1

()

14 ..2555

A Comparison of the Entrepreneurs Happiness between
Huahin, Prachuapkirikhan and Cha-am, Phetchaburi
, ** ***
Pussaraporn Pongam, Pacharapan Janchai and Dowloy Kanjanamaneesathian

300 150


1) 31-40
/ 1-5
10,001-20,000
20,001-30,000 2)
2
THI-15
.05
*

; E-mail:
dede.cherry@hotmail.com
**
; E-mail:
dede.cherry@hotmail.com
***
; E-mail: dowloy@ms.su.ac.th

 1
14 ..2555
: , ,

Abstract
This research aimed to compare the happiness of the entrepreneurs between Huahin, Pachuabirihan
and Cha-am Phetchaburi. Three hundred business owners were solicited with the questionnaires and the
collected data was analyzed using frequency, percentage, mean and standard deviation. It was found that: 1)
In both locations the majority of business owners were female, with the age ranging from 31 to 40 years old.
They had a family, and they had an education in the Bachelor degree level. Their businesses had been
operated 1 to 5 years, and the business had a single ownership. The monthly income of the entrepreneurs at
Huahin ranged from 10,001-20,000 Baht, while that at Cha-am was higher, having the monthly income
between 20,001-30,000 Baht. 2) In happiness term, the owners from both locations had the level of
happiness lower than an average standard Thailand National happiness Indicator: THI-15. The happiness of
the entrepreneurs at both locations was statistically significant different at .05.
Key Word: Happiness, Huahin, Cha-am

(2551: 14)



1)

2)
[70]

 1
14 ..2555

3)

(Quantitative Research)


150 150 300
2555- 2555 4

[71]

 1
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15
(t-test)

3 2

54.7
31-40 34.0 46.0 /
36 1-5 44.7 86.0
10,001-20,000 34.7
53.3 46.7
31-40 30.7 48.0 /
43.3 1-5 52.0 88.0
20,001-30,000 35.3


1
44.78 42.78

[72]

 1
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1

()
Mean ()
()
Mean ()

25
(16.6)
56
(37.3)
69
(46)

11
(7.3)
50
(33.3)
89
(59.3)

44.78
(
)

42.78
()

2
2.64
( = 3.33)
( = 3.09) ( = 3.00)
( =1.55)
2.57
( 3.06)
( 2.93) ( 2.86)
( =1.69)
2

(S.D.)
(S.D.)
1.
2.
3.
4.
5.

2.85
2.85
1.73
1.65
1.55

[73]

0.61
0.63
0.64
0.63
0.68

2.77
2.73
1.93
1.73
1.69

0.54
0.54
0.62
0.57
0.61

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14 ..2555
2 ()

(S.D.)

(S.D.)
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.

(
)

2.49

0.58

2.62

0.53

2.49

0.55

2.59

0.50

2.54
3.00
2.92
2.83
2.98
3.33
3.09
3.33
2.64

0.58
0.65
0.69
0.71
0.67
0.59
0.73
0.62
0.032

2.64
2.73
2.72
2.63
2.86
3.06
2.85
2.93
2.57

0.55
0.65
0.67
0.62
0.61
0.59
0.70
0.70
0.029

3
.05 (t=2.165, sig =0.119)
3

n
S.D.
(Mean Difference)
t
P

150
2.64
0.32
0.07
2.165 0.119*

150
2.57
0.29
* .05

[74]

 1
14 ..2555
31-40
/ 1-5
10,001-20,000
20,001-30,000

( 3.33)
( 3.09) ( 3.00)
( 1.55)

( 3.06) ( 2.93)
( 2.86) ( 1.69)

(Poor)

.05 (t=2.165, sig =0.119)

31-40
/ 1-5
10,001-20,000
20,001-30,000


(Poor)

( 3.33)
( 3.09) ( 3.00)
(Poor)

( 3.06)
[75]

 1
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( 2.93) ( 2.86)




(Poor) 15

.05(t=2.165,sig=0.119)

1.
2.

. 2554.
. , .
. 2549. . : .
. 2546.
.
, .
. 2552.
. : .
. 2551.
. : .
[76]