#AtomicChat

2013/03/25

Atomic Reach Toronto @Atomic_Reach

Date: 03/26/2013

Analysis of the session '#AtomicChat' created with Tweet Category

OVERVIEW
Atomic Reach

Session #AtomicChat
Introduction: Analysis of activity on Twitter of #AtomicReach, with the transcript organized by questions.

Toronto @Atomic_Reach

Statistics

Categories total tweets

468
Retweets Links

44
Replies Pictures

users

106 13

Tweets Check-ins

275 0

74 0

Category Others Replies Positive Quotes More questions Links Q3 Q4 Rest of categories

1.236.153 Impressions
Potential impact

Tweets per user

10,6

Total tweets 188 75 74 38 37 14 14 11 17

% 40 16 16 8 8 3 3 2 4

Original Tweets 109 74 67 34 33 13 11 9 12

RT 79 1 7 4 4 1 3 2 5

Users 34 17 25 17 19 5 7 6 12

137.256 Users
Potential reach

Followers per user

3.119

Charts
num. tweets

Most Active Users

464

Atomic_Reach
tweets followers

100

1631

getsocialpr
tweets 4
00:00 25 mar 00:00 26 mar
16

77

followers
time

3494

Amberzcorner
tweets followers

30

num. users

846

4
4 3 4 1000-1500 1500-5000 5000-10000 >10000

zacharyjeans
tweets followers

23

4 2 1 0 0 1 0 1 1

1698

0-50

50-100

100-150

150-200

200-250

250-300

300-400

400-500

500-750

750-1000

num. followers

5 6 7

a_robinson
tweets followers

18

num. tweets per user

1483

doomzTO
tweets followers

>5 5 4 3 2 1 1 3 16 0 3

21

18

2078

LindsayFultz
tweets followers

14

num. users

4402

Analysis of the session '#AtomicChat' created with Tweet Category

CATEGORIES
Ranking of Categories. Top categories with the highest number of: Potential Reach Others Positive Replies Potential Impact Others Positive Replies Users Others Positive More questions Number of tweets Others Replies Positive Retweets Others Positive More questions

4 5

More questions Quotes

4 5

More questions Quotes

4 5

Replies Quotes

4 5

Quotes More questions

4 5

Quotes Q1

Charts Impressions per category Tweets per category Users per category

Categories Category Others Replies Positive Quotes More questions Links Q3 Q4 Q1 Q2 Q5 Total tweets 188 75 74 38 37 14 14 11 7 6 4 % 40 16 16 8 8 3 3 2 1 1 1 Original Tweets 109 74 67 34 33 13 11 9 4 5 3 RT 79 1 7 4 4 1 3 2 3 1 1 Users 34 17 25 17 19 5 7 6 5 4 3 Impressions 527.725 165.139 178.947 89.641 89.871 46.549 42.122 47.432 12.794 28.778 7.155 Potential Reach 100.624 41.875 67.902 37.314 51.134 22.555 26.486 22.599 9.532 23.586 6.140 Tweets/ User 5,5 4,4 3,0 2,2 1,9 2,8 2,0 1,8 1,4 1,5 1,3 Followers/ User 2.959 2.463 2.716 2.194 2.691 4.511 3.783 3.766 1.906 5.896 2.046

Analysis of the session '#AtomicChat' created with Tweet Category

USERS
Statistics

44
Number of users Top 5 users Most active users
Atomic_Reach

4,4
Number of users per category

10,6
Number of tweets per user

28.094
Number of impressions per user

Most popular users

LovelyLu

Users with the highest impact

getsocialpr

100
tweets getsocialpr

16.763
followers SteveCassady

269.038
impressions SteveCassady

77
tweets Amberzcorner

14.449
followers MarthaGiffen

187.837
impressions Atomic_Reach

30
tweets

12.763
followers

163.100
impressions

4 5

zacharyjeans

23
tweets a_robinson

4 5

kilby76

12.559
followers websuccess

4 5

BrandIdeas

83.954
impressions LindsayFultz

18
tweets

9.342
followers

61.628
impressions

Most participative users

Atomic_Reach

Retwitters
Atomic_Reach

Most original users

Atomic_Reach

11
num. categories getsocialpr Amberzcorner

17
num. of RTs getsocialpr

83
original tweets

11
num. categories zacharyjeans SteveCassady

14
num. of RTs doomzTO

71
original tweets

8
num. categories

7
num. of RTs

17
original tweets

4 5
Charts

Amberzcorner

7
num. categories a_robinson

4 5

zacharyjeans

7
num. of RTs AllThingsJen

4 5

Amberzcorner

16
original tweets zacharyjeans

7
num. categories

6
num. of RTs

16
original tweets

3119
Followers per user HIGH INFLUENCE

20

9 7 2
influence level
Very low 0 to 10 followers

2
Low 10 to 50 followers

1
Medium-low 50 to 200 followers Medium 200 to 500 followers Medium-high High 500 to 1000 1000 to 5000 followers followers Very high >5000 followers

