TURMERIC CULTIVATION

INTEGRATED MANAGEMENT OF CROP ECONOMY an initiative by CHOLA FOUNDATION

CHOLA FOUNDATION

INTRODUCTION

CHOLA FOUNDATION

Objective of CHOLA FOUNDATION is strengthening of rural economy by

IMPARTING TECHNICAL KNOWLEDGE TO FARMERS ON CROP viz., GOOD FARM PRACTICES AND GOOD POST HARVESTING TECHNIQUES. IMPARTING COMMERCIAL KNOWLEDGE TO FARMERS ON CROP viz., DEMAND AND SUPPLY / PRICE TREND etc. FORMAL EDUCATION IN AREAS WHICH HAVE IMPACT ON AGRICULTURE ECONOMY. Viz., MSc / Ph D on Phytochemistry, Green Chem etc

CHOLA FOUNDATION

INTEGRATED MANAGEMENT OF

INTRODUCTION

TURMERIC CROP ECONOMY

AS A PART OF ACCOMPLISHING THE OBJECTIVES, A NEW PROJECT,

INTEGRATED MANAGEMENT OF TURMERIC CROP ECONOMY IS PROPOSED TO BE LAUNCHED.

FOCUS OF THE PROJECT:
AN INTEGRATED APPROACH TOWARDS,

TURMERIC CULTIVATION, MEETING OF GLOBAL STANDARDS AND GETTING THE BEST PRICE WITHOUT THE MIDDLEMEN.
ABOUT 200 FARMERS ENGAGED IN TURMERIC CULTIVATION FROM DIFFERENT VILLAGES OF ERODE AND NEIGHBOURING DISTRICTS HAVE SHOWN INTEREST IN PARTICIPATING IN THIS PROJECT.

CHOLA FOUNDATION

INTRODUCING GOOD FARM PRACTICES:

ACTIVITIES
Chart 1: Crop yield of different varieties in Muvatupuzha
Quantity in kg per 3 m2 40.00 30.00 20.00 10.00 *Sugu *Allep *Suva *Suda 0.00

SELECTION OF SUITABLE VARIETY

Chart 2: Crop yield of different varieties in Coimbatore
Muvatup uzha 1992-93 Quantity in kg per 3 m2

*Suvar

*Suguna

*Sudar

*Allep

30.00 25.00 20.00 15.00 10.00 5.00 0.00

366 364 363 360 367 361 358

1993-94 1994-95 Avearge

361

366

364

363

360

367

Varieties

358

Varieties

35 30 25 20 15 10 5 0

m2

Chart 3: Comparision of average performances of various varieties in Muvatupuzha and that in Coimbatore

Quantity in kg per 3

Average Muvatupuzha 92-93 and 93 94 Average Coimbatore 93 -94 and 94-95

In general, a small farmer cannot afford to these experiments and only education with sufficient data and proof can make them to accept to switch over from a regular variety to a high yielding variety.

Varieties

FARMERS WILL BE EDUCATED ON SELECTION OF THESE VARIETIES THROUGH THIS PROJECT. CHOLA FOUNDATION

INTRODUCING GOOD FARM PRACTICES:

ACTIVITIES

OPTIMUM USAGE OF FERTILISERS AND PESTICIDES

It is proposed to engage, qualified and experienced professionals who will visit the fields periodically say about once in a fortnight. They assess the crop condition, get meteorological data, understand nature of pests and diseases that could attack etc.

BASED ON THESE INFORMATION EXPERTS WILL ADVISE FARMERS REGARDING THE OPTIMUM DOSAGE AND FREQUENCY FOR FERTILISERS AND PESTICIDES
CHOLA FOUNDATION

INTRODUCING GOOD FARM PRACTICES:

ACTIVITIES
Farmers will be educated on:

STORAGE AND PRESERVATION

- Control measures for arresting birds movement - Appropriate building maintenance by having well laid down schedule especially providing protection for rain water leakage or entry through doors, ventilators, windows etc. - Stacking of bags above the floor level, away from walls etc. Monitor humidity and temperature.

- Pheromone traps in order to understand the infestation, if any, in advance. - Minimum level of disinfestations cycless. - Proper aeration - Suitable rodent control measures - Avoiding of using Methyl bromide as fumigation agent and using only Aluminium Phosphide as fumigant.

CHOLA FOUNDATION

Also, a common warehousing facility is proposed to be constructed.

IMPARTING COMMERCIAL KNOWLEDGE:

ACTIVITIES

DEMAND / SUPPLY RATIO v/s PRICE

year on which cultivated Production in lakhs tonnes Price Rs per kg Rs when it came to market by Feb of next year

This data was collected in the month of April 2011. The price of Turmeric was ruling at Rs100/- per kg.
But it was predicted by us that the price in Oct and Nov would be about Rs 60; in reality it became Rs 55/-, almost close to predicted price.

2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07

6 5.5 5.5 5.8 7.1 8.8 6.5

18 22 27 27 25 27 23

2007-08
2008-09 2009-10 2010-11 2011-12

3.8
3.15 3.6 5.18 6

23
37 75 145 70

CHOLA FOUNDATION

A SIMILAR DATA IS TO BE COLLECTED ON REGULAR BASIS AND PREDICTIONS SHALL BE MADE

ACTIVITIES

FINANCE

MAJORITY OF FARMERS DEPEND ON INTERMEDIATES FOR CROP FINANCE. INTERMEDIATES LEVY 18 36% OF INTEREST. ALSO, FORCE FARMERS TO SELL ONLY THROUGH THEM. THIS LEADS TO EXCESS

INTEREST LOW PRICE

WE PROPOSE FARMERS TO AVAIL CROP LOAN / STOCK LOAN AT LOWER INTEREST RATES. WE INITIATE DISCUSSIONS WITH BANKERS IN THIS CONNECTION TO WORK OUT A SUITABLE MODEL.

CHOLA FOUNDATION

FARMERS WILL GET FINANCE AT LOWER RATES AND NO FORCED SALES THROUGH INTERMEDIATES

ACTIVITIES

PRICE

We propose to have a system of - displaying the samples with their quality grades on daily basis. Have plans to

go for online auctioning.

- we will get in touch with almost all the turmeric traders, industries which consume turmeric like Curry powder manufacturers and oleoresin manufacturers and exporters. - We propose to conduct regular buyer seller meet between the farmers and the buyers to make both of them to understand the market needs and farmers capabilities.

CHOLA FOUNDATION

Farmers will get transparent deal whereas the buyers will get quality product at right price

CONCLUSION ACTIVITIES
AS A RESULT OF INTEGRATED MANAGEMENT OF CROP ECONOMY BY PROPOSED TECHNICAL AND COMMERCIAL ACTIVITIES IN TURMERIC
CULTIVATION, WE EXPECT A RADICAL CHANGE IN

QUALITY UPGRADATION, LOWERING OF PRICE AND INCREASED PROFITABILITY FOR BOTH FARMERS

AND TRADERS .

A TRUE WIN WIN SITUATION FOR ALL THOSE INVOLVED IN THE TRADE.
CHOLA FOUNDATION

A beginning of direct relation between FARMER TRADER

THANK YOU !!
CHOLA FOUNDATION