Pepsi

Pepsi max

Pepsi Max is a low-calorie, sugar-free cola, marketed by PepsiCo as an alternative to Pepsi and Diet Pepsi. that drink contains nearly twice as much caffeine as Diet Pepsi (46 mg vs. 24 mg per 8 fl oz).[1]. it was introduced around 2006 in Mauritius.

Pepsi light

Diet Pepsi
Diet Pepsi is a no-calorie carbonated cola soft drink produced by PepsiCo,Diet Pepsi is the 7th most popular soft drink.

Read more: http://www.businessinsider.com/diet-pepsi-changes-sweeteners-201212#ixzz2P8CO7pkn

Pepsi twist

Pepsi Twist is a lemon flavored cola, marketed by PepsiCo as an alternative to regular Pepsi. Pepsi Twist was introduced in the mauritius on July 12, 2000 and again on June 12, 2001

Diet Pepsi vanilla

Contains vanilla extract as well as both natural and artificial flavors. Even though it's no longer produced, Diet Pepsi Vanilla is currently available. Re-launched as Cherry Vanilla Pepsi in 2010 with the addition of natural cherry flavor.

Pepsi Next: a mid-calorie version of Pepsi released in March 2012, described by the company as having "60% lower sugar content and fewer calories.

Mountain dew

Mountain Dew is now one of the best selling soft drinks in the world!!! Mountain Dew is for those people who embrace excitement, adventure and outrageous fun! Mountain Dew exhilarates like no other, because its more

energizing and thirst-quenching with its one-of-a-kind great taste. For years Mountain Dew has inspired youth around the world to live their lives to the fullest without fear. Its continuously adventurous and exhilarating. Mountain Dew Challenges You This year, Mountain Dew challenges you to BREAK OUT. Break out of your ordinary lives break out from your old conventional world youre in! We challenge you to enter in a new world where you make your own rules. Express yourselves without fear !!!
http://www.mountaindew.mu/about/

7 up

Mirinda

Tropicana original juice

introduced by Tropicana in 2009, delivers the benefits of orange juice with 50 percent less sugar and calories, and no artificial sweeteners (Note: Has Reb A or PureVia which is a form of the plant Stevia - but is chemically altered and changed.)[21] Trop50 is available in several varieties including Farmstand Apple, Pomegranate Blueberry, Pineapple Mango, Orange, Lemonade and Raspberry Lemonade. Each 8-ounce glass has a full days supply of vitamin C and is a good source of antioxidant vitamin E[

Tropicana fruit juice

Tropicana 100% freshly pressed Apple Juice with added Vitamin C is more than you would expect. The unfiltered cider-like quality makes this juice taste like youre biting into a fresh, juicy apple. Every 250 mL glass of our delicious Tropicana Juices and Juice Blends gives you a full days supply of the antioxidant Vitamin C to help maintain good healt h. Plus, all of our 100% Juice and Juice Blends offer 2 full Food Guide servings of fruit in every 250mL glass.

Tropicana orange and mango juice

100% pure pressed orange and mango juice. 5 a Day 150ml of Tropicana Pure Premium provides one of your daily portions of fruit and vegetables. Our Orange & Mango Aromatic, smooth and luxurious, the Indian mango has a treasured richness. The fruit is held in such high regard that the first fruit of the year makes newspaper headlines and heralds the onset of summer. Lovingly blended, the mangoes bring a luxuriously smooth twist to the familiar zing of our hand selected oranges.

Sparkling
Carbonated water (also known as club soda, soda water, sparkling water, seltzer water, or fizzy water) is water into which carbon dioxide gas under pressure has been dissolved, a process that causes the water to become effervescent. Carbonated water is the defining ingredient of carbonated soft drinks.

Vital
OZONE TREATMENT - Vital has been the first mauritian company to introduce Ozone Water Treatment, thus eliminating the excessive use of chemicals.