Analysis of the session '#AtomicChat' created with Tweet Category

HIGHLIGHTED TWEETS

Rodger @getsocialpr

02:01 - 26 Mar 13

Cat.: Q5

Atomic Reach @Atomic_Reach

01:58 - 26 Mar 13

Cat.: Q5

A5.2 Your plan should include a targeted media list or lists, where journalists have been hand selected. #atomicchat

Q5: @getsocialpr Besides timeliness what do you need to be influential with the media? #AtomicChat

Rodger @getsocialpr

01:56 - 26 Mar 13

Cat.: Q4

Atomic Reach @Atomic_Reach

01:43 - 26 Mar 13

Cat.: Q4

A4.3 And, Googles new updates seem to reward earned media with or without a link back in conjunction social sharing. #atomicchat

Q4: @getsocialpr Why Has Earned Media Turned Atomic? #AtomicChat

All Things Jennifer @AllThingsJen

01:32 - 26 Mar 13

Cat.: Q3

Atomic Reach @Atomic_Reach

01:29 - 26 Mar 13

Cat.: Q3

RT @SteveCassady: RT @zacharyjeans: A3: The most important aspect of securing earned media is trust. #atomicchat

Q3: @getsocialpr What is probably the most important aspect of securing earned media? #AtomicChat

Louise DiCarlo @LovelyLu

01:17 - 26 Mar 13

Cat.: Q2

Atomic Reach @Atomic_Reach

01:16 - 26 Mar 13

Cat.: Q2

A2 Earned media is valuable because it brings people in from different channels. Increases exposure. #atomicchat

Q2: @getsocialpr Why is earned media valuable to an organization? #AtomicChat

Rodger @getsocialpr

01:13 - 26 Mar 13

Cat.: Q1

Atomic Reach @Atomic_Reach

01:11 - 26 Mar 13

Cat.: Q1

A1.2 Earned media isnt new. But its definition has expanded in proportion to the Internet and social media. #atomicchat

Q1: @getsocialpr So what is earned media, anyway? #AtomicChat

Timm McVaigh @BrandIdeas

02:10 - 26 Mar 13

Cat.: Positive

Atomic Reach @Atomic_Reach

02:10 - 26 Mar 13

Cat.: Positive

Thanks everyone for the gift of your time and thoughts #atomicchat

Huge thanks to @getsocialpr for taking the time out to be with us tonight! #AtomicChat

Shannon Belew @ShannonBelew

02:07 - 26 Mar 13

Cat.: Positive

James Hicks @jameshicks

01:23 - 26 Mar 13

Cat.: Positive

Great chat; many good tips tonight! RT @Atomic_Reach Thanks to @getsocialpr, I've got a good handle on earned media! #AtomicChat

Learning about 'earned media' with @getsocialpr on #atomicchat great conversation

Rob Schnapp @RobSchnapp

01:07 - 26 Mar 13

Cat.: Positive

Lindsay Fultz @LindsayFultz

01:57 - 26 Mar 13

Cat.: More questions

@Atomic_Reach Great topic: earned media #atomicchat

Question? What do you all use for contact info, pitches? Cision, HARO (help a reporter out) ??? #AtomicChat

Susan Campbell Cross @SusanCross1

01:34 - 26 Mar 13

Cat.: More questions

Atomic Reach @Atomic_Reach

01:19 - 26 Mar 13

Cat.: More questions

@MsBizConcierge @brandideas What's a USP? #AtomicChat

Anyone here pitch stories to journalists and work with them? What tips can you provide? #AtomicChat

