1.

GENESIS OF THE REPORT

This project is about the Marketing and Branding Analysis of Timeshare Industry or Magic Holidays. The aim of this project is to calculate the marketing branding impact on customers of Timeshare Industry. It is a venture of Panoramic Group of Companies and I worked for their Timeshare product/service that is Magic Holidays.

The basic idea behind the product /service is you can own tomorrow's holidays at today's price. A onetime payment entitles you a week of holidaying at more than 6000 resorts, for 25 years along with your 2 kids below 12 years of age. Further for your convenience, we have split the same into very affordable EMI's which are inflation-free. Actually my task was Marketing and Branding Analysis of Timeshare Industry for Magic Holiday. After getting my project title I realized that its a research based project and accordingly I began my work. So, in that I have conducted analysis through research with the help of Questionnaire First preparing a questionnaire was itself a huge learning experience for me .Finally my project guide offered me some leads and I prepare questionnaire and follow guideline for completion of my project. In the market Timeshare industry is having limited awareness so it is also one drawback of the Industry. So with the help of promotional activities and good service it is the key of build / creates its Brand Name and Brand Image in the market

2. PROJECT OBJECTIVES
1. To know the Marketing and Branding impact on customer in the market. 2. To know the Timeshare Industry sustains where in the PLC. 3. To know the awareness of Timeshare Industry. 4. To know the ways which are suitable for Magic Holidays for promote their product.

DESIGNED QUESTIONNAIRE For calculating the Marketing and Branding Impact on Customers of Timeshare Industry
Name: Sex: Age: Male 25-30 40-50 Above 60 Status: Married Unmarried Private Service Other 5 -10 Lac Above 25 Lac No No Rented Female 30-40 50-60

Occupation: Govt. Service Business Annual Income: Below 5 Lac 10 -25 Lac Credit Card: Car: Home: Address: Mobile No.: E-mail id: Yes Yes Owned

Q1. Are you aware about Timeshare Industry? a) Yes b) No

Q2. Which co do you know from the following? a) Club Mahindra c) Country Vacation e) Citrus Holidays Q3. From where did you come to know about holidays companies which are mentioned in Q no.2? a) Newspapers advertisements c) Television commercials e) Radio g) Mall promotion Q4. If I mention Holiday which is the company that comes to your mind first from the following? a) Club Mahindra c) Country Vacation e) Citrus Holidays b) Sterling Holidays d) Magic Holidays f) Other b) Magazines advertisements d) Internet f) Word of mouth b) Sterling Holidays d) Magic Holidays

Q5. Are you member of any company from the following? a) Club Mahindra c) Country Vacation e) Citrus Holidays g) No member b) Sterling Holidays d) Magic Holidays f) Member of other company

Magic Holidays Venture of Panoramic Group of Companies, Mahim(w)

Marketing and Branding Analysis of Timeshare Industry for Magic Holidays

Q6. Do you know RCI? a) Yes Q7. Have you ever used Timeshare services? a) Yes, frequently c) Sometimes b) Often d) Seldom e) Never b) No

Q8.Have you been influenced by any promotional activities (Branding / Marketing) that have been carried by any company in the Timeshare Industry? a) Yes b) No

Q9. Which company would you prefer for going holidays from the following in future? a) Club Mahindra c) Country Vacation e) Citrus Holidays b) sterling Holidays d) Magic Holidays f) Other

Q10. Which Timeshare company would you suggest to your friends and relatives for going holidays from the following and why? a) Club Mahindra c) Country Vacation e) Citrus Holidays b) Sterling Holidays d) Magic Holidays f) Other