Objective of Study

Every study is conducted within for some specific purpose or to solve some problem. When any research is conducted it has some primary objective that helps to solve the main problem whereas a secondary objective helps to solve peripheral problems. The primary and secondary objectives of this research are: Primary Objective: The primary objective of carrying out this research is to find out:-Investors behavior towards products and services of Sharekhan ltd

Secondary Objectives: To find out in which investment option people invests most. To find out how investor s are motivates for investing. To study the general investment criteria of people. To know the peoples time horizon for investing and to know the rate of return expected by them. To study the interest of people for further investment. To assess the customer satisfaction level of investors towards products of Sharekhan ltd. To classify the different sector on the basis of investors behavior regarding investing. To identify various motivation factor which affect to investor while investing in various selected sectors?

COMPANY PROFILE

Share khan is one of the leading share broking and retail brokerage firms in the country. It is the retail broking arm of the Mumbai-based SSKI Group (Serial Sevantilal Kantilal Ishwarlal Pvt. Ltd), which has more than88 years of experience in the stock broking business. SSKI is a veteran equities solutions company with more than 8 decades of trust and credibility in the Indian stock markets. It helps the customers/people to make informed decisions and simplifies investing in stocks. Share khan brings to you a user- friendly online trading facility, coupled with a wealth of content that will help you stalk the right shares. SSKI named its online division as a Share khan and it is into retail broking. The business of the company overhauled10 years ago on February 8, 2000. It acts as a discount brokerage house to a full service investment solution provider. It has specialized research product for the small investor s and day traders. Sharekhans online trading and investment site ww.sharekhan.com was launched in 2000. Though the www.sharekhan.com, have been providing investors a powerful online trading platform, the latest news, research and other knowledge-based tools and Share khans equity related services include trade execution on BSE, NSE, Derivatives, commodities, depository services, online trading and investment advice. Share khans ground network includes over 640 Share shops across 280 cities in India. With branches and outlets across the country, Share khans ground network is one of the biggest in India!

SERVICES OF SHAREKHAN:-

PRODUCT AND SERVICES OFFERED BY SHAREKHAN:1. Trading Facilities: Share khan as a member of NSE& BSE provides both offline and online trading facilities nationwide for trading the securities in secondary market to its clients. The companys wide network of outlets spread across the country facilities to executive the orders in secondary market.
2. Derivatives: (Futures and Options) The company also facilitates the trading system for trading in secondary market under future adoptions segment of NSE and BSE. The equity dealers in the company will be eager to give insights into the new sets introduction in the Indian Capital Market futures and options.

3. Depository services: Sharekhan is a Depository participant of National Securities Depository Limited and Central Depository and Securities Limited.Sharekhan will open Demat accounts, which will investors to convert physical certificates of shares into electronic balances in an account maintained.

4. Margin Financing: In the present rolling settlement scenario, Sharekh an understand investor need for

additionalcapital availability for daily purchaser shares. It offers unique facility avail fin ance, for purchasing shares at very competitive interest rates 5. IPOs and Mutual Funds: Sharekhan offers the change of investing in the potentially lucrative IPO market. Sharekhan is distribution house for all mutual funds. This is the news scheme introduced
4

by the company and it also offers schemes catering to investors with varying risk return profiles.

6. Stock lending and Borrowing:

One can place an order of shares with Sharekhan. It is approved intermediary of the security or lending scheme. These would be sent out the borrowers, these earnings fees for all investors idle shares. Thus Sharekhan fulfill the investor need for borrowing and lending of shares.

7. Equity Research: Sharekhan has a highly rated research using involved in macroeconomic studies, industry and company specific equity research. The research teams inputs will be available as daily trading calls, quarterly investment picks and long term investment picks, based on the fundamentals of particular company and the industry as a whole.

8. Internet Trading: Investors can also trade their securities through this facility by logging into companys website. The virtual world that Sharekhan offers online trading services through.

9. Portfolio Management Services: Sharekhan securities are a registered portfolio manager with SEBI to manage portfolios on behalf of clients with a discretionary and non discretionary right. This service is a provision for those who may not have the time to manage their stock inv estments or require the service of companys highly specialized profession team.