Analysis of the session '#AtomicChat' created with Tweet Category

Annexes

TWEETS BY CATEGORY
Category

Q1
Tweets related with question number 1

Most Active Users

4
tweets Tweets from this category

5
users

3
retweets

9.532
potential reach

12.794
potential impact

0,8
tweets / user

1. Atomic_Reach 2. Amberzcorner 3. a_robinson 4. doomzTO 5. getsocialpr

Atomic Reach @Atomic_Reach

01:11 - 26 Mar 13

Atomic Reach @Atomic_Reach

01:11 - 26 Mar 13

@SusanCross1 No worries, that's what q1 is all about! coming up ... #AtomicChat

Q1: @getsocialpr So what is earned media, anyway? #AtomicChat

Rodger @getsocialpr

01:13 - 26 Mar 13

Atomic Reach @Atomic_Reach

01:24 - 26 Mar 13

A1.2 Earned media isnt new. But its definition has expanded in proportion to the Internet and social media. #atomicchat

@OnlyMyMusings See http://t.co/Y6XeRBvHlu A1 answer was via @getsocialpr :) #AtomicChat

Analysis of the session '#AtomicChat' created with Tweet Category

TWEETS BY CATEGORY
Category

Positive
Positive tweets

Most Active Users

67
tweets Tweets from this category

25
users

7
retweets

67.902 178.947
potential reach potential impact

2,7
tweets / user

1. Atomic_Reach 2. getsocialpr 3. a_robinson 4. Joannahertzberg 5. jameshicks

Rodger @getsocialpr

02:16 - 26 Mar 13

Sol Urbach @aStephichilds0

06:52 - 25 Mar 13

RT @cammipham: A8 Create amazing lists, they will save a lot of time. My favorite tool is @twbeat #AtomicChat

@abeltmillin Offtopic... Very cool upgrades to your website I must say... #atomicchat

Rodger @getsocialpr

00:03 - 26 Mar 13

Rodger @getsocialpr

00:46 - 26 Mar 13

At 9 p.m. eastern, I will be talking #earnedmedia. Looking forward to lots of conversation and learning. #atomicchat

Again, looking forward to sharing about #earnedmedia with folks in about 15 mins. #atomicchat

Rodger @getsocialpr
@doomzTO Hi. Thanks for joining in #atomicchat

00:47 - 26 Mar 13

Rodger @getsocialpr
@a_robinson Hi! Looking forward to it. #atomicchat

00:47 - 26 Mar 13

Casey E. Palmer @doomzTO

00:49 - 26 Mar 13

Atomic Reach @Atomic_Reach

00:50 - 26 Mar 13

@getsocialpr Thanks for being the guest :) I'll try to behave. TRY! #AtomicChat

Hey @a_robinson thanks for poppin' by early! :) #AtomicChat

Rodger @getsocialpr
@StephFurlan Hi! Thanks for joining. #atomicchat

00:53 - 26 Mar 13

Zachary Jeans @zacharyjeans

I am stoked for #atomicchat!

01:01 - 26 Mar 13

Amber Rehman @Amberzcorner

@Atomic_Reach looking forward to it #AtomicChat

01:02 - 26 Mar 13

Atomic Reach @Atomic_Reach

01:02 - 26 Mar 13

Nice! RT @zacharyjeans: I am stoked for #atomicchat!

Atomic Reach @Atomic_Reach

01:04 - 26 Mar 13

Atomic Reach @Atomic_Reach

01:06 - 26 Mar 13

We've got another great turnout tonight, welcome everyone! #AtomicChat

@socltribe thanks for the follow! We're kicking off #atomicchat right now join in :)

Katy Schuler @k_schuler

01:07 - 26 Mar 13

Joanna Hertzberg @Joannahertzberg

01:07 - 26 Mar 13

Hi first time here & looking forward to it! #AtomicChat

Hey @SusanCross1 hope you had a great Monday ! #atomicchat

Analysis of the session '#AtomicChat' created with Tweet Category

Rob Schnapp @RobSchnapp

01:07 - 26 Mar 13

Atomic Reach @Atomic_Reach

01:08 - 26 Mar 13

@Atomic_Reach Great topic: earned media #atomicchat

Can't take full credit. It was all @getsocialpr's grand idea :) RT @RobSchnapp: @Atomic_Reach Great topic: earned media #AtomicChat

Atomic Reach @Atomic_Reach

01:08 - 26 Mar 13

Andrea Robinson @a_robinson

01:10 - 26 Mar 13

Welcome! Thanks for joining us tonight! RT @k_schuler: Hi first time here & looking forward to it! #AtomicChat

