Annexure Introduction: I am a MBA student. I am doing project in Big Bazaar.

I would be grateful if you could spare some time to answer a few questions. Thank you. Name:.. Contact No:. Address: .. Gender: Male ( ) Female ( ) .. .. Email Id:.. Marital status: Single ( ) Married ( ) Age: No of children:. Income(monthly); less then 10k( ) 10k-25k ( ) 25k-40k( ) 40K above( ) ______________________________________________________________________________ 1: when do you visit this outlet? Twice in a week ( ) Once in a week ( ) During Special offers ( ) whenever the need arises ( ) 2: Do you know about the offers of big bazaar? Yes ( ) No ( ) 3: if yes, then how/from whom? Friends ( ) hoardings ( ) Tv/radio( ) 4. How do you come to know about Big Bazaar? a. Through Advertisement b. Through Friends & Relatives c. Through Hoardings / Newspaper d. Other Medium 5: can you please tell me the purpose of visit today? Came because of discounts( ) Routine visit/regular ( ) Just to check( ) Came because of good quality products are available( ) Other ( specify ).. 6: Which product category offers you find most attractive in Big Bazaar? Food ( ) fruit & vegetable ( ) Non-food( ) PUC ( ) Electronic Bazaar ( ) Footwear ( ) Home bazaar ( ) Apparels ( ) Other( Specify) 7: Would you recommend these offers to others? Definitely will not recommend 1 2 3 4 5 6 Definitely will recommend

in store communication ( )

Newspaper( )

8: Could you tell me the advantage of buying from big Bazaar? more discounts ( ) Wide range of products ( ) Good Quality Products( ) Fresh stock products ( ) Other (Specify) 9 How do you rate of discount Products in Big Bazaar? a. Good b. Average c. Poor 10: Could you tell me the dis-advantage of buying from big bazaar ? Discounts are not available ( ) Quality of products is not good ( ) Fresh Stock of product is not available ( ) range of product is not good ( ) 11 . How do you rate the presentation of products in Big Bazaar? a. Good b. Average c. Poor 12: . Which type of promotional activities attract customers? a. Discounts b. Extra Offer c. 1+1 Offer d. Advertisements 13 . Does the Displays and Promotional offers informed in the store attracts you? a. Yes b. No 12: Read out the statement one by one and please answer the question. S. No 1 2 3 4 5 Attributes Product were Available at very attractiveness discounts The store was overcrowded Proper information about offers/schemes was available The store was unclean and shabby The sales people lacked knowledge about product and offers Disagree_________________Agree 1 1 1 1 1 2 2 2 2 2 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 6 6 6 6 6

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The store and the products were not well organized The sales people were not available when I needed them

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14: Do u think there is a miss match of offer published and that found in the store? Yes( ) No( )

15: can u please tell me how satisfied are you with your visit today ? Not at all satisfied 1 2 3 4 5 6 Extremely satisfied 16: Does the Sales Promotion activities of Big Bazaar made you to visit Big Bazaar again? a. Yes b. No 17 : If Big Bazaar were to have such activities/offers again , what is the likelihood of your visiting again? Definitely will not visit 1 2 3 4 5 6 definitely will visit

18: Any suggestion

THANK YOU

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