10. Other Services:

Free access to investment advice from Share khans research team
5

Sharekhan

Value

line

(A

monthly

publication

with

review

of

recommendations stocks to watch out)

Daily research reports and market review ( high noon and eagle eye)

Daily trading calls based technical analyses

Cool trading products ( Daring derivatives and market strategy)

Personalized advice

Live management information

Internet- Based online trading

Online BSE & NSE executions through BOLT & NEAT terminals)

The reasons behind the preferences for brands were unveiled by examining the following:

Tangible features of product / service. Softer, intangible features like imagery, equity driving preference. Tactical measures such as promotional / pricing schemes.

LITERATURE REVIEW
Seven Reasons Why Investors/Customers first choice is SHAREKHAN?

1. EXPERIENCE:

SSKI has more than eight decades of trust and Credibility in the Indian stock market. In the Asia Money brokers poll held recently, Sharekhan won the India best broking house for 2004 award. Ever since it launched Sharekhan as its retail broking division in February 2000, it has been providing institutional-level research & broking services to investors.

2. TECHNOLOGY:

With Sharekhan online trading account you can buy and sell shares in an instant from any PC with an internet connection. You will get access to our powerful online trading tools that will help you take complete control over your investment in shares.

3. KNOWLEDGE:

In a business where the right information at the right time can translate into direct profits, you get access to a wide range of information on Sharekhans website www.sharekhan.com. You will also get a useful set of Knowledge-based tools that will empower you to take informed decisions.

4. ACCESSIBILITY:

In addition to Sharekhan online and phone trading services also very useful. Sharekhan also have a ground network of 640 share shops across 280 Cities in India where you can get personalize Services.

5. CONVENIENCE: You can call Sharekhans Dial-n-Trade number to get investment advice and execute your transactions. Sharekhan have a dedicated Call Center to provide this service via a toll-free number from anywhere in India.

6. CUSTOMER SERVICE: Sharekhans customer service team will assist you for any help that you need relating to transactions, billing, demat and other queries. Sharekhans customer service can be contacted via a toll-free number-mail or live chat on Sharekhan.com.

7. INVESTMENT ADVICE: Sharekhan has dedicated research teams for fundamental and technical research. Share khans analysts constantly track the pulse of the market and provide timely investment advice to you in form of daily research e-mail, online chat, printed reports and SMS on your phone.

What is Investment? The money you earn is partly spent and the rest saved for meeting future Expenses. Instead of keeping the savings idle you may like to use savings in
8

Order to get return on it in the future. This is called Investment. Why should one invest? One needs to invest to:

Earn return on your idle resources Generate a specified sum of money for a specific goal in life Make a provision for an uncertain future
One of the important reasons why one needs to invest wisely is to meet the cost of Inflation. Inflation is the rate at which the cost of living increases. The cost of living is simply what it costs to buy the goods and services you need to live.

Investor :

An investor is any party that makes an investment. An individual who commits money to investment products with the expectation of
financial return.

The term has taken on a specific meaning in finance to describe the particular types of
people and companies that regularly purchase equity or debt securities for financial gain in exchange for funding an expanding company Consumer/Investors Behaviors: Generally, Consumers/Investor s Behavior regarding the any investment is primary concern with to minimize risk while maximizing return, as opposed to a speculator, who is willing to accept a higher level of risk in the hopes of collecting higher-than-average profits. While, some people are also believes in High Risk, High Return Many investor s purchase a particular stock with the intention of making a big profit over a short period of time. However, this action is not investing, but a pure gambling. The stock market is characterized by the trade-off between risk and return. The higher the risk the investor is willing and able to take, the higher the potential rewards from the investment. Therefore, if a particular investment offers you high returns, it is an indication that it will come with a high risk burden.
9

RESEARCH METHODOLOGY
TYPE OF RESEARCH In this report, I have used this Descriptive Research Design for conducting survey on Investor Behavior towards products and services of Sharekhan ltd.

