Have 20% of members participating in the BCITMAs community marketing team, MA Consulting. 3. Increase the number of community events and activities from seven in 2010-2011 to ten in 2011-2012.

Community Results
1. The BCITMA has helped raise over $8,500 for community events, projects and fundraisers. 2. 22 different male and female members of the BCITMA,nearly 20% of membership, took part in events and marketing activities as part of the BCITMAs community marketing team, MA Consulting. 3. The BCITMAs community team hosted 13 different community events so far this year, helping to fight cancer, support local under-privileged individuals in Vancouver, and increase the number of organ donors nation-wide.

Community Events
The Event: The Run For The Cure is a 5 mile run to raise funds for breast cancer research, and is one of the largest cancerfighting events in Vancouver. Results: The Run For the Cure event was an incredible success, and the BCITMA made a huge impact, raising $1,585 and showing support for the Vancouver community. Objectives: Member Participation: 5 Funds Raised: $500 BCITMA Rating: Results: Member Participation: 15 Funds Raised: $1,585

Run For The Cure Oct 2, 2011

The Event: The BCITMA team developed and executed a week long on-campus fundraising event, Unplug for Africa. Participants pledged to go five days without social media and text messaging to raise funds for those suffering without food or water in the Horn of Africa. Results: Team members learned first-hand how to activate and promote a brand new fundraising event. The event was co-organized by the BCIT School of Business and the BCIT Student Association. There were events and activities all week long including a special guest presentation by the author of The Digital Diet, Daniel Sieberg, who was flown in from New York City. Vancouver-based newspapers and radio picked up the story and four BCITMA members had a chance to act as media spokespeople for the event. Objectives: Participants: 200 Funds Raised: $5,000 Media Coverage: Local news exposure BCITMA Rating: Results: Participants: 110 Funds Raised: $5,200 Media Coverage: 3 newspaper stories, 3 radio interviews, 1 campus-TV news story

Unplug for Africa Fundraiser October 17 to 21, 2011

Connect. Create. Captivate.

The Event: Movember is an international campaign raising funds and awareness to stop prostate cancer. Male BCITMA members grew moustaches support the cause, and a pledgebooth was setup for students to donate money and to purchase stick-on fake moustaches for those who couldnt grow a moustache of their own. The event concluded with a wrap-up party with a barber available to shave off participants moustaches. Results: The BCITMA gained sponsorship from the campus student association to help promote the event, increasing the promotion budget, and making it one of the most recognized events across the entire campus. Objectives: Moustaches Grown: 50 Funds Raised: $1,000 BCITMA Rating: Results: Moustaches Grown: 90 Funds Raised: $2,051.25

Movember Nov, 2011

The Event: The BCITMA planned and hosted a silent auction on the BCIT campus to raise money for the BCIT Alumni Associations student scholarship fund. Results: Volunteers from the BCITMA arranged for auction items, promoted the event on campus, and ran the auction as well. Spa packages, gift cards to Wings Brew Pub, and video games from Electronic Arts were all acquired for the auction, and nearly $2,000 was raised. Objectives: Member Participants: 10 Funds Raised: $2,000 BCITMA Rating: Results: Member Participants: 12 Funds Raised: $1,789

Student Scholarship Charity Auction Nov 23, 2011

The Event: Gift of Choice is a BCIT fundraiser that helps families in need by purchasing gifts for Christmas. This year, the BCITMA held a Rock-Paper-Scissors tournament, with entry fees supporting the charity. Results: In executing this event, the planning team confronted the challenges of event planning. Conflicts for space resulted in numerous event reschedulings, and despite a tournament prize of a free flight to Las Vegas, turnout was lower than expected. The tournament was still a success, with feedback from players being very positive for the tournament itself. Objectives: Participants: 50 Funds Raised: $500 BCITMA Rating: Results: Participants: 35 Clothing Items: $278.73