+1 @RobSchnapp: @Atomic_Reach Great topic: earned media #atomicchat

Atomic Reach @Atomic_Reach

01:10 - 26 Mar 13

Rodger @getsocialpr
@a_robinson Thanks ... #atomicchat

01:11 - 26 Mar 13

@padma_mohan Doing great, how are you doing tonight? :) #AtomicChat

Steve Cassady @SteveCassady

01:11 - 26 Mar 13

Atomic Reach @Atomic_Reach

01:12 - 26 Mar 13

Looking forward to your insights RT @getsocialpr: Hi folks. Im very happy to be here. #atomicchat

@ShannonBelew Hi! Happy you're here again :) #AtomicChat

Rodger @getsocialpr
@SteveCassady Thank you ... #atomicchat

01:13 - 26 Mar 13

Padma Mohanram @padma_mohan

01:14 - 26 Mar 13

@Atomic_Reach Doing well. Looking forward to Spring :-) #atomicchat

Shannon Belew @ShannonBelew

01:15 - 26 Mar 13

Padma Mohanram @padma_mohan

01:17 - 26 Mar 13

@Atomic_Reach Thx! Looking forward to the great topic - earned media! #atomicchat

@Atomic_Reach How nice... "Summer" looking forward to "Spring" :-) #atomicchat

Atomic Reach @Atomic_Reach

01:17 - 26 Mar 13

Lindsay Fultz @LindsayFultz

01:18 - 26 Mar 13

@Amberzcorner after making an account, you can choose to join a tribe and/or create your own, of topics you're interested in. #AtomicChat

@AtomicChat busy evening at work. Great topic! Looking fwd to recap tonight. #AtomicChat

Stephanie Furlan @StephFurlan

01:19 - 26 Mar 13

Timm McVaigh @BrandIdeas

01:20 - 26 Mar 13

@doomzTO True enough! Which is why I enjoy Robin/Nightwing and Batgirl (Barbara)...they're comic relief. #AtomicChat

24hr news cycles and web content demands mean that great stories becomes currency #atomicchat

Casey E. Palmer @doomzTO

01:21 - 26 Mar 13

@OnlyMyMusings @OnlyMyMusings

01:21 - 26 Mar 13

@StephFurlan There's SO many EPIC Batman stories, though! We don't love Batman for inspiration; we love him for his awesome :D #AtomicChat

#AtomicChat May I get a working definition for "earned media" given its expansion in relation to the addition of new media? Thanks!

@OnlyMyMusings @OnlyMyMusings

01:22 - 26 Mar 13

Rebecca Palmer @MsBizConcierge

01:23 - 26 Mar 13

@Atomic_Reach @getsocialpr Thanks for having me! #AtomicChat

@atomic_reach Give them a couple facts and something new that may interest their viewers/readers. Show you know your info. #atomicChat

Analysis of the session '#AtomicChat' created with Tweet Category

James Hicks @jameshicks

01:23 - 26 Mar 13

Susan Campbell Cross @SusanCross1

01:24 - 26 Mar 13

Learning about 'earned media' with @getsocialpr on #atomicchat great conversation

@Joannahertzberg @amberzcorner @atomic_reach Glad in in good company! #AtomicChat

Robert Moore @MediaLabRat

01:27 - 26 Mar 13

Joanna Hertzberg @Joannahertzberg

01:30 - 26 Mar 13

Awesome post, thanks for sharing! @StephFurlan @doomzto @amberzcorner #AtomicChat

@SusanCross1 @amberzcorner @atomic_reach sounds amazing, can't wait! #atomicchat

Stephanie Furlan @StephFurlan

01:33 - 26 Mar 13

Rodger @getsocialpr

01:37 - 26 Mar 13

@MediaLabRat @doomzTO @Amberzcorner Thanks! :) #AtomicChat

I listen to WIFM all the time :-) Great tunes. RT @jameshicks: .@SusanCross1 USP is also similar to WIFM #atomicchat

Susan Campbell Cross @SusanCross1

01:37 - 26 Mar 13

Rodger @getsocialpr

01:41 - 26 Mar 13

@jameshicks Aha! Gotcha! I think I'm the pitchee, rather than the pitcher. Interesting 2 hear thought process! #AtomicChat

@zacharyjeans That's a great question. 1. Send a journalist news. #atomicchat

Rodger @getsocialpr

01:45 - 26 Mar 13

Zachary Jeans @zacharyjeans

01:49 - 26 Mar 13

@a_robinson that's great insight from @sethgodin #atomicchat

@getsocialpr Thanks for the encouragement Rodger. #atomicchat

James Hicks @jameshicks

01:51 - 26 Mar 13

Rodger @getsocialpr
@Atomic_Reach Thanks !!! #atomicchat

01:51 - 26 Mar 13

.@Atomic_Reach thanks - we'll check those tribes out and may add them to our sites #atomicchat

