Jeanette Tiano Senior Art Director

jeanettes-portfolio.com

SUMMARY OF QUALIFICATIONS An award-winning visual communications generalist with more than 25 years experience originating and developing effective business-to-business, consumer, and promotional advertising across digital, print, and broadcast channels, capable of: Working effectively with clients, account staff, creative supervisors, copywriters, and production personnel, to brainstorm, and create compelling creative solutions to meet marketing objectives. Ahead of schedule and under budget Presenting the creative product to existing and prospective clients to gain consensus or win new business Organizing and facilitating projects, discussions, and events, to achieve excellent established, objectives and goals

REPRESENTATIVE ACCOMPLISHMENTS Originated an ad concept to reposition an established $3.5 billion brand that assisted its maintenance of a 25% market share in a crowded market Designed and assisted the production of new websites for an established dermatology brand. Opening new chanels of communication to healthcare professionals and consumers. Built and sustained a successful freelance practice, consistently serving major healthcare and consumer advertising agencies in the Chicago area Attained the Toastmasters International Bronze Level of Achievement during 2 years RELATED EXPERIENCE Senior Art Director. Aspen Marketing, Chicago, Illinois: September 2012 to Present 2013. Freelance Sr. Art Director, designed and developed promotional/advertising campaigns for Edwards Jones Senior Art Director. Abelson Taylor, Inc., Chicago, Illinois: May 1998 to September 2012. As lead art director, designed and developed promotional/advertising campaigns for pharmaceutical and biological products, integrating print and digital tactics and targeting healthcare professionals and patients Designed digital tactics to promote multiple brands to consumers and healthcare professionals ie. websites, iPad Apps, interactive games, plasma screens, emails and banner ads. Originated 2 creative concepts that were implemented as national or international advertising campaigns; one was a gold Manny award winner, the other was the basis for an award-winning direct mail campaign Launched 6 pharmaceutical/biological brands or indications and rebranded 6 pharmaceutical/ biological products during 15 years in the healthcare arena

Jeanette Tiano

jeanette.tiano@gmail.com

jeanettes-portfolio.com

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ADDITIONAL PROFESSIONAL EXPERIENCE Freelance Senior Art Director in Chicago, Illinois: 1997 to 1998, 1990 to 1994 Freelance Senior Art Director, for a variety of advertising agencys / marketing firms / and promotional agencys in the Chicago land area. Created, print ads, collateral, broadcast, outdoor advertising, direct mail, and sales promotion materials. The Food Group, Chicago Illinois: Senior Art Director, Worked on General Mills. Created brochures / sell sheets / news letters / and sales promotion materials. 1996 to 1997

Scripture Press, Wheaton Illinois: Senior Art Director, 1994 to 1996 Created book cover designs / videos / end isle book displays / and book catalogues. Tatham EURO RSCG, Chicago, Illinois: Senior Art Director, 1989 to 1990 Designed and created campaigns for consumer packaged brands. Print ads for Capri cigarettes, Metamucil, Stouffers, Lean Cuisine, and Purina dog treats. Also broadcast for Head and Shoulders.

EDUCATION AND PROFICIENCIES American Academy of Art: Associate of Arts, Advertising Design Art Institute of Chicago: Course work in Art Appreciation Toastmasters International, Bronze Level of Achievement Computer competencies: InDesign, Photoshop, Illustrator AWARDS AND SCHOLARSHIPS Gold Manny Award, Prevacid Kicks Acid campaign Rx Club Award, Neulasta direct mail campaign Rx Club Award, Truvada direct mail campaign Merit scholarship, American Academy of Art Josephine Snapp Award for professional achievement, Womens Advertising Club of Chicago