PRESENTATION ON GLOBALIZATION MARUTI

BY: ABHISHEK DWIVEDI AVEEK MAITRA NEHA VERMA

OBJECTIVES
 INTRODUCTION  HISTORY  PRODUCT LINE  KEY STRAGIES  FINANCIAL PLAN  MAJOR COMPETITORS  REPOSITIONING  SERVICES  KEY SUCCESS FACTORS  CONCLUSION

INTRODUCTON:
Maruti Suzuki India Limited is a publicly listed
automaker in India. It is a leading four-wheeler automobile manufacture in South Asia. Suzuki Motor corporation of Japan holds a majority stake in the company. It was the first company in India to massproduce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India . Maruti Udyog was renamed Maruti Suzuki India Limited. The company headquarter is in Gurgaon, Haryana (near Delhi).

Maruti Suzuki is one of the India's leading automobile manufacturers and the market leader in the car segment. Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan. The company annually exports more than 50,000 cars and has an extremely large domestic market in India selling over 730,000 cars annually. Maruti 800 till 2004, was the India's largest selling compact car ever since it was launched in 1983.

Maruti Suzuki India managing director and CEO Shinzo Nakanishi .

Addresses Head Office Maruti Suzuki India Limited Plot No. 1, Nelson Mandela Road, Vasant Kunj,New Delhi

Plants Gurgaon Plant Maruti Suzuki India Ltd. Maruti Suzuki India Ltd. Manesar Plant

Regional Offices Kolkatta

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HISTORY:
Maruti Udyog Limited (MUL) was established in February 1981, though the actual production commenced in 1983 with the Maruti 800, based on the Suzuki Alto which at the time was the only modern car available in India. Its only competitors- the Hindustan Ambassador and Premier Padmini were both around 25 years out of date at that point. Through 2004, Maruti has produced over 5 million vehicles. Maruti are sold in India and various several other countries, depending upon export orders.

Maruti Udyog Limited, the largest automobile manufacturer of India . The company started as a 50-50 JV between Suzuki of Japan and Maruti. The government of India held 18.28% stake untill recently. The first offering from Maruti car was maruti 800, bestseller for a long time till its sibling, the Alto, took over.

COMPANIES VISION
 To be an internationally competitive company in terms of their products and services. Retain their leadership in India and should also aspire to be among the global players.  Their focus is on:  Building a continuously improving organization adaptable to quick changes  Providing value and satisfaction to the customer  Aligning and fully involving all our employees, suppliers and dealers to face competition  Maximizing Shareholder's value  Being a responsible corporate citizen
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ITS MAIN PRODUCT LINE

Maruti 800: Launched 1983. Maruti Omni: Launched 1984. Maruti Gypsy: Launched 1985. Maruti Alto: Launched 2000. Maruti Wagon-R: Launched 2002. Maruti Versa: Launched 2003. Maruti Grand Vitara Launched 2004.
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Maruti Grand Vitara Launched 2004. Maruti Suzuki Swift: Launched 2005. Maruti Suzuki SX4: Launched 2007. Maruti Swift Dzire: Launched 2008. Maruti Suzuki A-STAR: Launched 2008. Maruti Suzuki Ritz: Launched 2009.

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KEY STRATEGIC INTIAVITES BY MARUTI

A) TURNAROUND STRATEGIES MARUTI FOLLOWED
 Maruti initiated strategic responses to cope with Indias liberalization process and began to redesign itself to face competition in the Indian market.  The redesign process saw Maruti complete a Rs. 4000 mn expansion project which increased the total production capacity to over 3,70,000 vehicles per annum. Maruti executed a plan to launch new models for different segments of the market
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B) CURRENT STRATEGIES FOLLOWED BY MUL

 Maruti caters to all segment and has a product offering at all price points. It has a car priced at Rs.1,87,000.00 which is the lowest offer on road  Their pricing strategy is to provide an option to every customer looking for up gradation in his car. Their sole motive of having so many product offering is to be in the consideration set of every passenger car customer in India. Here is how every price point is covered.

