1

BetseyOHaganMerkel Cleveland,Ohio Email:betseymerkel@gmail.com Website:http://www.betseymerkel.com/ CommunicationsforSocialBusinessRelevance Entrepreneurial maven focused on connectivity and communications forcapacity building in established and emerging markets. Skilled in social media, social networking, public relations and research. Collaborative team member specializing in researchindustry networks. WorkHistory ISISInteractiveSocialIntelligenceSystems,Cleveland,Ohio2012Present ISISInteractive Social Intelligence Systems is an end to end valuebased communication system to attract and retain talent by accelerating connectivity, conversationsandcommunicationsforbusinessdevelopmentinemergingmarkets. 2013 Director, Comfort Is Strength Communications Social media marketing to promote research and industry opportunities for Katharine Kolcaba,RN, MSN, Ph.D., Professor Emeritus, University of Akron, Akron, Ohio. Supported communications for Comfort Theory, a patientcentered model of nursing care andin addition,developed Comfort Is Strength, a unique social business brand using integrated collaborative technologiesandsocial media tools, and collected andcurated multimediacontentfor blog, social media and community platform development. Increased and supported onlinestudentglobalindustryengagementandconversation. 2012 Director, Ohio City PowerCommunications Designedand constructedweb, publishing and ecommerce infrastructure, information architecture, SEO, analytics, social media knowledge libraries, and communicationsfor communitymobileaccess. Managed collection and curation of multimedia through investment filter assuring consistent branding and value creation for this faithbased economic development initiative. Provided ontheground support to executive director, program leaders, service community and peer organizations. Engaged local businesses to sponsor recreation programs, skills training, and employment opportunities for the homeless andjobless inCleveland,Ohio.Aproactiveapproachtocommunicationssupportedby abrandedsocialmediatoolsetattracted 87Kviewsinninemonths,positivelyaffecting communitywideengagement.

COINSCollaborative MayNovember2010

Innovation

Networks

Conference,

Savannah,

Georgia

The Collaborative Innovation Networks Conference is a global collaboration of research leaders at the Massachusetts Institute of Technologys Center for Collective Intelligence, Savannah College of Art &Design, andWayneStateUniversitysSchoolof Engineering. TheConference gathersresearchleaders representing universities worldwide,publishing findingsrelatedtocreativity,networks,andcollaboration,theelementsofSwarmCreativity. BetseyMerkelPh:2162462447Email:BetseyMerkel@gmail.com Web:http://www.betseymerkel.com/

May 2010Oct 2010 Global SocialMedia StrategistCollaborativeTechnologies, Content Publisher, and Community Manager at Collaborative Innovation Networks COINs 2010 Conference sixmonth collaborationwith research leadersrepresenting the Massachusetts Institute of Technologys (MIT) Center for Collective Intelligence, Savannah College of Art & Design (SCAD), and WayneState Universitys, School of Engineering. Built global researchindustry networks, social media architecture, blog and microblog publishing, community manager, established multimedia knowledge libraries attracting 130,000+ viewer minutes, 21days post event. Assisted training student volunteers in broadcast and collaborative platform technology applications. (Please see Conference Steering Committee Letter of Recommendation http://www.betseymerkel.com/letterofrecommendation.html)

TheInstituteforOpenEconomicNetworks,Cleveland,Ohio20052010 The Institute for Open Economic Networks (IOpen)is a notforprofit 501(c)3educational economic development organization incubated at Case Western Reserve Universitys, Weatherhead School of Management in Cleveland, Ohio. IOpen identifies anddevelops new practices and tools in techbased Open Source Economic Development (OSED). OSED catalyzes strategic, open economic networks generating entrepreneurial cultures thatadvance regionallybased,globally competitiveinnovationeconomies.WhileatIOpen and in addition to research publication, Betsey leveraged collaborative technologies to developandpublishcivicintelligenceforinnovationandentrepreneurship. IOpen CoFounder and Director Developed and deployed new social practices andcollaborativetechnologytoolsbestsuitedforeconomicandbusinessdevelopment identified and connected civic, business, academic and government leaders in broadcast global conversations coach, mentor andtrainer of collaborative leadership, socialnetwork building andprojectmanagement skillstocivicentrepreneurs.Provided technology, operations and logistic community support for face to face and online communities. 20062007 Partner and Program Manager, Midtown Mornings In collaboration with Cleveland based creative digital media brand firm to host and convene weekly civic gatheringsof entrepreneursinterested in buildingsocialconnectivity forbusiness developmentinthecreativeindustriesandtechnology. 20062008 Partner and Program Manager, Midtown Wednesdays a weekly publicforumin collaborationwith MyersUniversity,Cleveland,Ohio.Cultivatedstudent, administration, faculty and business leadership social network connectivity and managedcommunitycommunications. 20072009 Partner and Program Manager, Midtown Brews Managed strategic network building, communications, collaborative technologies, social media, and broadcast civic forums for Midtown Brews, a Northeast Ohio based entrepreneurial community convening broadcast conversations focused on innovation in technology, health care, creative industries and energy for business development. MidtownBrews strengthened creativity, socialnetworks,andcollaborationforbusinessdevelopment.In partnershipwithClevelandtechnologycompanies. 20082009 Partner and Program Manager, Womens Enterprise Network Managed strategic network building, communications, collaborative technologies, socialmedia, andbroadcastcivic forumsofWomensEnterpriseNetwork,aNortheast Ohio based intergenerational community of women and girls focused on broadcast BetseyMerkelPh:2162462447Email:BetseyMerkel@gmail.com Web:http://www.betseymerkel.com/