DATA COLLECTION Primary Data:

Primary data means data collected directly from first-hand experience. Means data collected for the first time by any researcher for any research use. many methods of collecting primary data and the main methods include: Methods of collecting the primary data are: o Questionnaire method o Interviews method I have used Questionnaire method for the Primary data collection for the study. There are

Secondary Data:

Secondary data means data which are collected by any one for a particular research purpose and which are used by others for different purpose. I have also used the secondary data for the study like some company resources like brochures, websites etc.

SAMPLING UNIT
10

Here, target population is decided who are the actual investors of Sharekhan Ltd. each sample has the chance to be selected on an equal basis & this research has been conducted through surveying the whole of the equity market of Delhi city SAMPLE SIZE: 175 DATA ANALYSIS TOOLS Microsoft Office Graphs Percentage analysis

11

LIMITATIONS OF THE STUDY

As no human being is perfect, it is not possible for anyone to make the best or perfect report. Each person has some level of knowledge and is affected by some uncontrollable factors within which he/she has to work. So, it might be possible that there can be some limitations in this report that may be due to my knowledge level or some other factors. According to me following limitations can be prevailing in my report: Respondents might have felt hesitation in providing information related to their age, income etc. So, there can be some data that might questionable because of unwillingness of respondents to give right information. Sample selected may not represent whole population, as sample size selected is very small in proportion to population due to time and cost constraints.

12

DATA ANALYSIS & INTERPRETATION

13

Que. 1. Do you invest in Stock Market? [ ] Yes [ ] No

Particulars Yes No Total

Investing 119 56 175

Percentage 68% 32% 100%

Investing In STOCK Market

140 120 100 119 Yes 56 No

80
60 40 20 0 Yes

No

14

Interpretation:

According to the above chart we can see that:

68%of investor s (119) are investing in Equity Market.

While 36% of investor s (56) are not investing in Equity Market.

15

Que. 2. If you want to invest, which investment option will provide the best returns? [ ] Equity Share [ ] Fixed Deposits [ ] IPO [ ] Mutual Funds [ ] Bonds

[ ] If any other _________

Investment option Equity Share IPO Mutual Funds Bonds Fixed Deposits Other

Investor s in Percentage 53% 18% 8% 7% 4% 10%

Investors are investing in various Investment option

(Investors in Percentage) 10% 4% 7% Equity Share IPO Mutual Funds 8% 53% Bonds

Fixed Deposits
Other 18%

16

Interpretation: According to the previous chart: According to 53% of Investors, Equity market will provide the best returns in compare to other investment option. 18% of Investors believes that IPO (Primary Market) will provide the best returns. 8% of Investors thinks that Mutual Funds will provide the best returns. 7% of Investors believes that Bonds Market will provide the best returns. 4% of Investors trusts that Fixed Deposits will provide the best returns. According to 10% of Investors, other investment option will provide the best returns.

17

Que.3. Which factors motivate you for investing in Equity Market? [ ] Return [ ] Liquidity [ ] Safety [ ] Capital Appreciation

[ ] Other _____________

Motivation Factors Return Liquidity Safety Capital Appreciation Other

Investor s in Percentage 49% 26% 7% 17% 1%

Motivating factors for Investors to invest in Equity Market

(Investors in Percentage)
5% 16% 6% 48% Return Liquidity Safety 25% Capital Appreciation Other

18

Interpretation

49% of Investors are motivated by Return to invest in Equity market.

26%of Investors are motivated by Liquidity to invest in Equity market.

6%of Investors are motivated by Safety to invest in Equity market.

16%of Investors are motivated by Capital Appreciation to invest in Equity market.

While 5%of Investors are motivated by other factors like-Investment, Profit etc. to invest in Equity market.

19

Que. 4. How much percentage of your income you invest in Equity Market?

