SAP BusinessObjects Data Quality Management, version for SAP Solutions, XI 3.

1
version 12.1.0

Sue Hay Sr Product Manager, Information Management 28-January-2009

Behind Every Business and IT Initiative Reality

Disparate Data

Challenge #1: Where is the data?

Disparate Applications

Challenge #4: Where did this information come from?

Challenge #2: Why are there errors in the data?

Disparate Businesses
SAP 2009 / Page 2

Challenge #3: How current is this information?

TDWI Data Quality Survey

Sources of Data Quality Problems

Data entry by employees Changes to root/source systems Data migration or conversion projects Mixed expectations by users External data System errors Data entry by customers Other 12% 34% 26% 25% 53% 48% 46% 76%

Based on 632 respondents who could select multiple answers.

The Data Warehousing Institute, March 2007.
SAP 2009 / Page 3

Data Quality And The Information Supply Chain

Where Data is Currently Cleaned

Fix at the source Fix downstream Identify errors in reports Prevent defects at the source Do nothing 16% 37% 48% 63% 60%

Web Log-Ins
SAP 2009 / Page 4

ODS

Call Center

CRM/ CDI

Mktg Cmpgn

BI EPM

Reports

Information Supply Chain

The Cost of Poor Quality Data

Symptoms Sales / Marketing Finance Supply Chain IT

Low customer satisfaction Many address change requests No trust / agreement in reporting Budgets take forever to get right Big budget/actual discrepancies No trust / agreement in reporting Out of Stock situations Poor-quality products No trust / agreement in reporting Large IT projects fail No usage of applications No trust / agreement in reporting

Impact
Customer churn Excessive mailing expense Opportunity cost of lost sales Budget overruns Out-of-control expenses Fines and possible jail time Reduced top-line revenue Excessive shipping expense

IT investments wasted IT productivity remains low

SAP 2009 / Page 5

How Does Data Quality Fit within the Enterprise?

SAP 2009 / Page 6

SAP Business Objects is a Market Leader In Data Quality

Challengers Leaders

Ability to execute

Market Leader

Niche players

Visionaries

Completeness of vision
Magic Quadrant for Data Quality Tools Source: Gartner, June 2008
SAP 2009 / Page 7

Business Objects Cleansing and Enhancement Capabilities for Party Data:

Multi-line Input record

Maggie.kline@future_electronics.com Margaret Smith-Kline phd FUTURE Electronics 5/23/03 101 6th ave Manhattan ny 10012 001124367

Output record

Enhancements Casing and standardization

Data parsed into individual components

Salutation: Ms. First name: Margaret Last name: Smith-Kline Postname: Ph. D. Match standards: Maggie, Peg, Peggy Gender: Strong Female Company name: Future Electronics Address 1: 101 Avenue of the Americas City: New York Corrections State: NY ZIP+4: 10013-1933 Email: maggie.kline@future_electronics.com SSN: 001-12-4367 Date: May 23, 2003

SAP 2009 / Page 8

Copyright 2006 Business Objects S.A. All rights reserved.

Clean, Consistent Data sets the stage to Identify Potential Duplicate Records
Input record variations
Ms Margaret Smith-Kline Ph.D. Future Electronics * 101 Avenue of the Americas New York NY 10013-1933 maggie.kline@future_electronics.com May 23, 2003; E3 Stamping Machine * Maggie Smith Future Electronics Co. LLC 101 6th Ave. Manhattan, NY 10012 maggie.kline@future_electronics.com 001-12-4367 30-6-2005; Fabrication Facility class C Ms. Peg Kline Future Elect. Co. 101 6th Ave. * New York NY 10013 001-12-4367 (222) 922-9922 10/21/04; Victory Injection Molder
SAP 2008 / Page 9

Complete master record

Name: Ms. Margaret Smith-Kline Ph.D. Company name: Future Electronics Co. LLC SSN: 001-12-4367 Address: 101 Avenue of the Americas City, State, ZIP: New York, NY 10013-1933 Latitude: 40.722970 Longitude: -74.005035 Phone: (222) 922-9922 Email: maggie.kline@future_electronics.com Purchase history: 5/23/03; E3 Stamper, $1,300,000 10/21/04; A1 Injector, $520,000 6/30/05; C2 Fabricator, $23,000,000

Why do Customers purchase Data Quality Management for SAP Solutions?

DQ Mgmt for SAP provides a prepackaged native integration of data quality best practices within the SAP environment
Enforces data discipline directly within SAP CRM or ERP systems

No extracts for external processing required

Virtually undetectable presence that provides:

Global address correction and standardization Comprehensive duplicate detection Convenient record searching

Faster time to ROI Delivers proven results

Automatic cleansing and matching increases efficiency and ensures there is consistency across the enterprise. A single accurate 360o view of each customer, vendor, or business partner supports all business processes.

