LINDA RELANO

Bainbridge Island, Washington (425) 770-2505 lindarelano99@aol.com

SENIOR MANAGEMENT

ACCOUNT MANAGEMENT

INSIDE SALES

Talented inside sales manager with 10+ years of experience generating new business leads, managing customer accounts, establishing sales campaigns, and strengthening sales processes. Veteran team leader with expertise in training new employees, mentoring current staff members with different sales methods including solution-based sales, and implementing incentive programs. Employs aggressive marketing strategies and continuously exceeds quotas.

Account Management Customer Service Training / Education Inside Sales Strategic Planning Marketing Team Management Door-to-Door Promotions Market Penetration Sales / Customer Presentations Webinars Territory Management Incentive Programs Sales Campaigns Program Development Product Demonstrations Cold-Calling Lead Generation New Business Development Account Acquisition Communication

PROFESSIONAL EXPERIENCE AVALARA, Bainbridge Island, Washington 2011-2012 Software-as-a-Service, cloud-based, transaction-tax solution that integrates directly into existing workflow processes. Employs 300 employees. Inside Sales Manager Started and managed new Inside Sales Outbound Telemarketing Team. Hired and trained new Inside Sales Reps on products and sales processes. Created scripts, emails and positioning of products for different campaigns. Developed sales processes for new team. SEAGULL SCIENTIFIC, Bellevue, Washington 2007-2009 Leading international developer of label design and barcode software that specializes in designing printer drivers for barcode and thermal printers. Employs 100 individuals. Inside Sales Manager Managed sales team consisting of 3 inside sales representatives and 2 customer service representatives. Established hiring process and training programs for new employees. Addressed customer concerns and monitored customer service procedures to guarantee prompt and accurate processing of orders. Directed annual renewal and invoicing for customer software maintenance contracts and organized all customer contract files. Operational Highlights: Increased sales revenue by creating and implementing sales campaigns and mentoring sales representatives through SPIN Selling training program. Enhanced productivity through launch of employee contests and incentive programs. Strengthened sales process by spearheaded transition to Microsoft CRM program and structuring new policies and procedures. BIOCONTROL, Bellevue, Washington 2002-2007 Global leader of industrial microbiology testing that develops and manufactures safety test and screening kits for the food industry. Consists of 300 employees.

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continued BIOCONTROL, Inside Sales Supervisor / Account Manager (continued) Inside Sales Supervisor / Account Manager California Regional Manager

California Regional Manager

Coordinated hiring process of new employees and established training for solution-based sales methods. Mentored sales representatives in areas of sales methods and processes by conducting weekly one-onone meetings. Created employee incentive programs and contests to increase productivity and staff relations. Managed more than 500 customer accounts while interfacing with regional managers and generated new business leads by employing cold-calling methods. Fostered strong working relationships with clients and implemented education programs about new products.

Operational Highlights: Achieved 100% of quota on continuous basis. Enhanced employees product knowledge and marketing strategies by conducting weekly strategic sales meetings. Pioneered new inside sales department that effectively marketed and sold complete line of products and generated new customer relationships. Increased market penetration by executing various marketing strategies such as cold-calling and customer presentations.

ADDITIONAL HISTORY
PEOPLEWARE, Bellevue, Washington 2001-2002 Account Executive Generated new business leads through cold-calling efforts and research on potential customers. Established education programs and demonstrations on software products to potential clients through webinars. TERRA COMMUNICATIONS, Redmond, Washington 1999-2001 Account Executive Formulated new customer leads and managed existing customer accounts. Achieved first sale of IP telephone system in Northwest region of United States. Illustrated product effectiveness to customers during demonstrations and sales meetings. AVT, Kirkland, Washington 1995-1998 Regional Account Manager Inside Sales Manager / Representative Awarded Sales Person of the Year due to achieving more than 100% of quota and acquiring new business with local preeminent technical company. Developed inside sales department by tripling number of representatives and established technical and sales training. Managed inside sales operations for territory with more than 200 dealers. EDUCATION / TRAINING Bachelor of Arts in Communications Western Washington University, Bellingham, Washington SPIN Selling Sandler Sales Training Pursuit of Excellence

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Miller Hieman Managing the Distributor Sales Network, Presentation Skills for Sales Professionals, and Conceptual Selling Burton Sales Training for Telecommunications Learning International Interpersonal Managing Skills

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