Atomic Reach @Atomic_Reach

01:52 - 26 Mar 13

James Hicks @jameshicks

01:56 - 26 Mar 13

Cool! RT @jameshicks: .@Atomic_Reach thanks - well check those tribes out and may add them to our sites #AtomicChat

I look for it - thanks MT @wildheart4vr: @jameshicks I have a tribe on @Atomic_Reach as well look for Wildheart Social Media #atomicchat

Rodger @getsocialpr

01:59 - 26 Mar 13

Rodger @getsocialpr

02:02 - 26 Mar 13

@zacharyjeans Google+ group. Great idea! #atomicchat

A5.3 Write ready-to-run articles that help solve problems. These are great 4 niche magazines. 4 newspapers, think op-ed pieces. #atomicchat

Atomic Reach @Atomic_Reach

02:05 - 26 Mar 13

Rodger @getsocialpr
My pleasure! This is a wonderful group. #atomicchat

02:06 - 26 Mar 13

Thanks to @getsocialpr, I've got a good handle on earned media! #AtomicChat

Atomic Reach @Atomic_Reach

02:06 - 26 Mar 13

Shannon Belew @ShannonBelew

02:07 - 26 Mar 13

The hour ran right past us, great idea tonight @getsocialpr! #AtomicChat

Great chat; many good tips tonight! RT @Atomic_Reach Thanks to @getsocialpr, I've got a good handle on earned media! #AtomicChat

Analysis of the session '#AtomicChat' created with Tweet Category

10

Padma Mohanram @padma_mohan

02:07 - 26 Mar 13

Andrea Camara @AndreaCam31

02:08 - 26 Mar 13

Yes, great insights. Thank You! RT @Atomic_Reach: Thanks to @getsocialpr, Ive got a good handle on earned media! #atomicchat

@Atomic_Reach @getsocialpr It was a great chat! Good tips! #AtomicChat

Rodger @getsocialpr
Thanks again! #atomicchat

02:10 - 26 Mar 13

Atomic Reach @Atomic_Reach

02:10 - 26 Mar 13

Huge thanks to @getsocialpr for taking the time out to be with us tonight! #AtomicChat

Timm McVaigh @BrandIdeas

02:10 - 26 Mar 13

Atomic Reach @Atomic_Reach

02:11 - 26 Mar 13

Thanks everyone for the gift of your time and thoughts #atomicchat

And thank you to the lovely community for the continuous support and Atomic chatter every week! #AtomicChat

Atomic Reach @Atomic_Reach

02:13 - 26 Mar 13

Atomic Reach @Atomic_Reach

@amberzcorner Glad you enjoyed it! #AtomicChat

02:14 - 26 Mar 13

@andreacam31 @getsocialpr Glad you enjoyed it! #AtomicCHat

Atomic Reach @Atomic_Reach

@shannonbelew Glad you enjoyed it! #AtomicChat

02:14 - 26 Mar 13

Andrea Robinson @a_robinson

02:28 - 26 Mar 13

Nice to meet you @AllThingsJen @bekiweki you missed a great chat with @getsocialpr #atomicchat

Andrea Robinson @a_robinson

02:28 - 26 Mar 13

jody Hert @jodycarswellbro

10:16 - 26 Mar 13

Thanks @getsocialpr sorry I had to cut out early #atomicchat

@eitak6712 Offtopic... Very cool upgrades to your website I must say... #atomicchat

Analysis of the session '#AtomicChat' created with Tweet Category

11

TWEETS BY CATEGORY
Category

Q2
Tweets related with question number 2

Most Active Users

5
tweets Tweets from this category

4
users

1
retweets

23.586
potential reach

28.778
potential impact

1,2
tweets / user

1. getsocialpr 2. zacharyjeans 3. Atomic_Reach 4. LovelyLu

Atomic Reach @Atomic_Reach

01:16 - 26 Mar 13

Louise DiCarlo @LovelyLu

01:17 - 26 Mar 13

Q2: @getsocialpr Why is earned media valuable to an organization? #AtomicChat

A2 Earned media is valuable because it brings people in from different channels. Increases exposure. #atomicchat

Rodger @getsocialpr

01:22 - 26 Mar 13

Zachary Jeans @zacharyjeans

01:24 - 26 Mar 13

A2.2 Once called the pass-along, earned media now fuels word of mouth, and a message can spread faster than ever before. #atomicchat

