Table 1.1: do you own a car?

Count of 1. Do you own a

car?

Column Labels

Row Labels

no

1-2 lakhs
46 and above

yes
71.21%

Grand
Total

28.79%

100.00%

0.00% 100.00%

100.00%

15-25

50.00%

50.00%

100.00%

15-25

74.19%

25.81%

100.00%

60.94%

39.06%

100.00%

15-25

52.27%

47.73%

100.00%

26-35

69.23%

30.77%

100.00%

36-45

100.00%

0.00%

100.00%

28.57%

71.43%

100.00%

0.00% 100.00%

100.00%

3-5 lakhs

5 lakhs and above

46 and above
15-25

58.82%

41.18%

100.00%

26-35

21.21%

78.79%

100.00%

36-45

21.43%

78.57%

100.00%

Grand Total

53.00%

47.00%

100.00%

Table. 1.2If no, Do u own a two wheeler?

Count of 2. If no, Do u own a

two wheeler?
Row Labels
1-2 lakhs
46 and above
15-25

Column Labels
no

Grand
yes
Total
24.24% 75.76%
100.00%
0.00% 100.00%
50.00% 50.00%

100.00%
100.00%

24.19%
53.13%

75.81%
46.88%

100.00%
100.00%

43.18%
76.92%

56.82%
23.08%

100.00%
100.00%

36-45
5 lakhs and above

71.43%
54.29%

28.57%
45.71%

100.00%
100.00%

46 and above
15-25
26-35
36-45
Grand Total

0.00% 100.00%
41.18% 58.82%
60.61% 39.39%
78.57% 21.43%
44.00% 56.00%

100.00%
100.00%
100.00%
100.00%
100.00%

15-25
3-5 lakhs
15-25
26-35

Table 1.3: Are you aware of Tata Nano car?

Count of 4. Are you aware of Tata Nano car?

Column Labels
no
25.00%
100.00%
0.00%

yes
75.00%
0.00%
100.00%

Grand
Total
100.00%
100.00%
100.00%

15-25
Male

0.00%
0.00%

100.00%
100.00%

100.00%
100.00%

26-35
Female
Male
36-45
Female
Male
Grand Total

13.95%
13.04%
15.00%
14.29%
30.00%
0.00%
14.86%

86.05%
86.96%
85.00%
85.71%
70.00%
100.00%
85.14%

100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%

Row Labels
46 and above
Female
Male

Table 1.4: As the Nano price is approximately Rs 2,55,000 with 624cc engine and 4 door car, how
likely would you buy it?

Count of 6. As the
Nano price is
approximately Rs
2,55,000 with
624cc engine and 4
door car, how
likely would you
buy it?
Row Labels
1-2 lakhs
46 and above
15-25
15-25
3-5 lakhs
15-25
26-35
36-45
5 lakhs and above
46 and above
15-25
26-35
36-45
Grand Total

Column
Labels
Likely
39.39%
0.00%
0.00%
41.94%
23.44%
18.18%
38.46%
28.57%
30.00%
50.00%
11.76%
33.33%
35.71%
31.00%

Definitely Not
7.58%
0.00%
0.00%
8.06%
29.69%
36.36%
23.08%
0.00%
11.43%
50.00%
11.76%
9.09%
0.00%
16.00%

Likely
3.03%
0.00%
100.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
1.00%

Most
Likely
3.03%

Not Likely
46.97%

Grand Total
100.00%

0.00%
0.00%
3.23%
15.63%
6.82%
15.38%
71.43%
4.29%
0.00%
0.00%
9.09%
0.00%
7.50%

100.00%
0.00%
46.77%
31.25%
38.64%
23.08%
0.00%
54.29%
0.00%
76.47%
48.48%
64.29%
44.50%

100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%

Table 1.5: Instead of purchasing a bike, will you prefer to go for the nano?

Count of 7. Instead of
purchasing a bike, will you
prefer to go for the nano?

Column Labels

Row Labels
1-2 lakhs

Cant Say
19.70%

No
54.55%

Yes
3.03%

Yes
22.73%

Grand
Total
100.00%

46 and above
15-25
15-25
3-5 lakhs
15-25
26-35
36-45
5 lakhs and above
46 and above
15-25
26-35
36-45

0.00%
0.00%
20.97%
31.25%
27.27%
46.15%
28.57%
30.00%
50.00%
5.88%
18.18%
78.57%

100.00% 0.00%
0.00%
0.00% 100.00% 0.00%
54.84%
0.00%
24.19%
39.06%
0.00% 29.69%
56.82%
0.00%
15.91%
0.00%
0.00%
53.85%
0.00%
0.00%
71.43%
67.14%
0.00%
2.86%
50.00%
0.00%
0.00%
82.35%
0.00%
11.76%
81.82%
0.00%
0.00%
21.43%
0.00%
0.00%

100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%

Grand Total

27.00%

54.00%

100.00%

1.00%

18.00%

Table 1.6: Considering the price factor would you like to switch to Tata Nano?

Count of 9. Considering the

price factor would you like to
switch to Tata Nano?