Evervess soda
This drink may not look like those conventional carbonated drinks but it is very much carbonated rather a lot more than the rest. It is perhaps the fizziest of all as per the ones who tried it out. maybe it is just a bottle of carbonated water with a little bit of salt but it is the amount of carbonation that it has that counts and makes it a favourite among those who enjoy soda water. Lehar Evervess Soda is the crispiest of all the soft drinks. You can have it just as it is or mix it up with other colas or the sorts and add to them even more fizz and bubbles than what they

ever had. Even for those who do not like to have a neat peg of whiskey can add that crisp to their drink by pouring in an amount of this soda.

Size PEPSI PET Bottles 2.0 Litre 1.5 Litre 0.5 Litre 1.0 Litre 300 ml 175 ml 1.5 Litre 0.5 Litre 300 ml 1.5 Litre 0.5 Litre 300 ml 2.0 Litre 1.5 Litre 0.5 Litre 1.0 Litre 300 ml

Packaging 6 per pack 6 per pack 12 per pack 12 per case 24 per case 24 per case 6 per pack 12 per pack 24 per case 6 per pack 12 per pack 24 per case 6 per pack 6 per pack 12 per pack 12 per case 24 per case

Glass Bottles

PEPSI MAX PET Bottles Glass Bottles DIET PEPSI PET Bottles Glass Bottles SEVEN UP PET Bottles Glass Bottles

MIRINDA ORANGE MIRINDA LEMON PET Bottles Glass Bottles

2.0 Litre 1.5 Litre 0.5 Litre 1.0 Litre 300 ml

6 per pack 6 per pack 12 per pack 12 per case 24 per case

MIRINDA VANILLA MIRINDA RASPBERRY MIRINDA PINEAPPLE MIRINDA APPLE PET Bottles

1.5 Litre 0.5 Litre

6 per pack 12 per pack

Glass Bottles EVERVESS SODA Glass Bottles PET Bottles EVERVESS TONIC Glass Bottles PET Bottles

1.0 Litre 300 ml 300 ml 175 ml 500 ml 200 ml 500 ml

12 per case 24 per case 24 per case 24 per case 12 per pack 24 per case 12 per pack

EXPORT INFO
Size
PET Bottles 1.5 Litre 0.5 Litre 6 per pack 12 per pack 1820 packs 5400 packs 3640 packs 10800 packs

Packaging

Container 20 FCL

Container 40 FCL

Conclusion Companies like PepsiCo perceived that their brand and products have some personalities and characteristics in which clients and customers use as achannel for expressing themselves or to experience the predicted emotional benefits that differentiate a specific brand from another. The considered product characteristics evolved through the different approaches used by thecompany and it is the one used for identifying which products should be putin the stars, dogs, cash cows or question marks categories in the BCGmatrix. Nevertheless, studies on brand personality or characteristics and therepresentational utilization of brands has been confined to how targetmarkets and audiences express themselves by purchasing the brands and hasnot given consideration on how the company perceived their brandcharacteristics 1998).Accordingly, there are various management approaches that the companymay use to have a strong and effective brand image and to determine which brands are more appealing to the market and which brands are not doingwell. In order to build a strong brand and effective image, the managementwho of PepsiCo should think of two things in planning a strategy. Suchthings are first is to sell the service of the company as a short-term goal andsecond is to build a strong brand image in the long run. In time of the process of promoting the brand name, the industry can apply integrated marketing communications to ensure the efficient introduction of the qualityof service that the organization stands for (2007).It can be concluded that through the use of BCG Matrix analysis, companieslike PepsiCo has been able to know which products can be considered as thefoundation of the company and which products needs effective marketingapproach to enhance its market share and growth in the

marketplace. All inall, it can be said that BCG matrix is really a helpful marketing tools for different companies to know their competitive position in the market. It canalso be said that effective marketing approach is a complex phenomena andit can easily be understood using metaphors such as understanding thecurrent situation of the brands in the market. Analysis has shown that to beable to have a strong and effective brand, it must be able to meet the needsand demands of the clients and the company itself. In addition, analysisshows that the use of promotional activities is an important aspect to makethe brand be more attractive and appealing to the target market