History of Marriot Hotel

June 20, 2011
[MARKETING MANAGEMENT & STRATEGY ]
Marriott International,
Inc. (NYSE: MAR)
is
worldwide
operator
and franchisor of a broad portfolio of hotels and related lodging facilities. Founded by J. Willard Marriott, the company is now led by son J.W. (Bill) Marriott, Jr. Today, Marriott International has about 3,150 lodging properties located in the United States and 68 other countries and territories. Marriott's operations are grouped into the following five business segments:

Full-service lodging - 65% Select-service lodging - 11% Extended-stay lodging - 5% Timeshare - 15% Synthetic fuel - 4% (primarily a tax shelter)
Marriott was founded by J. Willard Marriott in 1927 when he and his wife opened a root beer stand in Washington D.C. As a Mormon missionary in the sweltering, humid summers in Washington D.C, Marriott was convinced that what the city needed was a such a place to get a cool drink. They later expanded their enterprises into a chain of restaurants and hotels. The Key Bridge Marriott in Arlington, Virginia is Marriott Internationals longest operating hotel, and celebrated its 50th anniversary in 2009. Their son and current Chairman and Chief Executive Officer, J.W. (Bill) Marriott, Jr. has led the company to spectacular worldwide growth. Today, Marriott International has about 3,400 lodging properties located in the United States and 67 other countries and territories. Edwin D. Fuller is the current President and Managing Director of International Lodging for Marriott International.
Recreational Vehicle
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Marriott International was formed in 1992 when Marriott Corporation split into two companies, Marriott International and Host Marriott Corporation. In 2002 Marriott International began a major restructuring by spinning off many Senior Living Services Communities (which is now part of Sunrise Senior Living) and Marriott Distribution Services, so that it could focus on hotel ownership and management. The changes were completed in 2003. In April 1995, Marriott International acquired a 49% interest in the Ritz-Carlton Hotel Company LLC. Marriott International believed that it could increase sales and profit margins at the Ritz, a troubled chain with a significant number of properties either losing money or barely breaking even. The cost of Marriott's initial investment was estimated to be about $200 million in cash and assumed debt. The next year, Marriott spent $331 million to take over the Ritz-Carlton Atlanta and buy a majority interest in two properties owned by William Johnson, a real estate developer who had purchased the Ritz-Carlton Boston in 1983 and expanded his Ritz holdings over the next twenty years. The Ritz began expansion into the lucrative timeshare market among other new initiatives made financially possible by the deep pockets of Marriott, which also lent its own in-house expertise in certain areas. There were other benefits for Ritz-Carlton flowing from its relationship with Marriott, such as being able to take advantage of the parent company's reservation system and buying power. The partnership was solidified in 1998 when Marriott boosted its interest in RitzCarlton to 99 percent. By 1999 revenues from the 35 hotels it operated around the world totaled about $1.4 billion. Marriott International owned Ramada International Hotels & Resorts until its sale on September 15, 2004 to Cendant. It is the first hotel chain to serve food that is completely free of trans fats at all of its North American properties. In 2005, Marriott International and Marriott Vacation Club International comprised two of the 53 entities that contributed the maximum of $250,000 to the second inauguration of President George W. Bush.
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On July 19, 2006, Marriott announced that all lodging buildings they operate in the United States and Canada would become non-smoking beginning September 2006. "The new policy includes all guest rooms, restaurants, lounges, meeting rooms, public space and employee work areas." On November 11, 2010, Announced plans to add over 600 hotel properties by 2015, the bulk of the additions will be in the emerging markets of India, where it plans to have 100 hotel properties and other countries include China and Southeast Asia.
The five-star international Islamabad Marriott Hotel is located at the foot-steps of the famous Margalla Hills and is within close proximity to Rawal Lake, the town centre, President & Prime Minister Houses, Ministry of Foreign Affairs, Senate, Parliament House, Foreign Missions, World Bank, Government Offices, corporate sector, Print and Electronic media offices etc. The Hotel is a favorite rendezvous of politicians, diplomats, businessmen and movers and shakers of the country. Owing to the perfect location of the hotel, it hardly takes half an hour to commute between the Hotel, the Islamabad International Airport and the places of interests.
Marriot Hotel Islamabad External View
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The Islamabad Marriott Hotel bombing occurred on 20 September 2008, when a dump truck filled with explosives detonated in front of the Marriott Hotel in the Pakistani capital Islamabad, killing at least 54, injuring at least 266 and leaving a 60 ft (20 m) wide, 20 ft (6 m) deep crater outside the hotel. The majority of the casualties were Pakistanis; although at least five foreign nationals were killed and fifteen others reported injured. The attack occurred mere hours after President Asif Ali Zardari made his first speech to parliament. The Marriott was the most prestigious hotel in the capital, located near government buildings and diplomatic missions. A few months after its bombing, the Government of Pakistan had re-constructed the hotel and the Islamabad Marriott reopened on 28 December 2008.
Explore Our Hotel
HESCO, Bomb proof and shockproof double security wall), bomb proof and shockproof scanning room. and pass-through gates at the Hotel entrance,
New 8 outlets/pillar-less Marquee/conference/Board rooms, and outside catering.
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Launch of New Service of Marriot Recreational Vehicle and reasons why it is launched?
Marriot hotel launched the new service of the recreational vehicle (MRV) to differentiate itself from their competitors and to maintain its brand image in the minds of the people of Pakistan and for foreign tourist which has been damaged due to bomb attack on the Marriot hotel on 20 September 2008, when a dump truck filled with explosives detonated in front of the Marriott Hotel.
Marriot Recreational Vehicle Luxury Service Bus External view
Internal View of the MRV

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Awning
On most new RVs, the manufacturer includes a roll-out awning. The awning is attached to the door-side of the RV and is often about 75% of the length of the RV. Another type of awning used by RVers is a portable pop-up canopy or tent (like an E-Z UP) that provides a temporary solution to people who want to be outdoors and enjoy shade. The frame usually incorporates an accordion style truss which folds up compactly. Some of these awnings have side curtains that can keep out wind and bugs.
Bull-nose Front End