Gift of Choice and Rock-Paper-Scissors Fundraiser Dec 5-7, 2011

The Event: The BCITMA collected coats and warm clothing items to help the less fortunate in Vancouver. Two drives were executed, one prior to the Christmas holiday, and a second during an unseasonably cold weather period in January, 2012. Results: Members developed a promotional campaign and set up a holiday-themed collection booth, and collected over 200 coats and other warm winter clothes to help the homeless and less fortunate survive the Canadian winter. Objectives: Member Participants: 10 Clothing Items: 150 BCITMA Rating: Results: Member Participants: 10 Clothing Items: 200+

Winter Coat Drive Nov 21-23, 2011; Jan 18-20, 2012

The Event: BCITMA member Kenny Tran recently learned that his best friend was suffering from brain cancer. Inspired by his friends battle, and with support from the BCITMA, Kenny is hoping to raise $5,000 before biking from Vancouver, BC to Seattle, WA. Kennys bike ride takes place June 16th, 2012. Results: The BCITMA arranged for a team to help with promotions and advertising for Kennys fundraiser. Leveraging their creative and strategic skills in advertising, promotions and online marketing, the team has raised over $3,000 in the first three weeks of the campaign. Objectives: Funds Raised: $5,000 BCITMA Rating: Results: Funds Raised: $3,000 This event ends on June 16th, 2012, and is still in progress.

Kennys Ride to Conquer Cancer June 16, 2012

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Connect. Create. Captivate. BCITMA: AMA Saves Lives

This was BCITMAs first year involved with the AMA Saves Lives Competition. The Fall semester was spent planning and developing the critical path that would take the BCITMA Saves Lives campaign from an initiative with no brand awareness to one of the most successful and recognized brands on the BCIT campus. The Event: The AMA Saves Lives team collaborated with the BCITMA Fundraising team to setup their booth during the BCITMA Bake Sale. The AMA Saves Lives donor campaign and was launched, along with the social media campaign. BCIT AMA Saves Lives Weekly Reach, Posts and Discussions

AMA Saves Lives Campaign Launch - Jan 31, 2011

BCIT AMA Saves Lives Viral Reach on Facebook

The Event: In celebration of Valentines Day, the members of BCITMA: AMA Saves Lives setup an info booth on campus. They gave out free chocolates, painted faces, and signed up new organ donors. Results: BCITMA members interacted with several hundred students and staff, and increased the number of organ donors by 127 the first day, and 75 the second.

Love Fest Feb 13-14, 2012

The Event: As part of the AMA Saves Lives competition, BCITMA members have been creating video entries highlighting the need for organ donors and the great effects it has on others. Results: BCITMAs AMA Saves Lives team has partnered with the BC Transplant Foundation to help create content. Classroom tours and video showings have also been done on campus, showing over 500 students how they can sign up to be an organ donor and why its so important.

AMA Video Contest Submissions

Objectives: Videos Created: 24 Video Views: 150 Registered Organ Donors: 150 Events Submitted: 5 Facebook Posts: 150

AMA Saves Lives Objectives and Results

Results to Date: Videos Created: 15 Video Views: 130 Registered Organ Donors: 505 Events Submitted: 4 Facebook Posts: 151

BCITMA Rating: BCIT is on track to reach and surpass all of its AMA Saves Lives objectives.

The Event: The Sports Marketing and Community Relations committees are working together to raise awareness about the Cambodia Light Childrens Association, collecting new and used sports equipment, clothing, and money to help these orphans. Results: This project is still in its planning phases but the committees are currently working on a promotional video and creative advertising ideas. Objectives: Member Participation: 10 Funds Raised: $1000 Results: BCITMA Rating: Planning for this event has started, however fund raising will not begin until April, 2012

Cambodia Light Childrens Association, Phnom Penh Orphanage - April 2012

MA Consulting
MA Consulting offers free marketing services to community projects and start-up companies with the purpose of giving back to the Vancouver community. Dress For Success: Twelve BCITMA members helped organize the Dress For Success seminar, helping unemployed and underprivileged women learn skills for helping prepare for interviews and to find work. See the full write-up in the Professional Development section of this report for project results. 4Shapes: Six BCITMA members developed the online and social media marketing strategy for 4Shapes, a fitness organization for women. See the full write-up in the Professional Development section of this report for project results and analytics. Squeazease Therapy Inc.: Four BCITMA members helped develop the marketing plan for the product launch of Squeazease Therapy. See the full write-up in the Professional Development section of this report for project results.