SAP 2009 / Page 10

Data Quality Management provides Immediate Results

Data Cleansing enhances productivity
Parsing corrects misfielded data enables better matching ensures standardization Entry is Cased no need to retype / correct Address reference data is regularly updated for 234+ countries

User is Prompted with Address Alternatives

Interactive drill-downs prompt the user, when conflicting possibilities exist at entry

Duplicate Checks and Fuzzy Matching ensures integrity

Prevent duplicates during data entry Fuzzy matching allows for variances in data entry

SAP 2009 / Page 11

Data Enhancement and Duplicate Detection Extends Value

Elements are completed for the User
Minimal address data is entered the rest is populated

Eliminates lost deliveries or returned mail

Saves transportation and postage costs Delivery Point Validation (option) enables sure delivery

Opportunity for Data Enrichment

GeoCodes (option) returned with latitude/longitude values, etc.

Identify relationships between records, result codes are applied supporting analysis tasks
Significantly reduces manual research time to identify potential duplicates Metrics are available for analysis
SAP 2009 / Page 12

Where does Data Quality Management live within SAP?....

SAP User Interfaces retain native look and feel
All cleansing and matching is invoked behind the scenes SAP CRM 2007

New Web Clients: Real-Time Data Entry

Interaction Center Web Client CRM Web Client

SAP GUI: Back-Office Batch Processing

SAP ECC 6

SAP GUI: Real-Time and Batch Processing

SAP CRM 5, ECC 5, R/3 4.7

SAP GUI: Real-Time and Batch Processing

Data Services XI 3 is the Central Platform for Data Quality

Data Quality Management Premium XI 3.x
SAP 2009 / Page 13

How does Data Quality Management work with SAP?

SAP CRM or ECC

RFC Server(s)
RFC1 RFC2 RFC3 Central Rules Repository Postal Validation Ref Data

Data Services XI 3.1

Data Quality Management

BOBJ BAdIs for Server PV + DES Application

Our Data Cleansing (PV) and Matching (DES) works within SAPs User Interfaces via BAS

SAP Client Interfaces

Business Address Services

Gateway

/FLDQ/ SAP DB

Lets see some software!

What Type of Data is Most Problematic?

Data types that are most susceptible to data quality problems:

Customer data Product data Financial data Sales contact data Data from ERP systems Employee data International data in a MNC* Other :
*MNC = multinational corporation
Page 16

74% 43% 36% 27% 25% 16% 12% 10%

Unlock the Hidden Meaning within your Data!

Customers
How to up sell the most profitable customers How to retain the best customers

Vendors
Reducing excess inventory expenses Leverage economies of scale for purchasing discounts

Business Issues
Reducing time it takes accounting to close books Increasing the accuracy of tax jurisdiction assignment
SLIDE 17

Data Quality Management, version for SAP Solutions

Provides an out-of-the-box data quality solution for enterprise software implementations of SAP CRM and SAP ERP. Brings data quality capabilities to SAP CRM and ERP on your terms.
Native look & feel.

Accelerated deployments quickly add value to SAP enterprise application investments.

Data is accurate from the point of entry, preventing downstream issues and efforts to resolve. High confidence in source data translates into high confidence in report contents and analytics.

SAP 2009 / Page 18

Thank you!

SAP 2009 / Page 19

For Additional Information

Data Quality Management Solutions: http://www.sap.com/usa/solutions/sapbusinessobjects/large/intelligenceplatform/i m/data-quality-management/dqm/index.epx

SAP Community Network:

https://www.sdn.sap.com/irj/boc/im

Copyright 2009 SAP AG All Rights Reserved

No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. Microsoft, Windows, Excel, Outlook, and PowerPoint are registered trademarks of Microsoft Corporation. IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, System z, System z10, System z9, z10, z9, iSeries, pSeries, xSeries, zSeries, eServer, z/VM, z/OS, i5/OS, S/390, OS/390, OS/400, AS/400, S/390 Parallel Enterprise Server, PowerVM, Power Architecture, POWER6+, POWER6, POWER5+, POWER5, POWER, OpenPower, PowerPC, BatchPipes, BladeCenter, System Storage, GPFS, HACMP, RETAIN, DB2 Connect, RACF, Redbooks, OS/2, Parallel Sysplex, MVS/ESA, AIX, Intelligent Miner, WebSphere, Netfinity, Tivoli and Informix are trademarks or registered trademarks of IBM Corporation. Linux is the registered trademark of Linus Torvalds in the U.S. and other countries. Adobe, the Adobe logo, Acrobat, PostScript, and Reader are either trademarks or registered trademarks of Adobe Systems Incorporated in the United States and/or other countries. Oracle is a registered trademark of Oracle Corporation. UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group. Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin are trademarks or registered trademarks of Citrix Systems, Inc. HTML, XML, XHTML and W3C are trademarks or registered trademarks of W3C, World Wide Web Consortium, Massachusetts Institute of Technology. Java is a registered trademark of Sun Microsystems, Inc. JavaScript is a registered trademark of Sun Microsystems, Inc., used under license for technology invented and implemented by Netscape. SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP Business ByDesign, and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, Web Intelligence, Xcelsius, and other Business Objects products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Business Objects S.A. in the United States and in other countries. Business Objects is an SAP company. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specifications may vary. These materials are subject to change without notice. These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warrant.

SAP 2009 / Page 21