Commonly seen on Class A motor homes where the angle of the front of the vehicle leans forward.
Battery Disconnect
A solenoid which is wired first in the 12v system that, when activated, opens or closes and turns 12v power on or off to that system. Found mostly on motor homes which will incorporate 2 disconnect systems - 1 for the house batteries and 1 for the chassis batteries. Usually controlled by either manually opening or closing the solenoid by turning it or moving a lever, or electronically operated via a remote switch mounted inside the RV. with a disconnect turned off, that battery circuit is 'dead' and no power will be available from the batteries. Generators and starter motors usually bypass these systems due to high power demands.
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Battery isolator
A rectifier or solenoid switch based module of a recreational vehicle that provides charging power from the engine to the house battery and vice versa. (A one-way version of this may be mounted on the engine and provide power only one way, from engine to house battery.) The isolator also prevents power use by the circuits drawing on the house battery from also draining the engine or vehicle battery. Some RVs provide a momentary-on switch that flips a relay to form a temporary high-current connection between the two sets of batteries, enabling the driver to use the house batteries to help start the engine should the engine batteries prove weak. RVers that lack such a switch will often carry a set of high-current-rated jumper cables to stretch between the two batteries to accomplish the same end.
Black water
Wastewater from the RV toilet. Body waste called blackwater because, if left in the blackwater tank long enough, it turns black.
Black water tank

The tank that stores the blackwater. When full, the operator of the RV will connect a sewer hose from the blackwater tank to a suitable sewer connection at their camp site or a dump station for emptying. This connection cannot simply be left open: If the water is allowed to constantly drain off, the solids tend to remain behind, eventually producing what is termed "the brown pyramid of death." It can cost hundreds, if not thousands of dollars to replace the blackwater tank in this eventuality. Ensure the tank approaches full; then empty it all at once, followed always by the graywater.
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Black water tank flush

A pipe built into the black water holding tank that is connected to a source of pressurized water via a hose that is used to help flush solids from the holding tank at a dump site. If using a black water tank flush system in a campsite, the use of a back-flow preventer on the end of the hose to prevent sewage from flowing into the potable water system is recommended. The tank should be flushed with water upon every second tank draining, with normal use. The tank should also be sprayed any time the sensors appear erratic.
Brake Controller
A device used to control the electric brakes on the trailer. Taking power from the tow vehicle's battery, it is activated by sensing voltage to the brake lights. upon this signal it sends power, through the 7way plug at the rear, to the electro magnets inside the trailer's brake drums, activating the brakes. Usually adjustable to control the amount of braking power applied as well as incorporating manual operation to allow the trailer brakes to be activated independently from the tow vehicle brakes. Some models also incorporate G-force sensors which will apply the trailer brakes when it senses a deceleration.
Chemicals (for wastewater tanks)

A variety of commercially produced chemicals that are added to the blackwater and graywater tanks to control odours. Commonly referred to as "blue" or "green," the latter being designed to be less harmful to the environment. "Blue" chemicals may or may not kill the bacteria in the tanks and may or may not have an adverse effect on septic systems. Some "green" wastewater tank chemicals contain enzymes that are supposed to control odors and help breakdown the organic materials in the wastewater. Many chemicals are available with either a strong masking scent or odor-free. Lower-priced RV toilets may require the masking scent.
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City Water Hookup

A fitting on the outside of the RV, allowing a water hose to be connected to provide fresh water from an external, pressurized, supply. The quality of such supplies are variable. Many RVs have built-in water filters. Some owners carry a simple external filter they use when the need arises.
Converter
An electrical device that is usually supplied built-in the RV by the manufacturer. The converter takes AC power from a campground electrical hookup (shore power) or generator and converts that power to 12 volts DC for use in the vehicle. Converters also charge the house batteries.
Dog House
A cover for the Engine compartment, between the Driver & Passenger Seat, could possibly be covered in yellowish-green shag carpet and have a small card table propped above it.
Diesel pusher
A motor coach with its engine in the rear, instead of the front. For many years, all such coaches featured diesel engines. Later, some manufacturers began placing their conventional gasoline engines in the rear, as well. In both cases, the generator is displaced to the front of the coach. The most notable benefit of this scheme to the travelers is noise reduction. When traveling, the occupants sit in the front, with the engine typically 20 to 30 feet behind them, instead of roaring between them. When the occupants settle into the back bedroom at night, the generator, typically 25 to 35 feet in front of them, becomes virtually silent to them.
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Dry camping (boon docking)

Is camping in a campground or any area without water, electricity and sewage hookups, including parking lots or driveways. In the USA, most campgrounds operated by the US Department of the Interior (BLM, National Park Service, National Monuments, National Wildlife Areas, National Forests) and most state and county campgrounds do not have full hookups for water, sewage or electricity. Dry camping is made more comfortable by having: 1. A supply of potable water storage within the RV 2. Enough house-battery power to supply basic camping needs (low voltage lights, water pump, control portion of refrigerator, etc.) 3. A means of recharging the house battery(s), such as solar panels or generators 4. Enough wastewater tank capacity to contain the wastewater for several days of camping
Dumping, dumping tanks

The act of emptying the waste tanks. Tanks should always be emptied in sequence, with blackwater first, graywater second. This enables the soapy graywater to wash the blackwater out of the sewer hose strung from RV to receptacle, leaving the hose (relatively) clean.
Electric trailer brakes

On travel trailers and fifth-wheel trailers, usually over a certain weight, a supplemental system of stopping the rig is needed. Within the towing vehicle's cab is a trailer brake device that uses the towing vehicle's 12 volt DC current to apply a current to electrically-operated wheel brakes on the trailer's wheels. The braking device senses the slowing momentum of the vehicle, usually with a small pendulum, to send a current to the trailer wheel brake actuators to help stop the rig. The current sent to the actuators is proportional to the rate of slowing of the vehicle.
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Engine battery(s)
Batteries in a motor home dedicated to the operation of the vehicle's engine, as opposed to the living quarters, they being supplied with their own separate "house batteries." Engine batteries have thin plates with lots of surface, a design that ensures they can deliver the high currents needed to start a motor vehicle. These thin plates, however, are quickly destroyed when the battery is deeply discharged, making them unsuitable as house batteries.
Fifth wheel coupling