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Connect. Create. Captivate.

Fundraising
Fundraising for the BCITMA is done to cover promotion costs for marketing events, fund members travelling to the AMA Collegiate Conference, and purchase supplies needed for events and activities. Key Performance Indicator Total Funds Raised Total Value of Sponsorships Garnered 2010-2011 $5,695 2011-2012 $7,877 $2,030 Increase 38.3%

Fundraising Objectives
1. To offer a diverse range of fundraising opportunities to BCITMA members. 2. To raise $500 in sponsorship from external entities. 3. To raise $500 through Business Development, offering marketing services to external clients. 4. To develop our relationship with BCITs School of Business, garnering at least $7000 in sponsorship. 5. Raise $4500 in funds from ticket sales to BCITMA social events.

Fundraising Results
1. The BCITMAs fundraising activities included social events, coffee sales, marketing services, and unique activities such as the Pie-athalon. 2. $2,030 value in prize donations were gathered through sponsorships of BCITMA events. 3. The BCITMAs Business Development committee completed its first marketing services contract, raising $500. 4. The BCIT School of Business moved its student funding money into the Student Initiative fund, controlled by the BCIT Student Association. Through this funding initiative, the BCITMA collected $9,000 in sponsorship. 5. The BCITMA has already raised $7,877 from social event ticket sales, and is projected to raise in total over $10,000 over the 2011-2012 year.

Fundraising Events
The Event: The BCITMA kicked off the student year with its annual Connect Me BBQ, meeting new students and recruiting new members. Results: The BCITMA setup a sponsorship team, cutting food costs by 50% from the previous years BCITMA BBQ, and selling over $550 in food and drinks. Objectives: Student Impressions: 60 Funds Raised: $100 Sponsorship Value: $100 BCITMA Rating: Results: Student Impressions: 74 Funds Raised: $153.60 Sponsorship Value: $250

Connect Me BBQ Sept 9, 2011

The Event: The BCITMA ran a Krispy Kreme doughnut sale, selling doughnuts in the main hall on campus to students. Results: This year was extremely successful, with the entire inventory sold in a short amount of time and attracting a record number of customers. Objectives: Funds Raised: $125 BCITMA Rating: Results: Funds Raised: $152

Krispy Kreme Sale Oct 6, 2011

The Event: SPCs are an international student discount cards, offering students lower prices an a variety of retail items around the world. The BCITMA sold SPCs for the first time, selling them for $9 with $2 of each card sold going to the BCITMA. Results: Sales for SPCs began later than planned, and did not go well. There is great potential to bundle them with BCITMA membership fees, increasing both the value for students becoming a BCITMA member, and increased revenues for the BCITMA. Objectives: Funds Raised: $450 Results: Funds Raised: $32 BCITMA Rating:

Student Price Card (SPC) Sale Oct 3-7, 2011

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Connect. Create. Captivate.

The Event: BCITMAs annual Pie-athalon is one of the most visible, awareness generating and fun events the BCITMA puts on. Students and staff are invited to come up to the BCITMA booth and pie each other, paying between $2 and $5 to toss whip-cream pies at friends. Results: Over 50 people were pied, including 27 nonmembers and several BCIT faculty, including the BCITMA faculty advisor. Objectives: Funds Raised: $200 Results: Funds Raised: $165.50 BCITMA Rating:

Pie-athalon Nov 17, 2011

The Event: Following the success of the recent End of Semester Party, the BCITMA held another social night off campus with a party in downtown Vancouver.

