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March. 2012 VOL. 92
I n d u s t r y & Te c h n o l o g y T i m e s
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contents
Issue & TopIc 09
A New Threat to Korean Semiconductor Companies?

Cover Explanation
Chairman Han kon-ju, kim tae-sub Publisher & editor in Chief
Monica Chung Youn-soo
KOREA
March. 2012 VOL. 92
Korea IT Times - KOTRA Joint Article Series
President
Michael kim kwang-min
Board of advisors
Dr. shin kook-hwan, Dr. Yang seung-taik Dr. kim Hak-su, Dr. Youn Hwa-Jin Dr. park Ho-gun, Dr. kim wan-soon Cha Joo-hak, seo Doo-won
Director Chun Hyung-gyu managing editor

Chun Go-eun (clair), Yeon Choul-woong
editor
Matthew weigand, Meeagan Lunn
Cloud-Based Smart Education System

U.S $ 10.00 / KOR. 12,000
Kim Chul-kyun, President of KERIS
03
13th floor, iStation B/D, 561-31 Sinsa-dong, Gangnam-gu, Seoul, Republic of Korea (133-890) Government registration No. Seoul-Ra-10914 Tel: (82-2) 3459-0671 Fax: (82-2) 3459-0656
Mr. kim Chul-kyun, head of the korea education and Research information service (keRis) is responsible for iCt in education in korea. He expects that korea will lead the coming age of digital textbooks. Mr. kim is confident that keRiss own smart education project will be at the heart of this new educational breakthrough. president kim was Ceo of Hanaro Dream and open iptV where he gained experience in the field and then served as secretary to the president for new media services. He is currently the seventh president at keRis and a member of the presidents Council on National iCt strategies.
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assistant editor Ryan schuster, Nick Antolini marketing manager

Lee Chun-sic
staff reporters
kim sung-mi, Lee Jeong-yoon, kim Yearim, song kyu-yeol, Lee Hyeong-jin, Lee kyung-min, suh Jin-yung, Daniel ko, Lee si-young, Yoon Yo-tam, kim Jee-hyung, kim sun-hong, park Jeong-jun,
realtime News Team

Jessii Youk, oh Hae-young, Han Hee-ji, kang Ju-bin
Columnists
Choi sung, ko ki-wan emanuel Yi pastreich Lee edward, song kyu-yeol
Issue & Topic 09 A New threat to korean semiconductor Companies? taking the Lead in Next-Generation DRAMs 11 itC 2012, incheon Registration importance of the seoul Nuclear security summit 2012 14 sk telecom Acquires Hynix Analysis 12 its All About the economy, stupid! Policy 16 we Now Have our own oil Fields 18 Minister Hong pushes for strategy of opening UsD 2 trillion economy 20 what Attracts tourists to south korea? 17 International ICT Exhibition Schedule
Chinas semiconductor design technology has greatly advanced. Now, Chinese semiconductor design companies are threatening Korean competitors. Some Korean companies expect to have tough competition with Chinese competitors in the near future. According to industrial sources, Chinese companies such as Huawei and ZTE are hiring thousands of excellent semiconductor designers. Huawei unveiled a smartphone whose quad core application processor was featured at the MWC 2012. Surprisingly, Huawei did not use Nvidia and Qualcomm products. The quad-core AP K3V2 CUP for this smartphone was jointly developed by Huawei and its subsidiary, Hi Silicone. The chip will go on sale in March. Hi Silicon also announced the worlds first multi-mode baseband chips that supports LTE-FDD, TD-LTE and 3GPP Release 9. The design capabilities of Chinese companies are growing fast thanks to excellent human resources who returned to China from the Silicon Valley. It has also received the support of the Chinese government and conglomerate Chinese set companies. Moreover, Chinas independent standards such as TD-LTE, CMMB have become the foundation for reinforcing the technological power of Chinese companies. Some say that the design capabilities of Chinese companies are stronger than those of Korean firms. ZTE, the worlds fourth largest cell phone maker, produces its own special chips; some of which are exported to Korea. The company developed and used TD-LTE baseband chipsets or chipsets for telecommunication equipment in its products. They even design and use analog semiconductors. The growth of these companies is noteworthy. It is expected that
these corporations will post one trillion won in sales this year. China has about 500 fables companies. HIS iSuppli expects that total sales of Chinese companies will be doubled to USD 10.7 billion in 2015 from USD 5.2 billion in 2010. Hi Silicon, the biggest fables company in China has been said to post about USD850 million in sales last year. This year, the company is expected to post USD1 billion in sales. Huawei is its biggest customer. Spreadtrum, specializing in basebands and RF chips, saw its 2011 sales jump 94.7 percent to USD 674 million. This is due to the expansion of the3G chipset sector by a whopping 336.8 percent. Spreadtrum modem chips are used in the Galaxy S2 or Galaxy Note exported to China. At this current pace, its sales are expected to surpass one trillion won within one to two years. In the AP sector, Rockchip and Ingenic have remarkably grown. Rockchip recently released a 1.4GHz AP which used an ARM cotex-A9 dual core CPU. The AP is competitive in terms of price and performance. Innopidei is performing well in the digital audio broadcasting chip sector. RDA Micro Electronics specializes in RFs and mixed signal semiconductors and is also growing rapidly. In 2011, this company posted USD 289 million, an increase of 51 percent from 2010. The history of Chinas semiconductor industry is short, up to 15 years, said a semiconductor industry expert. Those who returned from the Silicon Valley are taking the lead in the development of the Chinese semiconductor industry. Soon Chinese fable companies will post one trillion won in sales.
Lee Hyeong-jin / info@koreaittimes.com
Freelance reporter
tim Alper shin sung-won Photographer
N.america
Minnesota pennsylvania illinois Boston New York wasington D.C. Germany France United kingdom southeast asia Far east China oceania sW asia m.east
Correspondents
Natasha willhite Lee edward steve kwak, Yoon Yo-tam kim sun-hong park sejin, kim in-sik Lee Jun-young Agnieszka wykowska Mario Mongilardi lgor Verner Lee Jin-bok kim Moon-soo Cathy Ding You in-kyung Akram koultakji Chris Christodoulou
Taking the Lead in Next-Generation DRAMs

Samsung Electronics and Hynix Semiconductor are expected to continue to rule the world semiconductor industry by beginning a mass-production of next generation D-RAM semiconductor, DDR4 at the end of this year. In early March, Samsung Electronics and Hynix Semiconductor announced that they unveiled a prototype of a 30-nano DDR4 memory in the ISSCC 2012 in San Francisco. The two global semiconductor industry leaders developed the prototype through a 30 nano micro process. But beginning towards the end of 2012, they will produce this technology by adopting a 20 nano mass-production process. A DDR4 DRAM memory is a next-generation DRAM memory which consumes less power and moves data at twice the speed than a DDR3 DRAM memory. The JEDEC standard was applied to the prototype. Since Samsung Electronics and Hynix Semiconductor are the only two companies that developed the prototype in the world, it is highly likely that the two companies will take the initiative in standardizing DDR4 memories. The DDR4 memory of Samsung Electronics works at 3200MHz with 1.2 volts in comparison to Hynix at 2400MHz. The prototypes of the two companies consume 40~50 percent less power than a DDR3 memory which works at 1.5 volts. The two companies announced that they were planning to mass-produce the prototype for the markets of high-end PCs and small servers by adopting a 20-nano micro process beginning at the end of this year. Our DDR4 prototype is eco-friendly, high energy efficient and powerful, said an executive at Hynix Semiconductor. We will be able to compete with valuable solutions, not only to the PC and server markets but also to the tablet market. According to iSuppli, a market survey company, the portion of DDR4 memories will account for 1 percent of the DRAM memory market in 2013 and become a main stream by accounting for 45 percent in 2015. It is also forecast that the portion of DDR3 products will continue to fall to 15 percent in 2015.
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korea IT TImes | MARCH, 2012
10
contents
Issue & TopIc 11
ITc 2012, Incheon Registration

Incheon ICT Industry Promotion Agency or IITPA (President, Cho sung-kap) is recruiting exhibitors as IT and SW convergence (Including electronic components) sector companies in Incheon city participate in the ITC 2012, Incheon. This event is organized by IITPA for trade meetings and Exhibition with overseas buyers. This event will be held on May 17th-18th at the Songdo Convention Center in Incheon. The exhibition will be held on May 17th-18th at the Songdo Convensia, convention center in Incheon. The government of Incheon Metropolitan City and the Ministry of Knowledge Economy are supporting this exhibition. This event will invite more than 80 influential buyers from the United States, Europe, Latin America and Asia. The exhibitors and visitors must register at an online matching service for business meetings. IITPA, as the exhibition organizer, expects that more than 500 on-site consultations will be conducted.Specifically, on May 18th, will be BRICs Day for consultations to create new opportunities from growing markets in the middle of the global financial crisis. The first-come-first-serve-basis for 60 registered exhibitors will be free to participate in the exhibition. The 130 companies that will participate in on-site business meetings should register online for matching buyers. In addition, IITPA hopes to attract buyers and will support accommodations and on-site interpretations for future
"iCt 2011, inchen" was successfully held.
agreement between exhibitors and buyers. The deadline for exhibitor recruitment is Friday, March 30th. For further information for ITC 2012 please visit the official website at www.itc.or.kr Registration and inquiries: Kim Younghwan, Director of Ace Marketing : Tel. +822-541-2984, e-mail: harold@acemarketing.co.kr.
kim sung-mi / info@koreaittimes.com
Events 22 samsung to spin off LCD Business 23 JavaCommunity.org and it professional Association of korea Agree to promote Cooperation 52 CARtes in Asia to showcase Government identity technology 53 Mobile world Congress - super phone, super star 54 whats Your idea of tomorrow? Technology 24 Nano patents, innovations, shaped Memory Materials Ready for Mass production 26 kt Leads Future innovation with Cloud Computing 28 A Look into the smart City Oriental Medicine 30 A Noted Haany, Byun Chung-hwan is writing New Donguibogam 35 world traditional Medicine eXpo to be Held in sancheong in 2013 e-government 38 koreas e-Government Development Amazes the world in winning UN e-Government survey 2012
Cover Story 40 Create Cloud-Based smart education Software 44 wBs project produce synergy as sw Converges with Hw 46 top 30 korean software Companies worthy of Global Recognition 48 ViRobot to Bring Hauris Renaissance 50 Bi Matrix Navigates through information Covered Corporations 56 KOTRA Seal of Excellence Column 66 Youth internship in public sector
Importance of the seoul Nuclear security summit 2012

The Seoul Nuclear Security Summit will be held on March 26th27th, and will be the largest summit that shares international cooperative ideas to protect nuclear plants and materials from falling into the hands of terrorists. Participating in this organization will be more than 50 heads of state and other international organizations. The main topics include: cooperative measure to combat the threat of nuclear terrorism, protection of nuclear materials and related facilities, and the prevention of illegal trafficking of nuclear materials. After the horrific attacks on the Twin Towers on 9/11, the threat of a potential nuclear terrorist became evident. There is a need to recognize the importance of nuclear security, and for the international community to come together and find a solution to this global issue. The first Nuclear Security Summit, initiated by President Obama, was held in Washington, D.C., in April 2010. This was the first occasion on which nuclear security and safety were discussed at the highest level. The leaders conversed on the prevention of nuclear materials being misused by non-state actors and the how we as an international community can strengthen nuclear security. South Korea will be playing a crucial role as host, which will include coordinating countries view on nuclear security issues, and leading discussions on the drafting of the Seoul Communiqu, which will be the final documents of the Seoul Summit. Korea is honored to be selected as this years host of the 2012 Summit Meeting. The international community recognizes its world-class nuclear technology, use of nuclear energy for peaceful purposes, and its compliance and recognition of NPT obligations. Having this summit on the peninsula will be significant given its context of denuclearization. The Seoul Nuclear Summit will earn international recognition for Korea. The expected outcome of this international meeting is to secure the stability of the Korean peninsula by bringing global leaders to discuss cooperative measures to strengthen nuclear security. The safety of nuclear facilities will also be discussed as a vital issue in the wake of the Fukushima nuclear meltdown in 2011. The Fukushima disaster has emphasized the need for setting clear safety measures to be taken in cases of a natural disaster or terrorist attack.
meagan Lunn / info@koreaittimes.com
aNaLysIs
12 ANAlysIs
13
Its All About the Economy, Stupid!

Liquidity party, but what should I watch carefully?
By Jeon Byeong-seo, professor of China MBA at kyung Hee University
The presidential election slogan proposed by Bill Clinton 20 years ago was Its all about the economy, stupid. The election is swayed by the economy. An extraordinary event took place in the U.S. presidential election when Republican presidential tail ender Rick Santorum ranked first in the approval rating with 36 percent, 8 percentage points ahead of the front runner, Mitt Romney. If the economy becomes better, which of the two - the ruling party or the opposition party - will have the upperhand? What is the advice that former President Clinton hopes to give Obama? Thanks to the FRBs supply of massive amounts of paper dollars, the global financial market was buoyed up. As stock prices increased, investors have been engaging in massive buying under the prediction that soaring stock prices is a sign of recovery for the U.S. economy. In Korea, the KOSPI approached a record high, boosted by foreign investors who bought some KRW 10 trillion worth of stocks in just two months. However, the U.S. economic recovery, which came six months before the presidential election after passing through the 3.5-year long business slump, seems to be indifferent.
Kiss of death
- What happens if we fail to control the ample liquidity? Traditionally, the role of the central bank is price stabilization. The central bank should check with the government which tends to boost the economy and stimulate commodity prices. However, the government is now in a bind with the financial crisis. Affected by this circumstance, the central bank moves politically. Many foreign Central banks are turning swiftly to boost the economy, instead of curving high inflation. Many central banks, including FRB of the U.S. and ECB of Japan, rushed to supply more liquidity competitively. Since the last quarter of 2011 when the European financial crisis started to accelerate, 16 central banks supplied enormous amounts of money to lower interest rates and ease liquidity. The attempt to boost the economy through expansion of the money supply is called the kiss of death. If all countries supply more money to lower the currency value, it will bring about the currency war, which will eventually lead to the financial war eventually.
signal of economic recovery was seen slightly in the purchase automobiles and houses. But, the signal stemmed from the fact that the FRBs zero interest rate policy (ZIRP) lowered market interest rates and gave U.S. citizens a big ticket to buy cars and houses. The improved employment indicator of the U.S. is a favorable factor for the stock market. However, the employment situation did not improve considering many people make zero efforts to land a job or receive state subsidy without working. At present, people who collect food stamps cannot make a living without handouts given from the government reach one-sixth of the total population. Moreover, U.S. households do not increase their savings; rather they reduce savings to increase consumption. As a result, there is a possibility that the present U.S. economy, which shows signs of recovery, will peak before the presidential election. The U.S., which has been dependent on real estate mortgage for consumption, is making an economic rebound by using credit loans. The country, which maintains its economy with debts, cannot last long. 2) europe, curtailment-pursuing economy following bailout loans The words suitable for the stock market rally this time appeared amid the European crisis were the worst time of the European economy was the best chance for investment. The possibility that European countries will face a series of state bankruptcies killed
the market, but the active support by the U.S., China and Northern Europe to Southern Europe, revived the stock market. However, it is not an end. Fierce retrenchment is waiting for debt redemption after the bailout loans. The Curtailment-pursuing economy will come after tiding over the crisis. In this case, unemployment situation will worsen and the economy will face more difficulties on a short-term basis owing to sell-offs of assets. Accordingly, we need to carefully watch the direction of the global liquidity after solving the problem for the coming maturity of debts in the first quarter in Europe. 3) Gold, oil, copper Now, seeing the stock market as a thermometer of the economy has no meaning. It is just one of the portfolios for investment assets, which were created by a flood of money. Since Dec. 7 last year, Europe has held a liquidity feast. The liquidity party started in keeping with the U.S. currency swap against Europe. If we compare prices of stocks with those of gold, oil and copper after the liquidity became affluent, we can see the preference of assets favored by Europe-sparked liquidity. In terms of price increase rate since December last year, copper topped the list, followed by KOSPI, S&P index, oil and gold. Where will the ample liquidity, which consumed enough in the commodity market, go? The answer is oil and gold. Ironically, central banks that have to keep the currency value started to buy gold from last year, including The Bank of Korea. They provided a tip with the means to curb the fall of the currency value is gold. 4) sentiment indicators of market Now is an era of the flood of money. But, it will certainly accompany serious pain. Central banks abandoned their original role for price stabilization and implemented the currency policy in a political theory, disregarding the inflation effect which will appear 9-12 months later. The distorted distribution of resources based on the zero interest rate destructs capitalism. As we experienced in the financial crisis, the next stage of the relief loans to Europe is restructuring. In this case, the European money, which flowed into an emerging market, will escape from it. Although the stock market skyrocketed toward a record high, enterprises profitability has been on a declining trend, influenced by sluggish demands and a rise in the price of raw materials. The widening gap between rising stock prices and falling enterprises business results leads to somebodys loss, namely investors.
Bullish stock market

- What if it makes Obama and Bernanke angry? The effects of the massive amounts of money supply since the financial crisis were almost exhausted. If the U.S. economy worsens further, Obama and Bernanke may increase liquidity, boosting stock prices. Now the U.S. is preparing for the Quantitative Easing (QE) 3 again. There is a reason that the U.S. continuously made steroid injections to boost the economy. Although the U.S. supplies the largest amounts of money, there are no clear signs of economic recovery, improvement of employment situation or a rise in real estate prices. The reason is the broken financial system. The money does not circulate in the U.S., the zero interest rate destroyed the financial system; lessening the value of a dollar. It has brought about a distorted distribution of resources and moral hazard in use of resources. The speed of currency circulation fell to the lowest level since 1959. The reason causing this is that the money supplied was unable to reach the real estate market in order to boost the real economy, but flowed into Wall Street and the emerging markets.
Bullish stock market supported by the central bank

- How long will it last? The biggest supporters of the stock market are central banks presently. The money floated by central banks of eight major countries amounts to nearly 30 percent of the total market capitalization.
The U.S. bourse is the barometer of the global stock market. Most U.S. experts anticipate that the peak of the current stock market rally will reach between 14,000 and 15,000 in the Dow index, up 8-16 percent from the present level of 13,000.
Liquidity feast, but what should I watch carefully?

1) U.s.-the truth of economic recovery is consumers credit Representative indicators of the U.S. economy are cars and houses. Employment figures are the fundamentals of the U.S. A
IssUe & ToPIC
14 Issue & TopIc
15
sK Telecom Acquires Hynix

SK Telecom announced that the company finished taking over Hynix Semiconductor on February 14. SK Telecom paid for 146.1 million shares, 21.05 percent of the total shares of Hynix Semiconductor. SK Telecom said that the company had completed its payment of KRW 3.37 trillion for a 21.05 percent stake (old shares: 6.38 percent, new shares: 14.68 percent) in Hynix. SK Telecom paid KRW 1,032.2 billion for the old shares and KRW 2,342.6 billion for the new shares. SK Telecom paid KRW 23,099 per Hynix share. New shares were issued and distributed on February 22. SK Telecom officially announced that it would take over the memory chip company while submitting an LOI on July 8, 2011. SK Telecom signed a share acquisition agreement on November 14, 2011 after its participation on November 10 and the selection of a preferred bidder on November 11. Afterwards, SK Telecom successfully completed processes such as due diligence and governmental permission of a merger and finished the acquisition by paying the money for shares. With the acquisition of Hynix Semiconductor as an opportunity, SK Telecom is planning to enhance its corporate value by realizing business diversification and secure new future growth engines in the rapidly changing ITC industry while developing various global business opportunities. At the same time, SK Telecom expects to create various synergies such as building a new ICT paradigm which combines accumulated telecommunication and semiconductor capabilities that promotes a better business model development by strengthening the cooperation with Hynix. Hynix is expected to take off with the management participation of SK Telecom as largest shareholder. The semiconductor company had been struggling since October 2001 without its largest financial shareholder. It is also expected that with the management of SK Telecom, Hynix will be able to enhance its market competitiveness and corporate value on the foundation of the power of the worlds second largest memory chip maker. I would like to express my genuine thanks to everyone who gave support for our acquisition of Hynix, said Ha Seongmin, president and CEO of SK Telecom. We will live up to their expectations by developing Hynix into a growth engine and strengthen cooperation and synergies between SK Telecom and Hynix to create a new ICT growth system. The BOD meeting of Hynix appointed Chey Taewon, chairman of the SK Group as CEO of Hynix and chairman of the BOD on February 14. SK made quite a change in the management structure of Hynix. Song Hyeon-jong, director of the Future Management Office at SK Telecom was appointed as CSO of Hynix. Jin Jeong-hun, a former president of SKT America and Gil In, a senior executive director of SK China and Lee Yeong-myeong, an executive director has moved or will move to Hynix as its executives. So it is expected that a big change will be made in operation sector such as strategies, corporate cultures and personnel management. In addition, Kim Jun-ho, president of SK Telecom has become the head of the Management Support Division. Kim Jun-ho managed due diligence during the acquisition process. The R&D division will be managed by Park Sang-hun, president of SK Bio Pharm. A new name for the company, SK Hynix will be officially used after a general shareholders meeting. The SK Group has been excellent at embracing employees of acquired companies. We have completed smooth acquisitions, said an employee of SK Telecom. Before, on February 13, Chairman Chey was appointed as an inside director of Hynix in a temporary shareholders meeting. Due to characteristics of the semiconductor industry, the will of the largest shareholder is important, said Kwon Oh-cheol, president of Hynix. So most of the shareholders are for Choi to become an inside director.
A Hynix factory in wuxi, China
But some industry watchers expect that the relationship between SK and Hynix will be a rugged road to happiness. Employees of Hynix have strong pride as they have maintained the second position in the world semiconductor industry despite many difficulties, said an industry expert. In the production area, the atmosphere is very male dominated and the labor union is radical. So the combination between the two companies will be not easy. Chey also visited the Hynix plant (China branch) in February. During the visit, Chey said that he would strongly support its acquisition of the worlds second largest chipmaker. Chey flew to China and visited the plant in Wuxi after meeting employees at factories in Korea.
At the meeting with the Chinese executives and staff, the SK Group chairman emphasized his groups special connection with China. The SK Group has enjoyed successful business in China for a long time. Before Korea and China formally established diplomatic relations, the SK Group made an investment in China as the first Korean company to do so in 1990, Chey said. We are confident about making Hynix the best semiconductor company in the world. The Hynix plant in Wuxi has worldclass competitiveness and technology. All members of the SK Group will make the Hynix plant in Wuxi the best semiconductor plant in the world. You will have strong pride and enjoy working here, Chey em-
phasized. On the other hand, Hynix Semiconductor Inc. introduced Smart Mobile Solution products at Mobile World Congress (MWC) 2012 in Barcelona, Spain. Hynix participated in the worlds largest exhibition for the mobile industry with SK Telecom and its first ever display. The concept of the Hynixs exhibition was Hynix enabling a ubiquitous world. The company introduced a variety series of mobile solutions including 20nm class 4Gigabit (Gb) DDR3 DRAM and 30nm class 4Gb LPDDR3 DRAM. It also sees a possibility of growth in the new market such as the smart car by introducing Infotainment products which have been developed after a yearlong collaboration with NVIDIA. The newly developed 20nm class 4Gb DDR3 DRAM is targeting high density applications such as high-end virtualized servers, datacenter servers and high performance Tablet and Ultrabooks. This product meets the JEDEC standard. The product offers a maximum data transfer speed of 2133Mbps (Megabits per second) or 4.3 GB/s (Gigabytes per second) bandwidth with a 16-bit I/O, supporting the ultra low voltage operation of 1.25V. It saves more than 40 percent power consumption than the existing 30nm class products. In terms of production efficiency, it is increased by more than 60 percent over the 30nm class process technology.
Lee Jeong-yoon / info@koreaittimes.com
Chay tae-won, Chairman & Ceo of sk Group, visits wuxi factory in China Http://www.koReAittiMes.CoM | korea IT TImes
16 polIcy
April
Apr. 3~5 Apr. 6~9 Apr. 10~12 Apr. 11~13 Apr. 11~13 Apr. 11~13 Apr. 12~14 Apr. 13~16 Apr. 15~20 Apr. 16~19 Apr. 17~19 Apr. 17~20 Apr. 18~21 Apr. 20~22 Apr. 23~27 Apr. 24~26 Apr. 24~26 Apr. 24~26 Apr. 24~26 Apr. 25~27 Apr. 27~29 Fose2012 Hongkong Lighting Fair 79th China electronics Fair(CeF) 22nd Finetech Japan(International FPD expo) Japan PBC Fair InfoComm China 2012 5th International solar&PV Technologies exhibition 2012 International ICT expo Light&Building 2012 NaBshow 2012 China sign expo(4NsHoW 2012) analytica 2012 aero Conferences 2012 seoul International audio show 2012 micro NanoTec Internet World Uk Infosecurity europe 2012 International security confrence&exposition semicon singapore 2012 rFID World asia media expo washinton(UsA) Hong kong(China) shenzhen(China) tokyo(Japan) tokyo(Japan) Baijing(China) istanbul(turckey) Hong kong(China) Frankfurt(Germany) Las Vegas(UsA) Baijing(China) Munich(Germany) seoul(korea) Hannover(Germany) London(Uk) London(Uk) saopaulo(Brazil) singapore singapore Calcuta(india) PNWBI (www.fose.com) HKTDC (www.hklightingfair.com) (www.icef.com.cn) Reed Exhibitions Japan (www.ftj.jp) Reed Exhibitions Japan (www.ftj.jp) INFOCOMMASIA (www.infocomm-china.com) Ihlas Fair Organization (www.gunesenerji.com) Hong Kong Trade Development Concil (www.hktdc.com/ictexpo) Messe Frankfurt GmbH (www.light-and-building.de) NAB (www.nabshow.com) CEIEC (www.4nshow.com) Messe Frankfurt GmbH (www.light-and-building.de) Hificlub (www.seoulaudioshow.co.kr) Deutsche Messe AG (www.hannovermesse.de/micronanotec) Pentom media Europe (www.internetworld.co.uk) Reed Exhibition (www.infosec.co.uk) Reed Exhibitions Alcantara Machado S/A (www.iscexpo.com.br) SEMI Singapore (www.semiconsingapore.org) Terrapinn Singapore Pte Ltd (www.terrapinn.com/2010/rfid) Media Expositions&Events (www.themediaexpo.com)
17
We Now Have our own oil Fields