A2: Earned media is essentially A/B tested upfront in its creation. What flies, flies; what falls, falls. Super valuable. #AtomicChat

Rodger @getsocialpr

01:24 - 26 Mar 13

A2.3 earned media when it hit the right WOM cord has the potential of being viewed by millions; leads to wider message spread. #atomicchat

Analysis of the session '#AtomicChat' created with Tweet Category

13

TWEETS BY CATEGORY
Category

Q3
Tweets related with question number 3

Most Active Users

11
tweets Tweets from this category

7
users

3
retweets

26.486
potential reach

42.122
potential impact

1,6
tweets / user

1. zacharyjeans 2. AllThingsJen 3. Atomic_Reach 4. LindsayFultz 5. getsocialpr

Atomic Reach @Atomic_Reach

01:29 - 26 Mar 13

Zachary Jeans @zacharyjeans

01:30 - 26 Mar 13

Q3: @getsocialpr What is probably the most important aspect of securing earned media? #AtomicChat

A3: The most important aspect of securing earned media is trust. #atomicchat

All Things Jennifer @AllThingsJen

01:32 - 26 Mar 13

Rodger @getsocialpr

01:32 - 26 Mar 13

RT @SteveCassady: RT @zacharyjeans: A3: The most important aspect of securing earned media is trust. #atomicchat

Yes! RT @SteveCassady: RT @zacharyjeans: A3: The most important aspect of securing earned media is trust. #atomicchat

Lindsay Fultz @LindsayFultz

01:32 - 26 Mar 13

Zachary Jeans @zacharyjeans

01:34 - 26 Mar 13

+1 RT @zacharyjeans: A3: The most important aspect of securing earned media is trust. #AtomicChat

A3: Trust is built by consistency & transparency. Be real. #atomicchat EarnedMedia

Zachary Jeans @zacharyjeans

01:35 - 26 Mar 13

Atomic Reach @Atomic_Reach

01:36 - 26 Mar 13

A3: Seth Godin pointed out that trust is the new currency in a relationship economy. via @ThisIsSethsBlog #atomicchat

A3 You can also gain trust by building relationship before pitching. #earnedmedia #AtomicChat

Rodger @getsocialpr

01:40 - 26 Mar 13

Lindsay Fultz @LindsayFultz

01:41 - 26 Mar 13

Yes. RT @AllThingsJen: RT @Atomic_Reach: A3 You can also gain trust by building relationship before pitching. #earnedmedia #atomicchat

This ---> RT @Atomic_Reach: A3 You can also gain trust by building relationship before pitching. #earnedmedia #AtomicChat

Andrea Robinson @a_robinson

01:45 - 26 Mar 13

Martha Giffen @MarthaGiffen

01:58 - 26 Mar 13

More important than ever yes?@LindsayFultz: @Atomic_Reach: A3 You can also gain trust by building relationship before pitching #AtomicChat

Yes! RT @Atomic_Reach: A3 You can also gain trust by building relationship before pitching. #earnedmedia #AtomicChat

Analysis of the session '#AtomicChat' created with Tweet Category

15

TWEETS BY CATEGORY
Category

Q4
Tweets related with question number 4

Most Active Users

9
tweets Tweets from this category

6
users

2
retweets

22.599
potential reach

47.432
potential impact

1,5
tweets / user

1. getsocialpr 2. zacharyjeans 3. SteveCassady 4. Atomic_Reach 5. StephFurlan

Atomic Reach @Atomic_Reach

01:43 - 26 Mar 13

Steve Cassady @SteveCassady

01:47 - 26 Mar 13

Q4: @getsocialpr Why Has Earned Media Turned Atomic? #AtomicChat

:) RT @Atomic_Reach: Q4: @getsocialpr Why Has Earned Media Turned Atomic? #atomicchat

Zachary Jeans @zacharyjeans

01:47 - 26 Mar 13

Zachary Jeans @zacharyjeans

01:48 - 26 Mar 13

A4: Earned media has turned Atomic because you can't buy real friends. #atomicchat

A4: Earned media has turned Atomic because you can't buy real friends; you have to earn them. #atomicchat

Stephanie Furlan @StephFurlan

01:51 - 26 Mar 13

Rodger @getsocialpr

01:48 - 26 Mar 13

RT @Atomic_Reach: RT @zacharyjeans: A4: Earned media has turned Atomic because you cant buy real friends. #AtomicChat

Preach it! RT @zacharyjeans: A4: Earned media has turned Atomic because you cant buy real friends. #atomicchat