2nd Semester Back to School Party Jan 27, 2012

Results: The BCITMA deployed promotions teams and ticket sellers to meet and sell tickets to students on campus. This off campus social hosted a month after the start of school had over 100 attendees, raising over $1,000. Objectives: Attendance: 100 Funds Raised: $1,000 BCITMA Rating: Results: Attendance: 98 Funds Raised: $980

The Event: The BCITMA partnered with Newday Trading Co. to sell fair-trade organic coffee to students and faculty members on campus. Results: The BCITMA promotions team specifically targeted faculty members, who were the strongest source of revenue. Objectives: Funds Raised: $150 BCITMA Rating: Results: Funds Raised: $147

Coffee Sale Nov 23-25, 2011

The Event: BCITMA members volunteered their time and kitchens to put together an array of baked treats, sold to support the BCITMAs marketing initiatives and attendees for the AMA Collegiate Conference. Results: Over a dozen BCITMA members helped bake and sell items, while the BCITMA promotions team used social media and campus posters to advertise the event. Objectives: Member Volunteers: 10 Funds Raised: $150 BCITMA Rating: Results: Member Volunteers: 15 Funds Raised: $193

Bake Sale Jan 31, 2012

The Event: The BCITMA events team put together a nightclub dance party to celebrate the end of the school semester. A party-promotion team was organized to hype the event, BCITMA members visited classrooms to promote the event and sell tickets directly to students. Results: This was one of the BCITMAs most successful parties, and was the most well-attended events the BCITMA hosted during the autumn semester. Objectives: Attendance: 100 Funds Raised: $1,000 BCITMA Rating: Results: Attendance: 185 Funds Raised: $1,850

End of Semester Party Dec 9, 2011

The Event: The BCITMA events team has created the BCITMA Fashion show to promote fashion designers and modeling talent from around Vancouver. The team utilizes their skills in public relations, experiential marketing, advertising and promotions to provide an opportunity for designers and models to gain exposure and build their portfolio. Results: BCITMAs events and promotions team have booked a larger venue, increased the number of fashion designers, and are making the 2012 Fashion Show the most successful ever. Promotions are being integrated through the BCITMAs on-campus advertisements, social media outlets, and through the BCITMAs network of connections made in the marketing industry and fashion community. Objectives: Ticket Sales 300 Funds Raised: $3,000 BCITMA Rating: Event date is set for March 9, 2012 Results: Ticket Sales: Funds Raised:

Fashion Show March 9, 2012

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Connect. Create. Captivate.

The Business Development committee acquired its first ever marketing services client. Cindy David Financial Group paid for the Business Development team to develop a dripreferral marketing campaign (see the full description under Professional Development). Objectives: Funds Raised: $500 BCITMA Rating: Results: Funds Raised: $500

Business Development

The BCITMAs sponsorship program was extremely successful this year. Item value for sponsor-donated items was negligible in years past, however the BCITMA sponsorship team was extremely resourceful in mining the various connections and networks the BCITMA and its members have established. Sponsor-Donated Item Food sponsors for the BCITMA Connect Me BBQ Carderos and Glowball Gift Certificates Sports memorabilia from the Vancouver Canucks professional ice hockey team Sports memorabilia from the Vancouver Whitecaps professional soccer club 2 return flights to Las Vegas Starbucks coffee Total Sponsorship Item Value Item Value $250 $200 $200 $100 $1,200 $80 $2,030

Sponsorship

The BCITMAs sports marketing committee gained sponsorship through the Vancouver Canucks ice hockey team and the Vancouver White Caps football club. Items include a full-team autographed hockey stick, an autographed Canucks hockey banner, an autographed soccer ball, an autographed White Caps soccer jersey, and a return flight to Las Vegas. Objectives: Funds Raised: $1,000 Results: Funds Raised: $1,200

BCITMA Sports Marketing Raffle Feb 20-24, 2012

BCITMA Rating: Sales are now projected to reach over $2,000 by the end of the raffle.