President Lee Myung-bak : Although the weather is still a bit cold, it feels as if spring has already arrived due to the exciting news that Korea has its own oil fields in the United Arab Emirates. He went on to say that they made a contract with the UAE to guarantee a stable oil supply for Korea. There is competition among the international community to secure resources, especially oil. The demand has escalated due to the rapid growth of developing countries, though the oil supply has been volatile due to instabilities in the Middle East. Amidst the hostile situation, Korea has been able to secure oil fields in the UAE, and has made this accomplishment a great stride toward energy security. After visiting the UAE in March 2011, our two countries signed an initial contract. We can say that the contract is now finalized. This contract was vital since the Middle East contains half the worlds oil reserves. International powers have dominated the rights to develop the oilfields from the beginning. Since then, it has been nearly impossible for latecomers to get a foot in the door. The UAE is especially famous for high-quality crude oil and a stable investment environment, and thus has been a very difficult market to venture into. After about 40 years, Korea has obtained the right to develop oilfields in the Middle East. Currently, Korea has become one of a select few oil developing nations. A relationship of trust with the UAE has served as a significant catalyst. Our country has finally set a milestone in its relatively short, 35-year history of resource development. Since an MOU was signed two years ago, questions have been raised concerning the economic feasibility of the oil field development, though experts have already confirmed the feasibility. The agreement made with the UAE government was to keep negotiations under tightest secrecy. It was also a strategy to evade possible checks by major oil companies of advanced nations. Oilfields that are relatively easy to develop will be utilized first and is expected to produce 43,000 barrels of oil a day in two years. Currently, Korea is engaged in negotiations with the UAE to develop another oilfield and has been given the right to a field that could produce billions of gallons of oil. In addition to the UAE, Korea has also secured the priority right to develop five oil exploration blocks in the Kurdish region in Iraq. There is a chance that signing the contract with the UAE will lead to a second Middle East boom when the countries in the rekorea IT TImes | MARCH, 2012
gion are preparing for the post-oil era. Korea is already working with the UAE in the construction of a nuclear power plant. Last year, Korea sent 1,000 nuclear professionals there and a total of some 30,000 additional workers are expected to be needed in the next 10 years. Bak states that unfortunately, Korea lacks natural resources and does not produce oil. Almost all Koreas energy needs have been dependent on overseas suppliers. Korea is the fourth largest energy-importing and ninth largest energy-consuming nation. In recent years, the Government has exerted great endeavors to develop energy and obtain self-sufficiency. Consequently, during the past four years, the country was able to increase its self-sufficiency rate of petroleum and natural gas to 14 percent from the 4 percent range that had persisted for a long time. This year, the Government will try to boost the self-sufficiency rate up to 20 percent. This will be a level similar to Japans, which will help substantially reduce the impact of any energy shock in times of crisis. In order to put a firm energy security system in place, the Government plans to raise the energy self-sufficiency rate to 35 percent by 2020. For the sake of sustained economic growth and energy security, the country needs to develop oil, natural gas and other mineral resources without fail. When the Government and the private sector work together diligently, future outcomes can be even greater. Relevant industries should constantly meet the challenge of new opportunities, and I ask the general public to give them enthusiastic support. The Government on its part will continue to bolster its backing in this area.
Friedrichshafen(Germany) Messe Friedrichshafen GmbH (www.aero-expo.de)
May
May. 3~6 May. 6~10 May. 7~10 May. 8~10 May. 9~11 May. 14~17 May. 15~18 May. 16~18 May. 17~19 May. 18~22 May. 21~24 May. 22~24 May. 22~24 May. 22~25 May. 23~26 May. 29~6.1 May. 30~6.1 May. 31~6.2 HIGH eND 2012 Interop Las Vegas 2012 saudi elenex 2012 CTIa Wireless 2012 suzhou PCB show 2012 IFseC 2012 World IT show 2012 sNeC PV China 2012 23rd International Invention, Innovation & Technology exhibition(ITeX) China Baijing International High-Tech expo GITeX saudi arabia 2012 CeBIT australia 2012 atlantic Design & manufacturing automatica 2012 International Buiding & Construction Trade Fair koBa 2012 expo Comm Wireless Japan 2012 16th soft China 2012 Munich(Germany) Las Vegas(UsA) Riyadh(saudi Arabia) New orleans(UsA) suzhou(China) Birmingham(Uk) seoul(korea) shanghai(China) kuala Lumpur (Malaysia) Baijing(China) Riyadh(saudi Arabia) sydney(Australia) philadelphia(UsA) Munich(Germany) shanghai(China) seoul(korea) tokyo(Japan) Baijing(China) CHITEC (www.chitec.cn) Riyadh Exh. Co. (www.recexpo.com) Hannover Fairs Australia (www.hannoverfairs.com.au) Cannon Communications LLC (www.atldesignshow.com) Messe Muenchen (www.automatica-muenchen.de) IBCT (www.wes-expo.com.cn) (www.kobashow.com) RIC TELECOME (www.ric.co.jp) (www.csia.org.cn) High End Society Marketing GmbH (www.highendsociety.de) MediaLive (www.interop.com) Riyadh Exh. Co. (www.recexpo.com) Cellular Telecommunication and Internet Association (www.ctiawireless.com) Circuitex (www.circuitex.com) MTTA (www.ifsec.co.uk) (www.worlditshow.co.kr) SNIEC (www.snec.org.cn) Malaysia Invention and Design Society (www.itex.com.my)
June
Jun. 3~8 Jun. 5~7 Jun. 5~9 Jun. 9~15 Jun. 10~11 Jun. 11~14 Jun. 20~22 Jun. 26~28 Jun. 27~29 Jun. 27~30 sID 2012 e3 2012 Computex Taipei InfoComm 2012 aITeC africa eNVeX 2012 mobile asia expo 2012 DIsCoP 2012 4th shanghai Intl Digital signage & Touch Technology show 2012 4th Iran Intl exhibition on renewable energy & energy saving teheran(iran) M&T Solutions (www.energysaving.ir) Boston(UsA) LA(UsA) taipei(taiwan) Las Vegas(UsA) Nairobi(kenya) seoul(korea) shanghai(China) Budapest(Hungary) shanghai(China) SID (www.sid.org) ESA (www.e3expo.com) TAITRA (www.computextaipei.com.tw) InfoComm International (www.infocommshow.org) Africa IT Exhibitions & Conferences (www.aitecafrica.com) Korea Environmental Preservation Association (www.envex.or.kr) GSMA (www.mobileasiaexpo.com) Basic Lead (www.discop.com) Shanghai Tiansheng Exhibition service (www.chinadigitalsignage.org)
PoLICy
18 polIcy
| MINISTERS STRATEGy : MKE

by SMEs, including mobile broadcasting and bio recognition technologies, were adopted as global standards, he explained. To help SMEs engage in creative and daring R&D challenges in spite of the risk of failure, the ministry will gradually realize the R&D successful rate from 98 percent in 2010 to a 50 percent level in 2014, he noted. Activation of low carbon and green growth To attain the 2012 greenhouse gas reduction goal in the industrial and power generation sectors, the ministry plans to spend some KRW 570 billion won for enterprises investment in green facilities. In particular, we will push for the green credit to transfer large companies advanced technology to reduce greenhouse gas to SMEs. Presently, some KRW 4 billion won worth of investment is set to be made through the green credit conclusions between six large companies, including POSCO and Honam Petrochemical, and 13 SMEs, said the minister. Along with this, the private sector and the government will jointly inject KRW 2 trillion won into the project for development of Energy Storage System (ESS) over the decade in an attempt to improve energy efficiency. Commenting that the ministry plans to foster soft power as new growth engine, Minister Hong said, The ministry will revise the Software Industry Promotion Law in 2012 to prepare for the foundation to actively foster professional software companies. In line with this, it will push ahead with establishing SW Meister School to actively foster SW professional manpower, invite top-tier brains from abroad, and dispatch Korean SW talents to advanced countries. Trade surplus likely in February 2012 When asked about the nations trade balance, Minister Hong said that the nations trade balance would swing back into the black in February as exports pick up, driving a turnaround from Januarys deficit. Korea will post a surplus in February, even though small, despite tough economic conditions, he said. The ministry is scheduled to release its preliminary trade figures on March 1. Korea registered a USD 2.03 billion trade deficit in January, driven by a plunge in key export items such as ships and mobile combrella of the Ministry of Knowledge Economy plan to employ some 4,000 young people this year. Nuclear plant talks with Turkey On the question of Koreas ongoing nuclear plant project with Turkey, Minister Hong said, The ministry plans to send a delegation headed by a deputy minister to Turkey in February for discussions on the construction of nuclear power plants in the Eurasian country. Hong said that Turkey had proactively called for Korea to take part in the nuclear project whose value is expected to reach about USD 10 billion. During President Lee Myung-baks recent visit to Turkey, the Turkish president and prime minister asked for Koreas participation in nuclear construction. Related to this, we will dispatch a delegation to the country sooner or later. The Turkish side promised to accept many of our requests for the talks, he explained. Minister Hong said, To meet its future energy demands, Turkey plans to build a pair of nuclear reactors on the Black Sea in Sinop. It originally contacted Korea for the agreement, whose value might double in consideration of the follow-up operations contract, but negotiations fell apart in late 2010. Both countries could not find a medium on several aspects including financing plans, the dividends for investors per kilowatt, payment guarantees of the Turkish government and responsibility in case of nuclear accidents. Korea demanded payment guarantees while Turkey tried to cut the amount of dividends per kilowatt. Turkey then turned to Japan, but hit a stalemate in the aftermath of the nuclear disaster in Fukushima last March. The minister stated, Turkey said that it would rethink the payment guarantee and the responsibility of nuclear accidents. We will have to negotiate the amount of the payment. If Korea wins the contract, it would be the second milestone for Korean nuclear energy plant exports. In 2009, KEPCO signed an USD 18.6 billion agreement under which KEPCO will construct four nuclear reactors in the United Arab Emirates by 2020.
Lee kyung-min / info@koreaittimes.com
19
Hong suk-woo, Minister of knowledge economy
pusan Newport international terminal in south korea
Minister Hong Pushes for Strategy of Opening USD 2 Trillion Economy

The ministry of knowledge economy will actively push ahead with a growth strategy to open an era of the UsD 2 trillion for the economy this year, a top trade and industry policymaker said.
Although the crisis surrounding the real economy and energy is being heightened further due to growing uncertainty of the global economy, soaring oil prices and unstable prices of raw materials, the ministry will employ all possible means to enter the era of the USD 2 trillion economy said Minister of Knowledge Economy, Hong Suk-woo. In an interview with Korea IT Times, Minister Hong said, We will seek new chances through FTA with giant economic blocs, including the U.S., and make preemptive responses to the growing risk of the real economy and energy this year. Noting that the ministry will concentrate its efforts on expanding future-oriented
munications devices. New export orders also dropped for a sixth straight month as the European debt crisis and the Lunar New Year holiday dampened demand. The ministry set its surplus target at USD 25 billion for this year, but slowing exports spell a grim outlook for Asias fourth-largest economy, where exports account for about half of the domestic output. For the first 10 days of February, Korea remained in the red with a 14 billion deficit. Exports came at 15.3 billion and imports at 16.7 billion, he said quoting the figures released by the Korea Customs Service. 30,000 jobs offered for youths in the private and public sector The government and private sectors plan to provide youths with a total of 30,500 jobs this year. The ministry projects to employ some 20,000 young researchers in the private sector by expanding its investment in personnel expenses for various R&D projects this year. It aims to increase the R&D human capital investment portion in the knowledge and economic sector from 30 percent in 2010 to 40 percent in 2012, compared with Germanys 58 percent, Hong said. Through the world-class 300 project, which fosters SMEs with high growth potential as global professional companies, it also plans to employ 2,000 young people. In 2011, 30 enterprises employed 1,163 youths through the world-class 300 project, he said. Meanwhile, some 60 state-invested institutions, including KEPCO, under the um-
growth engines, Minister Hong said, We will expand global leadership of the domestic industry through convergence and make a strong push for low carbon and green growth this year. As concrete steps, the ministry will advance the commercialization of the fourthgeneration smartphone (LTE-Adv.) in 2014 and push for construction of the fifth-generation mobile environment in preparation for the 2018 PyeongChang Winter Olympics. By activating the intellectual discovery (ID), we will strengthen response force in global patent and technology competition. In particular, the ministry will actively support small and medium-sized enterprises
(SMEs) which are fragile in management and protection of their patents, he said. Related to this, the ministry plans to expand the Invention Capital that accelerates creation, transfer and use of knowledge assets, including SMEs ideas and patents to KRW 188.2 billion won by next year. Through this privately owned governmental cooperation, it aims to increase the invention capital from KRW 77.2 billion won to KRW 188.2 billion won in 2012. As for SME-developed new technologies which were adopted as global standards, the ministry will actively support their development of test equipment and products through R&D projects. As of November 2011, a total of 118 technologies developed
PolIcy
20 Policy
| Ministers strategy : Culture

industry, it is important for us to extend not just financial aid, but create an environment for nurturing new ideas. He said that the ministry will also create 22,000 new jobs in the tourism area and offer Saturday culture classes at 100 public cultural organizations to young students for free, while stepping up efforts to promote Korean culture abroad. The year 2012 will see the opening of several landmark construction projects like the Korea History Museum in October in central Seoul located next door to the U.S. Embassy. A new stadium specifically for taekwondo will open in October. The government will also expand the number of Korean cultural centers in foreign countries, said the minister. Presently, the Korean Culture and Information Service (KOCIS) runs 21 centers, but the number is expected to expand to 24 by the end of 2012, in light of the growing popularity of Koreas popular culture. In the first half of 2012, Hungary, Mexico and India will open Korean cultural centers. We also have plans to establish centers in Thailand, Belgium, Brazil and Egypt, he noted. Hallyu to be expanded to traditional culture Minister Choe, an ardent promoter of Koreas traditional culture, said, During my term, one of my key goals is to promote Koreas traditional arts and challenge the perception some people have that hallyu is limited to K-pop and TV dramas. There is more interest in traditional Korean culture because of the spread of hallyu. So far, the phenomenon has mostly revolved around Koreas popular culture. Now we must think about what we can do to engage our traditional culture as a foundation for hallyu. In line with this, an adhoc organization was launched within the ministry in January. Minister Choe said, The time has come for us to work toward a new wave of hallyu that spurs global interest in our traditional culture, arts, sports and literature. We hope to gradually achieve this through more cultural exchanges with other countries. The ministry also announced a series of policy goals to promote hallyu, including the redecorating of public buildings and Korean diplomatic missions to give them a more traditional look and creating spaces within airports and major hotels to pro-
21
What Attracts Tourists to South Korea?

koreas goal is to welcome 11 million foreign tourists this year through effective strategic Pr marketing activities, a top culture and tourism policymaker said.
The government has set 2012 as the first year to prepare for the 20 million foreign tourists. They are also expecting to earn USD 30 billion in tourism revenue in 2020. Minister of Culture, Sports and Tourism Choe Kwang-shik said, To achieve this goal, the ministry will create the foundation for high-quality growth of the domestic tourism industry through expansion of tourist hotels in the metropolitan area and fostering a metropolitan home-stay. In an interview with Korea IT Times, Minister Choe said, Related to this, we will increase the number of culture & tourism commentators from 2,400 in 2011 to 3,000 in 2012 and crack down on tour guides without due qualifications in order to enhance the degree of foreign tourists satisfaction of Korean tour guides. Additionally, the ministry wills actively foster city-type home-stay in 50 apartments in the metropolitan area to solve the problem stemming from the shortage of hotel rooms and expand foreign tourists chance to have direct cultural experiences at a Korean home. In preparation for a surge in the number of Chinese tourists, the ministry also plans to increase the number of tour guides and will introduce five ancient palaces in Seoul in Chinese from 11 in 2011 to 20 in 2012. In keeping with a rapid change in the tourism environment, including diversifikorea IT TImes | MARCH, 2012
cation of tourism demands, we will also develop future-oriented tourism contents through finding of creative tourism enterprises, construction of IT infrastructure and supports for PR marketing, he stressed. Minister Choe said that the ministry will spend KRW 1.4 billion in 2012 to actively
foster industrial tourism using such tourism resources as shipbuilding, automobiles and IT factories. In particular, we will develop tourist products by making use of the hallyu (Korean wave), including K-Pop, dramas and movies and strengthen marketing activities this year by holding various festivals and hallyu concerts, said Choe. Creation of contents fund Minister Choe said that the ministry will actively foster next-generation contents industry this year through creation of KRW 1 trillion won in the contents fund, formation of Smart Contents Valley and assistance for convergence digital contents technology. Developing cultural contents is a key policy goal for the ministrys 2012 agenda, he said stressing the importance of the cultural content industry, which the government sees as one of the key future growth engines. The ministry plans to establish Smart Contents Valley in Anyang, Gyeonggi Province to house about 100 companies in March. He said, We will try to combine cutting-edge technology as our tradition is creating new cultural contents. Choe said, The ministry will increase its support for firms that produce online games, like it has done with small and midsized firms. Smart Content Valley is aiming to house 300 firms by 2015 and create 18,000 new jobs. To improve the content
mote the nations traditional culture. The ministry will also set up a new promotional center for hanbok (traditional Korean dress) and incorporate more classes on traditional arts in the school curriculum, he explained. Expansion of tailor-made cultural welfare To narrow cultural gap between the haves and the have-nots and improve quality of the underprivileged, the ministry is moving to drastically expand the supply of culture, sports and travel vouchers this year. For instance, the ministry will increase the number of underprivileged people to get the vouchers to 1.71 million in 2012, up 450,000 from 1.26 million in 2011 with its spending rising to KRW 73.6 billion from KRW 53.8 billion, he said. Culture vouchers will be given to 1.6 million people in the low income bracket in 2012, up from 1.18 million in 2011, to help them enjoy such cultural events as art
performances and exhibitions for free. The number of individuals with a low income to get sports vouchers entitled to enjoy pro sports games or listen to sports lectures will rise from 35,000 in 2011 to 40,000 in 2012. The ministry will also expand the number of those receiving travel vouchers from 65,000 in 2011 to 40,000 in 2012. In addition, we will foster such high value added tourism industries, including the Meetings, Incentive Travel, Convention, and Exhibition (MICE) industry, medical service tourism and high-quality leisure tourism, this year. In connection with this plan, we will actively attract large-scale convention and incentive tourism participants and explore new medical tourism markets, including Southeast Asia and Central Asia, while fostering ocean tourism leisure industry, he added.
lee kyung-min / info@koreaittimes.com
Choe kwang-shik, Minister of Culture, sports and tourism
22 eveNTs
eveNTs 23
samsung to spin off lcD Business

samsung electronics merges with its smaller oLeD Display
JavaCommunity.Org and IT Professional Association of Korea Agree to Promote Cooperation

JavaCommunity.Org Korea hosted the 12th Java Developers Conference on February 18 at COEX, Seoul. The Conference was attended by Hwang Seochong, Director General of Informatization Strategy Office of the Ministry of Public Administration and Security (MOPAS), Kim Byeong-gon, President of JavaCommunity.Org, Lee Jong-geun, Chief Vice President of the IT Professional Association of Korea, and 2,400 other participants including communities, developers, citizens, and students. This event was hosted by JavaCommunity.Org and sponsored by the National IT Industry Promotion Agency (NIPA), the IT Professional Association of Korea (IPAK), Oracle, and Microsoft. The successful nine-hour conference included keynote speakers, a ceremony of an agreement for cooperation between the IPAK and JavaCommunity.Org, 35 session seminars, and a special gathering for Java developers under the banners of Dreams and Hopes of Korean Software Developers and Facilitation of Software Ecosystem. Hwang Seo-chong from the Ministry explained about various governmental efforts to promote exceptional policies for software developers in his congratulatory address. He also encouraged more proactive interest of software developers and IT professionals in electronic government and cloud computing system. Hwang also promised the Ministrys further dedication to improving the current development, environment, and treatment of software developers. Cho Sung-kap, President of the IPAK, said in his introductory speech that a Korean global star could be born in the software areas emphasizing the readiness of conversation and communication between IT professionals and software developers as mentors and mentees. He also stressed the importance of the software industrys autochthonous ecosystem which can be achieved by associations, governments, developers, and corporations as well as the atmosphere of private sector or community-led voluntary participation. The agreement between the IPAK and JavaCommunity.Org establishes a mentor-mentee relationship between the two organizations and covers sponsorship and cooperation for conferences and global software competitions. This agreement also includes joint participation in and support of technology-related seminars, and provision of various recommendations to promote software ecosystem and facilitate communities as major contents. This agreement is dedicated to promoting the cooperation between the two parties to generate virtuous cycles in software development and industry.
Korea IT Times had a special interview with Hwang Seo-chong, director general of MOPAS who gave a congratulatory address at the 12th Java Developers Conference.
Q: Could you explain about korean e-Government system?
A:E-government relies on an online system which we use to search for information. By carrying out major initiatives for e-Government since 1990s, we now have merged administrative systems electronically. With this e-government system, we provide people with 17 welfare information linkage service in which people can search and find any welfare related information at the same site. This is one of best examples of e-government system. In the past, there was only one department to control one system. Because it was a lengthy and slow process, different departments integrated to create a one stop service. For example, most administrative paperwork such as residence, tax, registration are being handled electronically, thereby people can view and pay online at any time of day or night without visiting local administrative office. This e-government system, called Minwon24 (Internet Civil Service) has won the 2010 uN Public Service Award, and also Korea has ranked first place in uN e-Government Survey for 2010 and 2012 in a row.
On Feb. 20, 2012, the Samsung Board of directors agreed to nominate the spinoff of its LCD panel manufacturing unit for final approval at the General Meeting of Shareholders in mid-March. The decision comes as Samsung positions itself for the rapidly changing market environment. This electronic conglomerate is aimed at solidifying a competitive edge with differentiated technology by streamlining the decision-making process and managing business resources more efficiently. The Samsung Display Co., Ltd., unit will officially launch as a new corporation on April 1, 2012, with KRW 750 billion in capital. Donggun Park, Executive Vice President and head of LCD Business, said, The spinoff will allow us to accelerate business decisions and respond to our clients needs more swiftly. He added, Through enhancements in business competitiveness, we will continue to provide superior products and services for the market. Samsungs decision to establish Samsung Display, a spin-off from Samsung Electronics plans on updating its display business structure. However, this could mean an opportunity or crisis for such a plan. Therefore, Samsung intends to create a new business structure by combining LCD displays and OLED displays. The establishment of an independent display company calls for a fundamental change and strong innovation in the display business. Samsung Electronics also decided the spinoff will be massive as the company absorbs the OLED business. If the OLED business becomes too large, the change of the company can slow down production line. So the decision was to remove the possibility in advance. Another reason is that customers feel uneasy about the business for parts and the business for finished products in the company. The newly established company is given tasks to expand the size of OLED displays and widen a gap with its competitors on the basis of producing large LCD displays. So, the new company is not expected to expand its LCD business but to make its R&D resources and production infrastructure OLED-friendly. New investment and research and development will be focused on OLEDs. The new company will be able to deal with changes in the market as LCDs and OLEDs are complementary to each other, said a spokesperson for Samsung Electronics. We expect that we can promote efficiency in terms of customer, business and risk management. More aggressive marketing is expected as well. Samsung Display will secure more customers as an independent company. Since the companys disbandment of S-LCD, Sonys joint-venture, it is expected to expand its sales power to receive orders from
Apple and companies in Japan and China. Even though it may restructure its functions and human resources during a merger with Samsung Mobile Display in the future, the size of its human resources may become bigger.
History of LCD Business Division

Jan. 1991 Dec. 1993 Feb. 1995 apr. 1996 Jan. 1997 Feb. 1998 Jul. 1998 aug. 2000 apr. 2011 aug. 2011 sep. 2002 oct. 2011 Jul. 2003 oct. 2003 Nov. 2003 apr. 2004 mar. 2005 apr. 2005 Jan. 2006 Jul. 2007 Jan. 2008 Jun. 2009 sep. 2011 : tFt-LCD business was transferred to samsung electronics : Began to produce and export 9.4" VGA displays : Began mass-production of displays for the first time in korea. : Completed the construction of the second production and began to produce 12.1" sVGA displays : Began to build the third production line (600720mm) for the first time in the world. : the third line began production. : Ranked first (18%) in terms of market shares in the world : opened the AMLCD Research Center and began operation of the fourth line. : entered the small and medium-sized tFt-LCD business : Developed 40" tFt-LCD tVs : the fifth line began mass-production. : Developed the worlds largest LCD (46"). : Began to operate an sesL module line in China : the sixth production line began to operate : Developed the worlds largest full HD display (57") : Founded s-LCD : Developed the worlds largest tFt-LCD display (82") : the world largest seventh line began to mass-produce : the 7-2 line began to mass-produce : the 8-1 line began to mass-produce : the LCD module line of seLsk began to mass-produce : the 8-2 line began to mass-produce : integrated the Ds part of the LCD Business Division
Q : What are your plans to support software developers in korea?

