BRAC UNIVERSITY BRAC BUSINESS SCHOOL COURSE OUTLINE: SUMMER 2010 SUBJECT: INTRODUCTION TO BUSINESS (BUS 101)

Instructor: Sharmin Shabnam Rahman Office: BU 0724 E- mail: ssr@bracuniversity.ac.bd Counseling Hours: Mon & Wed: 9.30 a.m. - 11.00 a.m. Sun & Tues: 9.30 a.m. - 11.00 a.m. Class Schedule Time 11.00-12.30

Day Section 1 Mon-Wed Section 2 Sun-Tues

Room UB0201

12.30-13.50

UB0201

OBJECTIVE:

This course will introduce students to the field of business and management and the role business plays in our society. The course offers an overview of basic business and management concepts, terminology, institutions, practices, and operations. It examines the various aspects of business management and their relationships with each other. Apart from familiarizing the students with the knowledge of general business terms, concepts, and theories, this course will help provide them with an overview of the necessary skills and abilities needed to succeed in a business school.

Reading Text: Required Text:

William G. Nickels, James M. McHugh & Susan M. McHugh, Understanding Business, (8th Edition), McGraw-Hill, 2008.
Teaching Method:
Lectures, class participatory lectures, case studies, quizzes and team project. Two-way communication is desired and participative method is appreciated as well. Participants are expected to prepare for the sessions.

Quizzes:
Quizzes/Class Tests will be held on MCQ, fill in the blanks, true/false, short note & problem solving format. In total 3 quizzes will be taken. Out of 3 best 2 will be counted for grading purpose.

Introduction to Business, Course outline, Summer 2010

COURSE CONTENT:

ASSESSMENT: Modes 1. Class Attendance 2. Quizzes/Class tests 3. Midterm examination 4. Group Project 5. Group presentation 6. Business case 7. Final examination Total Marks Weights 5% 20% 20% 5% 5% 10% 35% 100%

Chapter 1: Managing with dynamic business environment: Taking risks and making profits

Chapter 2: How economics affects business: The creation and distribution of wealth Chapter 4: Demonstrating ethical behavior and social responsibility Chapter 5: Choosing a form of business Ownership Chapter 7: Management, leadership and employee empowerment Chapter 11: Human Resource management: Finding and keeping the best employees Chapter 13: Marketing: Building customer relationship Chapter 17: Understanding financial information & accounting Chapter 18: Financial Management
IMPORTANT NOTES:
1. 2. The midterm examination will be held on 27th June, 2010 on the scheduled class time. The final examination will be held as per university schedule. Three quizzes will be taken of which the best two will be used for grading purpose. The test will examine the topics previously covered in the lectures and assigned chapter readings. Remember that no make-up tests will be taken for quizzes . 3. 4. Students have to solve and submit the assigned business cases to explore the real world and problems associated with different business phenomena. You will be given a specific topic (in groups) to conduct your project work. The topic will be decided for each group after discussing with the students. There will be a presentation on the project. The presentation part of the project will carry 5% of total marks and report writing will carry 5%. The project report should be lucid and legibly computer-typed in word processor, printed out on A-4 size paper with the font Times New Roman; font size 12; 1.5 spaced; inserted page numbers; and except headings, the body of the text will be justified with 1 top & bottom and 1.25 left & right margin. The report should not exceed 25 pages in all. The cover page should have the names of team-members and needs to be highlighted. 5. All exams will be comprehensive. The format will be mixture of fill in the blanks, true-false identification and short questions. Both midterm and final exams will be closed book, closed notes and closed neighbor. 6. 7. It is extremely important to bring the textbook and the supplied materials in the class. Failure to bring the textbook in the class will result in deduction of marks. Participation during the class is essential. However, if a student does not attend at least 70% of the total classes, as per University policy s/he will not be allowed to take the final exam.

**The course outline, calendar and any rules etc. mentioned here is a rough guideline for the course, and may change if the need arises.