Membership
The BCITMA prides itself on having the largest membership of any club on campus, and delivers value to its members through marketing opportunities, networking events, and social activities exclusively for members. Key Performance Indicator Total Registered Members 2010-2011 109 2011-2012 121 Increase 11%

Membership Objectives
1. Have 120 paid MA members by January 2012, a 10% increase from January 2011. 2. Maintain active participation by 75% of BCITMA members throughout the academic year. 3. Average a 55% attendance level at General Meetings, held bi-weekly at 7:30 a.m. 4. Maintain a member satisfaction level of 80% throughout the academic year. 5. Conduct comprehensive member-satisfaction surveys in November 2011, and March 2012.

Membership Results
1. As of January 2012, the BCITMA had 121 registered and paid members. 2. 99 BCITMAs members, 80%, are actively engaged in events and activities with the BCITMA, with 42 members registered to attend the 2012 AMA Collegiate Conference in New Orleans. 3. Attendance has averaged just over 50% for BCITMA General Meetings. 4. Surveyed members gave an average satisfaction rating of over 90% for BCITMA events. 5. An executive member evaluation was conducting in December, 2012, and a first-year BCITMA member survey, looking into what reasons motivated members to join the BCITMA, is currently in-progress.

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Connect. Create. Captivate. Recruitment Events and Activities

The Event: The BCITMA put together its most comprehensive Orientation Day package, promotional material, and club information yet. The first 50 paid members received a branded BCITMA pad-folio, water bottle, and tote-bag, and BCITMA volunteers were available all day to speak with students and collect contact information. Results: 250 new students entered the marketing program, and the BCITMA was able to directly reach over half of them, collecting contact information and promoting the club. Objectives: Booth Visits: 100 Student Awareness Generated: 40% BCITMA Rating: Results: Booth Visits: 134 Student Awareness Generated: 54%

Orientation Day Sept 6, 2011

The Event: The BCITMAs Connect Me BBQ runs on the final day or orientation week for new students at BCIT, and is used to generate awareness of the BCITMA and recruit new members. Results: 74 new students visited the Connect Me BBQ, helping the BCITMA raise funds and recruit new members. Objectives: Student Visits: 60 Funds Raised: $100 BCITMA Rating: Results: Student Visits: 74 Funds Raised: $174

Connect Me BBQ Sept 9, 2011

The Event: The BCIT Club Bazaar is a showcase of all the different student clubs at BCIT. Clubs set up booths and promote their activities to potential recruits, while competing for the BCIT Student Associations Club Bazaar prize of $100. Results: The BCITMA ran a slide show of events and activities, laid out swag available for new members, and ran engaging games to get students excited. The result was the BCITMA winning the award for top student club at the Club Bazaar. Objectives: Club Bazaar Prize: First Place Funds Raised: $100 Results: Club Bazaar Prize: First Place Funds Raised: $100 BCITMA Rating:

Club Bazaar Sept 13, 2011

The Event: The BCITMA Info Session gave both new and returning students the chance to learn about the different committees, activities and events the BCITMA organizes. Results: 74 new students visited the Connect Me BBQ, helping the BCITMA raise funds and recruit new members. Objectives: Attendance: 60 BCITMA Recruits: 30 BCITMA Rating: Results: Attendance: 63 BCITMA Recruits: 28

BCITMA Info Session Sept 14, 2011

The Event: The first BCITMA General Meeting, held oncampus at 7:30 a.m., gave new members their first exposure to operations with the BCITMA. Results: Nearly 90 students attended the first GM, with the additional 28 member registrations bringing total BCITMA membership to over 70 members. Objectives: Attendance: 50 BCITMA Recruits: 20 BCITMA Rating: Results: Attendance: 84 BCITMA Recruits: 26

BCITMA First General Meeting Sept 21, 2011

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Connect. Create. Captivate. Membership Recruitment Results

The BCITMA successfully achieved its goal of 120 paid members by January, 2012, surpassing that number for a total of 121 registered members. This result could not have been achieved without the careful and strategic planning by members of the BCITMA during the September-December membership recruitment phase, during which time: 78 new paid members were recruited Total active membership reached 118 51% of 2010-2011 members renewed their membership The BCITMA Facebook page received 1,549 views The BCITMA Facebook page gathered 72 additional likes