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C) MAJOR FUTURE STRATEGIES

 Maruti would set up a diesel engine plant at Gurgaon in line with its plan to become a major player in diesel vehicles in a couple of years. This has been done in the wake of major competition from Tata Indica and meets the growing demand of diesel cars in India.  Maruti has entered some unconventional markets like Angola, Benin, Djibouti, Ethiopia, Morocco, Uganda, Chile, Costa Rica and El Salvador. The Middle-East region has also opened up and is showing good potential for growth.
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Maruti Suzuki financials for 2008-09

India's number one carmaker Maruti Suzuki India Limited announced its financial results for the quarter ending March 31, 2009 and for the full year 2008-09. The company's Total Income for the financial year 2008-09 climbed to Rs 21,453.8 Crore. This is the highest Total Income ever in the company's history, and marks a growth of 14.28 per cent over 2007-08. In the fiscal 2008-09 Maruti Suzuki sold a total of 792,167 vehicles. The annual sales in 2008-09 is the highest ever by the company in its 25 year history. The previous highest annual sales were 764,842 units in 2007-08.

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The export tally includes around 19,000 units of A-star exported to Europe including United Kingdom, France, Germany, Italy, Netherlands, Denmark and Switzerland. Fiscal 2008-09 marked Maruti Suzuki's Silver Jubilee year in India. Over these 25 years the company has sold over 7 million cars in the domestic market.

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CRM THROUGH SOCIAL RELATIONSHIP

In 1999 maruti suzuki launch innovative traffic beat in Delhi and Channai as social initiatives. Maruti driving school available in all major cities in India. All these CRM(customer relationship management) strategies have helped MUL.

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MAJOR COMPETITORS
The Major competitor of maruti Suzuki are-: Hynudai motor India limited Tata motor limited
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Hindustan motors Mahindra&Mahindra Toyota General motors

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MARUTI SUZUKI WITH HIS COMPETITIOR

Sales

Maruti Suzuki Tata motors Hynudia Mahindra

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REPOSITIONING OF MARUTI PRODUCTS

Whenever a brand has grown old or its sales start dipping Maruti makes some facelifts in the models. Other changes have been made from time to time based on market responses or consumer feedbacks or the competitor moves. Here are the certain changes observed in different models of Maruti.
 Maruti 800 has so far been face lifted two times. Once it came with MPFi technology and other time it came up with changes in front grill, head light, rear lights and with round curves all around  Omni has been given a major facelift in terms of interiors and exteriors two months back.  Versa prices have been slashed and right now the lowest variant 20 starts at 3.3 lacs.

 Esteem has gone through three facelifts. A new look last year has helped boost up the waning sales of Esteem.  Baleno was launched in 1999 at 7.2 lacs. In 2002 they slashed prices to 6.4 lacs.  Wagon-R was perceived as dull boxy car when it was launched. Then further modifications in engine to increase performance and a facelift in the form of sporty looking grills on the roof.  Zen has been modified four times till date. They had come up with a limited period variant called Zen Classic.
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SERVICES OFFERED
 Maruti is one of the companies in India which has unparalleled service network. To ensure the vehicles sold by them are serviced properly, Maruti has 2628 listed Authorized service stations and 30 Express Service Stations on 30 highways across India.  Service is a major revenue generator of the company. Most of the service stations are managed on franchise basis, where Maruti trains the local staff.

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WHY MARUTI SUZUKI?

A car is an engineering product, only as good as the technology used to make it. Actual users of our technology are saying something very clearly Maruti Suzuki is No.1 in quality. Its quality services are:  A Buying Experience Like No Other  Quality Service Across 1036 Cities  One Stop Shop  The Low Cost Maintenance Advantage  Lowest Cost of Ownership  Employee Quality Measures
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CONCLUSION
As the automobile industry in India has now become increasingly competitive, Maruti has done extremely well to keep up with the latest technology and car models. Moreover, as complete customer satisfaction and delight has been the companys motto, it still has a very loyal group of users, still numbering in the millions. In 2009, the Maruti A star has been voted as the car of the year by a prominent automobile magazine in India, and also the best small car by another magazine. These awards are further proof of Marutis tremendous quality, innovation and ability to be a pioneer and market leader.
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