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■ How do we migrate more savings account customers to register and activate their Net Banking and Mobile Banking accounts?
■ How do we increase the width of Net Banking & Mobile Banking usage with customers? Can we get customers to use Net
Banking & Mobile Banking to “view balances” and also do transactions such as “fund transfer”?
■ How do we prevent customers attriting from their month on month behavior? So how do we get them to remain “sticky” to Net
banking & Mobile Banking?
Our approach
Integrated customer view is the first hurdle that any bank meets. It is important to have all customer/account / transaction data at
one place and to be able to link customers across their product holdings. In all probability, every product line within a bank sits on
a separate system (mainframes or database). The Customer Information System (CIS) should be able to link all customers from
various product systems and define the various relationships (house holding). If the Bank does not have a CIS system, then they
need to build a marketing data mart wherein individual customers /accounts need to be gathered from various systems and the
customer integration process begun.
Cequity can help banks build the robust retail banking industry marketing system that is scalable to
any size of business and also carry out the integration in a very seamless fashion.
Marketing ROI
Measurement &
Reporting
This marketing data mart will include customer attributes plus transaction information across channels, product holding and daily
liability transaction detail linked with campaign history and response, including data quality processes and computation of a broad
array of standard marketing metrics.
Channel Start/End Date
Channel Transaction Type
Account Details
te a e
In d D Dat
te
Account
re te
Ra
Type, Currency,
ive n rt
st
ct ct E Sta
Status, Balance,
P od ct
Pr odu
Ef rodu uct
Branch
Pr
Customer
Customer Type
fe
Customer Segment
Customer Demographics
Using this marketing data mart attributes Cequity has the capability to build custom models and carry out a range of Analytical
Solutions designed to meet banks specific marketing needs and business objectives.
Analytical Solution
■ Cequity’s Customer lifecycle approach can be customized to allow us to treat each segment differently.
■ Depending on the stage in the lifecycle a variety of Analytical Models can be built to change customer behavior.
NETBANKING
CONSTRUCT
Customer Analytics
■ Profile, segment and analyze the attributes, metrics ■ Create Analytical Models to predict channel migration
and behavior of customers and prospects over time cross-sell, up-sell, customer profitability etc.
■ Visit patterns such as recency and frequency scoring index ■ Customer acquisition and retention
■ Create Channel penetration indices basis RFM ■ Demographic, geographic and psychographic attribute
Marketing Analytics
Our Analytical Consultants are qualified to provide deep insights by objectively analyzing vast amount of customer transactional
lifestyle and secondary data to help make quick business impact. Our consultants have rich experience in key verticals like: financial
services, insurance, mortgage, retail, travel, entertainment & telecommunications.
About Cequity
Customer Equity Solutions (Cequity) Pvt. Ltd. is an IT-enabled Customer Experience Management Company which will help
enterprises improve marketing performance and accelerates customer relationships.
We help enterprises by combining data, technology and services to build actionable analytical marketing frameworks, optimize
marketing performance and accelerate real-time customer engagement. Thereby, enabling greater ROI on their marketing
technology investments. Cequity brings a blended perspective which allows companies to bring the power of Marketing automation
technology to business problems. Our services include:
Customer Management Consulting Managed Campaign Management Services
Managed Analytics Marketing Operations and Measurement Services
Marketing Database Solutions Event Driven Marketing Services
Contact us:
Customer Equity Solutions Pvt. Ltd.
India USA
Mumbai Office: Chicago Office:
105-106, 1st Floor, Anand Estate, 189-A, Sane Guruji Marg, 626, Grove Street, Evantson, IL 60201
Mahalaxmi, Mumbai-400 011, India
Phone: +91 22 23000133 / 23054039, Fax: +91 22 23053809