The fifth wheel coupling or hitch provides the link between a fifth-wheel trailer and the towing truck. Newer fifth-wheel hitches are pivoted in two dimensions to ease hitching up and to give the truck and trailer more freedom of movement together. Some models are called sliding-fifthwheel hitches because the entire hitch assembly can be rolled from its forward towing position to a more rearward position for backing up and maneuvering in tight situations. This allows the driver of a fifth-wheel trailer more leeway in making sharp turns and not having the front of the trailer impact the cab of the truck.
Fresh water tank

Storage tank for fresh water when "Dry Camping" or on the road. This water should be used or drained periodically to ensure it stays fresh, and the manufacturer's instructions for "winterizing" the coach should be followed if this tank or any piping within the RV is subject to freezing.
Full Hookup
A campsite featuring water, electric, and sewer connections.
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Full Timer
In RV parlance, a person who lives 100% of the time in the RV. Typical full timers would include retired couples who have sold or rented out their immovable domiciles, favoring a life on the road. (USA insurance companies specializing in RV insurance normally set the threshold between full time and part time at five or six months, depending on the carrier, so from the standpoint of insurance, someone spending as little as five months and one day on the road in a single year might be considered full time, paying an increased premium.)
Generator
A gasoline, diesel or propane-powered device for generating 120 or 240 volts AC electrical power for use when boondocking or dry camping. Generators are rated by their electrical output, usually in watts. A minimum generator size for a small RV would be 1500 to 2000 watts. To run an RV air conditioner, a minimum of 3,000 watts is usually needed. Larger RVs with multiple air conditioners require generators with 6,000 and more watts of capacity. Generators also charge the house batteries. Generators are common in North America but very unusual in Europe, where their noise would be an unpopular intrusion to the rural calm of a campsite. (In North America, organized campgrounds will have "quiet hours," typically stretching from 7pm or 9pm to 7am or 8am in the morning, during which generators are not allowed to be run.)
Gravity Fill
An external fill point for filling the fresh water tank made up of a large diameter hose that runs into the tank and incorporates a hole in the side of the RV which allows water to be fed, via a water hose, into the tank using gravity alone. A smaller diameter 'vent' hose is usually installed along side to allow air to escape the tank when filling. Some motorhomes offer both a gravity fill and pressure fill, the latter having an automatic cutoff. The gravity fill may add more water than the pressure fill, making topping off with gravity fill a good option before a long dry-camping session.
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Gray water
Waste water from the sinks and showers. It is not truly "clean", but it is not as "dirty" as "blackwater". It is called graywater because it looks gray from detergents in the water. RVers who have ignored the LED warnings will receive a secondary indication of a full graywater tank when the lowest drain backs up, usually the shower. This can become of particular importance for RVers with washing machines. They should ensure the sewer hose is connected and the graywater valve open before turning on the washer and wandering away from their coach. RV washer/dryers use large amounts of water, and that water will go somewhere. Graywater has the important role of washing out the sewer hose, as RVers empty the blackwater first, then the soapy graywater in sequence. Problem: While the blackwater tank must be kept closed until full, many campers normally keep the graywater tank open when connected to a sewer pipe. RVers soon learn to monitor the blackwater level and, as it approaches full, they close the graywater valve to store water for when it becomes necessary to empty the blackwater and flush the hose. Otherwise, the operator must literally send fresh water down the (sink) drain until sufficient water has been collected, around a quarter tank, for a good flush. Older RVs might not have a Gray water tank, in that case an aftermarket will have to be purchased, connect a hose if full service or use a 5 gallon bucket.
High voltage
Refers to shore power, generator power or power from an inverter, which is AC at the standard household voltage and frequency of one's country, used to run air conditioners, televisions and stereo systems, microwave ovens, electrical refrigerators, electric space heaters and electric water heaters. It also powers AC outlets in the RV for electrical devices such as toasters, hair dryers, computers, printers and so on. (Strictly, "AC" only means that the polarity reverses many times per second, but in an RV it may be assumed to mean high voltage.)
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Holding Tanks
Tanks built in or mounted under the floor, used for storage of blackwater and graywater. Separate tanks are used for blackwater and graywater, often adding an extra tank for the shower or washing machine, if equipped. Tank level is monitored by an LED display inside the RV and all tanks drain to a single external hook up point for dumping. Usually found on American RVs where almost every RV in production incorporates holding tanks.
House batteries
The batteries, usually 12 volt DC, that are installed on or within an RV and dedicated to operating lights, appliances, etc., within the living area. These are known in the UK as 'leisure batteries'. Usually, there are multiple batteries combined in a parallel circuit which keep 12 volts but increase the amperes, but there may be a single house battery on some smaller RV's. The house batteries are separate and isolated electrically from the vehicle batteries, known in this context as engine batteries that are used to start and operate the motor vehicle part of the RV (motor of a motorhome, car or truck for tow vehicles or campers). RV batteries differ from car or truck batteries in that they are 'deep cycle' batteries. This means that RV batteries can be drawn down further before recharging than car or truck batteries without damage. For best RV battery life, users should not draw down the charge below 50% before recharging. Deep cycle batteries that are well maintained and cared for can last ten years or more, whereas RV batteries that are poorly maintained and abused will last only a year or two. Batteries are rated in amp-hours; multiplying this figure by the battery voltage yields watt-hours, which indicates the length of time a known load can be run.
Hub & Spoke

