PRODUCT LIFE CYCLE MANAGEMENT CONTENT

INTRODUCTION PAET-1 PRODUCT LIFE CYCLE MODEL DISCRIPTION 1.PRODUCT DEVELOPMENT PHASE 2. INTRODUCTION PHASE 3. GROWTH PHASE 4. MATURITY PHASE 5. DECLINE PHASE PART2: ANALYSIS OF PRODUCT LIFE CYCLE MODEL PART3: PRODUCT LIFE CYCLE TECHNIQUE EXAMLES PRODUCT CANNIBALISATION 1. UNFAVOURABLE CANNIBALISATION 2. OFFENSIVE CANNIBLISATION STRATIGIES 3. DEFENSIVE CANNIBLISATION STRATEGIES PART 4: PRODUCT LIFE CYCLE IN RESPECT TO TECHNOLOGY LIFE CYCLE PART 5: USE OF PRODUCT MANAGEMENT FOR SUCCESSFUL PRODUCT LIFE CYCLE 18 16 12 12 13 14

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