Column Labels

Row Labels

No

1-2 lakhs
46 and above

Yes

Grand
Total

69.23%
100.00%

30.77%
0.00%

100.00%
100.00%

0.00%
69.35%

100.00%
30.65%

100.00%
100.00%

70.31%
70.45%
69.23%
71.43%
80.60%
100.00%

29.69%
29.55%
30.77%
28.57%
19.40%
0.00%

100.00%
100.00%
100.00%
100.00%
100.00%
100.00%

15-25
26-35

82.35%
73.33%

17.65%
26.67%

100.00%
100.00%

36-45
Grand Total

85.71%
73.47%

14.29%
26.53%

100.00%
100.00%

15-25
15-25
3-5 lakhs
15-25
26-35
36-45
5 lakhs and above
46 and above

Table 1.7: Which small car would you prefer to buy?

Count of 10. Which small

car would you prefer to
buy?

Column Labels

Row Labels
1-2 lakhs
46 and above
15-25
15-25
3-5 lakhs
15-25
26-35
36-45
5 lakhs and above
46 and above
15-25
26-35
36-45
Grand Total

Alto 800
31.82%
100.00%
0.00%
30.65%
21.88%
27.27%
15.38%
0.00%
30.00%
0.00%
41.18%
24.24%
42.86%
28.00%

Others
31.82%
0.00%
0.00%
33.87%
35.94%
40.91%
23.08%
28.57%
40.00%
50.00%
47.06%
42.42%
21.43%
36.00%

Tata
Reva
Nano
10.61% 25.76%
0.00%
0.00%
0.00% 100.00%
11.29% 24.19%
20.31% 21.88%
22.73%
9.09%
23.08% 38.46%
0.00%
71.43%
24.29%
5.71%
50.00%
0.00%
0.00%
11.76%
33.33%
0.00%
21.43% 14.29%
18.50% 17.50%

Grand
Total
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%

Table 1.8 Do you think Nano is peopl's car?

Count of 13. Do you think

Nano is peopl's car?
Row Labels

Column Labels
No

Cant Say

Cant
say

no

Yes

Grand
Total

46 and above
Female

37.50%
0.00%

62.50%
100.00%

0.00%
0.00%

0.00%
0.00%

0.00%
0.00%

100.00%
100.00%

Male
15-25

50.00%
0.00%

50.00%
0.00%

0.00%
0.00%

0.00%
0.00%

0.00%
100.00%

100.00%
100.00%

Male
15-25

0.00%
26.02%

0.00%
18.70%

0.00%
2.44%

0.00%
0.00%

100.00%
52.85%

100.00%
100.00%

Female
Male
26-35
Female
Male
36-45
Female
Male
Grand Total

4.76%
37.04%
30.43%
8.70%
52.17%
28.57%
30.00%
27.27%
27.50%

9.52%
23.46%
43.48%
56.52%
30.43%
38.10%
30.00%
45.45%
28.00%

7.14%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
1.50%

0.00%
0.00%
6.52%
0.00%
13.04%
0.00%
0.00%
0.00%
1.50%

78.57%
39.51%
19.57%
34.78%
4.35%
33.33%
40.00%
27.27%
41.50%

100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%

Table 1.9: Buying a Nano is better than buying a two wheeler considering the safety aspect

Count of 16. Buying

a Nano is better than
buying a two
wheeler considering
the safety aspect?
Row Labels
46 and above
Female
Male
15-25
Male
15-25
Female
Male
26-35
Female
Male
36-45
Female
Male
Grand Total

Column Labels
Neutral
0.00%
0.00%
0.00%
0.00%
0.00%
30.89%
26.19%
33.33%
36.96%
13.04%
60.87%
23.81%
0.00%
45.45%
30.00%

Somewhat Agree
0.00%
0.00%
0.00%
0.00%
0.00%
30.08%
33.33%
28.40%
8.70%
0.00%
17.39%

Strongly Agree
37.50%
0.00%
50.00%
100.00%
100.00%
24.39%
35.71%
18.52%
21.74%
34.78%
8.70%

Strongly Disagree
62.50%
100.00%
50.00%
0.00%
0.00%
14.63%
4.76%
19.75%
32.61%
52.17%
13.04%

Grand
Total
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%

23.81%
20.00%
27.27%
23.00%

9.52%
20.00%
0.00%
23.50%

42.86%
60.00%
27.27%
23.50%

100.00%
100.00%
100.00%
100.00%

Table 1.10: What is Nano for you?

Count of 20. What is Nano for

you?

Column Labels

Row Labels
46 and above
Female
Male
15-25
Male

Comfort
0.00%
0.00%
0.00%
0.00%
0.00%

Economical Luxury
100.00%
0.00%
100.00%
0.00%
100.00%
0.00%
100.00%
0.00%
100.00%
0.00%

Grand
Necessity Total
0.00%
100.00%
0.00%
100.00%
0.00%
100.00%
0.00%
100.00%
0.00%
100.00%

15-25
Female

5.69%
11.90%

63.41%
61.90%

9.76%
11.90%

21.14%
14.29%

100.00%
100.00%

Male
26-35
Female
Male
36-45
Female
Male
Grand Total

2.47%
58.70%
65.22%
52.17%
19.05%
40.00%
0.00%
19.00%

64.20%
10.87%
13.04%
8.70%
14.29%
0.00%
27.27%
48.00%

8.64%
13.04%
13.04%
13.04%
28.57%
30.00%
27.27%
12.00%

24.69%
17.39%
8.70%
26.09%
38.10%
30.00%
45.45%
21.00%

100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%
100.00%