[ ] Less than 5% [ ] 20%- 25%

[ ] 5%-10%

[ ] 10%-15%

[ ] 15%-20%

[ ] More than 25%

Percentage of Income Less than 5% 5%-10% 10%-15% 15%-20% 20%- 25% More than 25%

Investor s in Percentage 23% 45% 17% 7% 5% 3%

Percentage of income investors are investing in Equity Market

(Investors in Percentage)
5% 7% 17% 3% 23% Less than 5% 5%-10% 10%-15% 15%-20% 20%- 25% More than 25% 45%

20

Interpretation: According to the Previous Figure

23% of the Investors are investing Less than 5% of their income in Equity Market.

45%of the Investors are investing5%-10% of their income in Equity Market.

17% of the Investors are investing10%-15% of their income in Equity Market.

7% of the Investors are investing15%- 20%of their income in Equity Market.

5% of the Investors are investing20%-25% of their income in Equity Market.

While 3% of the Investors are investing More than25%of their income in Equity Market.

21

Que. 5. How do you trade in Equity Market? [ ] Intraday [ ] Arbitragers [ ] Delivery [ ] Speculation [ ] Hedging [ ] If any other please specify

Types of Trade Intraday Delivery Speculation Arbitragers Hedging Other

Investor s in Percentage 13% 31% 26% 17% 11% 2%

Investors Trade in Equity Market

11% (Investors in Percentage) 2% 13% Intraday Delivery 17% 31% Speculation

Arbitragers
Hedging Other

26%

22

Interpretation: According to the Previous Figure:

13% of the Investors are doing Intraday trading in Equity Market. Intraday Trading is trading for that one day only. Means any securities are purchase & sell within the day.

31%of the Investors are investing in Equity Market as a Delivery base Trading. Delivery based trading is normally considered as a safer approach for trading in shares when compared to day trading. Delivery based trading involves buying shares on a market day and selling them only after receiving the delivery of those shares in demat account.

26% of the Investors are trading in Equity Market as a Speculator. Speculators are those classes of investor s who willingly take higher-thanaverage risk in return for a higher-than-average profit potential in future. Speculators aim primarily at quick profit from a term acquisition of assets.

17% of the Investors are Arbitragers in Equity Market. Arbitrager means who purchases securities in one market for immediate resale in another in the hope of profiting from the price differential

11% of the Investors are trading in Equity Market as Hedgers. Hedging means reducing or controlling risk. Hedgers wish to eliminate or reduce the price risk to which they are already exposed.

While 2% of the Investors are trade in Equity Market for Other Purpose.
23

Que.6.What is the time horizon for investing in Equity Market?

[ ] Less than 1 Months [ ] 6 to 12 Months

[ ] 1 to 3 Month

[ ] 3 to 6 Months

[ ] More than 12 Months

Time Horizon Less than 1 Months 1 to 3 Months 3 to 6 Months 6 to 12 Months More than 12 Months

Investor s in Percentage 14% 28% 15% 18% 25%

Investors Time Horizon for investing in Equity Market

(Investors in Percentage)
30% 25% 20% 15% 10% 5% 0%
Less than 1 Months 1 to 3 Months 3 to 6 Months 6 to 12 Months More than 12 Months

28% 25% 18% 14% 15%

24

Interpretation: According to the Previous Figure:

14%of Investors invests in Equity market for Less than 1 Months.

28% of Investorsinvest in Equity market for the period of 1 to 3 Months.

15% of Investors time horizon for in Equity market is 3 to 6 Months.

18% of Investors time horizon for in Equity market is 6 to 12 Months.

25%of Investors invest in Equity market for more than12 Months.

25

Que.7. What is the rate of return expected by you from Equity Market in a year? [ ] 5% 10 % [ ] 25% 30% [ ] 10% 15 % [ ] 30% and above [ ] 15% 20% [ ] 20% 25%

Rate of Return 5% 10 % 10% 15 % 15% 20% 20% 25% 25% 30% 30% and above

Investor s in Percentage 12% 18% 32% 26% 8% 4%

8%

4%

12% Rate of Return

5% 10 %

18% 26%

10% 15 % 15% 20% 20% 25% 25% 30% 30% and above

32%

26

Interpretation: According to the above Figure: 12% of Investors are expects 5%-10%return from Equity market. 18% of Investors are expects 10%-15%return from Equity market. 32% of Investors are expects 15%-20%return from Equity market. 26% of Investors are expects 20%-25%return from Equity market.