A: The Korean IT industry has some of the top brands worldwide. Though we have been taking baby steps to get on a more international business level, we would like to expand to be the global leader in IT. Most companies are privately owned but the government has put efforts in strengthen public-private partnerships. As of now, we would like to make a partnership between the government and IT industries for more global success in the IT field.
Q: What does the ministry plan for introducing the cloud-computing service?
A: Currently we are using and preparing for expansion in the cloud-computing service through National Computing and Information Agency (NCIA). MOPAS will utilize a new system that will be introduced in 2015, transforming over 50% of central administrative systems into cloud-based system. While utilizing the featured services of cloudcomputing, we have been implementing a system known as the smart work center. This system will vitalize more efficiency in administrative works at the pan-governmental level.
Hwang seo-chong, Director General of informatization strategy office of MopAs
TeCHNoLoGy
24 TecHNology
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projected to be KRW 24 trillion by 2018, while the domestic market size is expected to grow as large as KRW 4 trillion by 2015. The technology transfer for the mass production of high-grade graphene and application of flexible devices via fusion of carbon nanotubes and graphene involves the first payment of KRW 500 million with a running royalty of 2.7 percent. The company plans to supplement the technology in transparent conductive carbon nanotube film transferred by KERI and apply it to capacitive overlay currently widely applied to smartphones. This is likely to replace ITO: an early commercialization will secure a leading edge in the technology for the country. KERI and Sang Bo expect that the technology transfer and commercialization will reduce manufacturing costs by KRW 200 billion in the next five years and produce an effect to completely replace imports, amounting to USD 4.2 million. Sang Bo plans to achieve sales of KRW 600 billion for the next five years by investing KRW 40 billion in technologies for the conveyance and propagation of capacitive overlay transparent electrode film, solar and fuel cells, and flexible display electrode materials.
Nano patents, Innovations, shaped Memory Materials Ready for Mass production
Big things come in small packages. As man expands the world and discovers new possibilities, size becomes an essential property of our technological revolution. With the emergence of new technologies, miniaturization is the name of the game. February 16, 2012 marks the eventful agreement between Dr. Lee Keon-woong who leads his Nano Hybrid Technology Research Center at the Korea Electro-technology Research Institute (KERI) and Sang Bo Corporation (Sang Bo). This agreement allows for mass production and commercialization of graphene, one of the most prominent and desired nanomaterials of the current age. It will provide the soft electronic technology necessary to produce computers that can be folded, fitted into bags, and even wound around wrists. National Consensus on Graphenes Significance Graphene is a two-dimensional nanomaterial with the thickness of a single atom. Its unique structure possesses excellent electric, physical, and chemical features, making it the most ideal material for application due to its high electric conductivity and charge mobility. This finding led to an explosion of related studies over recent years. Hence, the technology has been the center of attention in both public and private sectors. The Korean government launched a KRW 210 billion program to develop graphene and to promote this technology. Under this national consensus and drive to enhance this technology, KERI, one of the leading national public research centers, joined forces with the most renowned company in graphene manufacturing. Led by Dr. Lee Geon-Woong and KERI, this development is the result of a project that commenced in 2010 aimed at developing technology for the mass production of graphene. As it proved to become a success, the team decided to transfer the technology to SBK for mass production of high-quality graphene and flexible electrode applications. The company will also secure and preoccupy a better national position in leading the related technologies and industries. Differentiated development technology yields academic and technological success with a view to commercialization The development of high-quality and highly-efficient graphene was selected as one of the worlds six most challenging tasks by the Korean Research Council for Industrial Science & Technology in November 2011. However, there were even more challenges and limits to overcome in terms of commercialization. In order to commercialize the two-dimensional nano-material, Dr. Lee and his team not only secured technologies to mass-produce graphene using top-down approach through graphite exfoliation, but manufactured highly concentrated, dispersive solutions and pastes. They subsequently secured a nano-fusion technology that could be applied to promote multi-functional, highly flexible, and transparent electrodes by integrating with the technologies pertaining to graphene and carbon nanotube hybrids. Based on the technology, the adjustment of density and viscosity became convenient and enabled a direct use of electronic printing ink for the materialization of soft electronics in the near future. Furthermore, the preoccupation of proprietary technologies for the application of various mass-produced graphene devices secures even more competitiveness in graphene applications. The chemical exfoliation of graphite applied by Dr. Lee and his team entirely deviates from the existing method called chemical vapor deposition, which is currently used in the commercialization of graphene. Developed by KERI, this technology utilizes high concentration and dispersion of high-quality graphene from larger areas as well as in the mass-production of pastes. In February 2011, the research teams performance was published twice in ACS NANO, a foremost international journal that features the latest proprietary nanotechnology. The mass production of pastes and multi-porous powders, as well as highly concentrated solutions where graphene extracted from graphite is thinly and evenly distributed and maintained, will connect electronic printing processes for next-generation flexible electric, electronic, and energy devices (i.e. computers that can be wound around wrists like watches or folded to fit into bags). Graphene Replaces ITO The wide range of applications includes medicine, industry, and communication. KERIs graphene masskorea IT TImes | MARCH, 2012 February 16, 2012 marks the eventful agreement between Dr. Lee Geon-woong and his Nano Hybrid technology Research Center at the korea electrotechnology Research institute (keRi) with sang Bo Corporation (sBk)
production technology can be applied to transparent electrodes combining carbon nanotubes and graphene to replace Indium Tin Oxide (ITO), diverse flexible electrodes such as flexible displays and solar cells, energy device electrodes, electromagnetic interference(EMI) shielding film, transparent heaters, smart windows, and sensors. At the same time, successful and strategic commercialization will stimulate the development of user-friendly smart electronic devices, providing the most convenient portable forms that can function anytime and anywhere under any circumstances.
From a rigid and crude technology, it will promote the innovative, next-generation soft electronics that will change the electric, electronic, and energy device paradigm in the 21st century. It is expected to replace silicon, one of the main materials used in the past century. Market projections lead to stronger motivation According to Standard Resources, NanoMarkets 2010, the worlds market size for graphene nano-technology as an electrically functional nano-carbon material is
Graphene: Graphene is a flat mono-layer of carbon atoms tightly packed into a two-dimensional honeycomb lattice, and is a basic building block for graphite materials of all other dimensionalities. this material moves electrons 100 times faster than silicon and is 200 times stronger than steel. printing electronic process: this is defined as a new process to produce various electronic products such as electronic circuits, sensors and elements by utilizing a printing process. indium tin oxide: indium tin oxide (ito) coating film has been used in transparent electrodes of various flat displays such as touch screen displays. ito coating film is expensive and is in short supply. Graphene is emerging as a replacement for ito film. world No. 1 Challenge tasks: tasks to achieve the development of the best technologies in the world selected by the korea Research Council for industrial science and technology in order to secure future growth engines for the nation.
TeCHNoLoGy
26 TecHNology
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expansion to global markets. By taking advantage of their expertise, business model, and know-how in telecommunication, the company is planning to promote data service to overseas telecommunication companies in Asia and Europe. Meanwhile, KT is also striving to boost the domestic software market in an effort to strengthen cloud computing and activate SW ecosystem after announcing a threestep strategy based on value purchase and guarantee for general conditions. For those reasons, the company is planning to incorporate solutions created by Korean SW companies into KT cloud infrastructure. By doing so, will build an open ecosystem that will cover promotion, distribution, and sales. This will also enhance the competitive power of small and medium cloud solution developers in Korea while creating a successful cloud solution marketplace and cooperative relationship. KT has recently opened a cloud development firm, Cloudware, to secure a cloud solution apart from basic infrastructure, and will open a R&D center in Silicon Valley in the US early next year, expanding its global service. The main cause for such an interest in cloud computing lies in the data explosion in Korea and abroad; the amount of data is multiplying at a rapid pace. Particularly, the data is shifting from text to video format, which requires flexible infrastructure that can quickly respond to changes that contain a large amount of information. KT considers such a data explosion as an opportunity to take advantage of cloud computing. Starting from this year, KT is setting out to provide cloud service by expanding the infrastructure and boosting the market. KT is planning to reach out to international markets including Japan in 2012 and obtaining annual sales of 700 billion won by 2015. Personal Cloud Service The first cloud computing service brought to life in Korea includes N Drive of NHN and U Cloud of KT. This storage unit provided service to individual users. U Cloud, personalized cloud service, reached 1.4 million users as of December 2011, after reaching one million subscribers within a year since its launch. U Cloud provides 50GB of default stor-
KT Leads Future Innovation with
Cloud Computing
Lee sang-hoon, president of kt, and Atah, senior managing director of softBank, at the server room
The Data Center opening ceremony was held near Gimhae city hall on December 8, 2011. Despite the modest size, the event drew high-profile attendants like the Mayor of Gimhae, local members of parliament, and personnel from Korea Communications Commission and Ministry of the Knowledge Economy. Such a huge interest in the ceremony can be explained by the fact that it was to celebrate opening of the Global data Center built jointly by KT and SoftBank. Last year, at a conference in Japan, KT announced that they would provide a data center service for Japanese companies to preparation for restricted electricity use in the event of a future earthquake in Japan. Having led data center services in Korea with nation-wide IDC centers, KT has built Koreas first cloud data center (CDC) in Cheonan in an attempt to take the lead in cloud computing.
The company is providing smartphonebased personal clouding service after creating a cloud promotion division in April, 2010, which enabled N-screen service using various smart devices. Additionally, in March 2012, KT launched various business cloud services, providing a high-performance system at a reasonable price by realizing the IT infrastructure required for the internet service with 100 percent cloud platform. Experts predict that IT infrastructure will take the center of business in the future and that data centers will become a vital engine for such changes in the business environment. In that respect, KT is showing their competence with a new service model dubbed clouding computing at home and foreign markets. As more public sectors and major corporations start adopting cloud computing related services, markets will rapidly expand.
According to an analysis by a relevant institution concerning the world market, services and infrastructure related to cloud computing will grow from USD 152.4 billion in 2011 to USD 343.4 billion in 2014. This includes about 34 percent of annual growth rate, doubling domestic market sizes from KRW 1.3 trillion in 2011 to KRW 2.5 trillion in 2014. At the moment, KT is working on a project to establish a data service center for Japanese companies from next year, in collaboration with the Japanese firm SoftBank. The data center market in Japan is, according to IDC analysis, as massive as JPY 580 billion (KRW 7.5 trillion), with the expected annual growth rate of about 9.7 percent. KT is rumored to hit JPY 245 billion by 2014. This project in Japan is part of KTs ambition to develop Korea as the global data center while accelerating the companys
personnel from softBank and kt are looking around the facility at the control room
age for Olleh users and, once the relevant program is installed in PC, it automatically backs up the data in a designated folder to the online storage. U Cloud enables clients to use the stored data wherever they are as long as they have access to the internet. The data can be accessed and used as soon as users install the application in their smartphone or tablet PC. Differentiated from N Screen service that supports video, text and photos through home-based network or special terminal, KT is providing cloud-based service that can be accessed from any terminal. Users can also watch a video with U Cloud home without having to go through separate conversion process. Recently, the company launched three new apps Olleh Photo Up, Olleh Message Up, and Olleh Record Up. By linking with U Cloud service, photos are automatically
saved, text messages, and voice files and can be accessed from different terminals. The cloud-linked apps released this time will help users manage the memory capacity in their mobile phones by enabling realtime uploading and downloading of the files with the 50GB U Cloud. KT is also preparing for various services based on personal storage and planns to open relevant API in the near future so that software developers can take advantage of U Cloud service as well. Furthermore, the open-in feature, soon to be updated, will allow users to open stored data in another app with the U Cloud home application and modify data using a separate application.
yeon Choul-woong / info@koreaittimes.com
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u-CITy
Smart City plans five-part series
A look into the

enjoying smart City life
The first story of the Smart city in a fifth part series.
Nu-ris City of Future

The scenario takes place in the early morning in yongsan, Seoul. Nu-ri is in his living room. He is a third grader at Future Elementary School. Nu-ris grandmother receives a medical checkup from home every morning. A nano robot embedded in her body cleans her blood vessels, analyzes the condition and reports it to the hospital. Then her doctor reviews the data and updates her status. Nu-ris grandmother doesnt have to go through the stress of commuting to the hospital to receive the best medical attention, which has been made possible by Smart health care, using video conferencing. The grandmothers doctor cautions her of high cholesterol after reviewing her genetic profile. After the conversation, his grandmother remembers Nu-ris grandfather who passed away 25 years ago due to the same ailment. The bedroom of Nu-ris father: Even before his dad wakes up, the home health care system scans for his medical well being. The scanning result shows that he should avoid intense exercise and his virtual secretary checks his schedule accordingly. Breakfast is sizzling in the kitchen: Nu-ris mother checks ingredients in the refrigerator with her smart pad and begins to cook. Todays breakfast menu is Koreas soul food, soybean paste (doenjang) stew and tofu dish, rich in vitamins. After preparing breakfast, Nu-ri and his mom sit at the table. His father joins with a newspaper in hand. The newspaper he holds is not a printed version on paper, but a flexible display newspaper, which can be rolled up or even cut up with scissors. Todays headline is about a youth who has won the marathon. The father explains, The winner once suffered from heart disease, but recovered and won the marathon after receiving an artificial heart transplant created from stem cells. Today is the day that Nu-ri goes to school, which he now attends once a week. Nu-ri sits at his desk, getting ready for class. The class is unsupervised and he can communicate with his classmates through a computer network, to share opinions and class notes. Nu-ri is not stressed about going to school
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or studying because the class is tailored to his academic progress and interests. After the class, he goes to the schools multimedia production room to edit a video that he will give to his grandmother as a present at the family gathering tonight. At the same time, at an ecological park in Chuncheon. His older sister, Han Seul-gi, ecotechnology major, is now checking pollution rate at the park using harmful pollutant measuring system. The ecological park was the result of a major pollution cleanup using special environmental cleanup plants and became a famous case study on an international level. Seul-gi transmits the field data to an environmental study center at Cambridge university. After receiving the data, David and Elizabeth (Cambridge students) begin conversing with Seul-gi. The meeting is conducted in both Korean and English, but everything runs smoothly because they are using real-time translation software. Meanwhile, their mother, who works at a travel agency, goes to work on a fuel-cell run environment-friendly car. Nu-ris mother gives her navigation command on a voice recognition program and switches to autodrive mode after entering the main road. She takes a call from her client, who wishes to reserve a seat on a low-orbit flight. The road that Nu-ris mother is travelling on is similar to the street depicted on a film, the Fifth Element, in which Bruce Willis drove a taxi. A monorail lies across the sky without support and hologram models in commercials are running to attract customers. Today is the day that his father uses a robot with artificial intelligence, which will guide the visually impaired on the road. After the launching ceremony, his father opens his wrist watch, rather than a mobile phone, to have a video chat with Seul-gi. She is on her way home from Chuncheon on a magnetic levitation train. While they are talking, mother joins in and starts a three-way talk. Nu-ris entire family gathers that evening. Nu-ri and Seul-gis grandmother, who greets them with kindness, turned 70 this year, but looks 20 years younger, due to age prevention technologies. The family asks Nu-ri why he had asked everyone to come together for dinner. Today is grandma and grandpas golden wedding anniversary, resmart health care, using video conferencing
smart city
>
1. a scenario of smart City
- A Look into the Smart City

2. Core technology and issues of smart City 3. strategies for exporting and support from government 4. Case study ; domestic and abroad 5. Future models of smart City
A second wave is about to hit the next generation Ubiquitous City (U-City) dwellers. The motivation to push forward with the plan is alive again after two-three years of staggering due to barriers that had risen from government policies and the existing system, said Dr. Cho Young-im, chairwoman of University Industrial Technology Force (UNITEF). She is anticipating the second wave in the U-City, recently announced on various U-City business plans. U-City is based on ubiquitous computing. Ubiquitous computing is a post-desktop model of human-computer interaction in which information processing has been thoroughly integrated into everyday objects and activities. In the course of ordinary activities, someone using ubiquitous computing engages many computational devices and systems simultaneously, and may not necessarily even be aware that they are doing so. This model is usually considered as an advancement from the desktop paradigm. More formally Ubiquitous computing is defined as machines that fit the human environment instead of forcing humans to enter theirs.
2016. It will take off in full scale in the second half of this year under the leadership of incumbent Mayor of Seoul, Park Won-soon. Its construction plan is likely to go through an extensive revision to preserve the natural environment. Yongsan U-City will be built on 566,800m2 of land, covering 3,170,000m2 in gross floor space. Yongsan U-City construction is a whopping KRW 37 trillion project, and gathers keen interests from the entire nation, said Dr. Cho. In addition to the mentioned future projects, the Ministry of Land, Transportation and Maritime Affairs has selected seven local governments last year and pursues showcasing of model UCity. Eunpyong-gu in Seoul has been selected as a special U-City for disaster prevention while Busan city will focus on the prevention of natural disasters, such as radioactivity, tsunamis, and build an infrastructure to readily deal with any calamities. Ansan and Gyeonggi-do province, will transform itself into a self-sustaining Smart Green U-City; Naju and Jeollanam-do province will become Energypia City, focusing on energy conservation and low carbon emission; Namyangju, Gyonggi-do province, will utilize existing urban and rural infrastructure and turn into low-cost and high-efficient U-City. Yeosu, (Jeollanam-do province) and the host of the 2012 Expo, will construct U-City for international maritime tourism, leisure and sports; And lastly, the host of the 2018 Winter Olympics, Pyeongchang, has decided to hold Smart Olympics and become the U-City. U-City or Smart City? What is Smart City? U-City is also known as Smart City and triggers much curiosity as to its true meaning. This city of the future is mobilized by terminals used by each resident. To accommodate residents basic amenities, a control tower will be strategically located in the city center and provide various services. U-City is a city with artificial intelligence, made possible by information-technology attached to various basic amenities. Newly introduced Smart City is a development from U-City after the introduction of smart phones, or similar telecommunication concept, which allows connection of individuals to the city like human neural network. It is cloud computing applied to our everyday lives. In the Smart City, there is no need to physically leave home to go to work as teleporting will be a standard practice. To better understand what the future holds U-City, there are several scenarios depicting a life of Han Nu-ri (the word also means enjoy in Korean) who will live in Seoul Yongsan International Business Zone. Nu-ris everyday life illustration will help readers understand what Smart City is all about.
Nu-ris father checks his schedule with virtual secretary
Nu-ri goes to school
Nu-ris older sister, Han seul-gi is now checking pollution rate at the park.
Dr. Cho Young-im, Chairwoman of UNiteF
Sejong city has introduced an education system which is dubbed Koreas first Educity. Korean smart schools, one of each in pre-, elementary, middle and high, apply cutting-edge informationtechnology and permit students to study anytime and anywhere, opened on March 2 in Sejong city. The city of Incheon has also announced that it will establish a plan to construct the U-City, which had been put off by financial difficulties. Incheon has plans to construct the U-City in the Songdo, Yeongjong and Cheongna area, which is also known as the Incheon Free Economic Zone (IFEZ). Moreover, Seoul Yongsan International Business Zone U-City construction began in October 2011, and will open its doors in
Nu-ris mother goes to work on a fuel-cell run environment-friendly car.
member? answered Nu-ri and reveals the video message that he had edited earlier. He shoots a beam in mid air and his grandfather with a mid-50s appearance, gives a speech that was recorded at his silver wedding anniversary. Nu-ri found the video by chance and decided to edit it into a hologram. The family is deeply moved by the gesture and embraces each other.
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In 1975, he was staying in New York for the International Symposium on Acupuncture. There, dozens of unknown KoreanAmericans visited him for his Godly Needle, which made him famous. He could not tell any of his patients no, which encouraged more and more people to visit him. Because of all the commotion, the hotel complained of such a chain of bizarre events. Pioneer for the Succession of Traditional Haany-hak : Dreaming of the Globalization of Haany-hak He was born in 1932 in Cheong-do, Kyungsangbuk-do. His grandfather who was also a traditional Korean medical doctor (Haany in Korean) inspired him to follow in his footsteps. He began teaching Dr. Byun about Chinese characters and Haanyhak (traditional Korean medical study) at only 5 years old. He was able to fully understand the Seven Chinese Classics; the Four Books, Three Classics and The Book of Change (of ancient China). The consulting and treatment history in Chinese that was handed down from generation to generation also helped his study. Eventually, he entered Koreas only school of oriental medicine at the time, Dong-Yang Oriental Medical College. This oriental medicinefocused institute later integrated into the Oriental Medicine Department at Kyunghee University. Dr. Byun devoted his entire life to correct the image of Haany-hak. He says I was convinced, while I was treating such prestigious clients from overseas, that Haanyhak will soon take a leap into a world-class medical theory. For this, he has prepared the globalization of Haany-hak in order to create a favorable condition in Korea. As of now its credit is barely acceptable, but aims to obtain recognition from the international community. Dr. Byuns effortful feat is that Haanyhak(); Hans Oriental Medicine has been replaced with Haanyhak(); Traditional Korean Medicine. These two words have the same pronunciation in Korean but have different meaning. Han() means ancient Chinese dynasty and Han () means Korea. Even 30 years ago, people did not really understand what Han () or Han() meant. During the Japanese occupation, they changed the Korean term Han to the Chinese word Hanto belittle Haany-hak and take away the meaning
A Noted Haany, Byun chung-hwan is Writing New Donguibogam