BCITMA Member Social Activities

The Event: As the marketing program at BCIT lasts only two years, the BCITMA held a first-year vs. second-year Halloween Dodgeball challenge, pitting the younger and older students against each other. Results: Taking place Monday morning at 7 a.m., the event was well attended, with 30 members arriving in costume. Objectives: Attendance: 20 BCITMA Rating: Results: Attendance: 30

Halloween Dodgeball Challenge Oct 31, 2011

The Event: The BCITMA Events committee hosted an offcampus bowling night and member mingler.

BCITMA Members Bowling Night Nov 18, 2011

Results: Despite terrible weather and taking place off campus, 34 BCITMA members attended. Themed Tight and Bright, over 80% of members wore at least one item of very tight or bright clothing to show their BCITMA pride. Objectives: Attendance: 30 BCITMA Rating: Results: Attendance: 34

Communication
Communication plays an important role in all aspects of the BCITMAs operations. This year, the BCITMA expanded its use of social media, newsletters, committee meetings, and media communications to enhance the effectiveness and coordination of the various BCITMA committees and their events.

Communication Objectives
1. To maintain a bi-weekly online newsletter reader rate of 80% of BCITMA members. 2. Achieve a bi-weekly online newsletter open rate of 30% 3. To ensure 85% awareness of BCITMA events and activities. 4. Attract non-members to BCITMA events to increase the reach and awareness of the BCITMA brand, selling 5% of tickets to non-members.

Communication Results
1. 162 individuals are subscribed to the BCITMAs online newsletter, with almost 100% of the BCITMA members subscribing. 2. Online newsletters have an average open rate of 39.9%, with a high of 54.04% 3. Every member of the BCITMA follows, subscribes, or likes one of the BCITMAs online forms of communication. 4. Awareness of the BCITMA brand was dramatically improved. Non-members comprised an average of 20.3% of attendees at the BCITMA speaker events on campus. Non-member attendees comprised an average 46.9% for BCITMA networking events held off-campus.

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Connect. Create. Captivate. Social Media

Social media became one of the most used and vital forms of communication this year for the BCITMA. Over 30 different Facebook groups and Twitter accounts were established for BCITMA committees and activities, while an additional 25 Facebook event pages were created to supply members with easy-to-find access for event details. Social media metrics since October 1st, 2011 include:

400 likes 197 comments 103 discussions about the BCITMA

BCITMAs Facebook page

286 tweets 150 new followers 44 retweets 272 mentions

BCITMAs Twitter account, @BCITMA

The BCITMA Twitter account is followed by numerous industry professionals, including: Hootsuite; the AMA; Chris Breikss, founder of 6S Marketing; and Bill Murphy, president of Cossette East. In addition, over one dozen AMA collegiate chapters follow @BCITMA. People liking the BCITMA Facebook page come from 16 different countries, including Germany, Thailand, France, and Australia. Objectives: Facebook: 400 likes Twitter: 750 followers Results: Facebook: 401 likes Twitter: 774 followers BCITMA Rating:

Website
Relaunched in October, 2011, www.bcitma.ca serves as the information hub for the BCITMA, keeping members and visitors updated on BCITMA activities and information with timely, relevant content.

With 48 pages of content updated regularly, the BCITMA website has been an incredible success in spreading awareness and creating engagement with the BCITMA brand. Objectives: Results: Page Views: 1,000 Page Views: 7,439 Unique Page Visits: 150 Unique Page Visits: 471 Average Time on Site: Average Time on Site: 3min, 2min 48sec Pages Per Visit: 4 Pages per Visit: 4.04 BCITMA Rating:

Web Content and Analytics

With mobile the biggest trend in marketing and technology, the BCITMA is leading the charge in developing mobile applications for chapter marketing and communications. http://bcitma.ca/download-the-bcitma-mobile-app/ Objectives: Create a unique, mobile app updated with relevant BCITMA content. BCITMA Rating: Results: This project was undertaken by the BCITMA Web Design and Promotions team, and was completed in January, 2012.