Padma Mohanram @padma_mohan

01:53 - 26 Mar 13

Rodger @getsocialpr

01:55 - 26 Mar 13

Well said! RT @zacharyjeans: A4: Earned media has turned Atomic because you cant buy real friends; you have to earn them. #atomicchat

A4.2 Word of mouth spreads more rapidly than ever before, given ubiquitous social networks. #atomicchat

Rodger @getsocialpr

01:56 - 26 Mar 13

Steve Cassady @SteveCassady

01:56 - 26 Mar 13

A4.3 And, Googles new updates seem to reward earned media with or without a link back in conjunction social sharing. #atomicchat

Very Quickly RT @getsocialpr: A4.2 Word of mouth spreads more rapidly than ever before, given ubiquitous social networks. #atomicchat

Analysis of the session '#AtomicChat' created with Tweet Category

17

TWEETS BY CATEGORY
Category

Q5
Tweets related with question number 5

Most Active Users

3
tweets Tweets from this category

3
users

1
retweets

6.140
potential reach

7.155
potential impact

1,0
tweets / user

1. AllThingsJen 2. Atomic_Reach 3. getsocialpr

Atomic Reach @Atomic_Reach

01:58 - 26 Mar 13

All Things Jennifer @AllThingsJen

01:59 - 26 Mar 13

Q5: @getsocialpr Besides timeliness what do you need to be influential with the media? #AtomicChat

A winning personality. MT @Atomic_Reach Q5: @getsocialpr Besides timeliness what do you need to be influential with the media? #AtomicChat

Rodger @getsocialpr

02:01 - 26 Mar 13

All Things Jennifer @AllThingsJen

02:04 - 26 Mar 13

A5.2 Your plan should include a targeted media list or lists, where journalists have been hand selected. #atomicchat

RT @crazedmom: RT @getsocialpr: A5.3 Write ready-to-run articles that help solve problems.#atomicchat

Analysis of the session '#AtomicChat' created with Tweet Category

19

TWEETS BY CATEGORY
Category

Quotes
Tweets related with the topic

Most Active Users

34
tweets Tweets from this category

17
users

4
retweets

37.314
potential reach

89.641
potential impact

2,0
tweets / user

1. BrandIdeas 2. zacharyjeans 3. a_robinson 4. AllThingsJen 5. Atomic_Reach

Susan Campbell Cross @SusanCross1

01:10 - 26 Mar 13

Joanna Hertzberg @Joannahertzberg

01:15 - 26 Mar 13

@Atomic_Reach I don't know what earned media is. #AtomicChat

RT @MediaLabRat: I think our Tweets just waved to each other in cyberspace! @Joannahertzberg #atomicchat

Rob Schnapp @RobSchnapp

01:11 - 26 Mar 13

Joanna Hertzberg @Joannahertzberg

01:13 - 26 Mar 13

@SusanCross1 @atomic_reach 3 media types: owned, paid, earned. #atomicchat

@MediaLabRat @susancross1 half here as celebrating Passover dedication or what!? #atomicchat

Rob Schnapp @RobSchnapp

01:14 - 26 Mar 13

Rodger @getsocialpr

01:14 - 26 Mar 13

@Atomic_Reach I love earned media. No cost (other than hard work). #atomicchat

Nice. Yeap! RT @RobSchnapp: @Atomic_Reach I love earned media. No cost (other than hard work). #atomicchat

Robert Moore @MediaLabRat

01:14 - 26 Mar 13

Atomic Reach @Atomic_Reach

01:15 - 26 Mar 13

MazelTov :) RT @Joannahertzberg @MediaLabRat @susancross1 half here as celebrating Passover - dedication or what!? #atomicchat

Do you think earned media is more important than paid or owned? #AtomicChat

Casey E. Palmer @doomzTO

01:16 - 26 Mar 13

Timm McVaigh @BrandIdeas

01:16 - 26 Mar 13

@getsocialpr I will take all the earned media the world has to give me :) What do you MEAN I have to earn it :| #AtomicChat

Earned media lends authority of endorsement it borrows from the channels you appear in- a tick of approval #atomicchat

Amber Rehman @Amberzcorner

01:17 - 26 Mar 13

Stephanie Furlan @StephFurlan

01:24 - 26 Mar 13

@Atomic_Reach @getsocialpr #AtomicChat earned media would be more reliable than paid no?