Daegu Haany University pursues its own tradition and top-notch technology
Dr. Byun Chung-hwan, founder and honorary president of Daegu Haany University, was on the verge korea IT Times will use the oriental medical terms as follows: of opening his own traditional Korean medical clinic. Haany-hak: the traditional korean medical study His competence as a medical professional was proved Haany: A traditional korean medical doctor the day before his clinic opened. A teenage girl sud Hanbang: traditional korean medical medicine, treatment or method denly collapsed in the street, and Dr. Byun saw her only a few meters away. People flocked around her one by one. The girl suddenly started vomiting with her eyes turning upward. The people watched helplessly and were unsure of what to do. Dr. Byun pushed his way through the crowd and held her wrist to check for a pulse. It turned out was suffering from epilepsy. He then rushed to his clinic and came back with acupuncture needles. After treating the teenager, she later regained consciousness and stood up. The crowd gave a round of applause and was amazed at what they had seen. The teenage girl soon walked into the crowd and left without a sign of appreciation or gratitude for what this doctor had done. This anecdote spread like wildfire. On the very day his clinic opened, he was outnumbered with patients who even waited outside the clinic for a checkup. Some of them who traveled from afar had to stay in nearby hotels. Dr. Byun eventually had to relocate and expand his facility to care for more people. Sometimes reality seems more fictitious than a fiction itself, especially since this event took place just one day before the opening of his first clinic. Dr. Byun is also referred as the Divine Needle (ShinChim in Korean)and a notable and respected doctor who once treated Indonesias former President Megawati and other prestigious individuals from Korea and overseas. His book Past difficulties, into bright world presented another story. It happened in 1973 when Dr. Byun attended the 56th Lions Club International Convention held in Miami, FL, USA. One night, a Chief Executive who was leading his group knocked on the door. He said that one of his members was sick. There were many doctors travelling with Dr. Byun, some who studied western medicine. They all realized that he was suffering from kidney stones and needed an urgent opDr. Byun Chung-hwan, founder and honorary president of Daegu Haany University eration at the hospital. wails of pain and induced him to a deep sleep. People say that he Although he had a tight schedule he was looking for a miracle from Dr. Byun. The patient was in terrible pain. The woke up the next day and walked around as if nothing had hapDivine Needle pulled out his needle box and began inserting pened. Afterwards, doctors who once belittled him even asked for them in various parts of his body, which ultimately stopped his his acupunctural medical advice.
Je-Han traditional korean Medical Clinic in Deagu
Dr. Byun stressed the fact that one should not apply the same barometer to both western medicine and oriental medicine.
of true traditional Korean Medicine. At that time, many people did not have a clear understanding of Haany-hak. Therefore, Dr. Byun turned things around by publishing his book The Pulse of Haany in the 1980s. His claims were reflected though the reform of medical law in 1986. However its level of recognition was not affected. Haany-hak is Systematic and Scientific The Haany-hak first originated 700 years ago during the Jo-seon dynasty. One of the two well-known books is Eui-bang Yu-chi (Classified Collection of Medical Prescriptions), which is Asias largest medical encyclopedia of all 266 volumes. The other oriental medical text is Donguibogam (The Principles and Practices of Eastern Medicine) which was written by Heo Jun. This book contains all 25 volumes could provide evidence that proves traditional
Korean medicine is the result of carefully accumulated clinical experiences. Western medicine started its circulation in Korea around the end of the Jo-seon Dynasty. There exists a large time gap, nearly 700 years between the two. This is why it would be a fatal mistake to say that some people disregard Traditional Korean medicine as just an unscientific home remedy. Which side should we choose? Before American Missionary Horace Newton Allens appearance, Haany-hak was the only medicine that cared for the sickly. Throughout history, a number of famous doctors, including Heo Jun, left their mark. His book Donguibogam was one of 17th centurys best medical books; much so, that even a Chinese king also indulged in it. This also indicates Haany-haks prestigious name and position at the time. Then why is it that todays Haany-hak is getting a raw
Traditional Korean Medicine, the competitive Oriental Medicine in Northeast Asia Dr. Byun said Haany-hak is the most advanced oriental medical study among many traditional practices in the Northeast Asian region. He continued, foreign patients from Japan and Taiwan constantly visit Daegu Haany University Hospital seeking traditional Korean medical treatment. In Japan, there is no educational system that can train and produce doctors of oriental medicine, while China and Taiwan is considered inferior to that of Korea in terms of quality education in the traditional medicine field. He explains that Japan gave up on their traditional medicine when they were introduced to western medicine by the Netherlands. China and Taiwan lost track of such medical lineage during the tumultuous period of modernization. He explains the reason why traditional Chinese medicine actually receives more attention and recognition overseas; the Chinese Government provides overwhelming financial support while the Korean Government provides little support. Approaching 80, Dr. Byun retired from his Presidential position and re-opened Je-Han Oriental Medical clinic at Bongsan-dong, Junggu in Daegu. Restoring his role as clinic chief, he has plenty of time to do research and study. He is the 3rd generation in his family to study traditional Korean medicine since his grandfather. He is currently working on his new book New Donguibogam with the clinical experiences in which all three generations have been involved. This book, aiming for the globalization of Haany-hak, is the most critical piece of work for Dr. Byun. He is now acting upon Haany-haks globalization; and plans to write and translate his New Donguibogam into three foreign languages. Up to 70 percent of the book has been completed over the span of 10 years. Dr. Byun explains Donguibogam by Heo jun served us well for over 400 years, and I feel the need and responsibility for the next reference book to take the baton. This is why I began writing. He added that the 400 year old Donguibogam has not been updated and cannot keep up with todays different approach toward medicine and treatment. Thus a new book should add to what the original Donguibogam taught us years ago, for an era of new medical developments From Haany to Haany-hak Teacher Dr. Byun, as Founder of Daegu Haany University, was also the first President of the University. In July, 2006, he became the 5th President while over the age of 70 and made immense efforts to progress Haany-hak by caring for patients at Daegu Haany University Hospital. He successfully established the worlds first Hanbang General Hospital Je-Han Hanbang General Hospital and 10 years later established Daegu Haany University at age 48. He is devoting his life to haany-hak. His first patient who suffered from a stroke was his father. Dr. Byun learned a lesson from invaluable experiences while treating his father. He and the family had hidden a disease from Dr. Byun, and tried not to emotionally burden his son who was studying far from home. This made Dr. Byun realize that a doctors personal devotion and enthusiasm is as much important as treatment skills no matter what disease his patient suffers from. Dr. Byun still teaches his students To earn respect as a true caregiver in society, doctors must know how to give back to society. Since he retook the position as President for the Univer-
sity in 2006, he has been taking care of his patients every Thursday. In 1959, he opened his own clinic at Daegu, and has been served as an acupuncture doctor for 5 decades. He describes Haany-hak and Hanbang as another kind of virtue since he believes that performing acupuncture without a gentle heart will not lead to satisfying and positive result. He adds They are not just needles but the interconnection of a gentle heart. Dr. Byuns Health Tips Former University President Byun is over 80 years old but still works three times a week at his clinic. We asked him about his health tips on how to maintain his physical vitality. He answered I sleep on average 5 hours a day. Since I became 60, I eat only one vegetarian meal at lunchtime. He emphasizes the important diet habit of eating slowly and lightly. The reason for such a working schedule is that he needs to manage his time slots for writing his book New Donguibogam, teaching The Book of Change, and attending a number of Haany-hak-related events in Korea and overseas. For the globalization of Haany-hak, Dr. Byun is working on the promotion of establishing the affiliated school of Daegu Haany University in New York. According to him, as the limelight is coming to Oriental Medicine, its demand is explosively growing both in U.S and Europe. However, no other country than Korea has the systematic educational system for it. Once this project pushes through, his University will be the first case in which a traditional Korean medical school expands and settles on the international stage. We may look forward to the day when people from all around the world enter Koreas first international Haany-hak school in Manhattan, New York.
Key WoRD 33
Korea IT Times and Kyung-Hee university the college of oriental Medicine Department run a year series of articles on Traditional Korean Medicine sparks global Interest.
July 2011
opening article in 12 parts- introduction of traditional korean Medicine by interviewing kim Namil, Dean of College of oriental Medicine, kyung-Hee University. - published
August 2011
outstanding specialist Dr. shin Jun-shik, Board president of Jaseng Hospital of oriental Medicine - published
September 2011
outstanding specialist - open demonstration of advanced cancer treatment (prof. Choi won-chol, oriental cancer clinic of Gangdong oriental Hospital) - published
October 2011
2013 world traditional Medicine expo, Discover sancheong-gun the Ancient Valley of Healing. - published
Dr. Byun Chung-hwan treats a patient with acupuncture.
deal as if it were an illegitimate part of medical industry? A hasty verdict like Haany-hak is unscientific, on the idea that it applies to a cold, because, Haany-hak, on the contrary, is rather scientific itself and is quite systematic. Haany-hak defines a cold as the symptom of Sanghan(cold hurt) which means that someone gets hurt by being cold. According to Haany-haks Sanghan theory, there are 6 different stages for cold development and subsequent symptoms differ on a daily basis and require various treatments. Additionally, Hanbang, which is a traditional Korean medical treatment, takes all factors into account. For example, a patients gender, job, physical constitution, and the cause of disease can correspond to 96 cold-related treatments. Even a pregnant woman needs a different remedy for each elapsing month since the way of achieving harmony between humans and Mother Nature varies. Haany-haks philosophy sees the human body as one small space that must be in balance with nature and results in such diversity. Now Haany-hak does not look the same. The weight coming from its undeniably, long and widely expanded time frame and tradition gives it a lofty feeling. Dr. Byun stressed the fact that one should not apply the same barometer to both western medicine and oriental medicine. He believes oriental medicine is the best for internal treatment while western medicine best suits external treatment.
Leading Haany-haks Globalization, Daegu Haany University

continued on page 34.
December, 2011
400th Anniversary of the Donguibogam, the book that heals the world - published
February, 2012
traditional korean Medical History of oriental Medicine Dept. at kyung-Hee University - published
March, 2012
- outstanding specialist A Noted traditional korean Medical Doctor, Byun Chung-hwan is writing New Donguibogam. - world traditional Medicine eXpo to be held in sancheong in 2013.
April 2012
outstanding specialist, Dr. park sang-dong, Board president of Dongseo oriental Hospital
May 2012
Donguibogam 400th anniversary project in 2013/ international traditional Medicine expo 2013 (co-hosted by Gyeongsangnam-do & sancheong-gun from september 10 to october 19, 2013)
June 2012
outstanding specialist Dr. Yu Bong-ha, president of oriental Hospital kyung-Hee University and presidential practitioner of oriental Medicine.
July 2012
An interview with the president of Association of korean oriental Medicine
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34 Key WoRD
Leading Haany-haks Globalization, Daegu Haany University
oRIeNTAl MeDIcINe 35
Title Title
Dr. Byun Chung-hwan, honorary president of Daegu Haany university served as First President and Founder for Daegu Haany university. In July, 1996, he became the 5th President, his age well past 70, and has worked hard to advance Haany-hak while treating his patients at its affiliated Hanbang Hospital. Dr. Byun never forgets It was 30 years ago, being a passionate Haany-hak student who was full of dreams. I was busy running everywhere to build Hanbang General Hospital and Haany university aiming to fix Haany-haks public image by promoting its edge toward scientific and international angle. He added Daegu yangyeongsi which is famous for the herbal medicine market, must continue tradition to move forward. To this end, Haany university at Daegu should educate and train more talented doctors. Finally, his dream came true. Before the traditional Korean medical hospital at Kyung-hee university Medical Center, his worlds first Hanbang General Hospital JeHan Hanbang General Hospital, which became Daegu Haany university Hospital later, was completed. Afterward, Dr. Byun then was struggling to build Haany-hak university at Daegu, which was a long-awaited project for the Kyungsangbuk-do Association of Haany-hak doctors. He eventually poured his own money into it. In 1980, Daegu Haany university Daegu Haany University opened.
was built to create a new market for Herb Cosmeceuticals that is the mixed conception of Cosmetics and Pharmaceutical. With their own product brand Jaan, they already recorded over uSD 2 million in yearly revenue, which has become the benchmarking model for other universities. Collaborated with Kyungsangbuk-do, Kyoungsan-Si and Daegu Haany university is looking into a project that will establish Global Cosmetic block at close proximity. By promoting research activity and supporting start-up venture companies through various industrial channels, they are vitalizing regional economy and creating jobs.
World Traditional Medicine eXpo to be Held in sancheong in 2013

guibogam to honor its historical and cultural meaning to the world. A total of 43 dignitaries, including Lee Eo-ryeong, former minister of culture, sports and tourism, Lee Bae-yong, chairperson of the Presidential Council on Nation Branding, Lee Charm, CEO of the Korea Tourism Organization, were commissioned to be members of the advisory group for the 2013 World Traditional Medicine EXPO. Meanwhile, some 400 dignitaries and guests from the political, economic, cultural, art, media and religious circles, including Kim Jeong-gon, president of the Association of Korean Oriental Medicine, constituted the organizing committee. he ceremony was attended by more than 700 guests from the government as well as from the medical and other industries, including former Minister of Culture, Sports and Tourism Lee Eo-ryeong who heads the committee, and Lee Jae-keun, county magistrate of Sancheong County. The renowned actor Lee Soon-jae was designated as the public relations ambassador for the EXPO. Aimed at creating more value through traditional medicine, we will introduce Korean Oriental medicine to more than 1.7 million visitors including 75,000 foreigners during the EXPO period, Gov. Kim said. In the meantime, Gov. Kim, Lee Bae-yong, chairperson of the Presidential Council on Nation Branding, and Lee Charm, CEO of the Korea Tourism Organization, exchanged a memorandum of understanding (MOU) for the EXPOs success. Lee Jae-keun, county magistrate of Sancheong County and chairman of the EXPO Foundation, said, Sancheong has been the home to many herbs that were once used as royal remedies. Historically, Huh Joon as well as many other noted doctors was stationed in the region to study and practice. The event will inject fresh air into the region and let the history meet the future. Delivering stirring remarks, minister, Ministry of Health and Welfare Rim Che-min said, I am confident that the EXPO will bring back the heyday of Korean Oriental medicine and take it to another level. It will give Sancheong and Gyeongsangnam-do an excellent opportunity to advance into the global stage with its famous traditional medicine. Infrastructure construction Asked about the organizing committees preparation for the traditional medicine EXPO, Gov. Kim said, We are carefully preparing for many events as scheduled, including infrastructure construction, on and offline promotions of the EXPO at home and abroad, academic, exhibition and tour events. We will hold the 16th International Congress of Oriental Medicine (ICOM) on Sept. 14, 2012 and the International Congress
2012, Year One as Global University

This year 2012, Daegu Haany university, greeting the 3rd campus generation, is ready to take a leap toward a world-class university. Maximizing synergy effect coming from strong systematic cooperation and differentiating each specialty that three campuses have is their future plan; Suseong campus in Daegu for Haany-hak, Samseong campus of Kyungsan city in Kyungsangbuk-do for prestigious education, and Oseong campus of Kyung-san city in Kyungsangbuk-do as exclusive Hanbang campus. Meanwhile, the world is beginning to keep close eyes on oriental medicine as its following demand for Haany-hak education is dramatically increasing. In order to keep abreast of this new trend, they are also preparing to open another campus in New york. Once their New york school takes off successfully, the next destinations will be South America and Europe. Recently, Daegu Haany university took part in the development of natural drugs which is one of 5 Future Flagship Programs that helps Korea acquire international competiveness. Daegu Haany university, strives to strengthen its position as a university that specializes in Hanbang, health and welfare to ensure a place in the global medical market. Bringing about more creative research approach by narrowing the space between professors and students and globalizing Haany-hak through international cooperative research is also on their agenda.
Traditional and Hi-Tech Combination of industry-university cooperation for Development of a Regional Society
With the slogan of tradition and top-notch technology, Daegu Haany university presents core strategies such as strengthening research capability for cultivating manpower through the characterization of Hanbang industry, medical and welfare area, and setting up a productive education system. First opened as one single Haany-hak department with 108 students, Daegu Haany College then has grown into Daegu Haany university now with 5 different colleges and 37 departments based on the characterization strategy of Hanbang, medical, and welfare. Lets take a look at what Daegu Haany university, with its track record of continuous growth and development, has achieved. First, the employment rate for undergraduates is the highest in the district as the university prepared its own specialized education curriculum that well responds to demand in the market. In 2009, it was selected as the Best in the Government Assessment for universities. They boast of the advanced level of Haany-hak education and research which no other can come close. In the medical field, they are now running three Hanbang hospitals, promoting the health of people in the community and contributing to improving their quality of life. Three affiliated hospitals are Daegu Hanbang Hospital for patients with cerebral palsy, Po-hang Hanbang Hospital for medical tourism backed by the Government, and Mun-gkyoung city Nursing Home as an outsourced care home for the elderly. For the academic and Industrial field where they have been actively engaged in, Koreas first school-sponsored enterprise
kim Du-kwan, governor of Gyeongsangnam-do and chairman of the organizing committee of 2013 sancheong eXpo
Hanbang, Aiming for Global Market past Peripheral Market