Here, above two cases Investors are more expects from Equity market. 8% of Investors are expects 25%-30%return from Equity market. While 4% of Investors are expects more than30%return from Equity market.

27

Que.8. Are you satisfied with the current performance of the Equity Market in terms of expected return? [ ] Fully Satisfied [ ] Fully Unsatisfie [ ] Satisfied [ ] Neutral [ ] Unsatisfied

No. of Investor s Fully Satisfied Satisfied Neutral Unsatisfied Fully Unsatisfied Total 30 73 49 18 5 175

Percentage 17% 42% 28% 10% 3% 100%

Investors satisfaction level From Equity Market

(Investors in Numers)(Total 175)
80 60 40 20 0
Fully Satisfied Satisfied Neutral Unsatisfied Fully Unsatisfied

73 49 30 18 5

28

Interpretation:

According to the Previous Figure: 30 Investors are Fully Satisfied from current performance of Equity market. 73 Investors are Satisfied from Equity market. 49Investorsare Neutral with current performance of Equity market. 18 Investors are Unsatisfied from Equity market. While 5 Investors are Fully Unsatisfied from Equity market.

29

Que. 9. Who advise you to enter in Equity Market?

[ ] Friends

[ ] Relatives

[ ] Advisers

[ ] Media

[ ] Research Report

[ ] Magazines

[ ] If any other

Particulars Friends Relatives Advisers Media Research Report Magazines Other

Investor s in Percentage 28% 12% 25% 17% 10% 5% 3%

Investor's Reference for enter into Equity Market

(Investors in Percentage) 5% 3% 10% 28% Friends Relatives Advisers Media 17% 12% 25% Research Report Magazines Other

30

Interpretation:

According to the Above Figure: Friends motivate 28% of the investor s to enter into the equity market. Relatives motivate 12%of the investor s to enter into the equity market. 25% of investor center in Equity market by the Advice of Financial Advisor. Media motivate 17% of the investor s to enter into the equity market. Magazines motivate 10% of the investor s to enter into the equity market. 5% of investor sure motivates by Reading Magazines to enter in Equity market. While other factors like self-Study, their own View etc. motivate3%of the investor s to enter into the equity market.

31

Que.10. Which Factors do you consider most important while selecting the Sectors? [ ] Market Trend [ ] Industry Condition [ ] Government Policy [ ] Profitability [ ] Economic Condition

[ ] Existence of well established Companies under Sectors [ ] If any other please specify _____________

Particulars Market Trend Profitability Economic Condition Industry Condition Existence of well established Companies under Sectors Government Policy Any Other

Percentage 29% 23% 14% 16% 12% 5% 1%

Factors Consider by Investors while selecting sector

(Investors in Percentage)
5% 1%
Market Trend

12% 29%
Profitability Economic Condition Industry Condition

16%
Existence of well established Companies under Sectors Government Policy

14%

23%

Any Other

32

Interpretation: According to the Previous Figure: 29%of the investor shave considered Market Trend as a most important factor while selecting the Sector. 23%of the investor shave considered Profitability as a most important factor while selecting the Sector.

14%of the investor shave considered Economic Condition as a most important factor while selecting the Sector.

16%of the investor shave considered Industry Condition as a most important factor while selecting the Sector.

12%of the investor shave considered Existence of well established Companies under Sectors as a most important factor while selecting the Sector.

33

Que. 11. Mention the most important factors for selecting a company of your choice. [ ] Earning Per Share [ ] Market capitalization [ ] P.E. Ratio [ ] Dividend [ ] Brokers advise

[ ] Performance of company [ ] If any other __________

Factors affect for selecting company Earnings Per Share Dividend Brokers advise Market capitalization Performance of company P.E. Ratio Other

Investor s in Percentage 19% 17% 15% 7% 16% 24% 2%

Factors affect to Investors for for selecting company

2% 24% (Investors in Percentage) 19% Earning Per Share Dividend Brokers advise 17% Market capitalization Performance of company

16%
7% 15%
34

P.E. Ratio Other

Interpretation: On the basis of above Figures: 19%of the investor shave considered Earning Per Share as a most important factor to select a Company under the sector of their Choice.