@MediaLabRat @doomzTO @Amberzcorner Totally wrote an article about content marketing (#Batman style). http://t.co/TrTa5aod0Q #AtomicChat

Atomic Reach @Atomic_Reach

01:24 - 26 Mar 13

Andrea Robinson @a_robinson

01:24 - 26 Mar 13

A blogger gets pitched by PR to cover a product/ event/ story. Is this earned media? #AtomicChat

YES! not easy to do @getsocialpr: Earned media gives business credibility because it becomes part of the news. #atomicchat

Amber Rehman @Amberzcorner

01:25 - 26 Mar 13

Timm McVaigh @BrandIdeas

01:25 - 26 Mar 13

@StephFurlan @medialabrat @doomzto ohhh wud love to read it! #AtomicChat

It should be remembered that a media story cycle is to build you up and then tear you down - be prepared #atomicchat

Analysis of the session '#AtomicChat' created with Tweet Category

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Susan Campbell Cross @SusanCross1

01:26 - 26 Mar 13

Zachary Jeans @zacharyjeans

01:26 - 26 Mar 13

@SteveCassady @getsocialpr What's an example if earned media? A RT? Someone else posting a link 2 yr work on FB? #AtomicChat

The value in earned media is that it's tested & formed in the public's eye; w practice a brand hones its most effective voice. #atomicchat

Timm McVaigh @BrandIdeas

01:30 - 26 Mar 13

Andrea Camara @AndreaCam31

01:35 - 26 Mar 13

Give media a reason to tell a story find your USP and a motivator for people to connect with your story #atomicchat

@Atomic_Reach Timing and giving a reason to have earned media wanting to talk about you. #AtomicChat

Andrea Camara @AndreaCam31

01:38 - 26 Mar 13

Andrea Robinson @a_robinson

01:42 - 26 Mar 13

@Atomic_Reach If earned media likes what you have to offer, I believe the public will be more favourable #AtomicChat

@Atomic_Reach @getsocialpr write well, use your own voice and use your own ideas, proof read, edit proof and edit agin haha #atomicchat

crazedmom @crazedmom

01:42 - 26 Mar 13

Zachary Jeans @zacharyjeans

01:42 - 26 Mar 13

Trust is a hard sell with more online prescense Seth Godin pointed hat trust is new currency in a relationship economy.#atomicchat #thevoice

@getsocialpr write well, use your own voice and use your own ideas, proof read, edit proof and edit agin haha #atomicchat

Andrea Robinson @a_robinson

01:43 - 26 Mar 13

Padma Mohanram @padma_mohan

01:44 - 26 Mar 13

Trust has always been important even in "earned media" #sethgodin #atomicchat

Yes RT @zacharyjeans: @getsocialpr write well, use your own voice and use your own ideas, proof read, edit proof and edit agin #atomicchat

Timm McVaigh @BrandIdeas

01:49 - 26 Mar 13

All Things Jennifer @AllThingsJen

01:52 - 26 Mar 13

Media loves "cycles of novelty" how many news stories are not news but viral novelties or gossip- "will my story blend" lol #atomicchat

Using your own voice is key. My voice can work with an orchestra or roller derby because voice behind the pitch is authentic. #atomicchat

Zachary Jeans @zacharyjeans

01:52 - 26 Mar 13

Rodger @getsocialpr

01:54 - 26 Mar 13

What bums out businesses is that earned media implies 'work'. Further, that they have to submit themselves to their clients. #atomicchat

Sometimes bad #earnedmedia can be good. Let's save that for another discission. #atomicchat

Zachary Jeans @zacharyjeans

01:54 - 26 Mar 13

Atomic Reach @Atomic_Reach

01:54 - 26 Mar 13

Not all media is earned, but your ad has to add to your community. #atomicchat

Sounds juicy ... RT @getsocialpr: Sometimes bad #earnedmedia can be good. Lets save that for another discission. #AtomicChat

Andrea Robinson @a_robinson

01:55 - 26 Mar 13

Timm McVaigh @BrandIdeas

02:00 - 26 Mar 13

True @derekhalpern good at this@getsocialpr: Sometimes bad #earnedmedia can be good. Let's save that for another discission. #atomicchat

have a downloadable "press kit" on your site- usable images logos background info - make it easy #atomicchat

Zachary Jeans @zacharyjeans

02:03 - 26 Mar 13

Social Roles have to be a salaried position, adequately compensated for it's 'lifestyle' demand. #atomicchat @RobSchnapp @AllThingsJen

Analysis of the session '#AtomicChat' created with Tweet Category

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