conversations and the development of global friendship networks. In partnership with JudsonLiving,aretirementcommunityinCleveland,Ohio. Designer and Manager, Civic Intelligence Library Designed, collected, curated and managed digital communications in support of civic interviews and public conversations for open economic networks developed database protocols and processes colead civic conversations, and integrated social media, web platforms and web 2.0 publishing tools, developing a network of multimedia civic intelligence libraries as the basis of community marketing and communications. IOpen libraries containover10,000minutesof100+researchandindustryentrepreneurinterviewsand public issue conversations representing regional, national and global business, government, academic and civic leadership. From 20102011, IOpen libraries attracted over 1,225,000 views. IOpens six broadcast channels were watched for a totalofeightthousandhoursfrom20082010. Published Author & Presenter in Open SourceEconomic Development ranking#8 out of35 accepted articles byglobalresearchpeerreview publication committeelead by research leaders from Massachusetts Institute of Technology Center for Collective Intelligence, Savannah Collegeof Art & Design, andWayneStateUniversity,Schoolof Engineering. NearTime.com,Raleigh,NorthCarolina20062009 Developer of NearTime.com Collaborative Technology Platform for Civic Engagement While at The Institute for Open Economic Networks (IOpen), Betsey constructed, developed and deployed the NearTime.com collaborative software platform for business enterprise development in Northeast Ohio, with specific applications inresearchindustrynetworkbuilding,membercommunications,enterprise projects,andcollaborativecommunitydevelopment.

CaseWesternReserveUniversity,Cleveland,Ohio2004 United States VicePresidential Debate Manager, Communications, Community Outreach and Engagement for Program Development at Case Western Reserve University,Centerfor RegionalEconomicIssues in collaboration with90.3andWCPN Ideastream member of leadership teamforNortheastOhioNationalDeliberationDay andBy thePeople:AmericaandtheWorld,an initiativeofMacNeil/LehrerProductions, a project of civic engagement for the 2004 U.S. Vice Presidential Debate. Distinguished by highestattendanceofallnationalconveningsitesandattendedbyMr. Lehrer.

Case Western Reserve University, Weatherhead School of Management, TheCenter for RegionalEconomicIssues(REI),Cleveland,Ohio20022005 The Centerfor Regional EconomicIssues(REI),formed in the early1980s funded bythe Cleveland Federal Reserve Bank to provide Northeast Ohio Fortune500 leadership with policyrecommendationsandeconomicinvestmentadvice. Director of Marketing, Programs & Strategic NetworkDevelopment Responsible for communications and database management assisting in coordination of and