A travel pattern of many RVers that reduces their overall fuel expenses and carbon footprint, as well as the frequency (and bother) of breaking camp. RVers will drive/tow their RV from, for example, Phoenix, AZ, to Tucson, AZ, 115 miles (186 km) away. They will then spend a week or two exploring Southern Arizona using their tow vehicle or towed vehicle, leaving the heavy
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RV parked in their campground. The "hub" is the campground, the "spokes" are the routes fanning out from their campground that they take on their various day-trips. Some RVers extend the hub & spoke pattern one more level by carrying bicycles, Segways, or other low-carbon conveyances on their day-trip vehicle to tour/explore their various day-trip destinations. Again using the above example, a pair of full or part-time RVers might break camp and move the 115 miles (185 km) between Phoenix and Tucson, averaging 8.5 mpg (3.6 kpl); but then travel 300 miles (482 km) in the ensuing fortnight in their towed car, a hybrid, averaging 40 mpg (17 kpl). Add another 50 miles (80 km) together on their two Segways, at the equivalent of 275 mpg (117 kpl) each, and the overall fuel economy for the leg of their trip involving Tucson works out to 21.7 mpg (9.2 kpl) overall.
Inverter/Charger
An inverter/charger, most often called an inverter, both charges the 12 volt house battery(s) and inverts the 12 DC power from the house batteries into AC power at the standard household voltage and frequency for one's country. Inverters are not usually supplied in low-priced RVs by the RV manufacturer. Inverters are rated by their output, in watts. There are two categories of inverters. The least expensive are called 'modified sine-wave' or 'quasi-sine wave' inverters. The more expensive versions are 'sine-wave' or 'full sine-wave' inverters. The modified- or quasi-sine wave inverters work well for most RV uses, but most inverter manufacturers recommend the use of full sine wave inverters to power televisions, VCR players and recorders, DVD players, computers, printers, fax machines and other electronic devices. Like a generator, inverters must be sized to accommodate the anticipated electrical load. Most inverters in RVs are rated at 1500-2000 watts. This is enough power to run a microwave oven or run a TV, DVD and computer but not at the same time as the microwave. The number of watthours that can be provided; how long a given load can be run; depends on the battery, after allowing for the slight inefficiency of the inverter. Heavy electrical loads like air conditioners, space heaters, water heaters and refrigerator/freezers cannot be powered by an inverter as the house battery(s) do not have enough watt-hours and would be run down quickly.
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King-pin support
A king-pin support is used on a fifth-wheel trailer to give the front of the trailer more stability. It is usually a tripod that attaches to the king-pin of the fifth-wheel trailer hitch. Most are adjustable with a hand crank.
Landing gear
On a fifth-wheel trailer these are two jacks that are usually coupled together and are motor driven, that lift the front of the fifth-wheel trailer up so that the truck can be driven under the front and hitch-up. Once hitched up, the landing gear jacks are raised to their stowed position for traveling.
Leveling jacks
Installed under the RV help to get the vehicle level once it has a place to stay. Many newer class A motorhomes and some fifthwheel trailers have computer-controlled leveling jacks that, at the touch of a button, automatically extend and level the RV. (Some high-end motorhomes even use airbags that automatically raise the motorhome into a level position on its own tires, eliminating leveling jacks completely.) On trailers, the manufacturer often installs rear leveling jacks that are either lowered by hand crank or a motor to give the rear of the trailer more stability.
Low voltage
Low voltage refers to electricity supplied to and derived from the house batteries, typically 12 volts DC. This electricity is used to run lights, the water pump, the control portion of a refrigerator, the igniters for cooktops, smoke and gas detectors, fans, jack and slide-out motors, and often the blower and control circuits of a built-in propane furnace.
Part Timer
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A person who spends several months per year, but less than full-time in the RV. (USA insurance companies specializing in RV insurance normally set the threshold between full time and part time at five or six months, depending on the carrier.)
Pink water
Refers to water to which 'pink' antifreeze has been added. This is done in cold climates to keep the internal plumbing pipes and tubing from freezing. Pink is used to imply that it is not toxic. Normal antifreeze is colored green or blue to show that it is a toxic chemical.
Refrigerator
Most RV refrigerators are "absorption cycle", rather than "compressor cycle" appliances. These operate by the direct application of heat to the refrigerant, without the use of a pump, unlike most domestic refrigerators. In recent years, specialized 12V DC operated compressor type refrigerators have been developed and are being used in some RVs. The typical RV (absorption) refrigerator uses either propane or electricity as a heat source. Most operate on propane or AC (2-way), while some add 12V DC (three-way). Three-way (powered) RV refrigerators draw too many amps to be powered by the house batteries, but may run on 12V DC power while the vehicle engine is running, a generator is running or the RV is connected to shore power. Newer models use 12V DC to control electronics that switch power sources automatically. Absorption refrigerators are very sensitive to being level and do not function unless reasonably level. However, newer RV refrigerators are less sensitive to being run out of level. Anyone planning a long ferry ride with an RV should bear in mind that it is impossible to run the fridge while on board, where gas bottles must be turned off, and electricity is seldom provided.
RV shower
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Is a method of showering that conserves water, wastewater tankage and battery power in a motorhome, trailer or camper while dry camping. The total time for the water being on is typically under 2 minutes and often less. The RV shower is similar to a Navy shower. Owners of smaller vehicles seldom use the shower in the van, preferring to use the campground showers.
Sanitary station
Black water is usually collected in a portable toilet with a detachable tank which is carried to the sanitary station. Sometimes referred to as a Thetford, Porta Potti or an Elsan (from commercial names), this tank has a small amount of 'blue' or 'green' added to it each time it is emptied, to manage odors. The sign for a sanitary station usually includes the word 'chemical' in one form or another.
Sewer hose
An RVer cannot spend too much money on a proper sewer hose, but can easily spend too little. A cheap, thin-walled hose that has developed small holes either through abrasion or UV damage since its last use does not leak, it sprays: The top of a full blackwater tank may be three feet or more above the level of a failing hose, bearing a lot of pressure. One must particularly be wary of free starter kits given upon RV purchase; even motorhomes approaching half-million dollars in cost may be supplied with a thin hose that starts spraying in less than a week. A proper hose, well maintained, will last for a long time, reducing what could be an onerous task into an abstract, odor-free procedure of pulling a couple valves in sequence, in which the only fluids ever witnessed are a few drops of soapy graywater fresh from the sink or shower, upon disconnecting.
Shore power
Electricity that is available to an RV from a power company. The minimal service in USA campgrounds is a standard 2-prong w/ground 120 volt AC outlet with 15-20 amps. Most newer USA campgrounds with electrical hookups offer three outlets in the connection box: 2-prong
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w/ground 120 volt AC 20 amp; 3-prong RV 120 volt AC 30 amp; and a 4-prong RV 120/240 volt AC 50 amp (which can power 120 volt loads and the large 240 volt loads at the same time). A variety of plug converters are available from RV supply houses to convert from one type of plug to another. High voltage can injure or kill when wired incorrectly, and the fact that an appliance works does not mean that it's wired correctly. A simple 50-to-30 amp or 30-to-15 amp converter from a major supplier may be assumed safe. A special adaptor, picked up at a cardtable booth at an RV show that enables the user to plug into two 30 amp circuits at once to get 60 amps for their 50 amp coach may "smoke" the campground's equipment, if not the user. In the UK and most of Europe, 240 volt power is supplied through a 16 amp socket which is designed for outdoor use. In continental Europe, although the socket is rated at 16 amps, the circuit is often limited to a much lower current, sometimes as low as 3 Amps. Less modern campgrounds may use domestic sockets similar to those found in homes. Operators of RVs that offer some warning when shore power has been left connected should ensure that their power cord is always laid out and connected first, with water and sewer lines purposely laid to cross the power cord. Because the RV has no way of "knowing" that the operator failed to disconnect either water or sewer, this scheme will ensure that warning is given unless all three lines have been properly put away before the owner is ready to drive off. The term, "shore power," was borrowed from the boating industry/Navy; no water is involved, at least if all pipe connections are fastened down thoroughly.
Slide-out
A section of the RV that can be expanded outwards from the side of the vehicle, thus making the interior space wider. Many modern North American RVs feature at least one slide-out section. This is typically to widen the kitchen and better accommodate the seating area. Newer and larger motorhomes and larger fifth-wheel trailers (over 30') often have three slide-outs: one in the kitchen, one in the living room and one in the bedroom.
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Slide-Topper
A fixed awning attached to the top of a slide room and the side of the RV. When the room is opened, the awning opens with it, covering the roof of the slide room. Mainly used to keep debris such as leaves and snow from building up on the roof of the slide room. It will open and close with the room by use of spring tension which is applied when rolled out and recoils when the room comes in, closing the awning up.
Solar cell or Photovoltaic panel(s)