BCITMA Mobile App

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Connect. Create. Captivate. Posters and On-Campus Advertising

Twenty nine members took part in the BCITMAs advertising committee, creating print and online advertisements to engage and inform students outside of the BCITMA about the activities being held. Objectives: Results: Member Participation: 20 Member Participation: 29 Non-Member Ticket Sales to Non-Member Sales to Advertised Events: 5% of sales Advertised Events: 20-47% BCITMA Rating:

Posters and Digital Media Advertisements

The BCITMAs bi-weekly newsletter vital tool for member communication. It delivers information on future and past events, while timely, student-related content is included to further augment BCITMA communications. Objectives: Subscribers: 80% of members Open Rate: 30% BCITMA Rating: Results: Subscribers: 162, 100% of members and an additional 41 subscribers. Open Rate: 43.09%

Newsletter

The BCITMA Communications committee cultivated relationships with numerous external media sources. Evolution 107.9 Radio Two interviews on Evolutions Making Contact talk-show 25 on-air announcements of BCITMA activities BCIT Magazine Editorial on BCITMAs top-10 case competition result. BCITs university website University homepage highlighted BCITMAs success at the AMA conference in New Orleans. Objectives: Results: Media exposure through three Media exposure through three different media channels. different media channels. BCITMA Rating:

External Media Exposure

The BCITMA Events and Promotions committees ran several lecture presentations, promoting events, activities, and raising awareness of the BCITMA brand. Objectives: Generate 2000 student impressions through lecture promotions. BCITMA Rating: Results: Generated 2000 student impressions through lecture promotions.

Lecture Presentations

Chapter Operations
Operational Objectives: To create and maintain a professional marketing environment that assists and augments the educational experiences of students in the BCIT Marketing Management program. The BCITMA Executive Board, comprised of the President, Vice President, ten Committee VPs, and the two First-Year Liaisons, work together to develop and improve the objectives set annually for the BCITMA. Measurement: Determing the level of success for these organizational goals is based on the combination of the many different metrics and objectives the BCITMA has developed for the year. Key performance indicators include: Total membership Quantity, quality and educational relevancy of events planned Membership attendance Event satisfaction rating Media coverage

Each of these key indicators has been an extreme success this year, and the BCITMA has overwhelmingly exceeding the expectations set at the beginning of the 2011-2012 year.

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The BCITMA 2011-2012 Organizational Chart

First Year Liaison x2 VP Corporate Relations Director, Business Development Director, Sponsorship VP Professional Development Director, Schmoozapalooza Director, MA Saves Lives Director, Sports Marketing VP Membership VP Finance

President

Vice President

VP Advertising and Promotions

VP Communications Director, Communications Director, MA Newsletter Director, PR

VP Integrated Marketing

VP Community

VP Events

VP Digital Media Director, Web Design Director, Social Media Director, MA Life

Director, Fundraising

Director, Advertising Director, Promotions

Director, MA Consulting Director, Dress For Success Director, Community

Director, Events Director, Fashion Show

With 121 registered BCITMA members, the BCITMA has developed an internal structure that gives members the flexibility to create and execute marketing activities and projects, while having the member resources and executive management to ensure they are completed successfully. Key portions of the BCITMA organizational structure include: President and Vice President, administrative and managerial duties for the BCITMA. Ten Committee VPs, managing committee activities and the associated Director positions. Two First-Year Liaisons, keeping first-year students connected with the BCITMA executive. Nineteen Director roles, responsible for many BCITMA projects and subcommittees.

There are a total of 17 on-going and currently-active projects with the BCITMA. These projects have a combined total of 379 active participants, with an average of 23 members helping to complete project objectives. BCITMA members are on average involved in 3.13 marketing projects at any given time. Objectives and strategies established at the BCITMA Executive Retreat have continued to guide the BCITMA chapter. Quality and quantity of marketing activities have dramatically increased this year, and significant improvements have been made in competition entries for the AMA Collegiate Conference.