BetseyMerkelPh:2162462447Email:BetseyMerkel@gmail.com Web:http://www.betseymerkel.com/

support for research and industry collaborations programming, events and projects coaching, mentoring and training entrepreneurs management of Web 2.0 publishing and community building platforms (mostly wikis and blogs as this was presocial media) and the development of integrated technology tools and social practices for strategicnetworkoutcomesofprojectsandprograms. Civic Forum Engagement Process for Innovation and Entrepreneurship Betsey Merkel developed a civic forum process of public relations, social networking and communicationswhile at CWRU engaging over 3000universityresearch,studentsand staff regional economic and workforce development professionals, government representatives, entrepreneurs and new business leaders over a 17month period generatingnew socialnetworksandsupportingnewenterpriseinitiativesandbusiness developmentin the areas ofrenewable energies,waterstewardship,landconservation etc., representing a diversity of emerging and previously undetected emergent economies. Managed all digital and print materials and four regional conference meetings.SupportedbySBCAmeritechGlobal. EquestrianTraining&EducationCenter,HuntingValley,Ohio19982001 CoFounderandManagingDirectoratWildefields Managed office, promotion, events, and facility operations for Equestrian School over100studentsandfamiliesmanagedvolunteers$250,000firstyearincome. Managed Farm livestock operations and supplies, office, employees, volunteers, landuseandequipmentmaintenance. Managed daytoday historic facility restoration, initiated land conservancy proceedingsandinitiatedtheEducationCentersnotforprofitapplication. Coryton&Co.,GatesMills,Ohio19831987 Founder,ManagingDirector&Harpist FoundedandManagednotforprofitchambermusicensembles. Directed and produced concerts, residencies and master classes in the United States,Alaska,andChina. Commissionedcompositionsbyinternationalcomposers. EDUCATION ClevelandInstituteofMusic BachelorofMusic1980 MasterofMusic1982 RESEARCHPUBLICATIONSANDPRESENTATIONS Contextual Transmedia Communications, Betsey Merkel. COINSCollaborative InnovationNetworksConference2010. COINSCollaborative Innovation Networks: An economic development tool for education, economic and workforce development in Open Source Economic Development, Betsey Merkel. ScienceDirect, Procedia Social and Behavioral Sciences,Volume2,Issue4,2010,Pages65166531 BuildingCollaborativeCommunitiesintheCivicSpace,BetseyMerkel,2010. Whitepaper: Civic Forums as an Economic DevelopmentTool,coauthoredBetsey Merkel&EdMorrison,2005 BetseyMerkelPh:2162462447Email:BetseyMerkel@gmail.com Web:http://www.betseymerkel.com/

HONORSANDAWARDS KloutScore72(avg) KredScoreTop5%GlobalInfluencersLevel731/1000OutreachLevel8/10 LinkedInTop5%mostviewedLinkedIn200millionmemberprofiles2012 Link Tally Betsey Merkel Facebook page shared across four major social media sitesatotalof8,512,897milliontimes 2012Named,TopDoers(That'speoplewhogetstuffdone)ListinNortheastOhio 19921997OfficeoftheGovernoroftheStateofOhio,PublicEducationSeminar 19921997OhioArtsCouncilArtistTouringProgramAward 1985 People's RepublicofChina,Guestofthe Government,Performance/Teaching Tour 1985OhioArtsPresentersAwardofMerit 1983CWRUMusicEducationfullscholarshipforPh.D.Program 19771983SalzedoSchoolPerformanceScholarshipAward 1974 Graduating High School Class Science Award, Leadership Award, and Art Award COMPUTERSKILLS Microsoft Moststandardprograms:Office,Outlook,etc. Macintosh Most standard programs: Office, iMovie, Garage Band, iPhoto, Keynote, Pages, Preview,Omnigraffle,etc. Google Most standard programs: Gmail, Google+, Apps, Shopping, Blogspot, YouTube, Picassa,GoogleEarth CollaborativePlatforms Joomla,Wikis,Ning,NearTime CreativeMediaSoftware Audacity,Adobe,BannerZest,etc Publishing Wordpress, Blogger, Weebly, Google Sites, RebelMouse, Scribd, Slideshare, SoundCloud,Vimeo,Flickr,Amazon,Paper.li,Livestream,Yudoo SocialMedia Twitter,Facebook,LinkedIn,Tumblr,About.me,Foursquare,Skype,Flip,Twitpic Email YourMailingListProvider,MailChimp,ConstantContact Cloud Dropbox,Wufoo Analytics,RSS,Tracking GoogleAnalytics,Disqus,ShareThis,Feedburner,Klout,Kred,PeerIndex, ECommerce PayPal,GoogleMerchant Software SightSpeed,Parallels,Cirilab,socialnetworkmapping INTERESTS BetseyMerkelPh:2162462447Email:BetseyMerkel@gmail.com Web:http://www.betseymerkel.com/

Music,gardening,science,historicalplaces,internationalcultures

BetseyMerkelPh:2162462447Email:BetseyMerkel@gmail.com Web:http://www.betseymerkel.com/