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POST-GRADUATE STUDIES
Lecture 3
ETHNOGRAPHIC RESEARCH
Compulsory Readings
What is ethnography?
Ethnographic research
Ethnographic research is one form of qualitative research
which concerns with studying human behavior within the
context in which that behavior would occur naturally and in
which the role of the researcher would not affect the normal
behavior of the subjects.
•naturalistic-ecological
•qualitative – phynomenological
Naturalistic-ecological
• Context has significant influence on behaviour
Qualitative-phenomenological
Principles of ethnography
•The use of participant and non-participant observation
•A focus on natural settings
•Use of subjective views and belief systems of the participant in
the research process
•Not to manipulate the study variables
•Holism and thick explanation
External reliability
• To what extent can the findings from a study carried out in a
particular site be generalized to other sites?
• Threat:
Based on detailed description of a particular context/ situation → difficult
for outsiders to conduct another research
To overcome this:
Explicit about 5 key aspects
• Status of researcher
•Choice of informants
•Social situation & conditions
•Constructs & premises
•Method of data collection & analysis
Questions to be asked:
•Is the status of the researcher made explicit?
•Does the researcher provide a detailed description of subjects?
•Does the research provide a detailed description of the context and
conditions under which the research was carried out?
•Are constructs and premises explicitly defined?
•Are data collection and analysis methods presented in detail?
Internal reliability
• Can an independent researcher come to the same conclusion as
the original investigators when he/ she analyzes the same primary
data?
•Threat
Ethnographer rarely uses standardized instruments → difficult for
independent researcher to reanalyze data themselves
To overcome this:
•Use low inference descriptors
•Multiple researchers/ participant researchers
•Peer examination
•Use mechanically recorded data
Questions to be asked:
•Does the research use low inference descriptors?
•Does it employ more than one researcher/ collaborator?
•Does the researcher invite peer examination or cross-site corroboration?
•Are data mechanically recorded?
Internal validity
To what extent the research is measuring what it purports to
measure?
To overcome this:
Employ data collection and analysis techniques:
+ ethnographer as a participant
+ informants interviewing
+ participant observation
+ ethnographic analysis
Questions to be asked:
•Is it likely that maturational changes occurring during the course of the
research will affect outcomes?
•Is there bias in the selection of informants?
•Is the growth or attrition of informants over time likely to affect outcomes?
•Have alternative explanations for the phenomena been rigorously examined
and excluded?
External validity
To what extent can research outcomes be extended to other
groups?
To overcome this:
Describe phenomena explicitly so that they can be compared with
other studies/ carry out multiple-site investigation
Questions to be asked:
•Are some phenomena unique to a particular group or site and therefore
non-comparable?
•Are outcomes due in part to the presence of the research?
•Are cross-group comparisons invalidated by unique historical experiences of
particular groups?
•To what extent are abstract terms and constructs shared across different
groups and research sites?