Solar panels or photovoltaic cells can be installed on the roof of the RV. They produce slightly in excess of 12 Volts DC (12.8 to 13). The panel(s) are used to charge the house battery(s) when the RV is not hooked up to shore power or the vehicle's engine is not working or a generator is not present. Photovoltaic cells used on RVs are often 24" x 36" and produce 100 to 120 watts.
Tag Axle
Particularly heavy 40 to 45 foot motorhomes are supplied with two rear axles, a drive axle and a passive, weight-bearing (tag) axle. Veteran RV-spotters use the presence of a tag axle (as well as large tire size) to separate out the truly expensive motorhomes from those that just look that way. The presence of a tag axle indicates an interior with features like stone floors, heavy, solid wood cabinetry, and a MPG gauge that quickly sticks at 1.4 when going uphill. The tag axle is lowered automatically at around six miles per hour, taking up half the load of the rear, heavier end, of the motor coach. The axle is raised below six miles per hour to allow better maneuvering: Were the axle to remain down, turning sharply, as is done at low speeds, would drag the tires of the tag axle sideways across the pavement as the coach pivoted on the drive wheels, just in front of that axle. Coaches when driving in RV parks can often be seen with their tag axles up, causing many helpful observers to tell the coach owner there's something wrong with their coach. On the other hand, some tag-axle owners have saved money on tolls by pointing out to the toll-taker that their coach may have three axles, but, as can be plainly seen, they're only using two of them.
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Tow ball weight

Also called tongue weight, this is the downward force exerted on the tow ball by the RV trailer coupling with weight-distribution devices, if any, deactivated.
Tow vehicle
The car or truck that is used to tow an RV trailer.
Towed vehicle or "toad"

A car or other vehicle that is towed behind motorhomes for use when the motorhome is set up in a campground and connected to utilities. Also called a "dinghy". Fairly common in the U.S. and Canada, less common in Europe, it becomes a virtual necessity for owners of motor coaches stretching 40 or 45 feet, difficult to maneuver in places like supermarket parking lots.
Umbilical cord
The electrical cord that connects the RV trailer to the towing vehicle (car, van, SUV, or truck). This cord brings electricity from the vehicle's alternator to charge the trailer house batteries. The umbilical cord also brings electrical current from the vehicle to control the electric brakes, stop and turn lights and night running lights on the trailer.
Weight distribution hitch

A system of springs and levers that transfers part of the tow ball weight onto the front wheels of the towing vehicle and, to a lesser extent, the RV trailer.
White water
This is the fresh water directly taken from a clean-water source. It may or may not be potable water, i.e., drinking water.
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Wild camping
A U.K. term to refer to staying overnight without a designated camping area.
Winterize
The maintenance of an RV's water system to protect it from damage during cold winter storage. This involves making sure all water is removed from the hoses and tanks using compressed air or adding a non-toxic antifreeze to the system. Some modern RVs are equipped with automatic winterization systems.
The RV Lifestyle
Do you ever dream of freedom? Sick of mowing the yard? Tired of always fighting traffic? Bored with the same old view from your window? Fed up with the neighbors? Disgusted with the noise and pollution? Dying to get away from it all? If you answered 'yes' to those questions, it sounds like you are definitely a candidate to pick up your stakes and head out on the road. Although making it to Hawaii might be a stretch, the other 49 States plus Canada and Central America are calling to you!
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June 20, 2011
What if your RV could haul a small sports car along with it?
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June 20, 2011
Environmental regulation and protection

As we know that, the world is becoming very advance in the technology and machinery with this developing technology and machinery the environment of the world is also affected and polluted so to reduce pollution and to make the environment eco friendly our product is pollution free releases no carbon monoxide, sulphur dioxide, carbon particles, fine particulate matter and small amounts of aromatic hydrocarbons (benzene) and dioxins. CFC (chloro flouro carbons) gases. Our products are tested, check, and certified by the ISO 14000 series certificate by the Ministry of Environment of Pakistan.
2009 to 2010 Air Toxic Emission From On Road Mobile

June 20, 2011
Employment laws:
The hotel, consider the employment laws to follow the more rules as the hotel can in the Pakistan.
Political Stability in Pakistan:

The political stability in the Pakistan is not so much stable in the Pakistan. The Democratic Political Government is not so much democratic as they show that they are.
Safety Regulation in the Pakistan:

The safety regulation in Pakistan is not much follow by all the companies and the organizations but considering the safety regulation our service is save, and sound.
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June 20, 2011
Economic growth:
The economic growth of Pakistan is not always good most of the time the growth rate is on decreases or in declining state mostly.
Taxation:
Federal taxes in Pakistan like most of the taxation systems in the world are classified into two broad categories, direct and indirect taxes.
Tax on Companies:
All public companies (other than banking companies) incorporated in Pakistan are assessed for tax at corporate rate of 39%. However, the effective rate is likely to differ on account of allowances and exemptions related to industry, location, exports, etc.
Exchange rate:
The exchange in Pakistan for dollar because in international market the dollar is international trade money U.S. Dollar / Pakistani Rupee Pakistani Rupee / U.S. Dollar 0.0117 85.6898 0.0117 85.6898
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June 20, 2011
Inflation Rate:
Inflation Rates based on Sensitive Price Indicator (SPI), Consumer Price Index (CPI) and Wholesale Price Index (WPI) are
Period 1991-1992 1992-1993 1993-1994 1994-1995 1995-1996 1996-1997 1997-1998 1998-1999 1999-2000 2000-2001 2001-2002 2002-2003 2003-2004 2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010
SPI 10.54 10.71 11.79 15.01 10.71 12.45 7.35 6.44 1.83 4.84 3.37 3.58 6.83 11.55 7.02 10.82 10.23 10.11 9.9
CPI 10.58 9.83 11.27 13.02 10.79 11.80 7.81 5.74 3.58 4.41 3.54 3.10 4.57 9.28 7.92 7.77 6.34 6.99 8.78
WPI 9.84 7.36 11.40 16.00 11.10 13.01 6.58 6.35 1.77 6.21 2.08 5.57 7.91 6.75 10.10 6.94 6.6 7.2 8
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16 14 12 10 8 6 4 2 0
June 20, 2011
Graph of Inflation in the Pakistan
Figure 1
2005-2006 2006-2007 2007-2008 2008-2009 2009-2010 SPI SPI CPI WPI
1991-1992 1992-1993 1993-1994 1994-1995 1995-1996 1996-1997 1997-1998 1998-1999 1999-2000 2000-2001 2001-2002 2002-2003 2003-2004 2004-2005
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June 20, 2011
A business cycle is a sequence of economic activity in a nation's economy that is typically characterized by four phasesrecession, recovery, growth, and declinethat repeat themselves over time. Economists note, however, that complete business cycles vary in length. The duration of business cycles can be anywhere from about two to twelve years, with most cycles averaging about six years in length. In addition, some business analysts have appropriated the business cycle model and terminology to study and explain fluctuations in business inventory and other individual elements of corporate operations. But the term "business cycle" is still primarily associated with larger (regional, national, or industry wide) business trends.
STAGES OF A BUSINESS CYCLE

RECESSION: A recessionalso sometimes referred to as a troughis a period of reduced economic activity in which levels of buying, selling, production, and employment typically diminish. This is the most unwelcome stage of the business cycle for business owners and consumers alike. A particularly severe recession is known as a depression. RECOVERY: Also known as an upturn, the recovery stage of the business cycle is the point at which the economy "troughs" out and starts working its way up to better financial footing.
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June 20, 2011
GROWTH: Economic growth is in essence a period of sustained expansion. Hallmarks of this part of the business cycle include increased consumer confidence, which translates into higher levels of business activity. Because the economy tends to operate at or near full capacity during periods of prosperity, growth periods are also generally accompanied by inflationary pressures.
DECLINE: Also referred to as a contraction or downturn, a decline basically marks the end of the period of growth in the business cycle. Declines are characterized by decreased levels of consumer purchases (especially of durable goods) and, subsequently, reduced production by businesses.
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Income Distribution:
The distribution of income remained a burning economic issue in Pakistan. Over the last thirty years:
Income in-equality in Pakistan is followed by un-even pattern. The Gini-coefficient of the distribution of income rose from 0.36 in 1972 to 0.41 in 2005. There is no significant increase or decrease in the trend of Gini coefficient during our sample period. It remained fluctuated around 0.40 during the whole period as indicated by figure 4. Income inequality widened during the seventies. The share of the poorest 20% in total income decreased during this period while the share of the richest 20% increased. The share of poorest 20% increased a little bit during eighties but it started to decline again in nineties and reached at 6.37% in 2004-05. On the other hand, the share of richest 20% in total income increased during the sample period and reached at 50.02% in 2006-010.
Years 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 Share of poorest 20% 6.07 6.59 6.57 7.11 6.57 6.66 6.37 Share of richest 20% 47.53 46.44 45.69 43.51 48.67 48.08 44.27
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June 20, 2011
The Graph of Income Distribution in the Pakistan
50 40 30 20 10 0 Share of poorest 20% Share of richest 20%
Figure 2
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June 20, 2011
Demographic, Population Growth Rate Age Distribution

Pakistan has a multicultural and multi-ethnic society and hosts one of the largest refugee populations in the world as well as a young population.
Pakistanis
Total population
174 million approx.
Regions with significant populations
Primarily Pakistan
Languages Urdu, Punjabi, Sindhi, Pashto, Balochi, Saraiki and others Religion Muslims, with Hindu, Sikh and Christian minorities
Population: Growth rate:
174,578,558 (July 2009 est.) 1.6%
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June 20, 2011
Birth rate: Death rate: LifeExpectancy: male: female: Fertility rate: Infant mortality rate: Age structure: 0-14 years:
31 births/1,000 population (2009 est.) 8 deaths/1,000 population (2009 est.) 63.39 years (2009 est.)
62.4 years (2009 est.) 64.44 years (2009 est.) 3.58 children born/woman (2008 est.) {{{infant_mortality}}}
36.7% 31,092,572)
(male
33,037,943/female
15-64 years:
59.1% 49,500,786)
(male
53,658,173/female
65-over:
4.2% (male 3,495,350/female 3,793,734) (2009 est.)
Sex ratio: At birth: 1.00 male(s)/female (2006 est.)
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June 20, 2011
Under 15: 15-64 years: 65-over: Nationality: Nationality: Language: Official: Spoken:
1.06 male(s)/female (2006 est.) 1.05 male(s)/female (2006 est.) 0.82 male(s)/female (2006 est.)
noun: Pakistani
See Languages of Pakistan See List of Pakistani languages by number of native speakers
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June 20, 2011
Government research spending:

Pakistan is among 162 countries in the world for contributing than 2% ( 55.288 billion Rs out of 2764.4 billion Rs) of the budget on research, which is the major reason for deterioration in economics and technology.
Information technology in Pakistan:

Needless, to mention that we are in groaning need of foreign exchange to cater to our many needs. At the moment our foreign exchange reserves have not yet crossed the limit of even $2 billion and that too, is due to a number of debts and loans extended to us by a number of loan giving agencies, which in their turn would also drain our national resources to a great extent. The importance of information technology in the present world cannot be underestimated as it has dominated almost all the fields of business and industry including the service sector and one having no touch with this technology would not be able to make any progress in the century to come. Instead of discussing the role of this technology in the economic development of Pakistan, it would be more appropriate to say that there would be no desired economic development of any country without fully adopting this technology. If Pakistan wants to come in line with the progressive nations of the world it would have no alternate except to strive more and more for the development of Information Technology which includes: Computer Technology Communication Technology Robotics.
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June 20, 2011
A niche market is the subset of the market on which a specific product is focusing; therefore the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact.
For MRV there is Niche market of domestic and foreign tourist available for the MRV. Related to elite-class people. It is niche because it is for the elite class families and for those who can afford it against their joy and enjoy.
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June 20, 2011
The segment for the Service market of the MRV is described as follow:
Demographic Segmentation
Dividing the market on the bases of the variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation and nationality. As the service of the MRV is expensive and we have monopoly here so our segment is demographic related to the income of the people who have higher incomes means to say that people of the elite class. The Upper uppers, Lower uppers and Upper middles class families of Pakistan and elite-class foreign tourist so basically we are using income segmentation.
Geographic segmentation
Marriott divide its segmentation in to two segment of geographic means to say that Marriott have four MRV buses two for the domestic tourists and two for the foreign tourists.
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June 20, 2011
The competitors of Marriot are PC (Pearl Continental hotel Chain) The Avari Hotel Lahore Sarreena. But they did not have this kind of service even the substitute of the service so if they did not have the service then they are not our competitors. Marriott introduces the service of MRV into Pakistan so Marriott is the market leader.
Marriotts management is using the income segmentation many of the critics point out that Is this segmentation is appropriate or not? The answer to this question is yes, it is appropriate because we are targeting to those people, who relates to status families and who can afford these kinds of services. The MRV is very luxury bus and it is very expensive for example the rent of a Laimo Zeen is 10,000 per hour and people can afford it for their functions so if they can afford the rent of Laimo then there are 24% rich population of the Pakistan MRV. And Marriott is also targeting the foreign tourists. who can afford the service the
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June 20, 2011
Basically the target market of the Marriott MRV service is niches marketing because the actual business of the Marriott is hotel service the Marriott decided to go by capturing the larger share of the hotelling and then target the elite class foreign and domestic tourists.
A companys total promotion mix also called its marketing communication mix consists of specific blend of advertising, public relation, personal selling, sales promotion, and direct marketing tools that the company uses to communicate customer value and build customer relationship.
Advertising
Any paid form of non-personal presentation and promotion of ideas, good and services by non identified sponsor.
Sales promotion
Short term incentives to encourage the purchase or sale of goods or services.
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June 20, 2011
Personal selling
Personal presentations by the firms sales forces for the purpose of making sales and building customer relationships.
Public relation
Building good relations with the companys various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories and events.
Direct Marketing
Direct connections with carefully targeted individual customers to both obtain an immediate response and cultivate lasting customer relationship-the use of direct mail, the telephone, directresponse television, email, the internet, and other tools to communicate directly with the specific costumers.
Here the Hotels management is using direct marketing
Marriot RV
Customers
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June 20, 2011
Kaghan Valley
Lake Saiful Muluk
Naraan
Sawat
Murree Recreational Vehicle Page 42
June 20, 2011
Our differentiation advantage, arise from the part of the value chain. Our uniqueness is also differentiation in the market because we have no competitors in the market and also no substitute Service like MRV is available in the Pakistan (having monopoly in the market). We also differentiate our services from other on the basis of following drivers: Our identified several drivers of uniqueness

Policies and decisions Linkages among activities during manufacturing other managerial activities Location Islamabad ( near to all hill stations ) Interrelationships with the customers Learning from the publics opinions Integration Scale (e.g. better service as a result of large scale) Institutional factors
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June 20, 2011
Positioning statement of the MRV
Our customer satisfaction is our profit and our customer dissatisfaction is our loss We position our service in the mind of people through following:
Service Differentiation
People Differentiation
Channel Differentiation
Image Differentiation
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June 20, 2011
Service Differentiation
Offer good service, to the target customers. No one else have service of RV in the Pakistan then Marriott.
People Differentiation
Marriott have high tech employees then other which are trained in the international standards of quality service format and rules.
Channel Differentiation
Marriott use channel differentiation to make the brand service image in the minds of the customers channel one which direct channel to the customers and channel two which uses the PTDC to connect with the customers.
Image Differentiation
The Marriot have broad brand image name in the minds of the people because it is international hotel chain which is satisfying the people across the borders also.
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June 20, 2011
Marketing Channels
There are three marketing channels in business marketing channels (Direct Channels)
Channel one.
In which the producer is directly deals with the consumer
Channel two
In which the producer deals with business customer through business distributor
Channel three
In which the producer deals with the business customer, through manufacture representatives or sales branch, then to business distributor and then to final business customer.
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June 20, 2011
The Hotel is using channel one and channel two for its MRV service
Channel One Channel Two
Marriott Hotel
Marriott Hotel
PTDC
Customers Customers
Through channel one the customer contacts directly to the hotel to reserve and use the service of the MRV. And through channel two the customer can reserve and use the service of the MRV by using the service counter of the PTDC (Pakistan Tourism Development Corporation ) at the Airports of the Pakistan.
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June 20, 2011
Background
Pakistan Tourism Development Corporation (PTDC) was incorporated on March 30, 1970 under the repealed Companies Act 1913 (Now the Companies Ordinance, 1984) as a Public Corporation Limited by shares. PTDC is owned by Government of Pakistan (99.75% share). The Principal objective of the corporation is to promote and develop tourism in Pakistan.
Management
PTDC is governed by its Board of Directors. A maximum of 22 Directors can be on the Board. The Minister Incharge is the Ex-Officio Chairman and the Secretary Incharge is the Vice Chairman of the Board. Managing Director is the Chief Executive and also Principal Reporting Officer to the Board.
Vision
The Vision is to develop the tourism sector as a national priority in a sustainable and acceptable manner, taking full advantage of regional and international trends and developments so that it can significantly contribute to the improvement of quality of life in Pakistan whilst promoting the countrys cultural and natural heritage.
Mission
To create an enabling environment for Pakistans tourism industry by providing world -class facilities that commensurate with our rich cultural heritage, rare archaeological treasures and exquisite environmental beauty in close partnership and coordination between the public and the
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June 20, 2011
private sector while preserving and protecting our cultural and moral values and projecting tourist friendly image of the country. Objectives

