HND - ASSIGNMENT BRIEF

LEARNER NAME ASSESSOR NAME QUALIFICATION UNIT NUMBER AND TITLE HAND OUT DATE HAND IN DATE Chirag Dholakia 5 7 & BUSINESS STRATEGY 02 April, 2013 07 May, 2013
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RULES & REGULATION Plagiarism is presenting somebody elses work as your own. It includes: copying information directly from the Web or books without referencing the material; submitting joint coursework as an individual effort; copying another students coursework; stealing coursework from another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the procedures set down by the College.

ASSIGNMENT TITLE

Business Strategy

The aims of this unit is to build on learners existing knowledge of the basic tools of business analysis such as PESTLE and draw it together so that the learners think strategically. The analysis tools needed for the process of strategic planning. Learners will learn how to apply strategic positioning techniques to the analysis of a given organization and prepare a strategic plan based on analysis. Finally, learners will compare the roles and responsibilities for strategy implementation and evaluate resource requirements for the implementation of a new strategy for a given organization. This is the final assignment for this unit. In this assessment you will have

opportunities to provide evidence against each criterion.

Criteria reference [Learning Outcome] Pass LO1 Understand the process of strategic planning

To achieve the criteria the evidence must show that student is able to: 1.1 explain strategic contexts and terminology missions, visions, objectives, goals, core competencies 1.2 review the issues involved in strategic planning 1.3 explain different planning techniques 2.1 produce an organizational audit for a given organization 2.2 carry out an environmental audit for a given organization 2.3 explain the significance of stakeholder analysis 3.1 analyze possible alternative strategies relating to substantive growth, limited growth or retrenchment 3.2 select an appropriate future strategy for a given organization 4.1 compare the roles and responsibilities for strategy implementation 4.2 evaluate resource requirements to implement a new strategy for a given organization 4.3 discuss targets and timescales for achievement in a given organization to monitor a given strategy.

Task No. 1

Evidence

Report, Viva and Presentation 1 1 2 2 2 3 Report, Viva and Presentation Report, Viva and Presentation

LO2 Be able to formulate a new strategy LO3 Understand approaches to strategy evaluation and selection

3 4 4

LO4 Understand how to implement a chosen strategy

Report, Viva and Presentation 4

Criteria reference [Learning Outcome] Merit

To achieve the criteria the evidence must show that student is able to:

Task No.

Achieved

Comment

effective judgments have been made identify and apply

strategies to find appropriate solutions

complex problems with more than one variable

have been explored an effective approach to study and research has been applied relevant theories and techniques have been applied a range of methods and techniques have been applied a range of sources of information has been used the selection of methods and techniques/sources has been Justified the design of methods/techniques has been justified complex information/data has been synthesized and processed appropriate learning methods/techniques have been applied the appropriate structure and approach has been used coherent, logical development of principles/concepts for the intended audience a range of methods of presentation have been used and technical language has been accurately used communication has taken place in familiar and unfamiliar contexts the communication is appropriate for familiar and unfamiliar audiences and appropriate media have been used. To achieve the criteria the evidence must show that student is able to: Task No. Achieved Comment

select/design and
apply appropriate methods/techniques

present and
Communicate appropriate findings

Criteria reference [Learning Outcome] Distinction

conclusions have been arrived at through use critical reflection

to evaluate own work and justify valid conclusions synthesis of ideas and have been justified the validity of results has been evaluated using defined criteria self-criticism of approach has taken place

realistic improvements have been proposed take responsibility

for managing and organizing activities against defined characteristics for success autonomy/independence has been demonstrated substantial activities, projects or investigations have been planned, managed and organized

 activities have been managed the unforeseen has been accommodated the importance of interdependence has been
recognized and achieved ideas have been generated and decisions taken self-evaluation has taken place

convergent and lateral thinking have been demonstrate

convergent/lateral/ creative thinking applied problems have been solved

innovation and creative thought have been

applied receptiveness to new ideas is evident

effective thinking has taken place in unfamiliar

contexts

Learner declaration: I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. Learner signature: Date:

ASSIGNMENT BRIEF

Instructions

-You are required to produce an academic report of 4000 words (+/- 10%) covering all the questions given below. -You are required to follow the formal presentation format. -You are required to reference sources by using Harvard Referencing Style. -The colleges regulations concerning cheating, collusion and plagiarism apply to this assessment. - This assignment must be completed individually, in print, and must be bound with front and back covers.

Select an organization of your choice that consist of SBU (Strategic Business Units) department and outline a strategic plan, detailing the following strategic elements.
Task 1: 1.1 Explain Strategic Contexts and terminology and give examples of each terminology wrt your chosen organization 1.2 Explain the problems wrt to chosen organization, involved in strategic planning and how best problems be solved 1.3 Explain each of the strategic planning techniques as per the unit content. Now, tell us about your company usage of any strategic planning techniques and why are they using it? (Assessment Criteria 1.1,1.2, 1.3; Grading Criteria M1, M2, M3; D1, D2, D3) Task 2: 2.1 Give / create an organizational audit in details for your chosen firm. 2.2 Analyze the environmental audit for a given organization. Make conclusions. 2.3 Explain, give significance and how your chosen organization uses (application) stakeholder analysis (Assessment Criteria 2.1, 2.2, 2.3; Grading Criteria M1, M2, M3; D1, D2, D3);

Task 3: 3.1 Analyze the alternative strategies that can be related to substantive growth, limited growth and retrenchment with respect to your chosen organization 3.2 Choose appropriate strategy selection for a given organization. Develop appropriate future strategy in details on basis of your chosen strategy. (Assessment Criteria 3.1,3.2; Grading Criteria M1, M2, M3; D1, D2, D3)

Task 4: 4.1 With respect to your chosen firm, understand the roles and responsibilities for strategy implementation. Now, compare the roles and responsibilities for strategy implementation on the basis of parameters: Team Members As an Individual Objectives Targets Other activities Etc.

4.2 Examine and judge carefully the resource requirements for new strategy implementation for a given organization 4.3 Understand the process of monitoring of a strategy, from your chosen organization. Now, explain the monitoring of your chosen organization with respect to achievements : Targets Timescales

(Assessment Criteria 4.1, 4.2, 4.3; Grading Criteria M1, M2, M3; D1, D2, D3) Evidence: Report, Viva and Presentation for all above tasks. Sources of Information Textbooks: 1] Introduction to Business Strategy By David Campbell 2] Business Strategy By Viva Books This brief has been verified as being fit for purpose: Assessor: Mr. Chirag Dholakia Internal Verifier: Mr. Mayur Dalal

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