Specialized in Hanbang, Daegu Haany university also plays a backbone role in the Hanbang Bio industry. For the Daegu Innopolis Project, new Haany-haks combined research cluster will be created. They picked up medical combination devices and basic material industry as their important research areas. By putting in place a human network comprised of world-class scholars, Daegu Hanny university is creating a research platform which possibly leads to outstanding research results. Well known research institutions such as Germanys Fraunhofer Research Center, Japans RIKEN, and Chinas TJAB formed an alliance and are now working together with Daegu Haany university for industries like new natural drugs and Hanbang medicine. These industries are expected to be internationalized with a high value.
The greater value of the future, traditional medicine, is the topic at the World Traditional Medicine EXPO. This event will be held in Sancheong, Gyeongsangnam-do, Korea and will last for 45 days beginning on Sept. 6, 2013. To commemorate the 400th anniversary of the publication of Donguibogam, the 25-volume encyclopedia on Eastern medical principles, the organizing committee for the 2013 World Traditional Medicine EXPO in Sancheong was launched on Feb. 24. Delivering an address at the event, Kim Du-kwan, governor of Gyeongsangnam-do and chairman of the organizing committee, said, We will host the EXPO successfully and take the initiative in leading the global traditional medicine market. It is the right way to pay tribute to our ancestors for their precious inheritance, called Donguibogam. He added, The EXPO will draw international attention to Sancheong since well-being and health are the most popular and important subjects of the time. Participants will have a chance to relax and enjoy a meal filled with healthy vegetables cooked with Oriental marinades, drink herbal tea and walk along Heo Jun Road, honoring the author of Donguibogam. The world famous medical book, Donguibogam, was added to the Memory of the World Register of the United Nations Education, Scientific, and Cultural Organization in 2009. It is the first medical book to be listed. In 2013, the book will celebrate its 400 year anniversary. UNESCO designated 2013 as the Year of Don-
orIeNTaL meDICINe
of Theoretical and Applied Mechanics (ICTAM) in September 2013 to shed light on the academic value of global traditional medicine. The committee is also creating the Donguibogam Village and Oriental Medicine Cluster on a space of 1.6 million square meters in Sancheong by making the best use of existing infrastructure reducing the cost. Among the buildings to be constructed is the second-floor theme hall, a symbol of the 2013 Sancheong EXPO. Other structures include the herbal medicine ecology resource hall, the worlds traditional medicine hall, the bio energy hall, the healing experience hall and the Oriental medicine city green luxury hall. Presently, we are able to accommodate about 20,000 guests at 216 pensions, temples, training centers and other places in Sancheong. A total of 150,000 visitors, however, may use the lodging facilities in neighboring area within a 30-minute drive from Sancheong, he explained. Effects on regional development The successful hosting of the 2013 Sancheong EXPO is expected to bring about a dramatic rise in sales of traditional tea, medicinal herbs, natural dyeing products and activation of Oriental medicine tourism, said Gov. Kim. According to the Korea Institute for International Economic Policy (KIEP), the EXPO is likely to effect on KRW 295.5 billion-worth production inducement and KRW 132.5 billion-worth added value, creating a total 4,137 new job positions. In keeping with the rapid expansion of ate the globalization of Oriental medicine, Gov. Kim said, The world has already been moving to preventive medicine from past therapeutic medicine. Developing countries as well as advanced countries are increasingly using traditional medicines these days. Because of an increase in the aging population and infectious diseases, the study on herb medicine and alternative medicine has progressed. The volume of the worlds traditional medicine market is expected to snowball from USD 200 billion in 2008 to USD 5 trillion in 2050. As the traditional medicine has emerged as a new Blue Ocean, a competition between countries has been fiercer ever since. The market share of Koreas traditional medicine, however, reaches a mere 3 percent, falling short of 17 percent in China and 5 percent in Japan. Under such circumstances, the 2013 Sancheong EXPO can be a good turning point. In fact, we have had little chance to introduce the excellence of Oriental medicine to the world up to now. In accordance with that, if we introduce high-quality oriental medicine to foreign participants and let them have on-the-scene experience of the medicines excellent effect at the EXPO, oriental medicine can stir up a new wave like hallyu (Korean wave), he explained. Largely affected by a shift of modern medical science to preventive medicine from the past therapeutic medicine, a growing number of people are having keen interest in the well-being industry related to medicinal herbs to extend humans life span. There are 8,000 different kinds of plants in Korea. Among them, 2,100 kinds are medicinal herbs. In particular, 1,066 kinds of medicinal herbs spread out in Jiri Mountain, the treasure house of native medicinal resources. If Sancheong becomes the center of the Oriental herbs, it will greatly contribute to enhancing scientific development of Oriental medicines, Gov. Kim stressed. Ripple effects of Koreas medical tourism industry EXPO One of the key reasons that Sancheong was named as the site of the 2013 traditional medicine EXPO was its favorable geographical and environmental conditions. Sancheong became the host of the event, as it has long been considered an optimal
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the worlds traditional medicine market, Gyeongsangnam-do is actively fostering Oriental medicine as a new growth engine in the future. In 2005, Gyeongsangnam-do designated a region in Sancheong-gun as the special zone for the Oriental medicine industry and spent nearly KRW 150 billion for construction of the Sancheong medicinal herb research center and the Oriental medicine museum, cementing the foundation for the future new growth engine industry. The Sancheong medicinal herb research center will develop valuable research technology through medicinal herb quality control and experimentation of the herbal medicine industry to produce top-tier oriental medicines, greatly contributing to the development of the nations Oriental medicine industry, he said. Along with this, we plan to link the modernization of Oriental medicine and other international events as a way to actively foster the future of the Oriental medicine industry, Gov. Kim noted. Plans for globalizing Oriental medicine When questioned about plans to acceler-
(From left to right)shin sung-bum, Congressperson, Lee soon-jae, pR ambassador, Lee Jae-geun, County Magistrate of the sancheong County, Lee Charm, Ceo of the korea tourism organization, kim Du-kwan, Governer of Gyeongsangnam-do, Lee Bae-yong, Chairperson of presidential Council on Nation Branding, Rim Che-min, Minister, Ministry of Health & welfare, Choi Byung-ryul, Honerary chairman of the organizing committee, Lee eo-ryeong, former Minister of Culture, sports and tourism
place to grow medicinal herbs, and the hometown of influential doctors of the past like Ryu Eui-tae and Heo Jun. Based on such history, Sancheong is fostering local industries for medicinal herbs and Korean medicinal tourism. Its strength lies in its existing infrastructure, overall feasibility of the event plan, as well as the experience of successful organization of the only government-appointed traditional medicine festival, the Sancheong Korean Medicinal Herbs Festival. As a result, the infrastructure in Sancheong should be maintained even if the EXPO ends so that it plays an important role for development of the nations medical tourism industry, said Gov. Kim. Commenting that the worlds medical tourism has been on a steady rise, Gov. Kim said, It serves as a green light for the globalization of Oriental medicine. Medical tourism, for instance, posted an increase of two or three times than before during the 2004-2010 period in Thailand, Singapore and India. He also said, Korea should escape from the cosmetic & beautyoriented medical service patterns and pursue esteemed medical service strategies that link Oriental medicine-centered medical products and Oriental wellness. If we build up the foundation for globalization of Oriental medicine systematically with cultural pride, the Donguibogam Village in Sancheong will become the Mecca of new medical tourism in the near future, he added. In the mean time, diverse traditional medicine from many countries around the world will be introduced during the 2013 Sancheong Expo and will be sure to get the attention of visitors, as an increasing number of people are interested in traditional medicinal tourism. This EXPO will shed a new light on the value of traditional medicine by introducing different practices from more than 30 different countries, providing a wide range of health supplements, forest therapies, yoga, meditation, and aroma therapy experiences. Getting to Sancheong Sancheong is 289 km from Seoul which is approximately 3-hours by car. For a faster and more comfortable journey, you can either
fly from Gimpo to the Sacheon airport or take the Mugunghwa train to Jinju and come to Sancheong. Follow the winding path and you will soon find yourself enjoying the Korean traditional medicine tour around the mountain. Lets begin the trip by visiting the Korean traditional medicine healing town - Donguibogam Village. Though there are many exciting attractions, you cannot miss the hometown of Ryu Eui-tae, the doctor who taught the Donguibogam Heo Jun. This county not only produced many renowned doctors, but also is the home to many Korean traditional medicinal herbs. After passing Sancheong Interchange, you will soon arrive in Donguibogam Village where you can visit the Korean traditional medicine museum and the Oriental theme park and also enjoy the energy-treatment experience. Later, you can enjoy the Ryu Eui-tae mineral spring and Sancheong-Hamyang memorial park, and explore other beautiful sights this trip must offer.
the birds-eye view of 2013 sancheong expo Center korea IT TImes | MARCH, 2012
Lee Jae-geun, governor of sangcheong-gun and chairman of 2013 sangcheong eXpo Foundation Http://www.koReAittiMes.CoM | korea IT TImes
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Korea achieved excellent results by thoroughly preparing for the evaluation. We will harness these positive results to expand exports of e-government solutions. The government is planning to achieve USD 300 million in e-government exports. As the evaluation by the UN proves, exports of the e-government solution of Korea have been on a steady rise. We are setting this years export goal at USD 300 million as importing countries are expanding and exporting sectors are diversifying into customs procurement and integrated centers of the government. The export environment of the e-government of Korea is not all rosy. E-government projects are very risky and cost much money as multinational IT companies such as IBM and HP have already occupied overseas markets and development costs are high as levels and system of e-government of nations around the world are different, Dr. Chang added. In addition, it is also difficult to export e-government as customers are foreign governments. To achieve a goal of exporting e-government solutions of USD 300 million, the government is planning to strengthen international cooperation with other countries and government-private sector cooperation internally. To expand exports of e-governments, we need to promote exchanges and cooperation between governments, Dr. Chang said. We will make diversified efforts such as meeting high-ranking foreign officials, giving IT support to foreign countries and signing MOUs on IT cooperation with foreign governments. In addition, the Korean government is planning to promote cooperation with the private sector by offering various export information to support Korean companies exporting of e-governments and operating a joint market development group. Exportation of e-governments are more meaningful in that they mean not only system exports but also exporting of Koreas administrative culture and systems, according to Dr. Chang. The government needs to create an environment where young people work with hopes for the development of the Korean software industry. We will play a key role in changing the big company-led market into a market where small and mediumsized companies go hand in hand with big companies and establish the trading system fair in the market, Dr. Chang said. But some people are concerned about the fact that small and mediumsized companies with inferior technology and insufficient experiences may be engaged in big projects. MOPAS has produced and distributed the Standard RFP (Request For Proposal) for the purpose of reinforcing business management capabilities of Dr. Chang gives iCt Vision 2020 in Moldova small and medium-sized companies since December 2011. The government will introduce the PMO(Project management Office) System until the end of this year to support small and medium-sized companies and build a system to select companies in terms of technology. It has been pointed out that it is necessary to form the technology- Dr. Chang gives the congratulatory address at an opening oriented public informatization mar- ceremony for opening an information access center in talent ket and to improve procurement sys- international University in Ukraine. tion. tems. When the government selects Last year, hacking accidents were big isa company for an informatization project, the government evaluates technology (80 sue in the world. Cyber attacks are still points) and prices (20 points), Dr. Chang expected to continue this year. Last year, said. But sometimes, a company is select- cyber attacks on companies and organizaed due to its price regardless of technology. tions caused some damage, making people So we need to improve the bidding system. concerned and frustrated, Dr. Chang said. The government will change the system to The government sector did not suffer any allocate 90 points for technology and 10 damage by coping with such attacks around points for prices in March. In addition, bid- the National Computing and Informading companies should understand their tion Agency. We think that we have more thorough preparations for cyber threats as projects well and prepare the proposals. It has been five months since the enact- Korea will host the Nuclear Security Summent of the Personal Information Protec- mit in Seoul, hold a general election and a tion Law. The Personal Information Pro- presidential election this year. MOPAS is planning to concentrate on tection Law was established in September protecting information systems by recog2011. The law applies more strict protection to nizing cyber threats beforehand and coping whole processing to collect, use, process with them preemptively. We will reinforce and destroy personal information. Peo- our capabilities to detect and analyze cyber ple are now able to exercise their rights threats against e-governments by expandto utilize their personal information more ing and changing the National Computing strongly when they found their personal and Information Agency (NCIA) with the information wrongfully used or leaked. Korea Internet Security Agency (KISA), We have publicized the law through ads Dr. Chang explained. We are planning to on TV, Internet, and by visiting small shops remove security loopholes even from desuch as drugstores, restaurants, real estate velopment stages of government systems agencies and small companies or holding by introducing a software development secampaigns for them during the publicizing curity system in September. Moreover, in period, Dr. Chang said. After the end of order to enable administrative and public the publicizing period, we will intensively organizations to reinforce information procheck whether or not companies or pub- tection on their own, we will develop and lic organizations violate the law and take distribute information protection manuals measures if necessary. The government and expand support for information prowill continue to carry out activities to pub- tection diagnoses and consulting for such licize and educate people the law to help all organizations. people take good care of personal informakim sung-mi / info@koreaittimes.com
Koreas e-Government Development Amazes
the World in Winning UN e-Government Survey 2012

an Interview with Dr. Chang kwang-su, the assistant minister of moPas
First, we will develop various mobile services around people in order to realize a world-class e-government and endeavor for globalization by pushing for the exportation of USD300 million of e-government solutions. Second, we will create safe Korea by strengthening the protection of personal information and establishing a personal information protection system in timely manner. Third, we will reinforce support for people in need to realize a kind and fair information-based society and have programs to prevent Internet addiction. Fourth, we will contribute to activating the economy by pushing for mutual growth informatization such as the early informatization of the public sector and the creation of an environment for the winwin growth of small and medium-size, and large companies. The e-government of Korea won first place in the evaluation of e-governments by the UN in 2010 and 2012. Winning the prize in the evaluation of e-governments by the UN enhanced Koreas exporting egovernment solutions. In the first evaluation in 2003, Korea ranked 15th. Ten years later, Korea came in first while cememting its image as a world IT leader. VIPs from countries around the world have praised the e-government of Korea while saying, Korea has realized another miracle of the Han River in the e-government sector. But the Korean government is doing everything it can do such as formulating systematic plans in cooperation with related government units while developing and improving services in preparation for the 2012 evaluation. First, we improved the web site of the Korean government by forming a pan-government at task force team to prepare for the evaluation of e-governments by the UN in January 2011. Ten government units have been participating in the task force team, Dr. Chang explained. In addition, we are turning major e-government services into mobile services (917 services by 2015) by mapping out the Smart e-Government Plan launched in March 2011.
The year 2011 was an historic year for the informatization of Korea, said Dr. Chang Kwang-su, Assistant Minister at the Informatization Strategy Office of the Ministry of Public Administration and Security (MOPAS) when asked about the national informatization project of the organization. Koreas exports of e-government solutions surpassed USD 200 million on the basis of its number one position in the evaluation of e-governments by the UN and winning a public administration prize given by the UN. The United Nations Public Administration Programme has announced the launch of its E-Government Survey 2012: EGovernment for the People on 29 February 2012, and Korea maintains its position in the 1st place since 2010 as achieving the greatest e-government both in development and participation indices. This assessment conducted by UNDESA rates the e-government performance of countries relative to one another for the 193 member states of the United Nations, and identifies leading countries in e-government development since 2003. With its continuous endeavor in e-Government, the government also dealt with the smart era systematically by mapping out the Smart e-Government Plan in March 2011 along with the Mid-Long Term Mobile e-Government Plan in August 2011. The Korean government is going to provide a total of 916 mobile e-government services. In 2010, the government also made much progress in the protection of personal inkorea IT TImes | MARCH, 2012
formation with the enhancement of the information protection systems and increasing number of personnel so that it could establish the Personal Information Protection Law and 210 personal information protection-related acts. In 2012, a change in the IT paradigm toward the smart era will be accelerated, and the importance of co-prosperity with mutual growth will be more emphasized. The Ministry of Public Administration and Security is planning to push for four sectors realizing and globalizing a worldclass e-government, constructing a safe Korea on an IT foundation, realizing a fair and balanced information-based society and energizing the economy through mutual co-prosperity, Dr. Chang continued.
Dr. Chang kwang-su, Assistant Minister at the informatization strategy office of MopAs.
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tion of the sandwich the pad provides. The school regularly conducts health monitoring of its own students. Through a centralized system, a monitoring personnel may locate an ill student and take him/her to the school infirmary once a text is received. A video call connects the students parents and updates his health status. Such a school health care system is an edu-care service supported by a specialized school unit that monitors not only the students but the staff s safety and health. At noon, the students can visit the Learning Consultation Room to speak with a teacher. Since each student follows an individualized learning curriculum, their regular meeting with the teachers can help them sort out personal issues and check on their varying levels of learning advancement. As part of the after-school learning and mentoring program, Jun gets a private tutor. The tutor is a university student who lives near his home and helps him with difficult subject matter. Schools structured with modifiable classrooms are fully equipped with technology and materials that cater to everyone in the community. This system provides after-school classes, tutorials, and more. In fact, once a week, Juns mother attends a painting class at the school. In addition, smaller rooms and spaces between classrooms are ready for projection learning, presentations, art displays, debates, etc. This ultimately maximizes the learning opportunities at school. Jun can also spend his time playing with his friends or reading books in these areas. A message saying, Seo Jun is on his way home reaches his parents, along with updates on Juns daily learning and school life after a meaningful day filled with extraordinary experiences. Social technology as a useful tool has become the catalytic platform to facilitate communication for all involved parties like schools and parents. Smart School Comes into Reality Future Schools homepage (http://future.keris.or.kr), was developed by KERIS and shows how future schools will look like 20 years later. Seo Juns Elementary school is the exact opposite of a traditional elementary school picture that depicts a classroom squeezed from front to rear with desks, chairs and overly populated classes in the morning and evening. However, due to population decrease, some schools are reported to be on the verge of closure due to difficulty with social change. Time and scientific development have brought about such trends. On the 2nd of this month, smart schools like Seo Juns Mi Rae Elementary School, opened in Sejong City utilizing topnotch technology for a ubiquitous learning experience. Such schools include Charmsaem Pre-school, Charmsaem Elementary School, Hansol Middle School, and Hansol High School. These schools showcase the smart school which Seo Jun will attend. Total construction costs were USD 69 million since last January to build the best educational environment. Electric chalk boards were installed, as well as electric podiums, smart pads, message boards, and wireless antennas at the schools. It will take about three years to complete the whole school complex explained above. Smart education is at the focal point of the change in the education system; the change being the complementary of complimenting school education where smart learning extends into schools education system. The Ministry of Education Science And Technology (MEST) announced, This year, we will prepare regulaHttp://www.koReAittiMes.CoM | korea IT TImes
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Create Cloud-Based Smart Education

The second story of the Smart Learning in total six-part series. >
koreas First smart school, sejong Citys Charmsaem elementary school
distinction between front and Every morning, ten-year old rear. Jun and his classmates Seo Juns attendance at Mi-rae went to Alaska as part of a Elementary School is checked Soo & Saem virtual field trip. automatically as soon as he He also learned math through passes the school gate. With a team-based situational learnsystem that verifies and tracks ing and play activities. Such attendance based on the stucurriculum planning is based dents movement, his whereaon cultural knowledge and debouts are confirmed and logged signed to be enjoyable. . onto the schools server without Next, Juns class tackles naa student card or fingerprint ture where todays topic is Sea identification and that informaLife. Juns teacher addresses tion is sent to his parents in the him and a hologram projecform of a text message saying, Charmsaem elementory school has a smart schooling demonstration. tion appears in the middle of Seo Jun has arrived safely. the classroom. Visual graphics Seo Jun then heads to a minicapture the students attention farm to check on his tomatoes. and transports them into the This farm looks like a greensea. house but it is equipped with Observational learning by inthe latest IT technology for conteracting with whales and sea trolling temperature, humidity, turtles through virtual reality lighting and other factors for improves overall learning effivegetation growth. ciency. Learning efficiency imJun holds his smart pad up proves when students vividly to one of his tomatoes and inface and feel sea animals like stantly receives data about soil whales and sea turtles in virconditions, temperature and tual reality. After the hologram moisture on the display. It alerts experience, Jun and his mates him about the humidity so he take part in continued group clicks on the water button to kim Chul-kyun, president of keRis learning by solving puzzles tostart the sprinkler. gether. Seo Juns friend, Philip, takes During the class, students care of cucumbers on the other This year, KERIS will prioritize a set of goals to take their own smart pad and hand. Students like Jun and achieve by 2015. Our plan is to create this system by touch the smart wall. Soon, Philip benefit highly from this leading a new era through cultivating teachers with the screen in the pad moves to kind of State-of-the-Art field information-education, and developing digital textthe wall. This is how students education that combines a realbooks which will be remembered throughout history share what they have scribbled life, eco-friendly environment with virtual information. Using as the smart education age in which the classrooms on their pads with their teacher and friends. By doing so, they IT technology, they can manage ran on network and terminal gadgets. can also see their classmates and control the farm while getnotes. The smart wall often ting their hands dirty harvesting transforms itself into a chalk tomatoes in the soil. Later, Juns smart pad receives a prompt for his Soo & Saem board and plays multiple roles for various uses while students work class. He enters a circular classroom with glass walls that acts as on brainstorming or collaboration. When classes arent on schedboth a display and chalkboard. With smart walls that save and ule, it functions as a wall curtain with different transparency levels share the students activities surrounding the classroom, there is no for occasions where students artwork is displayed.
The next class is gym. Jun learns how to vault in gym class using the smart pad. The smart pad provides scientific motion analysis and feedback to each students physical activity once he completes his vault. At lunch time, Jun eats at a cafeteria located on the 1st floor. Upon arrival, the message Welcome Seo Jun pops up with a daily diet guide for his nutrition and growth management. His lunch options are a rye-wheat vegetable sandwich, tuna vegetable bibimbap, or beans & meat mixed with vegetables. He clicks ryewheat vegetable sandwich and his order is automatically completed through the pad and is accompanied by the nutritional informa-
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is a long and winding road to travel before reaching the goal of adopting digital textbooks. Working on such laws, regulations, and copyright issues should be addressed first. Thats why the government is determined to test -drive the digital textbooks at few selected schools in 2014 to pave the way for a complete transition to smart learning by 2015. Eventually, Elementary, middle and high schools follow their lead. For the realization of the digital textbooks, MEST is currently talking with the Ministry of Culture, Sports and Tourism regarding the copyright policy that allows the transmission of conventional textbook content to digital textbooks. A revision of regulations on school textbooks is required to allow the use of the materials without cumbersome limitations. In doing so will enable the revision of the regulations on school textbooks in order for the digital ones to be used without any limitation. This can provide more ease in transferring workbook text for digital textbook production, technological development guidelines, and evaluation criteria for manufacturers. For a smooth transition, MEST is planning to run a feasibility test in schools to study, develop, and spread teaching models based on the digital textbooks. President Kim emphasizes, Efforts made by teachers should come before smart education takes root at schools. The Ministry of Science Education and Technology, together with KERIS will spearhead a new policy this year mainly centering on cultivating frontrunners. First is the raising of 100 smart education central frontrunners, then, 100 people for each provincial office of education, employing an overall projected number of 1600. The group of trained people will be leading and managing various network occasions like research meetings and seminars, which will result in spreading the smart education trend, while centering around the provincial office of education, giving enough opportunity to teachers to be familiar with the smart education by installing a smart education experience hall. KERIS (www.keris.or.kr), founded in 1999, aims to strengthen public education with the informatization of school education, increasing competitiveness for academic research through the enhancement the of academic field, raising the level of educational institutions through educational information report and information technology support, and strengthen Koreas educational brand image and its status through global cooperation. For over 11 years, KERIS has been developing Koreas major education & academic information projects like such as Edunet (www.edunet4u. net), an educational information service for Elementary to middle school students.
kim sung-mi / info@koreaittimes.com 1. what is smart Learning? - Along with e-Learning and Cloud Computing, Comes the Advancement of smart Learning
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ICT Strategies(PCNIS) to locate different educational agenda. As the implementing institution for MESTs Future School 2030 Project which entails the design of future school models and buildings for trial purposes, KERIS has taken charge of relevant consulting roles for the design of Charmsaem Elementary School that opened this month. Sejong Citys Administrative Multi-city Construction Agency managed and led the construction of the school. President Kim states, Sejong Citys Charmsaem Elementary School is the Korean model for smart education. It avails both teachers and students of free learnsaudi Arabias secretary of education Ministry attends keRis Meeting for smart Learning insight. ing experience with a wireless internet environment Charmsaem elementary school holds smart schooling demonstration and individualized learning gadgets which students can use to customize their own learning course based on different learning levels and interests. He added, A number of seminars, debates, learning projects, presentations, art displays, performances, etc are all possible at the community areas in the middle of the school which will further enhance the students creative learning development. Charmsaem Elementary School offers different venues for students who can flexibly utilize knowledge and create products through innovative thinking and application. There are various types of rooms such as Media rooms where students can produce and share numerous media materials. Virtual experience rooms provide learning experiences that are difficult to be realized in reality, and experimental production rooms that suppeople from France are listening about future school 2030 project. port integrated learning of science, arts, literature, and other subjects. By utilizing different programs, the school continutions on digital textbooks and find legal grounds for the fair use of copyrighted materials so that smart education can take root. ously adds more value to professional learning activities that helps By 2015, we will complete the development of digital textbooks students think deeply and broadly. Furthermore, as exemplified by for Elementary, middle and high school and push forward to mix Seo Juns school, the available areas promote the development of them up with conventional books at school. The Korean Educa- a community learning culture and will become the communitys tion and Research Information Service (KERIS) and the leader of central learning points hub that supports not only students but the Smart Education Project, has been contributing to the opening also parents as well as other peple in the community. This will proof Koreas first smart school, Charmsaem Elementary School in mote the development of the smart city. Koreas smart education is drawing international attention. Just Sejong City since its initial design stage. Mr. Kim Chul-kyun, president of KERIS, is the primary visionary of what the future holds last year, foreigners from 60 countries visited to learn about Kofor Koreas smart education. After taking the position at KERIS, reas smart education. Charmsaem Elementary School is primed he strengthened the department that promotes smart education, as the ultimate model of Koreas smart education system. stabilized the National Education Information System (NEIS), and conducted major reconstruction of his organization. He fo- The Main Drivers : ISP and the Specialist Group Mr. Kim explains, Smart education is all about future mancused more on external cooperation and customer management. power- Implementing systems that specifically cater to each indiCharmsaem Elementary School Pioneers Smart Education in Korea viduals needs and level, which was enabled through overall educaThe word, smart can best describe the education now unfold- tional changes as demanded by the 21st centurys knowledge and ing in Sejong City as each smart school, Koreas first future-ori- information-based society. Such examples are the intelligent cusented advanced educational model, is poised for success. Sejong tomized teaching-learning system, educational courses, contents Citys first smart school village can be characterized as self-direct- and methods, its evaluation and more. With the advent of digital ed, motivated, and adaptive. It is customized depending on each society, smart education means the transformation of the educastudents level and interest with the aid of unlimited educational tional paradigm for the future of our students Mr. Kim explains. He points out, This year, KERIS will prioritize a set of goals to resources and IT technology. KERIS, taking on education & research information projects, achieve by 2015. Our plan is to create this system by leading a new offers the blue print of the national education information tech- era through cultivating teachers with information-education, and nology plan by supporting the Presidents Council on National developing digital textbooks which will be remembered throughkorea IT TImes | MARCH, 2012
out history as the smart education age in which the classrooms ran on network and terminal gadgets. The government has set up an Information Strategy Plan (ISP) for the installation of Cloud-based smart education environment. The Smart Education Project will build the Cloud-based smart education environment for all schools across the country. This could be seen as Koreas largest Cloud project, expecting the inflow of USD 2.3 billion. Serving as the framework for smart education, the ISP proposal will be submitted in early March by KERIS to find a contractor who would take the steering-wheel. The designated contractor will finish the project by July. The ISP project is taking the spotlight as it will lead the venture by acting on details and take on administrative measures following last years smart education promotion strategy introduced by PCNIS and MEST. The government says that various educational content as the service platform was developed by both public and private sectors. It will soon replace the existing educational methods with selective and customized systems. It will also entail student-oriented education that focuses on each students level of comprehension and inclination. KERIS is ready to enhance the volume with the ISP to build the Cloud-based infrastructure, initialize smart educational platform, create smart education content distribution systems, and form a Cloud PC service infrastructure, etc. They are also considering data and back-up Centers that will manage these services. Once the ISP is completed, the project will commence this year until 2015 undergoing different stages. The smart education platform development and research schools wireless infrastructure projects are scheduled to kick-off after the ISP consultation. One s precondition among many for the ISP is the employment of a specialized working group. In order to achieve the best results, KERIS is looking to a number of different opinions from four specialized fields; law & regulation for smart education, Cloud & infrastructure, smart education platform, and the education contents distribution structure. Mr. Kim says, The ISP is keen to digest what the specialists agree to and conclude together. We will make sure that there will be few minimal trial and errors with the help of various specialist groups coming from relevant industries, academies, and institutions. Digital Textbooks by 2015 The Smart Education Project is on a national scale since it targets every school in Korea to devote future Cloud PC terminals. The costs are estimated to be USD 500 million government subsidy for digital textbook development. However, for true smart education to be realized, there is still a long road ahead. Current regulations only recognize the conventional textbooks, so there
2. smart education scheme and the model ; Charmsaem elementary school
KERISs Smart Education Scheme