17%of the investor shave considered Dividend as a most important factor to select a Company under the sector of their Choice.

While 15% of the investor s are select a company under the sector of their choice on the basis of Brokers advises.

7%of the investor shave considered Market capitalization by the company as a important factor to select a company under the sector.

16%of the investor shave considered as a Performance of company most important factor to select a company under the sector of their choice.

24% of the investor s have considered Price Earnings Ratio as a most important factor select a company under the sector of their choice.

35

SWOT ANALYSIS
STRENGTHS: Online Trading Facility Largest Chain of Retail Share Shops in India 88 years of Experience in securities market Dedicated and responsive workforce/staff Value added service for HNI client Research Center Membership of NSE & BSE Trading option like Future & Option and Commodities Volume based differentiated product. WEAKNESSES: Less informative website Does not have slab rate brokerage which is provided by competitors Problems due to network crash Unawareness Among Investor s OPPORTUNITY: Collaboration with international financial institution To tap the Untapped market To capture the market lost to its Competitors. To focus on developing a superior and powerful portal To spread awareness of its Brand Name.

36

THREATS: Follow government laws Competitors develops Prolonged depression and high volatility in the market New Entrants.

37

FINDINGS
As the main objective of the research is to find out the Investor Behavior Towards Products and Services of Sharekhan Ltd. in Delhi city. So, I have used questionnaire method on 175 sample size for research and found out the views of investors on various parameters. From the research I found out that 68%of Investors (119)are satisfied with products and services of sharekhan ltd. While 36% of Investors (56) are not satisfied as per my sample size 175. I also found out that, 53% of Investors believes that Equity Market is better investment option and will provide the best returns in compare to other investment options.

found out that the 49% of Investors who are dealing inequity market they are

motivated by return factor and 26%of Investors are motivated by Liquidity and some investor also consider capital appreciation and safety factor while investing in equity market in various sectors.

I also found out that the 45%of the investor sure ready or interested to invest their 5%10% of income in Equity Market. It means many investors trust on the growth of equity market as they are ready to spend major proportion of their income.

Going ahead I found out that very few investors want to deal in intraday trading which shows that they consider safety factors while investing.
38

31%of the investors are

investing in Equity Market as a Delivery base Trading and 26% of the investors are trading in Equity Market as a Speculator. Means 26% of investor s who willingly take higher-than-average risk in return for a higher-than-average profit potential. 28% of investors invest in Equity market for the period of 1 to 3 Months and the same proportion of investors are investing for long period more than year.

I also found out that 32%of investor s are expects 15%-20%return from Equity market
and 26%of investor s are expects 20%-25%return from Equity market. Here, investors are more expects from Equity market.

42% of investor sure satisfied with the current performance of the Equity Market in terms of expected return, while 28% of investors are Neutral about equity market .

I found that most of Investors are motivated by their friends to enter in the equity market and some investor s are motivated by Advisers, Media, Research Report and other factors like and self-study of current scenario of equity market.

Other thing I found out that 29% of the investor s have considered market trend and 23%of the investor s have considered Profitability as a most important factor as a most important factor while selecting the Sector. There are also other factors like government policy, industry condition, and economic condition also important factor while selecting the Sector

39

CONCLUSION
During my training period I have done study on Investor Behavior Towards Products and Services of Share khan Ltd by using Descriptive Research Design as a Questionnaire method where respondents are from whole of the equity market of Delhi city and also from Share khan Securities Pvt. Ltd. From the survey I found that major people are investing in equity market only due to Earn High Return and Hedge the Risk by investing their major proportion of income in Equity Market. Here, the most of people are trade in equity market as a speculation and they are invests for one to three months. Generally, the investor s who are invest for long period more than year they are surely beneficial in equity market. Majority of people are motivated by their friends &medias advise to enter into equity market. Majority people are expecting something more from the equity market. So, finally some are satisfied and some are not satisfy with equity market. Major investor s prefer the Oil & gas sector as a first rank on the basis of Market trend, Profitability, industry condition and economic condition also important factor while selecting the Sector and investor s have also considered Price Earnings Ratio, Earning per Share and Dividend as a most important factor while selecting a company under these selected sectors.