BCITMA Executive Retreat

Executive Meetings: Held weekly to update executive members on all internal and external activities relevant to the BCITMA. Directors Meetings: Held bi-weekly to keep directors communicating with one another, sharing resources and coordinating event and project planning to increase effectiveness and improve value for BCITMA members General Meetings: Held bi-weekly to review projects and activities, update members on future activites, and to conduct learning seminars and have guest speakers to help BCITMA students with their school projects and marketing careers. Committee Meetings: Held as needed to plan activities and events, and to coordinate with other BCITMA committee projects.

BCITMA Meetings

BCITMA elections are held for all executive positions, with the exception of First Year Liaisons (elected in October) are held at a General Meeting between two and three weeks following the AMA Collegiate Conference. Incoming and outgoing executive conduct a training and dicussion seminar to assist in the transition to a new board. Due to BCITs two-year marketing program, the BCITMA executive has a 90-100% turnover rate for executive members. The BCITMA conducts one member survey each semester. In December, an evaluation of the executive board members was conducted to help improve communication and performance. In February, a first-year student survey was intitated to learn what motivates students to join the BCITMA, allowing future BCITMA teams to improve member recruitement.

Elections and Executive Transition

BCITMA Internal Evaluations

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BCITMA 2011-2012 Budget

Income:
Membership Dues $6,432 Sponsorship: BCITSA $2,500 BCITSA New Orleans Funding $9,000 Total Sponsorship $11,500 Business Development Project $500 Fundraising Events Speaker Revenue $125 Student Price Cards $144 Krispy Kreme Sales $161 Popcorn Sales (PNE Speaker) $40 Pie-athalon $155 Coffee $472 Bake Sale $193 BBQ $552 Club Bazaar $100 December Year End Party $1,840 Marketing Week Tweet Up $600 January Back to School Party $980 Digital Shift $1,015 Fashion Show* $3,000* Year End Party $1,500 Total Fundraising Revenue $10,877

Expenses
AMA Dues $4,512 Speakers Sue Clement $500 Miss 604 $250 Speaker Gifts $112 Total Speaker Expense $862 T-shirts $942 Membership Gifts $688 Orientation Day Brochures $188 Supplies $50 Total Orientation Day Expense $238 Website Fee $64 Board Retreat $539 Schmoozapalooza Schmoozapalooza Donation $250 Schmoozapalooza Posters $44 Total Schmoozapalooza Expense $294 Marketing Week Marketer of the Year Reimbursement $60 Supplies $15 Posters $17 Food $150 Other Expenses $24 Total Marketing Week Expense $266 Run for Cure Donation $40 GM Meeting Expense $34 Printing Expense Run for Cure Poster $17 Membership Forms $63 Pie-athalon Posters $17 Rock Paper Scissors Posters $17 Digital Shift Posters $17 Total Printing Expense $131 Fundraising Expenses SPC Cards $125 Krispy Kremes $130 Coffee Purchase $275 Pie-athalon Supplies $77 Movember Candy $23 Raffle Tickets $9 Total Fundraising Expense $639 Collegiate Conference Exhibit $40 SABRE $25 New Orleans Reimbursement $15,000 Total Collegiate Conference Expense $15,065 Total Expense $24,314 Net Income $4,995

Total Income $29,309 *estimated value

The BCITMAs budget closely reflects the budget estimations completed in the BCITMA Chapter Plan. Noticeable increases were made in revenues through greater sponsorship from the BCIT Initiative Fund and higher than predicted revenues from ticket sales to off-campus networking and social events. Expenses for the 2011-2012 year were lower than predicted. Expenses for advertisements, speaker bookings and social event planning were all slightly lower than budgeted for. As a result of this, and coupled with higher than predicted income, the budget New Orleans Reimbursement has been increased from $12,000 to $15,000, while still maintaining a net income of $4,995 to pass on for the 2012-2013 BCITMA team.

BCITMA 2011-2012 Budget

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