3. smart Learning models, smart education polices (Mest) and industry-specific smart Learning Approaches 4. Build a cloud-computing environment 5. the future of smart learning depends on contents 6. smart Learning business model and export strategy
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Once in place, the system should yield advancements in the field of software development to foster innovation and demand for Korean based platforms. The Korean government will pursue various policies to improve software competitiveness of Korean IT industry. The government plans to put strict regulations on participation in the public market by large companies and give more opportunities to software SMEs from 2013. An Advanced ordering system will be established and software cost will be decided by the market. The government will also improve regular software curriculum and establish Meister high school to train talented young people in software sector. New software R&D programs will be created, among them including deferred payment survival R&D in which only top candidates get paid for their project in an attempt to encourage youth creativity, Park Il-Jun, Director General for Electronics & IT Industries of Ministry of Knowledge Economy(MKE) told Korea IT Times. The government is also supporting open software platform driven by private initiatives to create open software ecosystem. For the convergence of key industries and software, various policies including next generation vehicle IT renovation center and the spread of evaluated R & D policy connected to the related companies will be pursued. In todays IT industry, companies with competitiveness in hardware and software convergence are rising as a strong player. As the focus of IT industry shifts to mobile, competition gets more intense in the smart phone market. Software industry also takes more initiatives as the increasing number of software companies takes over hardware firms and leading hardware companies began to decline. Instead, collapse and convergence of IT industries speed up and business competitiveness is created through the convergence. To increase global competitiveness of software industry, the government initiated World Best Software (WBS), a large scale software R&D project, in 2010. WBS project encourages SMEs participation and requires demand companies to participate in developing software to make sure it is utilized in the real industry. To develop quality software which meets global standards, the project implements quality management which quantitatively and systematically manages the overall process and outcomes. Even after development, exclusive copyright permission will be given to software firms for the continuous upgrade of software and fostering software specialized firms, Park said.
WBs project produces synergy as sW converges with HW

The South Korean government is focused on strengthening the local software industry to be globally competitive by creating a symbiotic ecosystem and promoting a culture infused with young talent. Designated as World Best Software (WBS), the Ministry of Knowledge Economy has taken measures to change the software landscape to promote its success in the global market. However, as global borderless online market economy has grown rapidly, the Korean government began to recognize the importance of software competitiveness and to understand that failing in local software markets means failing in the global export market. The WBS project, which began in 2010, is a series of twenty-seven projects promoting the established software development infrastructure and raising the overall competitiveness of the local software industry. In order to develop innovative software for the global market, policies are focused on promoting participation by small to mid-sized firms to meet market demands and be profitable. Over the past two years, the MKE has assigned these tasks to be researched and implemented by local firms over three stages in 2013. Since its inception, the project already has developed solutions in the areas of automated traffic toll systems and medical picture-image information solutions ready for exportation. Among the policy proposals by the MKE is allowing specialized small to medium size firms to flourish and compete with international brands by enhancing their influence in the market. These include establishing a
An Interview with Park Il-jun, Director General for Electronics & IT Industries at MKE
World Best Software (WBS) is a Korean governmental project that shows the countrys ambition to nurture SW companies with global competence, as Korea is yet to show a software developer competing in the global market. In its third year, starting from 2010, WBS is currently promoting 27 projects in total including the seven projects launched during the first year, five during the second year, and additional 15 whose project consortium were selected last December. Before predicting the results of WBS projects, Korea IT Times decided to meet with Park Il-Jun, Director General at the MKE, to discuss how the overall project is going to unfold. Q : Will the WBs project likely leave a huge mark in development of korean sW?
A : unlike the relatively small-scale projects in the past, WBS project is promoted on a large scale, aiming to develop Korean SW that can compete with and gain ground on foreign products in both international and domestic markets. The government has already invested 24 billion won in 2010, 90 billion won in 2011, and about 60 billion won in 2012, with up to 6 billion won of budget for an individual project, so we are expecting good results accordingly.
park il-jun, Director General for electronics & it industries at Mke
system to place orders to create a network that promotes business. Such measures aim to raise competitiveness among firms. The
government also realizes the software R&D sector must be strengthened by raising the curriculum in secondary schools and universities. This includes establishing Meister high schools that specialize in software education and produce talented engineers and founding establishing R&D programs that encourage innovation and competition amongst students and faculty from different schools. The government also realizes it must encourage both software developers and key industries to cooperate and work in synergy with each other through the creation of a privately-led next generation open software platform and centers promoting innovation in various information technology fields. With the rapid changes taking place in the field of IT, industry focus and public policy have shifted from hardware to software particularly in the mobile platform field. Raising the competition amongst firms stabilizes the industry by creating niche markets from firms to build upon. The MKE software R & D tries to focus its policy on human-friendly software, big data, and cloud computing. Particularly open system platforms, such as Android based software, have been the focus of local R&D with support for the development of a Seed configuration open platform. The establishment of such a system allows for sharing of source codes with the global community to create an information network among users and developers. The success of SW R&D will largely depend upon the creation of a diverse R&D program for manufacturers, researchers, educators and developers to benefit from and offer their feedback.
Q : Give us a big picture in terms of what the government is doing for the development of the korean sW industry?
A : The SW industry does not have any global Korean companies, in comparison to Samsung and LG in the hardware industry, and the small and medium SW companies are sharing the small pie in the limited domestic market. The government has been contemplating as to how we should develop Korean SW and came up with a strategy to establish SW ecosystem. SW ecosystem establishment strategy is about operating professional training program for the SW industry, which is not well structured yet, to provide human resources; support R&D through various projects including SW specialist certification program; while making efforts to create an organic relationship between SW companies and major corporations. In that respect, we are anticipating that the overall picture the government is working on at the moment will produce synergy in the long run as SW catches up and converges with HW.
Q : It is fair to say that korean sW has been focused on online games and domestic sW - mostly government institutions, banks, e-government system, etc. so far. and part of the reason seems to be the lack of globalization spirit (including language) of software developers. What do you think?
A : That is the reason we are promoting WBS project, so that we can encourage the developers to develop SW with the overseas markets in mind rather than limiting the target to Korea. I am sure we will eventually see globally competitive SW if the companies aim at the international markets from the beginning. Also, we are working on a quality management project that will steadily accommodate the technologies to international standards and management system.
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Top 30 Korean Software Companies Worthy of Global Recognition :

The following companies have been thoroughly evaluated and selected by KOSEA (Korea Software Enterprise Association), Korea IT Times, and Computer World.
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The Featured Businesses listed will be regularly covered in the Korea IT Times. Please see page 52~55 for this issues spotlighted company, Hancom and SundoSoft.
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an increase in notebook sales, and it will be very difficult to provide proper service.
viRobot to Bring Hauris Renaissance

any computer user, who shows even a minimal interest in virus vaccine, has probably heard of Virobot. The product was created by security solution provider Hauri in 1999, a year after the company launched. The vaccine was in rivalry with V3 in korea since the late 1990s. at the turn of the century, Hauri expanded its business models to provide vaccine for various servers, such as Linux and Unix, mobiles. korea IT Times recently met with kim Hee-chun, Chairman of Hauri and talked about the second leap of Hauri after the recent release of PC security solution Virobot Internet security 2011, mobile security solution Virobot mobile for android, server security operating system solution reDoWL, and server security solution Virobot server Protection 2011; Hauris 13-year-long know-how accumulated on security solution for operating systems; and, how to prevent damages caused by personal information theft and malicious codes.
Q: What is Virobot 2011, and other new products that recently went on sale?
A: First of all, ViRobot Internet Security 2011 is an evolution from ViRobot 5.5 which can be installed on up to 3 PCs by obtaining a license. It contains dual S3 engine which was developed exclusively by Hauri, and worldclass Bitdefender engine which enables significant improvement in inspection capability in terms of the resource utilization rate. kim Hee-chun, Chairman of Hauri More importantly, Hauris special Stealth Finder technology can effectively find and fix the elusive Rootkit file by its own unique way. ViRobot Server Protection 2011, which went on sale last year, was developed specially for server OS platform and is our main line for server vaccine program product. It is designed to execute large volume of file and network traffic on server with highest performance, and provides powerful function to deal with frequent DDos attacks. REDOWL SecuOS, which was launched by our subsidiary company TSonNet in 2008, is popular, not only in Korea but in other countries because it is a security maintenance system solution deals with various types of threats.
Q: Presently, local sW businesses are in poor surroundings. Do you, as a chairman of the worlds best software company, think the situation is improving?
A: Doing business in SW industry of Korea means taking the negative business environment into consideration. In reality, if we take a university in Seoul as an example, few students major in SW engineering at the undergraduate and graduate school, which shows how the software industry is undervalued in Korea. There were various government measures to nurture the SW industry, but the effort was fruitless since there is no policy to recognize proper value of software. Proper valuation of SW is more important than any government policy. The maintenance fee of the system is pretty important way to recognize SWs value and strengthen a companys competitiveness. It is necessary to raise maintenance fee to 15% to match the level set by advanced countries. But the maintenance fee of this country is mere 8% on average. In order for SW developing companies to keep their competitive edge, they need to have a steady income like the maintenance fee. Illegal copyright is also a problem. Although it is easy to copy, it shouldnt mean that the software is free, and people here simply think that only hardware needs to be maintained and they dont even think about software maintenance. It is very encouraging that the Ministry of Knowledge and Economy tried to raise the maintenance ratio.
Q: What are your major domestic markets?

A: Hauris domestic market share of security solutions is about 30% and we are responsible for security solutions of major corporations such as Samsung Heavy Industries, Hyundai Heavy Industries, and SK Telecom. As for the public sector, we provide our products to the Ministry of Knowledge and Economy, the National Police Aency, the Ministry of Public Administration and Security, the Supreme Prosecutors Office, Small and Medium Business Administration, the Public Procurement Service, the Ministry of welfare, and the Ministry of Employment and Labor. This year, there was a growing interest on cyber war and national security because of several security breach incidents. Hauri was selected to build the Defense Ministrys security system and supplied 6,000 units of ViRobot Server Protection 2011 and 260,000 units of ViRobot Internet Security 2011 for PCs, which could be one of our landmarks showing the excellence of our technology. Furthermore, we were selected as the lead business participant for projects in KISA malware analysis and vaccine for the public distribution.
Fence Mobile, which combines Fujitsus mobile device management with Virobot Mobile. Currently, this product is in use by Japan Rail for smart office construction and expected to generate more than $2 million yearly. For domestic market, we provide our products through Pantech&Curitel sorted by Operating Systems. Individual users can download our product for free through Android market.
tomers request. Local vaccine companies can immediately handle emergency situation because they can find the solution on local terms and provide stable overall service. Thus, it is wrong to think that foreign-made vaccines are more stable.
Q: What are the countries the products export to?

A: For REDOWL, it is exported to the u.S., Japan, Taiwan, China and Mexico. We have set up a local branch in Mexico and the annual sales volume is around $1 million. In Japan, Taiwan, China and the u.S., we are providing our product through OEM under contract with local companies. Especially in Japan, we provide the product exclusively to Fujitsu and The Finance ministry of Japan and other major administration departments are using the REDOWL which is also selected by major commercial banks in the country. Moreover, we are in talks with Japans largest mobile phone service provider NTT Docomo, and expect to reach a sales agreement soon.
Q: you are the front-runner of the mobile vaccine business not only in domestic markets but abroad too, arent you?
A: yes, we are. We have raised the need for mobile security solution when we introduced ViRobot Sanne in 2010 which is exclusively for smart phones. Even though Apple showed some discomfort, we held open-demonstration showing smart phone is pretty vulnerable to hacking and tapping resulting a leakage of personal information. That induced a steep rise of the necessity of the security solutions among the smart phone users, We went on trial sale of ViRobot Mobile for Android and developed some 4,000 mobile malware vaccine samples. Since 2011, we are in partnership with Japans Fujitsu and co-developed ViRobot for
Q: People tend to think that the foreignmade vaccine program is more stable, what do you think?
A: Of course, famous Symantec, McAfee, and Kaspersky have bigger global market shares and people could think that way. However, the spread of virus and malware differ from region to region and it is well known that a domestic company is the best to deal with when malware that is found in that country. Moreover, foreign vaccine companies do not have local centers for technical assistance and are relatively slow in answering a cus-
Q: most vaccine programs that come with notebooks purchased from samsung or LG are foreign made. But most buyers decide to switch to domestic vaccine solutions after the free trial period expires. Dont you think that it would be better to just provide vaccines Hauri and other domestic makers as a bundle from start?
A: The unit cost for such bundle vaccine is too low. It takes a significant amount for maintenance and repair update, if we install vaccines on Samsung and LG notebooks. But Samsung and LG pay only two to three won for one copy in bundle. Foreign vaccine makers are providing free vaccines for publicity. On the other hand, even for marketing, accumulated loss will only expand when there is
Q: Lastly, can you give advice on how to prevent zombie PC and the importance of security solutions?
A: Currently, our research team is testing possibilities of automobile, refrigerator chip and memory turning into a zombie. For example, we are testing to see whether a car could drive itself to a military base and explode or if a TV could turn itself on and raise its volume to maximum level, electronic equipment could turn into a zombie. In that aspect, security solutions are very important. Zombi PC can be prevented only by raising the security level. It is important to update Windows to maintain PC security status and periodically update vaccine program for auto inspection to block malwares.
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analysis system, which has been completed now. And currently, the company is establishing Basel II report system while planning to create next-generation report and OLAP system as the last of the three phases. Shinhan Card is planning to integrate typical and atypical reports based on Matrix instead of OLAP (MSRT, Imprompt) and report tool (Actuator) that are divided into atypical analysis and report task. Applying Matrix as the company standard is expected to improve development productivity and reduce TCO as a single BI platform is used throughout the company. Besides Shinhan Card, BI Matrix is continuously adding more financial institutions to their client list, including Jeon Buk Bank, Korean Federation of Community Credit Cooperatives, and Korea Development Bank. Moreover, Ministry of Land, Transportation and Maritime Affairs, and Ministry of Environment are using Matrix for the national statistics portal service. The solution is also used by the Ministry of Justice and Ministry of Knowledge Economy for creating agenda and making statistics for the efficiency of a bill, which evidently proves the competence of BI Matrixs technology. CEO Bae has been adamant from the very beginning of running his business that products made from the customers perspective bring success in the market. Even now, he continuously emphasizes to employees that they should think as if you are the owner, not a developer, of the product, and provide service that can touch the heart of customers rather than merely following their demands. This principle was surely touching to their overseas clients as well. BI Matrix has already made their name well known in Japan and Myanmar with their technology and products. A Japanese telecommunication firm, KDDI, uses the product, and the local offices and corporations of Samsung, LG, and POSCO in Africa and Europe have all adopted Matrix. They have chosen BI Matrix instead of so many other famous foreign BI software products, because this smart product has 200 times more features such as planning, forecasting, and simulation than the generic features in foreign BI. Jack of all Trades and Master of One Matrix, the main product of BI Matrix, is an integrated solution that supports the
BI Matrix
In times like this when Korea is questioned in the global scale of its originality and critical thinking abilities, an icebreaker like BI Matrix is worth gaining global recognition. BI Matrix, who understood this dates importance of fast information analysis, succeeded to develop a Business Intelligence solution that helps the corporations power users to obtain and improvise the information in the speediest manner. This national leading company recently won an award by the Ministry of Knowledge Economy in new software sector. The ice-breakers strengthened hull comes from Bae Young-guen, CEO and founder of the company, who builds the company culture based on creatively, innovatively, and proactively. Such belief has allowed BI Matrix to be a competitive domestic company in the global market. Samsung Electronics, LG, and POSCO have often chosen BI Matrix products whose strength comes from the diverse systems created for the entire company as well as individual segments within a company. BI Matrixs clients range from major corporations to public organizations, manufacturing, service, construction and distribution companies. CEO Bae Young-geun explains how BI Matrix came to be on a roll among those competitive foreign BI SW. Matrix Knocks them Down Before founding BI Matrix, Mr. Bae has been working for a major corporation as a DW (Data Warehouse) BI system developer and operator, and that was when he realized how inefficient the system became. Professional users have difficulties in operating foreign BI solutions. There should be a BI solution that fits the Korean business environment. Matrix was developed with his creative and innovative ideas for users who are not sufficiently knowledgeable in IT industry to use BI solutions easily. In the beginning of developing Matrix, he focused on creating a user-oriented BI
Navigates through Information covered corporations

solution that includes all BI features except those that are inconvenient from the users perspective. Matrix is an integrated BI solution that adds expanded BI features such as planning, simulation, dashboard, EUC, and reporting from online analytical processing (OLAP), which is featured in foreign BI SW. Matrix enables users to turn various data such as enterprise resource planning (ERP), data warehousing (DW), and customer relationship management (CRM) into meaningful data that is useful for their decision-making process. Wizard, Live-Office, and real-time atypical analysis and advanced statistics as well. Particularly, it allows entering the data on a web screen and saving it in a database, supporting forecasting and simulation systems. And users can use the spreadsheet feature as if they use Excel on the web, which is one of Matrixs advantages over other BI solutions in terms of user convenience. Matrix has the Excel spreadsheet format familiar to many people, CEO Bae explains, and users can use the UI and expressions without changing them as well as inquiring and analyzing data from various databases on a single screen. This user convenience feature makes most of our clients adopt the solution for the entire company after a department experienced it just once. What works like a charm in the market In general, successful companies in the market know what consumers really want. No matter how good a product is, you cant catch the attention if you fail to see from the consumers perspective. The success of BI Matrix is well shown in their list of clients: Samsung Electronics, LG, and POSCO have adopted the Matrix product range and is continuously adding new products to their system. POSCO selected Matrix as the standard of the company and LG Electronics is reviewing the solution as the standard as well. It is certainly a favorable move for BI Matrix. Samsung Electronics ran over 10 projects with BI Matrix and LG Electronics is also working on the third and fourth project this year, says CEO Bae. POSCO chose BI Matrix over the foreign product they have used for 10 years, and now the solution has become the company standard used by 20,000 people. Furthermore, thanks to POSCOs influence, many steelworks are using BI Matrixs products. Shinhan Card has been working on the project by dividing it into three phases. The first was to build OLAP based on atypical
Bi Matrixs excel-like revenue management system showing various diagrams
Bae Young-geun, Ceo of Bi Matrix
In short, it is the SW that helps users access a DB and quickly extract and filter the desired information from the database in different systems within the company. This enables people in charge of certain tasks to make the right decision. Matrix is, in a way, an interface of a vast statistics system. In the past, general statistics had to be programmed to see the output, but now you can easily produce the result without programming using Matrix. Reports using Matrix can be read and analyzed anywhere and anytime by using not only the intra-company system but also mobile devices like smartphones, and the solution even provides, in addition to the normal features of OLAP solution, Query
entire process from input to analysis, operation management, and adjustment to establish and execute the management information and planning. While allowing people dealing with actual tasks to extract and process the data, create atypical report, and rapidly respond to data requests, the solution helps managers with decision making and management strategies for each division or department as well as analyzing and sharing the data. For management, it provides insight into the company-wide management status for management plans and decision-making. It, also, assists users to make adjustments and prediction for the future management as well. Bae Younggeun says, we are trying to
discover competent young people and foster them as ideal SW specialists, since we have realized the lack of professional developers when we were developing SW like Matrix. The ideal specialist in CEO Baes mind can be summed up as a T-type professional professionals who specialize in a specific field, who are also interested and knowledgeable in different areas with a leadership to create harmony with other people. BI Matrix will discover many Ttype professionals in the future and contribute to the SW industry, CEO Bae added. Clearly, there is a lot to anticipate from BI Matrix, a company led by a creative, innovative and proactive individual.
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cARTes in Asia to showcase government Identity Technology

The convergence of biometrics, global operational standards and the integration of public and private services are forging government identity technology ahead in the Asia Pacific region. Identity technology developers and government decision makers at CARTES in Asia conference and exhibition on 28 and 29 March will be able to see and hear about new developments in this sector. On the second day of the exhibition, there will be a full day dedicated to ID Management and e-Government covering innovations, privacy and security issues. With a population that reaches nearly four billion, the biometric identity industry has been gaining strength in Asia Pacific. In the last couple of years countries in South East Asia such as Brunei, Cambodia, Indonesia, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam have embraced technologies such as ePassports, eIDs and eVisas in a bid to communicate with their people and protect their identities. Vietnam is due to issue its first electronic passport by the end of this year and by 2014 the Philippines is expected to be the worlds sixthlargest issuer of ePassports, behind India, the US, Brazil, and Britain. In order to facilitate interoperability across countries, the ICAO (International Civil Aviation Organization) has introduced e-passport standards: Basic Access Control (BAC) and then Supplemental Access Control (SAC). These new security standards are designed to help countries migrate from traditional paper-based travel documents and protect the passports data confidentiality, integrity and anti-cloning. Isabelle Alfano, Director of CARTES
Mobile World congress --
super phone, super star

Mobile World Congress, the worlds largest mobile phone trade show, kicked off on February 27 and will finish on March 1. Around 1,400 companies participated in this exhibition to show cutting-edge technologies and new products. The exhibition hosted by GSMA aims to celebrate the current state of mobile and offer a glimpse into where mobile might go next. The most buzzed-about trend of the exhibition was super phone. Most mobile companies except for Samsung and Nokia showed off their quod-core products, smartphones whose mobile processor contains four cores. As core increases, the speed to process information will be faster to enable users to use various applications at the same time at fast speed. Even though they did not implement optimal performance because of heating and battery consumption problems, they were way superior to dual core. LG Electronics unveiled Optimus 4X HD, and later starters like Huawei and Fujitsu also launched quad-core products boasting about their advanced technology. The most outstanding of the exhibition was Chinese firms. The comparatively little known Chinese manufacturer ZTE has launched a veritable armada of new phones, the most noteworthy of which is the ZTE Era. The well-specified phone packs the lightning-quick Nvidia Tegra 3 quad core processor while still managing to come in at 7.8mm thick. A bid screen was another hot issue for smart phone. LG was the first out of the gate with a competitor to Samsungs oversized Galaxy Note, showing Optimus Vu, which has a 5-inch screen in the 4:3 format. LG said its screen will enable users to read more information at a glance as its screen ratio is the same with web documents. Samsung unveiled Galaxy note 10.1, a tablet with stylus that can be used to draw and write on the screen. Galaxy note 10.1 is a product mixed with a book and a notebook. You can feel analog when writing on the screen, Shin Jong-Gyeun, President of Wireless Business in Samsung Electronics. A growing number of companies are testing the waters to see if there is consumer interest for products that have larger screens.
events, Comexposium, said: A new era of government biometric technology is upon us here in Asia Pacific and across the world. The concept is also changing with more functions being incorporated including social security information, driving licenses, healthcare, banking and transportation applications. Standardization is making the technology more secure and interoperable across different countries. Visitors and exhib-
identity document programs in Asian countries including national electronic ID cards in Cambodia, electronic Driving Licenses for Bangladesh and Passports or electronic Passports in Thailand, Philippines, Taiwan and Nepal said Mr Cheong Chung Chin, Vice president ID division Asia Pacific. Oberthur Technologies is glad to take part in the third session of CARTES IN ASIA exhibition to meet our customers and show our latest innovations, products and solutions expertise at our booth. On March 28 CARTES in Asia will also provide an insight into major trends shaping ID Management and eGovernment at their conference. The ID Management and eGovernment all-day session will include speakers from Datacard, Gemalto, Global Platform, HID Global, JDSU, Keynectis, Komsco, Natural Security and Oberthur Technologies. The two day conference, which will bring together more than 300 high level conference attendees and over 70 keynote speakers will also cover Mobile Payment, NFC Applications, e-Transaction/e-Banking, Prepaid & Loyalty Programmes, IT Security & Internet of Things.
itors to C A RT E S in Asia will be able to find out about all of this and much, much more at CARTES in Asia next month. Present in more than 70 countriesworldwide, Oberthur Technologies is one of the key players in identity sector, providing secure documents and issuance systems for more than 60 government programs. Oberthur Technologies participates in
About CARTES in Asia