40

RECOMMENDATIONS
Prefer investment for long term investment strategy that provides you moderate return with liquidity. Investors should not invest in only equity market but, also invest in other Safe Securities Like- Fixed Deposits, Government Securities, Bonds, Mutual fund and Insurance etc. which also provides moderate return. For Example: One should prefer o Equity 50% o Other Safe Securities 50% So, one can get moderate return with liquidity. Investors should invest money at lower level price and sale the stock at higher price. Investors should select company on the basis of PE ratio, EPS ,Current Growth of Company and Market capitalization and many more. So, investor s can get higher return on their investment. Always invest extra money in stock market. Do not invest by taking loan from banks or other resources.

41

BIBLIOGRAPHY
Gordon & Natrajan, Financial Markets And Services Second Revised Edition Reprint, Himalaya Publishing House, 2005. Investment Management Theory & Practice by Rustagi R P (Equity Shares : Fundamental & Technical Analysis), pg 137 - 163 Financial Management (Ninth Edition) by Pandey I M (Risk and Return : An overview of Capital Market Theory), pg 70 77 Research Methods (Second Edition) by William Trochim M.K.(Analysis), pg 259 - 276 NCFM Securities Market (Basic) Module

Websites:
www.sharekhan.com www.nseinda.com

www.bseindia.com
www.moneycontrol.com www.investopedia.com www.wikipedia.com www.authorstream.com www.myrisis.com NEWS PAPER ECONOMICS TIMES TIMES OF INDIA

42

ANNEXURES

43

Questionnaire
Investor Behaviour Towards Products And Services Of Sharekhan Ltd.
1. Do you investing in Equity Market? [ ] Yes[ ] No 2. If you want to invest, which investment option will provide the best returns? [ ] Equity Share [ ] IPO [ ] Mutual Funds [ ] Bonds [ ] Fixed Deposits [ ] If any other _________ 3. Which factors motive you investing in Equity Market? [ ]Return [ ]Liquidity [ ]Safety [ ]Capital Appreciation [ ]If any other please specify _____________ 4. How much percentage of your income you invest in Equity Market? [ ]Less than 5% [ ]15%-20% [ ]5%-10% [ ]10%-15% [ ]20%- 25% [ ]More than 25%

5. How do you trade in Equity Market? [ ]Intraday [ ]Delivery[ ]Speculation [ ]Arbitragers [ ]Hedging [ ]If any other please specify _____________ 6. What is the time horizon for investing in Equity Market? [ ]Less than 1 Months [ ]6 to 12 Months [ ]1to 3 Months [ ]More than 12 Months [ ]3 to 6 Months

7. What is the rate of return expected by you from Equity Market in a year? [ ]5% 10 % [ ]20% 25% [ ]10% 15 % [ ]25% 30% [ ]15% 20% [ ]30% above

44

8. Are you satisfied with the current performance of the Equity Market in terms of expected return? [ ] Fully Satisfied [ ] Unsatisfied [ ] Satisfied [ ]Fully Unsatisfied [ ] Neutral

9. Who advise you to enter in Equity Market? [ ] Friends [ ]Relatives[ ]Advisers [ ]Media

[ ] Research Report[ ]Magazines[ ]If any other ___________

10. Which Factors do you consider most important while selecting the Sectors? [ ]Market Trend [ ]Profitability [ ]Economic Condition

[ ]Industry Condition [ ]well established Companies under Sectors [ ]Government Policy [ ]If any other please specify _____________

11. Mention the most important factors for selecting a company of your choice. [ ]Earning Per Share[ ]Dividend[ ]Brokers advise[ ]Market capitalization[ ]Performance of company [ ]P.E. Ratio[ ]If any other _____________

45