Executive Summary

Introduction Oleifera Skin Care Products is a partnership type of business and is involve in manufacturing activities. The plant is situated at Blk. 27, Lot 27, Road 10, Minuyan-IV, City of San Jose del Monte, Bulacan and the store is located at 2nd floor of SM North Edsa at the intersection of North Avenue and Epifanio Delos Santos Avenue. Presently, the business is on an introductory stage. As its name implies, the business is established to offer a new kind of skin care products made mainly from all natural malunggay oil without compromising its benefits. Offering the same benefits only this time blended with a touch of nature, it is a suitable alternative for those chemically based products.

Product The business aims to promote the use of malunggay oil in its products. Since the oil is rich in Palmitoleic, Oleic and Linoleic acids, plus vitamins A and C, it has outstanding moisturizing and nourishing qualities. It also contains 1,700 anti-oxidants which is good for releasing toxins from our body. Also, because of its high concentration of antiseptic and anti-inflammatory properties it helps reduce the appearance of fine lines and wrinkles in skin. Packed with anti-aging benefits, use of the products help to enhance proper cell growth, replenish hydration, and strengthen the skins natural defense against environmental attack. In addition, because of its high content of vitamin C, it has the capacity to even out skin tone. Lastly, the product is suitable for all types of skin.

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Summary of Findings:

Market Feasibility Oleifera Skin Care Products primarily based its target market on psychographics with emphasis on consumers lifestyle and preferences. It targets those who want high quality skin care products, providing them the benefits they are intended to receive yet is still affordable. People within the vicinity of SM North Edsa are also considered in high priority. The business, mainly will be directly selling its products to its consumers but e-marketing will also be use wherein consumers can order online and the product ordered will then be delivered. Flyers and internet banner ads will be used to promote the products for increase sales. The products packaging will also be an alternative advertising bearing the name, tagline and contact information about the business and is expected to encourage additional consumers.

Technical Feasibility Since Oleifera Skin Care Products is still on an introductory stage, it will be offering three (3) skin care products in the market namely; a lotion, a soap and a facial cleanser. Production process for each product is prepared to ensure that only a high quality product will be produced. Production schedule and product costing are also shown. Information about the raw materials needed and suppliers of such are disclosed. Certain job description and qualifications are set for all positions opened to make sure that only capable employees will be hired.

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Management Feasibility Oleifera Skin Care Products is in the form of a general partnership composing of four partners. It shows the capital contributions of each partner, compensations and benefits. It also includes the procedure for registration of the business and its corresponding fees. It also details the activities undertaken by the proponents of the project. It shows the plans for a smooth flow of business affairs that include organizational chart, employees functions and job description, and internal policies.

Financial Feasibility The four partners will be contributing Php 400,000.00 each, with one capitalist-industrial partner who will act as the manager. Financial Statement is projected for ten years and includes the Statement of Financial Position, Statement of Financial Performance, Statement of Cash Flows, Statement of Changes in Equity and Notes to Financial Statements.

Environmental Feasibility Oleifera Skin Care Products believes the advocacy of constant improvement, in which the products aims to satisfy needs of the consumers while preserving the environment. It ensures that the environment will not be sacrificed for its purposes. It will implement proper wastes management and uses biodegradable materials to prevent wastes production and to help the preservation of the environment.

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Socio-Economic Feasibility Oleifera Skin Care Products provides good products to its customers. Additionally, it gives those out of work an opportunity to be employed. Oleifera Skin Care Products is an environment-friendly business since it uses biodegradable materials and recyclable materials like paper bags. And more importantly it complies with different requirements of government agencies.

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