Date: 28-29 March 2012 opening times: 9.30am to 5.30pm Place: Hong kong Asiaworld-expo organizer: Comexposium Website: www.cartes-asia.com
Meanwhile, Huawei decided to go with a slightly smaller screen for the Ascend D Quad and Ascend D Quad XL, which both have a 4.5-inch screen, but the resolution is still 1280 by 720 pixels.
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RAM (Spin Transfer Torque RAM) and TSV (Through Silicon Via) technologies. SK Telecom has always played an active role in advancing the development of global telecommunications market. As a GSMA board member, Ha Sung Min, President and CEO of SK Telecom, will participate in board meetings to promote interoperability between operators and more innovative services for the global consumers. Also, several executives from both of SK Telecom and SK Planet will be participating in various conferences and seminars The GALAXY Note 10.1 features a large display that provides multi-screen functionality to maximize efficiency in learning, work, play, and creativity. The multi-screen function allows owners to multitask, by viewing Internet pages, videos, side by side while writing or sketching ideas. GALAXY Note 10.1 features S Note, a unique and efficient tool that lets you combine notes or sketches together with web content, images and other digital media into your own personalized storyboards. It gives you a new and innovative way to create templates such as recipes, personalized cards, diaries, magazines and more. Handdrawn geometric shapes can also be perfectly digitized by using the Shape Match function, which helps users to create more organized idea sketches and storyboards. By using the S Notes integrated search engines, users can quickly search, obtain information, and easily drag and drop the cropped images and content onto S Notes without having to log out of their screens. GALAXY Note 10.1 provides a fascinating learning experience. Students can view a lecture live-streamed on video while jotting comments on S Note; research a college essay on the web while taking notes; or even read a full e-textbook while annotating it. Similar to the Shape Match, Formula Match function helps to correct and digitize formulas hand-drawn with S Pen, making the device a more powerful education tool. Consumers can enjoy high quality photo editing and drawing experiences with Adobe Photoshop Touch and Adobe Ideas. Photoshop Touch lets users transform images with core Photoshop features and combine multiple photos into layered images, make popular edits, apply professional effects, and more. Adobe Ideas is an easyto-master drawing tool that allows users to sketch ideas, choose amazing color themes and import images. Both are specially optimized for S pen and are exclusively preloaded on Samsung GALAXY Note 10.1 device. The Mobile World Congress featured many hi-tech gadgets from all over the world that we cant wait to buy! This annual exhibition proved to be a success for customers as well as companies. In fact many participants are already looking forward to next years exhibition to see what new innovations our favorite brands will bring us.
Whats your Idea of Tomorrow?
The GSMA Mobile World Congress is the worlds largest mobile phone trade show. This annual exhibition currently takes place in Barcelona, Spain in February and will finish in March. The attendance is generally between 50,000-60,000 people, with representation from more than 200 countries across the globe. The excitement from momentum that started to return from last year surfaced for this years MWC, when brands like LG, Microsoft and Samsung introduced their new products. Some of the cutting-edge new gadgets are featured. LG Electronics (LG) successfully demonstrated the worlds first voice-to-video conversion over a LTE network at the Mobile World Congress (MWC) 2012. The demonstration, which was based on LGs proprietary technology, enabled users to switch back and forth between high quality voice and high resolution video call modes during an ongoing telephone conversation. Also demonstrated was a video sharing service, which enables real-time sharing of videos over a LTE network, as they are being recorded. LGs LTE voice-to-video conversion process adheres to the IP Multimedia Subsystem (IMS) Profile for Conversational Video Service, the industry standard established by the GSMA to govern the delivery of both video and voice data over LTE. LG will launch LTE smartphones compliant with Conversational Video Service later this year.
LG will continue to lead in LTE by developing and introducing innovations that consumers can actually experience and benefit from, said Dr. Park Jong-seok President and CEO of LG Electronics Mobile Communications Company. The LTE sector is advancing at light speed and our voice-to-video conversion technology is in the best position to be adopted industrywide. At last years MWC, LG successfully demonstrated Voice over LTE (VoLTE) and video calls. Prior to the introduction of LTE technology, high definition video calls on smartphones were not possible, as 3G networks were unable to handle the volume of data at the speeds required for high quality video images. Not only has LG showcased the worlds first voice-to-video conversion, but introduced its new LG Mini (LG GD880), the world`s first feature phone to support 3-way sync service. Measuring 10.6mm in depth and weighing just 99g, the LG Mini boasts an array of superb features including LGs 3-Way Sync service, called LG Air Sync. This next-generation mobile technology enables users to continually synchronize the data on their phones with information stored on their PCs and their browser history over a wireless network, ensuring that contents such as photos, video clips, calendars and phone books can be updated and accessed at all times. As the first feature phone to support
LG Air Sync, a form of the cloud computing so far available only on smartphones, LG expects the LG Mini to generate considerable buzz on the market. We live in an information-oriented society with vast amounts of data and content scattered all over the place. Because of this, one of the major battles in the future mobile market is likely to be in the data management technology industry, focusing on seamless access among different devices, said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. We have developed the LG Mini, which offers technological integration with its unique LG Air Sync service, in response to this trend. In keeping tabs on users personal preferences and information, the LG Air Sync works in three ways. First, through the History Sync function, the phones browser is updated with the 100 most recent websites users visited on their PC, allowing users to return to the exact webpage where they left off. Second, through the Personal Information Manager (PIM) Sync function, contact details and daily plans in the LG Mini can be transferred to users PC. Even when users lose or misplace their phone, any important data will be still accessible through their PC. Finally, with the R-Click function, pictures and information on users` PCs can be transferred instantly to the LG Mini, meaning any picture on a website can become the LG Mini`s wallpaper with just a simple click of the mouse.
The smallest and slimmest 3.2-inch full touch screen phone on the market today, the LG Mini also comes with speedy web browsing and fast push email functions for even greater user convenience. Thanks to powerful SNS features, users can easily keep in touch with friends online via social network sites such as Facebook and Twitter while also getting constant updates of what their friends are up to. With its tiny frame, the LG Mini also boasts a 5.0 megapixel camera, Wi-Fi, AGPS, FM radio and 7.2 Mbps HDSPA. The LG Mini will be available in Europe from March, followed by other markets. This year at a 234m large exhibition areas at 8A147 of Hall 8 Building, SK Telecom Company will showcase some of its most advanced technologies and services that are set to drive the advance of worldwide telecommunications industry. This is the first time the company participates in the exhibition after the acquisition of Hynix, and the spin-off of SK Planet, contents distribution platform provider. SK Telecom will take the exhibition as an opportunity to demonstrate how the above two major moves will help accelerate its growth and delivery of innovations. During the exhibition, Hynix showcased the latest computing memory (used in desktop, notebook PCs, netbook PCs and servers as main memory) as well as mobile memory (used in mobile devices) which have already gained tremendous market success around the world. Other products include consumer and networking memory, NAND Flash Memory and CMOS Image Sensor. For the exhibit participants who want a glimpse of the future, Hynix will present its latest, cutting-edge technological achievements with ReRAM (Resistive RAM), PCRAM (Phase Change RAM), STT-
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Diamonds Out of the Rough

In association with the Korea Trade Investment Promotion Agency (KOTRA), the Korea IT Times spotlights small and medium-sized businesses in Korea that have earned the KOTRA Seal of Excellence. Companies of high quality and promising technologies which KOTRA believes have the capacity to supply a global market with their goods are marked with this Seal of Excellence in order to both guarantee their quality and heighten their global brand awareness. Featured is a list of the best of the best Korean small and medium sized businesses.
Technology & Products
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Sheets have paper characteristics, high heat stability, and no expulsion of poisonous or corrosive gases. Their properties involve chemical resistance, heat stability, emboss retention, wet heat resistance, and a barrier against formaldehyde gas. Please go to www.kkpvc.co.kr and find more.
A KOTRA-IT Times Joint Article Series

ridden by that of major ones like an engine since they car is only as good as it smallest components. For example, the connectors like auto clips and fasteners are designed to install interior and exterior components, and certain core parts are help the engine gear up to the expected level of performance. And the company ATS wants customers to expect more when it comes to these automotive parts because their passion makes it happen. ATSs Auto Parts ATS produces automotive plastic clips and fasteners that are semi-finished and for manufacturers who demand high quality plus exceptional fitting capacity. Excellent matching function, long life span, and durability are the key features. There are Door Trim Fasteners, Garnish Clips, Grommet Clips, Plastic Cockpit Clips, Retainer Clips, and Anchor Clips. Newly developed items are being added regularly. They also provide UnderHood parts such as AIM-Air intake Manifolds and CHC-Cylinder Head Covers. AIM-Air intake Manifolds can provide fresh air via the suction of Air Cleaner to each cylinder, which improves engine performance. Also by inhaling restricted gases like blow-by gas, EGR gas and vapor gas from a fuel tank, drivers can abide by the traffic and environmental regulations. Other features like resistance against backfire pressure from cylinders, separate design of Manifolds for melting- and-sticking and forming characteristics, and reduced NVH(Noise, Vibration, and Harshness ) created from various NVH sources, preventing icing reaction around the PCV nipple. CHC-Cylinder Head Cover will protect Cylinder Head and CamShaft from any external harmful materials and can prevent engine oil leakage. It also silences noises coming from cylinders. The cover has an optimized structure that effectively separates engine oil, and its sealing cap can be safely secured. Also it has NVH related functions and is lightweight. The ATS offers other items like canisters, air filters, seat parts, battery cases, and other precision injection moldings. For more information, you can visit www.ats.co.kr.
JARGUAR
amplifies Your satisfaction
Beauty of PVC Films

Widely known as PVC, Polyvinyl Chloride, a thermoplastic polymer, was discovered accidently in the early 19th century and is one of the most used plastics alongside off polyethylene and polypropylene. Many of PVCs properties (for example, thermal conductivity, flexural strength, resistivity, compression strength and so on) make PVC recommended for various applications such as clothing, electric wires, pipes, signs, joining, and ceiling tiles. Testified by its versatile use, the beauty of the plastic has become a part of our life, thanks to a company like KUMKANG that has been manufacturing PVC films for over 30 years. KUMKANGs Furniture Sheet KUMKANG for the decoration of your comfy home offers several furniture sheets that have common features like various patterns and colors, excellent durability, dimensional stability, mono color, pearl and metal patterns. First, their 3D Membrane Sheet is ideal for 3 dimensional forms with features like anti-scratch, UV protection, excellent durability, and dimensional stability. Glued and bonded while applied to curved rod, wood, or wrapped around frames, their Wrapping Sheet is for indoor use. The Edge Banding Sheet is applicable to the edges of furniture, with color matching. KUMKANGs Film and Sheet Films for Vinyl-Metal Laminates are specialized films with embossing and are suitable for the production of Vinyl-Metal laminates. They also enable cold and coarse steel sheets to show various colors with PVC lamination. The applications are the shells of house appliances, ship interiors, office cubes, etc. Of course, there are reasons for their specific use; they have thermal resistance, stable gloss, emboss effects, no whitening effects, and colors that are safe after a laminating process at high temperatures. For outdoor use, films for Inkjet Media are specially engineered for advertising materials and are compatible with adhesives and digital printing. Its applications include Inkjet Media and vehicle advertising. They have noticeable weather resistance, super surface tension for ink adhesion, and transparency for backlight applications. Highly transparent films for Photo-Protection can keep original colors by protecting pictures laminated with films from UV and other damaging chemicals. Being physically innocuous, environmentally friendly, free of plasticizers, heavy metals, and formaldehyde, KumKangs PP SuhYoung : The Man On A Mission At the time SuhYoung Electronic was beginning to take on pro audio, The pro audio industry in Korea appeared just as barren as a wasteland, but with a hidden opportunity that eventually invited daring competitors. With the mind of a pioneer and a man on a mission, SuhYoung successfully quenched Koreas desperate thirst for edgy technology. The company has seen continuous growth for the past 19 years by keeping up with demands from this tough industry, which has been possible as a result of their experience and ceaseless effort in developing technology. SuhYoung Technology SuhYoungs technology envisions the future sound of the next generation, which is emerging to replace analogue. Lets take them away one by one. First, it is the technology that creates sounds through digital signal processing unlike the analogue sound technology that is built upon signal amplification. A digital power amplifier is highly efficient, small-sized and lightweight. They have also adopted pulse width modulation amplification via digital signal processing. A high power digitally powered speaker is the combination of a high ability speaker and amplifier with a highly efficient PWM, SMPS technology plus digital Hi-fi signal processing technology. A digital mixer is the small-sized Pro Audio mixer technology that has no cap on future potentials like network, computer interface, and various other functions upgrades. Digital powered mixers are small, light, multi-channeled and multi-functional devices with a digital PWM power amplifier, highly efficient resonant mode SMPS power supply and the worlds best portable multi-purpose amp technology, which the analogue ones have not been able to offer. Digital equalizer using advanced signal processing technology can provide a very clean sound signal. A Digital crossover is the cutting-edge speaker sound processor technology that adjusts irregular responses from speakers low, mid and hi outputs. It also effectively addresses any technical issues related to x-over. A digital compressor provides a more cohesive sound and prevents audio peaks, and digital expander works vice versa. And for demanding qualifications required in a Pro Audio system, SuhYoung has introduced a resonant mode SMPS
Autogen :
make Good Parts make Good Cars

The 21st century is regarded as the age of limitless competition In order to succeed in this global age, competitive power in product cost and quality is of foremost importance. Branding Competitive Power in Product Cost and Quality as a motto, Autogen is providing automobile body parts to all of the automobiles produced at GM DAEWOO Auto & Technology. An important part of there success and consistent quality and competitive pricing is due to their hi-tech localized production facilities. Autogen has five Press Lines, including a 1,500 ton-class Press Line, an automatic automobile welding line operated by Robots, and a workshop for cast production. AutoGen is also participating in the development of automobile parts, applying them as the means for development capacity and technology database. Good parts make good cars This simple observation affirms Autogens commitment to quality. The winner of GM motors best supplier of 2008, and being backed up with over 30 years of experience in manufacturing car parts Autogen has demonstrated it has the tools and history to be a global player. By consistently exploring challenging new technology and endeavoring ceaselessly to introduce technical advancements, Autogen shows that they believe that technology is our future, and continues to work towards innovative solutions. To see the full range of the 13 key components which they produce for GM, Daewoo, and Ssangyong motors, please visit their web site, http://www.iautogen.com.
Automotive Parts for Better Performance

Small but Sizable For a car, the importance of small auto parts should not be overkorea IT TImes | MARCH, 2012
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that provides digitalization for smallness, is lightweight, and offers high-efficiency. There are also the other features like digital speaker sound management systems, computer controlled digital portable sound systems, wireless computer controlled portable sound systems, high efficiency resonant mod & switch mode power supplies, SMPS power supplies for high power audio amplifiers and high power H class amplifiers. For more details regarding digital and analogue JARGUAR products, please visit www.jarguar.com. Shield Type; each of them corresponds to Audio & Video, Printers, Cordless Phones, Faxes, Car Audio, Home Equipment, PCB Jumpers, Scanners, Plotters, Camcorders, Digital Camera/ DVD Drivers, and CD-Rom Driver/ EMI Applications. If you provide custom order details like the number of Conductor & Conductor Dimensions, Cable Length, Cable Pitch, Taping (double side adhesive tape), Folding, and Alu Foil shielding. Flexible EMI shields and Black Color Type is also available, KORATECH will deliver your own quality creation in timely manner. They also accept small quantity orders. Please visit www.koratech.co.kr for your needs. The finger cots are produced for industrial use, many in the technological sector. They come in four sizes (small, medium, large, and x-large) and there are many different types that meet certain cleanliness standards for specific industrial sectors. Presently, the annual production capacity of Hankook Latex is 2.8 million gross (1 gross = 144 pieces) for condoms, 7.98 million gross for finger cots, and 75,000 kg of latex tubing. Their products have a vast customer base spanning 60 different countries. Some of their biggest customers reside in Central and South America, and the USA. With global success, Hankook Latex has had to expand in order to uphold customer satisfaction. In 1989, Calapro Inc. (finger cots) and Calatex Inc. (condoms) were created in the USA in order to meet the demands of the US market. In 1996, Hankook Latex Private Limited was created in the state of Kerala, India. But it wasnt until 2006, that Hankook Latex invested millions of dollars to create a grand manufacturing plant in the Rubber Park industrial complex near Cochin, India. This state of the art factory will help meet the growing demand for these products worldwide. In a truly global economy, Hankook Latex has implemented the necessary steps to grow and become a leader in latex products worldwide. This company strives to provide quality latex products for the betterment of people everywhere.
Improve Fuel Combustion for Your Cars Performance

Excellent Technology and Consistent Quality When your car just is not up to your expectation for performance, you may suspect mechanical failure around a certain engine part. But the problem may not be coming from hardware glitches, such as when a fuel filter malfunctions and allows small substances like dirt and rust particles to continuously wear fuel pumps and injectors down. Because a fuel filter is working to keep foreign matter from unfiltered fuel to improve performance, as pure fuel can be burnt more effectively. This is why fuel filters are installed in internal combustion engines. Korea Filtering (http://www.crdifilter.com), since 2004 has been the company that is recognized for its commitment to excellent technology, while meeting customers demanding requests, as a manufacturer for auto filters, they are proudly presenting the Santafe 2.2 Fuel Filter ASSY, Grand Starex CRDI Fuel Filter, and Fuel Filter ASSY. Korea Filtering has also earned must-have certificates and employs the KATECH (KOREA AUTOMOTIVE TECHNOLOGY INSTITUE) test for consistent quality, and their results are more than satisfactory. Korea Filterings Specifically designed Items First, the Santafe 2.2 (Hyundai) Fuel Filter ASSY has acquired certifications ( TS16949, ISO9001, and ISO14001) and is selling in several foreign countries like Vietnam, Philippines, Russia, and Singapore. Like the other two filtering products. Its design is meant to give an impression of smart and desirable, as the device is properly equipped with a cartridge, head pump, heater, and sensor. The cartridge here plays an important role with its special paper which helps its filtering process. This product is especially for the Santa Fe 2.2 model. CRDI Fuel Filter ASSY is particularly meant for Grand Starex by Hyundai. This filter has its own fuel heating system through which unfiltered fuel can be separated into both fuel and water successfully. The Fuel Filter ASSY is a general type filter that is for the Hyundai car, Veracuz.
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Quality Products from Hankook Latex

If one was to create a catch phrase for the last 60 years plastic world, latex body might be fitting, as plastic integrated itself in every application imaginable as people began to navigate the physical world behind a latex barrier as concerns for health, and an effort to prevent disease began to be come more widespread. Whether at the hospital, while cleaning, or in the bedroom many people choose to protect themselves with latex. COMPANY INTRO In 1973, Hankook Latex was the first latex company to be registered to manufacture medical supplies. Since their founding, we have become an industry leader and have upheld a reputation in domestic and foreign markets for our superior products and professional management. Hankook Latexs most pivotal year proved to be in 1989. This year, the Korean Standards Association awarded them with the KSM 6632 certificate for complying with all manufacturing standards. In the same year, they acquired the NF Mark from France, the Kitemark from the British Standard Institute (BSI), and had the U.S. FDA inspect their facilities in Korea. After the inspection, they later received the FDA510 (K) in March 1990. The major products from Hankook Latex are condoms, finger cots and latex tubing. Condoms fall into the medical category, and are used as contraception and also to prevent sexually transmitted infections. Their condoms are created under the strict accordance of the GMP certificate issued by the Korean Food and Drug Administration and other international standards such as WHO, ISO, CE0434, ASTM, CCC and the FDA 501(K). And come in various types including plain, ribbed, dotted, ultra thin, and contour, and also various colors and flavors to meet the many needs of different people.
Turning Out Molds
Connect With the State of the Art FFC

As a type of flexible electronics, Flexible flat cable (FFC) refers to any electrical cable that is literally flat and flexible. FFC specifically represents the extremely thin flat cable that can be commonly found in laptops and cellphones, and it is also the flat and flexible miniaturized ribbon cable. FFC for flat panel displays is known as flat panel cable (FPC). Unlike wire harness assemblies, FFC can be wired with fewer contact points, and its plasticity, lightness, flexibility, and feasibility can give an advantage to design engineers. As a result, its applications are extensively reaching far and wide. KORATECH, Comes First to Your Mind Before long, when someone mentions flexible flat cable, people will think of KORATECH first. Built upon the philosophy of creative motivation for realizing personality, practical mutual prosperity and professional business trust, their eventful years of expertise and technology since 1999 will put an impressive dent in the mind of an increasing number of people who are ready to effectively capitalize on it. Multiple certificates snatched over the past years certainly set KORATECHs technology credit rating as triple A. KORATECHs FFC KORATECHs flexible flat cable can simplify wiring processes and space saving by being thin and flexible. The labor cost is also less. Regarding its wide over-arching applications, it includes three different spheres categorized as General Type, Ultra Flex type, and
SM PLATEK CO., LTD. (www.smplatek.com) has a line of Twin Screw Extruder-Compounding machines that is particularly suitable for the manufacture of Master Batch and Engineering plastics, which require filling, coloring, reinforcing, refining, pelletizing, compounding, reacting and alloying operations. They were established in 1988 and have grown to be a leading maker of Twin Screw Extruders and they are currently the largest supplier, with about 70% of the market share, due to their rich experience and advanced technology. The TEK-30, TEK-48, TEK- 51MHS, TEK-58, TEK-75, TEK90 / TEK- 92 MHS and TEK- 7075 are all high-performance co-rotating twin-screw compounders which are characterized by a high torque capability and made more effective by a large free volume deeply intermeshed in the 2-lobe screw channel. These models are differentiated by their screw size speed, volume, and motor strength. In addition to their excellent product line they have also demonstrated their devotion to safety and quality by receiving the ISO 9001. As their gear backlash system for a plastics forming machine is patented technology, buyers can be confident that a legacy of innovation has preceded their products.
Helping Doctor Treat Patients Better
Since the beginning of the 1990s, Choyang Medical (www.choyangmed.com) has begun full-scale R&D and production in the medical industry on the basis of advanced electronic and mechanical technology. In February 1992, the company established the R&D Team for medical equipment. In December 1997, the comHttp://www.koReAittiMes.CoM | korea IT TImes
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pany succeeded in the development of Koreas first automatic endoscope washer & disinfector. In September 1998, the company developed a He-Ne laser for medical treatment. In February 2001, the Electronic Industries Association of Korea gave Choyang Medical an excellent export company prize. In March 2003, the company developed a Q-switched Nd:Yag laser. The Small and Medium-sized Business Administration of Korea approved Choyang Medical an INNO-Biz corporation. In December 2008, the company received the Certificate of Korea Seal of Excellence from the KOTRA. In January 2009, the Ministry of Knowledge Economy awarded the Korea World-Class Product Prize to Choyang Medical. The company now produce market-leading automatic endoscope washers and disinfectors, therapeutical laser systems, motorized examination tables and so on. The company also export its products to major domestic hospitals and hospitals in Europe andAsia. Choyang CYW-DUO Endoscope Washer & Disinfector offers all features necessary to provide triple protection protecting patients, protecting operators, and protecting high-priced flexible endoscopes. CYW-DUO establishes a highest standard in automated dual-chamber, dual-scope high level disinfection protocol. By controlling air pressure and water resistance, CYW-DUO guarantees perfect washing and disinfection of both the outside and inside of the endoscopes. The operation can be manual or automatic according to operators selection. CYW-DUO is equipped with the most efficient and precise self diagnostic system detects any failures and requires low maintenance. RF fractional CO2 laser, COSMOPULSE II, is an advanced aesthetic solution for skin rejuvenation based on the latest fractional technology. It combines the dramatic effectiveness of an ablative fractional resurfacing with the patient comfort level and convenience that approaches a non-ablative fractional resurfacing. UV Radiator, COSMOLUX 6000C is equipped with UVA lamps and narrow band UVB lamps. Any lamps are possible to use, such as UVA1, UVA, Broad band UVB, Narrow and UVB etc. The machine offers a digitalized operation method an alarm function. business is now expanding into Russia, Europe, North America and Oceania. Health Hoop exercise makes people slim and the movement of the colon active. In particular, the latter promotes regular motions and helps prevent constipation. Its hula hoops have cushiontype bumps so they do not hurt people while offering acupressure treatment and massage effects to people. Users can have the pressure effect without having any pain from Passion Health Hoop, consisting of air-cushion type of huge appendix, even with the heaviest weight. Having bio-ceramic and magnet within anion generated in the inside of appendix and blood circulation and metabolism active, people can enjoy refreshing and active aerobic exercise giving a help to improve physical rhythm. People can also experience the effect on soft massage like touching by hands without feeling any pain from heavy and strong pressure and massage and a lot of quantity of motion. For continuous exercise, abdomen fatness solution, constipation prevention and intestine function strengthening by reducing body fat. fully created ultra-fiber material which gives customers a soft feeling and is light-weighted just like silk. And the ultra-fibers are being exported as raw materials for popular items like socks to several foreign countries, as they are proved to have such excellent benefits that can make up for the downsides of cotton. Now it is sparking lots of interests in the United States. Comprised of special ultra-fibers, twisted in the mix of mono or diverse colors, Hyung-Jis yarn items might be looking edgy and unique in comparison . And its look certainly is the very indication of how their quality feels like as wobbly and comfy patterns crossed and intertwined will be suffice enough for those who are always seeking the best raw materials for their creations. They never stop continuing to break sweats that ultimately pay off in the end. The evidence is another new fiber developed based on functional materials; they are eco-friendly and attracting lots of manufacturers who are environmentally-conscious, which will lead to more market opportunities. 100 percent factory tested. With high-power endurance and low polarization insensitivity, Optical Fiber Attenuators have both plug-type and line-type fixed models offering convenience because of the compact design and the controllable optical power usage. Low insertion loss, high return loss and space-saving distribution of fiber are what Fan-out Patch Chord can do with Telecommunication networks, CATV networks, Local Area Networks, active device termination, and data system networks as its applications. While the compact design of MTP/MPO Patch Cords is similar to that of Fan-out Patch Chord, MTP/MPO Patch Cords have optical switch connections, fiber channels, and parallel interconnection. They are used for high-density interconnections, high-precision guide pins for fiber alignment, gigabit Ethernet, premise installations, data processing networks, and telecommunication networks. Optical Fiber Field Connectors do not require epoxy or polishing, allowing up to three re-terminations, eliminating cable excess length and pigtail splice storage which serves to be cost effective. Patch panels, distribution frames, maintenance or emergency restoration of fiber networks, FTTH Outlets, and connection for LAN environment are the key function areas. Please visit www. fostec.co.kr.
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For the Future of Optical Communication

