Reg. No.

Question Paper Code :

33001

Common to M.E. CAD/CAM/M.E. Product Design and Development/ M.E. CAD/CAM (Part-Time)/M.E. Product Design and Development (Part Time) Second Semester

(Regulation 2010) Time : Three hours

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222202 INTEGRATED PRODUCT DESIGN AND PROCESS DEVELOPMENT

Answer ALL questions.

1.

List down the tools used to capture the customer requirements in product design and development. State the various generic product development processes.

2. 3.

4.

Is it possible to use the selected concept to benchmark an existing product? State reasons. Draw a schematic diagram for a home refrigerator using functional elements. Differentiate between aesthetics and ergonomics. What do you understand by the term robust design?

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5. 6. 7. 8.

With an example to show how industrial design helps to estimate corporate identity. List the factors which influence the development of prototypes for product development. What is foolproof design?

9.

10.

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Give a concept for the sub-problem of peeling the outer skin of un cooked potatoes.

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PART A (10 2 = 20 marks)

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M.E./M.Tech. DEGREE EXAMINATION, NOVEMBER/DECEMBER 2011.

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Maximum : 100 marks

PART B (5 16 = 80 marks) 11. (a) (i)

Is hospital system a function or project organization? Is there an analogy between a working of an hospital and a product development organization? Explain. (8) Create a product technology road map for an new air conditioner (AC) development illustrating the availability of technologies. (8) Or

(ii)

(b)

(i)

The customers are the drivers for new product development and innovation consider the case of either Nokia or Apple iPod and explain the above statement. (10) Is it possible to map all the customer requirements on a single metric explain with reasons? (6) Explain how involving the customers in the concept generation process can enhance or hinder the product design process. (10) Discuss the steps taken by a firm to align itself to the concept generation and selection process when it outsources the product design process. (6)

(ii)

12.

(a)

(i) (ii)

(b)

(i)

Discuss how the concept selection is useful in making decision regarding offering a single product or different products option to the market place. (8) Why is not appropriate to communicate the possible price of the product while testing the concept? Is it true for all the product categories? (8) Do service industries such as hospitals, hotels, educational institutions have architectures Explain. (6)

(ii)

13.

(a)

(i) (ii)

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Consider a mobile phone - draw a schematic including the essential functional elements. Identify two possible clustering of these elements into chunks. Is there any evidence to suggest which architecture is chosen? (10) Or

(b)

(i)

Discuss how product architecture differ different segment of customers. Consider the case of a mobile manufacturer who offers a wide range of products for different values to validate your answer. (8) Can firms achieve high product variety without a modular product architecture Explain with examples. (8)

(ii)

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Or 2

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14.

(a)

(i)

(ii)

Give two examples of Indian companies which have a strong corporate identity. Also explain which aspect of their products helped to identify this identity. (6)

(b)

(i) (ii)

What types of product do not benefit from Industrial design involvement in the development process. (6) Discuss the pros & cons of consumers involvement in a product designing team. (10) Devise a prototyping plan for investigating the design of an surface to air missile to be introduced in the defense. (6) With two examples discuss the strength and weakness of the look-like prototype over works-like prototype approach? (10) Or

15.

(a)

(i) (ii)

(b)

(i) (ii)

Is it practical to design a product with 95% assembly efficiency (DFA index = 0.95)? What are the conditions to be met? (10)

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Is it really possible to determine the cost of product once it is put into production? (6)

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Or

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Explain with examples how the industrial design process influence the manufacturing cost of the product. Provide one example for increase and decrease in product cost. (10)

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