Public Relations Vocabulary Fill-in-the-Blank

1.
a. b. c. ___________________________ are the methods that a company uses to make itself look good. A. Lawsuits Public Relations Commercials Coupons A companys image is: A daydream that their employees might have. A picture of one of their office buildings. Descriptive words they use to describe themselves. The way they appear to other people. To a Public Relations Manager, the public is: Anyone who has ever or who will ever form an opinion about the client. Anyone who owns the company that they work for. City government Something that can be used by anyone.

2.
a.

b. c.
d.

3.
a. b. c. d.

4. A ________________________________________ is the person who is hired by a company to build a good image for them. a. Copywriter b. President c. Accountant d. Public Relations Manager 5. a. b. c. d. A client is: A computer hooked up to the Internet A person or business who hires you to perform a task. A bodyguard A small group of people who are very friendly to each other. The following are examples of media: Newspapers TV stations Magazines All of the above

6.
a. b. c. d.

7.

A press release is a written statement sent to the media to let people know all the ______________ things that the company is doing. a. Good b. Expensive c. Horrible d. Illegal 8. ___________________________ is information about a person or business that is handed out to get the publics attention or approval. a. Public opinion b. Pulpits c. Publicity d. Propaganda

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