Dynamic Health Hoop gives dynamic effects of exercise with little shock by the air-cushioning of projections. People can enjoy a dynamic aerobic exercise feeling like taking a walk in a breeze. Built-in magnets of projections form a magnetic field while exercise, enhancing the effect of hula-hooping much more. With a moderate weight, Dynamic Health Hoop does not easily flow down. Exercise with the hoop greatly helps removing the obesity of the abdomen and strengthen removing the obesity of the abdomen and strengthen intestinal functions, keeping the body slim. The Clientele as an Inspiration My company is driven by the needs of our customers. CEO, Mr. Lee Soo-Young believes that finding new and innovative solutions to problems that conform to the companys core values, such as transparency, customer-first attitude, integrity, importance of good business relationship, and respect toward his employees is the backbone of their efficient system of communication that helps better serve the community resulting in confidence in their products. FOSTEC extensively grows their specialty and expertise for the rapidly changing IT technology and industry so as to meet the challenging demands of the present as well as the future focusing on more effective and stable IT connection and production. FOSTECs range of product lines covers everything from optical fiber connectors to rack system and tools & equipment. FOSTECs Optical Gifts FOSTECs Optical Fiber Connectors feature several benefits as the items are compliant with IEC, JIS, Telcordia; there is relatively low insertion loss with the connectors easy to install and uninstall. Furthermore, they are safe for the environment and can be custom-built. It incorporates several applications such as HDTV, Local Area Networks, CATV networks, active device termination, data system networks, and FTTx. The Optical Fiber Patch Cord, compliant with IEC, JIS, and Telcordia minimizes loss and offers bespoke length and standard length for SC, FC and ST. The Telecommunication networks, Local Area Networks, CATV networks, active device termination, and data system networks are the major application fields. Optical Fiber Adapters are either flanged or threaded mounting materials that provide convenience and ease in handling and excellent concentricity. There are also ceramic or phosphorous bronze sleeves available. Their optical performance is
A Grasp of the Sun through Sun Fuel
Healthy Life with Hula Hoops

Pyungwha Industrial Co. (http://www.healthhoop.co.kr) is a company specialized in hula hoops. The company was established with the aim of producing the worlds best hula hoops in 1994. Since then the company has been committed to satisfying peoples demand to pursue healthy and beautiful lives through technological development and excellent qualities. Pyunghwa is a leader in this business at home and abroad. The company has secured various patents and trademarks while ranking first in production and quality. In particular, Pyunghwa Industrial is enjoying brisk business though its global brands, Health Hoop and HealthOne Hoop in overseas markets. The company obtained the first GS mark in the hula hoop industry. In the FIBO Exposition, its products were evaluated as excellent one by many media channels. Its hula hoop
Bringing Fancy Yarn : Fancyarn

By crossing and interlocking long continuous length of fibers, a certain type of yarn can be produced. And this yarn is quite useful for the production of many applications, such as textiles, embroidery, knitting, sewing, weaving, and etc. And there are many characteristics that different yarn fibers show, and, based on these traits, yarns are carefully chosen for different textiles. Hyung-Jis ultra Fiber And the company Hyung-Ji (www.hyungji.en.ec21.com) finds a way to add more spins to how yarns can be maximized to their fullest potential use. Their business foundation took place back in 1996, and, since then, Hyung-Ji has grown to be a specialist for the production of yarn and one of savvy exporters in the industry. Recently, the company saw a breakthrough when they success-
Shining brightly 93 million miles from the earth is a big ball of hot glowing glass, the biggest star in the Milky Way. With a distant so wide, have you ever imagined the Sun only a reach away? Well, now is your chance. Through steady product development and popularization, Taeyang Industrial Co. has been building its name on excellent customer service for 30 years. In 1989, Taeyang Industrial Co. began realizing its dream to enter the world arena by securing a big factory site in Chonan. It started to operate its fuel lines in 1991, an OEM filling and a 5-gallon can production line in 1992 and a printing and painting line in 1993. Taeyang Industrial won a 10-milliondollar export tower prize from the Korean government in 1996, and received a quality certificate from the JIA of Japan and the ISO-9002 Certificate from Tuv Rheiland of Germany in 1995. A Single PPM quality and UL Mark certificates were awarded to the company in 1997. Taeyang Industrial accomplished every aspect of a consolidated tin can company meeting international standards and employing the latest facilities for printing, automatic filling and other proHttp://www.koReAittiMes.CoM | korea IT TImes
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pany by the Small & Medium Business Export Assistance Center. The Ministry of Knowledge Economy awarded the company as one of the Top 100 Superior Exporting Companies for the Japanese Market in 2009. The company also received a certificate as an Authorized Excellent Product from the Korean Standard Association. Jang Su Gob Dol (Korean amphibole) has been the main material used for its bowls, roast pans, steak pans, pizza pans and chowder pans for 20 years and it is a highly recommended kitchenware for Korean traditional food. This material produces strong infrared rays when heated. Infrared rays have strong heat transferring power that enables heat to penetrate meat deeply while cooking. Their response to heat is very fast, so energy can be saved. It also has high heat conductivity so the nutrients are preserved, therefore, assuring high nutrition in the food. The heat can spread widely on the surface of the stone kitchenware making cooking easier since it can reach 110-135 degrees Celsius within five minutes. This product can be used much longer than any ordinary kitchenware without the risk of chemical harm from metals. This excellent cooking process is widely used for Japanese gourmet and its popularity has reached Korean kitchens making it the best choice in cooking Bulgogi (roast meat), Dolsotbab (boiled rice with assorted mixtures in a hot stone pot), Bibimbab (boiled rice with assorted mixtures). Extensive research enables the company now to produce more than 100 kinds of stone kitchenware making the company the best stone kitchenware manufacturer in the world. The tender meat and the savory delight from these products put Oriental cuisine on a pedestal.
The Odyssey that Shaped Gear Motors History

Efficiency emanates from a sound physique. The body is a fragile structure that can only achieve total soundness when all of its parts function and coordinate in a manner that ensures wellbeing and productivity. The Journey to Excellence Gear motor applications exist in almost every aspect of our daily life from our homes to. Devices like garage door openers, elevators, and power drills are some examples that prove the value of gear motors in providing us with the comfort that technology can offer. It is integrated with an electric motor and a reduction gear creating a large force from small electric motors at a relatively low speed. In other words, the gear motor turns low-horse power into high motive force enhancing its economical value. GGM, a proud manufacturer of an array of gear motors such as the AC shaped pole geared motors, DC precision geared motors, AC condenser-run geared motors, Gear boxes, and Controllers works in every way ensuring comfort and convenience to its loyal clients for 29 years now. It offers 70 types of gear motors categorized depending on the structure of each gear box. GGMs Gear Motors GGMs Induction Motor, also known as the general-purpose motor is equipped with a simple and reliable structure and connection sourcing its power from a single-phase or three-phase motor. During start-up or operation, the motor always uses auxiliary winding and condenser which is best for house and factory use. The three-phase motor runs on a simple connection rendering more efficiency and reliability compared to a single-phase one because of the direct use of the three-phase power source. The Reversible Motor as a condenser type single-phase induction motor operates on a rotational trend with a built-in temporary brake for speedy performance in both normal and reverse directions. This temporary brake can prevent overrun when operation stops. The motors change-over switch enables a quick transition from rotational direction to the normal one or vice versa, making it ideal for any operation that requires frequent directional reverses. However, caution must be taken due to the high temperature it utilizes limiting its operation time. The Terminal Box Type Motors air-tight charging section made of lead wires prevents dust and moisture facilitating an excellent operation even under difficult conditions which makes it highly reliable. The compactly designed cover especially built for easy piping work is a PC resin excellent for insulation and stiffness. For more information, you can visit www.ggm.co.kr.
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never left our side until the journeys end. Growth in Automobile Quality Hyundai and Kia have been in high gear for years; the most successful Korean car manufacturers have tirelessly put the parts together and are now leading the industry by continuously adding more value to design, performance, and coming of age. Their continuous growth in both the production and export of Korean automobiles landed them as the fifth and sixth in the world. What we are unaware of is what these car manufacturers successfully assembled to come up with the best-performing engines. GUNYANG ITT is the unknown hero that must take the limelight. GUNYANG ITT was behind the scene when Kia and Hyundai were gaining an edge at the European market; award-winning feats were certainly the results of its contribution. The company has been successfully providing almost all interior-part manufacturing machines to well-known car manufacturers such as SORENTO, EF SONATA, SANTAFE, and so on. In Asia, GUNYANG ITT has been actively taking over rapidly emerging markets in the Southeast, India and most especially China where it is determined to help customers increase their competitiveness with high technology, stable quality, and experienced solution. GUNYANGs Best The goal of their machineriesis safety and dependability. The Vacuum Forming Machine has three different types: Air Press type, Hyd Press type, and Turning Clamping Jig type. For the Oven, the Mesh Belt type, Side Clamp type, Mesh Pellet type, Hot Air Circulation type( 1 way & 2 way ), Halogen Lamp type, Niddle Frame Feeding type are made available. The Heater includes the Infrared Heater, Sheath Heater, Gas Ceramic Heater, Halogen Heater, Al Casting Heater, and Fin Heater. The Boss Adhesion type, Whole Surface Adhesion type, Radiant Heating type, and Hot Air type are the kinds of Thermo-Welding Machines they offer, while the Thermoplastic Fiber Forming M/C and PU Foam Sheet Forming M/C are their Thermo-Forming Machines. The Ultra Welding Machine ranges from Partial Adhesion of Door Trim, Welding by Robot(6 axes), Parcial Adhesion of Armrest to the Sunvisor Knove Welding. The other products they tender are the Sticking Machine, Edge Folding Machine, Piercing Machine, Free Flow Conveyor, and Water Jet System. For more information, please visit www.gunyang.co.kr.
cesses. Aside from covering the domestic market, the company also exports its products to approximately 40 countries including Japan, the U.S. and Taiwan. As the worlds best butane gas fuel company, it is dedicated to providing the safest and most reliable products and services. Sun Fuel, the companys flagship product, is a safe and convenient butane gas used for portable gas ranges. This internationally acclaimed product is developed based on steady technological development and rich know-how possessing strong heating power. Its economical value does not undermine its superior quality. Sun Fuel has been selected by the Ministry of Knowledge and Economy as a Korean World-Class Product in 2009 giving the company a very strong edge in the world market. The market share for SUN Fuel has grown by more than 70 percent in Korea and 60 percent in the world. Taeyang Industrial is recognized as a highly eligible gas canister manufacturer worldwide. Alongside its butane gas cans are its aerosol products that are resounding as vibrant as ever in every corner of the world.
The Orients Palate Pleasure

The best way to a mans heart is through his stomach. Its not only the food that can satisfy a persons stomach. Its the grueling process of cooking that says it all. What satisfies the heart is the thought and love we put as the most delicious ingredients, hang in there ladies as your most reliable partner shows you how its done. Youngshin Stone Co. pursues superior stone kitchenware products created by master craftsmen. The company runs a design research team for new items and designs, and by using an advanced CAD system, products can be customized based on customers preference. By creating designs suited for countries like Japan, German, U.S.A, Hong Kong, Singapore, and so on, the company is making a big name in the international scene tapping the world market very actively. The company was established in May of 1985. After five years of backbreaking labor, it was selected as a prospective export comkorea IT TImes | MARCH, 2012
The Unknown Heroes for Auto Parts
A journey is defined not by the destination but the glorious experience as we take each step. What makes each step worth remembering is the invaluable persistence of the unknown heroes who
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Hidden Champion in the World

One of the top hard steel wire and wire rope producers, DSR Wire Corporation is recognized in more than 100 countries around the world for its product quality and technology. The company has set up its own technology research center for continuous research and development as well as management innovation, while establishing new fields relating to special wire ropes and hard steel wires, which led to the companys sales more than tripling during the last 10 years. DSR Wire Corp. is currently exporting to over 100 countries, and, with active marketing activities, has been expanding their share in the overseas markets. About 1,000 employees are working for DSR Wire Corp., including DSR Corp., a subsidiary producing stainless wires, with the headquarter based in Suncheon, Jeollanamdo, and an office in Seoul. In addition to being the second largest manufacturers in the domestic market, the company shows its strength in export as the top exporter to the North American market and between 60 and 70 percent of their entire products are exported. Wire ropes, hard steel wire, and oil-tempered wire (OT wire) and induction heating tempered wire (IT wire) produced by DSR Wire Corp. are used in a wide range of industries from cars to mines, fishing vessels, cranes, harbors, and submarine oilfields. It is the wire technology collected over a long period that enables them to manufacture such elaborate products as PowerMax rope, OT and IT wires. Although there is one Korean company producing PowerMax ropes in an overseas factory, DSR Wire Corp. is the first to make PowerMax ropes in Korea, and there are only five companies in the world that manufacture PowerMax ropes varying from 80mm to 200mm in diameter. Apart from the thickness, the length plays an essential part of the ropes as they are used for developing submarine oilfield. IT wires and OT wires are also included in the main products of DSR Wire Corp. that require high technology. Given the increasing importance of energy, PowerMax ropes for floating production storage and offloading (FPSO) and bridge cable will lead the companys future growth. As an affiliate of DSR Wire Corp., DSR Corp. manufactures shipping ropes, stainless wires, as well as SuperMax with ultrahigh molecular weight polyethylene. Used as a mooring rope for shipping, etc., SuperMax can lift 1300t and is as 10 times strong as a steel rope, even though it weighs only one tenth of it. For more information, please visit www.dsrcorp.com.
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ial work platforms with a steady application of advanced technologies aimed at innovating designs of its products, living up to customers expectations and enhancing operators safety. In 2007, Jinwoo SMC was set up to design and produce special machinery. The company received the Export Tower of USD1 Million from the Korea International Trade Association. Its patents include an articulating type aerial lift, an outrigger for aerial lift, a foldable platform for aerial lift, a horizontal system of platform for aerial lift, a flexible boom with a safe structure for aerial lift and an endless track driving crane. All these patents prove how excellent the technology of Jinwoo SMC is. Thanks to its outstanding products and technologies, there has been strong demand for products of Jinwoo SMC. As a result, the company has been receiving many enquiries about its products from the Middle East, Southern Asian countries and Australia. The company enjoys the biggest share in the Korean market for aerial platforms over the last several years on the strength of its best technologies and competitive prices. In addition, Jinwoo SMC exported its products to Iraq in 2008; to UAE, Syria and Iraq in 2009; to Canada, the Philippines and Singapore in 2010. After carrying out international market research and considering demand for products from overseas customers, the company is planning to set up after-sales service centers ensuring steady and reliable services for its customers. and records 1.5 seconds of strip time. Users can conveniently clean this equipment thanks to a one-touch pump. It is easy to refill the product with cleaning alcohol. Single-action cleaving is possible. A fiber chip collector is attached. In addition, Swift S3 is highly resistant to dusts, shocks and rain. Its powerful lithium polymer battery with a large capacity enables the product to work more than 320 times swift s3 for full cycling of splicing and sleeving after fully charged. Swift F1 is the highly sophisticated and integrated clad alignment fusion splicer, which has been designed to perform the major 5 multifunctional features systematically: heating, stripping, cleaning, cleaving, splicing and sleeving. The swift s1 Swift F1 has been designed for fusion splicing and splice-on connector (Swift Connector) of FTTH network applications. The structural and complementary features of Swift F1 have been applied to the design of Swift Connectors to resolve the problems of mechanical connectors in past -- low quality, weak durability and high maintenance cost. On the other hand, Ilsintech has resolved problems associated with low quality, weak durability and high installation and maintenance cost of mechanical connectors. The company succeeded to cut down on the manufacturing costs of Swift Connector and supplied at the high price, by completing the development of field installable fusion Swift Connector, a product complementary to Swift F1. So people can use the field installable fusion Swift Connector. The Swift Connector can be used not only in the field of communication but also widely used in advanced technical fields including aerospace, military, ship-building, medical service and power plants. lighter than any other couplings. Noise or vibration is hardly produced even in high speed operation. On the other hand, Jac jaw couplings are torsionally flexible and designed for positive torque transmission. They are punctureproof. Operational vibrations and shock are efficiently attenuated and reduced. Setting and repairing are quite easy. In addition, our customers are able to enjoy more convenience and cut down on costs by using the Jac grid coupling. The movement of a grid in the lubricated grooves accommodates parallel misalignment and steel permits full functioning of the grid-groove action in damping out shock and vibration. Under angular misalignment, the grid-groove design permits a rocking and sliding action of the lubricated grid and hubs without any loss of power through the resilent grid. An unrestrained end float for both driving and driven members is permitted because the grid slides freely in the lubricated grooves. It can also be limited to any required amount. Torsional flexibility is the taper grid couplings to torsionally deflect when subjected to normal shock or vibratory loads. The Jac wire drum coupling is designed for installation in drum drives of cranes and conveying systems. The Wire drum coupling can be used in the very difficult and rough operating conditions of iron and steel works and continuos heavy load operation in shore cranes. With compact design and capable of transmitting large radial load, customers can enjoy longer life and minimum loss of power angular misalignment can be allowed up to 1.5. With the design to decrease slip movement of rollers by construction of minimum backlash between crowned rollers and cylindrical bores, the relative movement between rollers and bores which is the cause of wear, is considerably reduced due to the natural movement of the drum. In the transmission of power, the stamping hardness of the rollers profile is produced, through which higher wear resistance is achieved.
DipLo 260~26m Lifting Height
Ilsintech Advanced Optical Fiber Products
Jac Coupling Connecting Roads for Power
One Special Company for Cutting

edge special machinery
Jinwoo SMC was established as Hosung Machinery Co. which specialized in sophisticated machinery in 1992. The company was renamed as Jinwoo Machinery Co. in 1998 for focusing on aerial work platforms. Since 1998, the company has been producing aerkorea IT TImes | MARCH, 2012
Founded in 1982 as a high precision tool manufacturer, Ilsintech started supplying optical fiber termination products in 1999 in order to meet market needs for high quality and high efficiency products. Starting from optical fiber cleavers, Ilsintech continued introducing many other optical fiber termination and splicing products like core alignment splicers, clad alignment splicers integrated with thermal auto strippers and cleavers, splice-on connectors, single action cleavers, angle cleavers, ultrasonic cleavers, thermal automatic fiber stripper and etc. Swift S3 has over 5kg/f tensile strength of fiber after stripping
Jac Coupling Company has been supplying high quality industrial power transmission couplings not only in the Korean domestic market but also in the major industrialized countries including Japan and China. The companys business philosophy is based on a long-term approach. Jac Company is strongly committed to providing customers with excellent services and full customer satisfaction. Technical expertise is a key component of Jac Companys business so the company takes every measure necessary to provide outstanding support for its customers at home and abroad. Jac gear couplings conform to the Gear Type Shaft Couplings specified by KS (Korea Standard) and are further engineered for higher performance, based on the companys rich technical experiences and accumulated field experiment. With the cappacity of handling heavy load, Jac gear couplings are much smaller and
66 column
By song kyung-ho
Youth Internship in Public Sector

Job Creation
Song Kyung-ho, Research Analyst at korea institute of public Finance
The government has been working on the Public institution youth internship program since 2008 in order to provide young men with job opportunities to enhance their abilities. The number of youth interns in public institutions has increased tremendously from 2,845 persons in the first year to 13,417 in 2011. Since last year, the government has taken action to improve the efficiency of the internship program. For example, the government recommends that 20 percent of new employees are allocated to interns, or reflect the result of internship in business performance evaluation system. It scored 1 point at the government-recommended policy which is one of the indicators in the leadership/responsible management category. In addition to the context of Open Society Employment Campaign announced on September in 2011, public institutions have been expanding high school graduates internship in numbers and paths to full-time employment. As a result, more than 13,000 youth interns have been employed in public institutions since 2011 which was 34 percent higher than estimated. It seems that the public institution youth internship is operating well in quantitative performance, but as seen in figure 1, more than half of interns failed to get into regular positions. Furthermore, the proportion of the high school graduates in total interns was only around 5 percent. In order to design a better internship program in 2012, The Ministry of Strategy and Finance will examine and analyze the performance of each public institutions internship system such as the number of employment, transition to permanent position ratio and the issues of high school graduates. According to internship schemes of 285 public institutions, around 12,000 interns are going to be employed during 2012 and the 20 percent of them will be allocated to high school graduates. Public institutions and State-owned
enterprises (SOEs) are planning to hire 4,830 interns. Quasi-Governmental institutions and Non-Classified public institutions are going to employ 3,729 and 3,523 interns respectively. The term of internship contract varies from 5 to 12 months and a salary structure can be flexible between 800,000 and 1,100,000 won a month (based on 30 ~ 40 working hours a month). This is a clear and detailed task, but not a responsible task for security reasons, is given during the internship program. A compulsory onboard training will be introduced to help new interns adjust to the jobs, and several
document screening exemption can also be provided to excellent interns. In my opinion, however, the quality of employment matters more than the quantity in improving Public institution youth internship program. There is a first need that public institutions have an exceptional autonomy in personnel management proportional to the number of interns translating into a full-time position. Being enrolled to capacity, public institutions cannot afford to increase a regular position unless they reduce the current workers. It would be also good idea that the government gives
The 2011 types of resignation of interns in public institution
educational programs will also be provided to improve interns working abilities. In hiring permanent employees, public institutions will give stronger preference to applicants with experience in youth internship programs. For example, 20 percent of new employees are allocated to those who have internship experiences. Some special treatment such as additional points or
more weight on the qualitative result, such as the ratio of transition to a regular position including other companies, in business performance evaluation system. A desirable internship system has to not only bring men of talent to a company but also bring talent to an intern. That is the true meaning of internship.

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