History

Daldas story begins in early 1930s when Hindustan Vanaspati Manufacturing Co (todays Hindustan Unilever Limited) wanted to start manufacturing Vanaspati locally. At that time hydrogenated vegetable oil was imported in India by a Dutch company, Dada & Co. Dada & Co, insisted that the branded product should reflect their name, hence in a bid to establish their ownership of the brand Hindustan UniLever introduced the letter L for Lever into the name; and thus was born DALDA, one of the longest -living brands in India. Dalda came to be synonymous with the vanaspati(hydrogenated vegetable fat) genre. [edit]In

India

Hindustan Unilever Limited@ has since sold the brand to Bunge Limited who now owns Dalda, offering new variants of Dalda in India. Bunge being the largest manufacturer of bottled oils in the world has now extended the Dalda brand name to its range of refined and filtered oils in India. [edit]In

Pakistan

In July 2004, Unilever Pakistan accepted the offer of Rs. 1.33 Billion for the sale of its "Dalda" brand to Westbury Group in collaboration with Unilever Employee Welfare Group, who formed a separate company under Dalda Foods (Private) Ltd.. Dalda Foods (pvt) ltd took Daldas over 60 years of heritage combined with continuous innovation and in depth consumer understanding and maintenance of high quality standards has made it the leading brand in the Cooking Oil and Fats industry. Within a short span of 6 years Dalda Foods expanded its Brand Portfolio through: the launch of Manpasand; to meet the needs of the vast middle-income segment. Manpasand Banasapti and Cooking oil was launched at end-2005 and has grown to become one of the most formidable players in the industry. to seize the opportunity arising from changing consumer lifestyles and increased health awareness; the company entered the pure-oil segment in early 2007. In a bid to expand capacity and further strengthen position in the premium segment and enter the lower-income segment; Dalda Foods acquired the brand Tullo & Pride from Wazir Ali Industries in January 2007 Today Dalda Foods has become one of the largest foods FMCG organizations in Pakistan leading the local category of oil and fats. In Pakistan, Dalda has now diversified into Canola and Olive Oil product variants as well. Hydrogenated oils are main source for Trans fats. Of all the fats, trans fatty acids are considered to have [citation needed] an adverse effect on blood lipids and immune system. Dalda is the only brand in Pakistan which produces a vanaspati (hydrogenated oils) which is the most popular brand in Pakistan, which happens to be VTF (virtually trans fats free). VTF means that content of Trans Fats in Dalda Vanaspati is less than 1% as against other ordinary vanaspati brands which contain around 20-25% trans fats.

Dalda Cooking Oil is a quality combination of soybean oil, sunflower, and canola, which is then hygienically processed to perfection, using Dalda's international technology & capability. Our procedure of refining preserves the natural decency of each of the individual oils in the blends, ensuring that only complete healthy products reaches you. Including necessary Omega 3 & 6 and fatty acids, which are good brain food and natural antioxidants which improve the immune system, Dalda Cooking Oil is also 100% cholesterol free and includes additional vitamin A, D & E which defend from heart diseases and skin infections.

Dalda Olive oil is directly imported from Spain. It is extracted from the purest and freshest hand picked Spanish olives which are then refined using the most advanced international technology and expertise under stringent international quality standards. It is 100% cholesterol free and enriched with exceptional preventive medicinal properties and the health benefits of olives. It is further fortified with Vitamin A & D. Dalda Olive Oil is available in two variants:Extra Virgin Oil which has a strong flavor and aroma with all natural vitamins & anti-oxidents helping you guard against heart disease and cancer & Pomace Olive Oil which has a light flavor. It has additional vitamin A as well as other natural occuring vitamins.

Dalda Canola oil with Vitamin Power is extracted from fresh canola seeds using Daldas international technology and expertise. It not only provides the benefits of Canola oil but also additional nutrients to give consumers extra energy, superior health and great taste essential for a modern and demanding lifestyle.

Dalda Cooking Oil is a premium blend of canola, sunflower and soybean oil, which is then hygienically refined to perfection, using Dalda's international technology & expertise. Our process of refining preserves the natural goodness of each of the individual oils in the blends, ensuring that only complete goodness reaches you. Containing essential fatty acids, Omega 3 & 6 which are good brain food and natural antioxidents which boost the immune system, Dalda Cooking Oil is also 100% cholesterol free and contains additional vitamin A, D & E which protect from skin and heart diseases. Dalda Cooking Oil, it's not only delicious and exceptionally nutritious.

Dalda VTF Banaspati is the healthiest banaspati available in Pakistan as it is Virtually Trans-fat Free. Using International technology and Expertise, Dalda has reduced the the trans-fat level to below 1%. Compare this to other banaspati brands that have trans-fat levels of upto 25%. It is made from 100% vegetable oils and fortified with Vitamin A & D.