Course Content
Managing within the Dynamic Business Environment: taking Risks and Making Profits (Chapter- 01) 1. Business and Entrepreneurship: Revenues, Profits, and Losses 2. Entrepreneurship versus Working for others 3. The Business Environment How economics Affects Business: The Creation and Distribution of Wealth(Chapter-02) 1. How Economic Conditions Affect Business 2. Understanding Free-Market Capitalism 3. Understanding Socialism. 4. Understanding Communism 5. The Trend toward Mixed Economies Demonstrating Ethical Behavior and Social Responsibility (Chapter-04) 1. Ethics is More Than Legality 2. Managing Businesses Ethically and Responsibly 3. Corporate Social Responsibility Choosing a Form of Business Ownership (Chapter-05) 1. Basic Forms of Business Ownership 2. Sole Proprietorships 3. Partnerships 4. Corporations 5. Corporate Expansions: Mergers and Acquisitions 6. Special Forms of Business Ownerships Management, Leadership, and Employee Empowerment (Chapter-07) 1. Functions of Management 2. Planning: Creating a Vision Based on Values 3. Organizing: Creating a Unified System 4. Developing a marketing strategy. 5. Leading: Providing Continuous Vision and Values 6. Controlling: Making Sure it Works Human Resource Management: Finding and Keeping the Best Employees (Chapter-11) 1. Working with People is Just the Beginning 2. Determining Your Human Resource Needs 3. Recruiting Employees from a Diverse Population 4. Selecting Employees Who Will Be Productive

5. Training and Developing Employees for Optimum Performance 6. Appraising Employees Performance to Get Optimum Results 7. Compensation Employees: Attracting and Keeping the Best 8. Scheduling Employees to Meet Organizational and Employee Needs 9. Moving Employees Up, Over, and Out 10. Laws Affecting Human Resource management Marketing: Building Customer Relationships (Chapter-13) 1. What is Marketing 2. Providing Marketers with Information 3. The Consumer Market. Understanding Financial Information and Accounting (Chapter-17) 1. What is Accounting 2. Areas of Accounting 3. The Accounting Cycle 4. Understanding Key financial Statements Financial Management (Chapter-18) 1. The Role of Finance and Financial Managers 2. What is Financial Management? 3. Financial Planning 4. The Need for Operating funds 5. Obtaining Short-Term Financing 6. Obtaining Long-Term Financing

SUMMER 2010 Class Schedule Introduction to Business BUS 101 Session-1 Session-2 Session-3 Session-4 Session-5 Session-6 Session-7 Session-8 Session-9 Session-10 Session-11 Session-12 Session-13 Session-14 Session-15 Session-16 Session-17 Session-18 Session-19 Session-20 Session-21 Session-22 Session-23 Session-24 Session-25 Session-26

Introductory Class Ch. 1 Managing within the Dynamic Business Environment: taking Risks and Making Profits Ch. 1 Managing within the Dynamic Business Environment: taking Risks and Making Profits. Discussion on Business Case Analysis Ch. 2 How economics Affects Business: The Creation and Distribution of Wealth Ch. 2 How economics Affects Business: The Creation and Distribution of Wealth Ch. 4 Demonstrating Ethical Behavior and Social Responsibility Ch. 4 Demonstrating Ethical Behavior and Social Responsibility QUIZ 1. (Ch 1, 2 & 4) Ch.5 Choosing a Form of Business Ownership Ch. 5 Choosing a Form of Business Ownership Report Writing Format How to make a good presentation Ch. 07 Management, Leadership, and Employee Empowerment Ch. 07 Management, Leadership, and Employee Empowerment Mid Term (Ch 1, 2, 4, 5 & 7) Ch.11 Human Resource Management: Finding and Keeping the Best Employees Ch.11 Human Resource Management: Finding and Keeping the Best Employees Ch. 13 Marketing: Building Customer Relationships Ch. 13 Marketing: Building Customer Relationships QUIZ 2. (Ch 11 & 13) Ch. 17 Understanding Financial Information and Accounting Ch. 17 Understanding Financial Information and Accounting Ch. 18 Financial Management Ch. 18 Financial Management QUIZ 3. (Ch 17 & 18) Business Case Solving Presentation Session Presentation Session Presentation Session

Good Luck