Projection of Pakistan as a tourist friendly destination. Marketing of Pakistans tourist products in tourist generating markets (at home & abroad) To act as a catalyst in encouraging the private sector to play active role in tourism promotion & development.
Development of tourist infrastructure and services within the country Promotion of Domestic tourism.
Functions
PTDC functions through its following departments and subsidiaries; Tourist Information Centers PTDC is providing tourist information, facilitation and publications to tourists through its 18 Tourist Information Centers located within the country. Marketing / Publicity &
Promotion Production of tourist literature. Distribution of tourist literature through TICs, PIA offices, travel agents, tour operators, hoteliers, Pakistan missions abroad etc. Familiarization trips for foreign & local travel writers/tour operators. Advertising in domestic and foreign media. Participation in international conventions, fairs, exhibitions, workshops etc. independently or in conjunction with tour operators, airlines and hoteliers Planning, Development & Engineering To plan and execute tourism development projects within the country. Pakistan Tours (Pvt.) Ltd (PTL)The Pakistan Tours (Pvt.) Limited was incorporated as PTDCs wholly owned subsidiary in 1977 under the repealed Companies Act 1913 (Now the Companies Ordinance, 1984). PTL has its own Board of Directors with MD PTDC as its Chairman. Under a license from the Federal Government, Pakistan Tours (Pvt.) Limited is organizing package tours and treks renting tourist transport and operating a number of domestic / international tourist bus services.
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June 20, 2011
Focus
Focus On customers to deliver high standards of service to make them feel that they spend their money in the right way.
Differentiation
Our differentiation advantage, arise from the part of the value chain. Our uniqueness is also differentiation in the market because we have no competitors in the market and also no substitute Service like MRV is available in the Pakistan (having monopoly in the market).
Overall Cost Leadership:

Basically the MRV have no competitor service having monopoly in the market so according to it MRV have overall cost leadership it does not matter that it have high or low price when there is a monopoly in the market but most of the time during this kind of situation the prices are high.
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June 20, 2011
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June 20, 2011
Potential Entrants (Threats of mobility)

The entry barriers are high because the purchase price of the RV is high (Rs: 5,0000000) and the other competitor if any want to buy then he must first buy the four RV buses to compete and the import time of the RV is nearly about six month from America to Pakistan. And the exit barrier are also very high because if any one
Buyer (Buyer Power)

No buyer power, because there is no other service like MRV and the Marriot MRV have monopoly in the market.
Supplier (Supplier Power)

The Marriot MRV has monopoly in the market so we are the only supplier of the market and we have higher supplier power in the market.
Threat of Substitute
No substitute available in the market.
Industry Competitors (Rivalry segment)

No competition is in the market because Marriot MRV has monopoly in the market for at least two year because if any-one want to start this service then first he must first consider that whether this service is profitable or not and if the competitor thinks that it is profitable then he should make some strategies first and then order the bus which have import time period of six month and if we add launching time also then this time period is close to two year so we have two or more year of monopoly but have long run market leadership because we are the first movers.
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June 20, 2011
Strengths
Differentiated services High quality and standards Attractive features of MRV Skilled management staff Tourists guide Security Availability with MRV Service Large expense of the brands Global Leader in the hotel market Excellent strategies to attract and retain employees Brand Equity Website and social networks Culture retention balancing against the identities of the brands Eco-friendly Geographic presence Customer hospitality centric
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June 20, 2011
Weakness
Less proper market observation. (To some extent) More dependency on top management decisions. Rent price is high. Lack of low cost brands. Being targeted by fundamentalists and extremists. Over dependence on the luxury brands.
Opportunities
New developing market in Pakistan No competitor in the market actually company have monopoly in the market Growing population (24% of the population of the Pakistan is rich so when the population grows then numbers of customers grow) No substitute service is available in the market. Trend fro-low cost goods. Environmentally and family oriented.
Threats
Price war due to unstable time value of money High taxation may be introduce on the service Terrorism Political instability. Economic Recession = Lower consumer spending
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June 20, 2011
Significance difference
between the brands
High involvement
Low involvement
Complex Buying behavior
Variety seeking buying behavior
between the brands
Few difference
Dissonance reducing buying behavior
Habitual buying behavior
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June 20, 2011
Complex Buying Behavior

The behavior of the customers are complex because the customer is paying high price which automatically make the involvement of the customer higher and higher and the Marriot has a good brand image in the minds of the people and also that Marriot has monopoly in the market because it is the first movers in the Pakistan who introduces the MRV service in the Pakistan for people of Pakistan and for foreign tourists.
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June 20, 2011
Consumer Buying Decision

Need Recognition
Information Research
Evaluation of alternatives
Purchase Intention
Attitudes of others Purchase Decision
Unanticipated situational factors
Post Purchase Behavior
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June 20, 2011
Need Reorganization
The markets researched that the every one love to go on the journey or to visit the beautiful locations and hill stations and by looking at the current situation of the Pakistan most of the elite class families. And visiting and go to on the tour is a natural need of the people.
Information Research
For the domestic tourists the information should be available at the Marriot hotel reception, on the website and on the service counter of the PTDC at the airports (at website and at airports to became aware of foreign tourists when a foreign tourist come to Pakistan he first go to the counter desk of the PTDC to gather the information where to go how to go which hotel is best for them and which have higher, mid and low facilities. The Marriot hotel had made a contract to PTDC for providing the tourists the information, reservation and packages of the Marriot hotel and the MRV service which is newly launched and Marriot give PTDC the 5% commission of his profit of one reservation of MRV and 3% for hotels room reservation.
Evaluations of Alternatives
The customer can use the different alternatives instead of the Marriot hotel but did not have the MRV service like Marriot only the Marriot have this facility in the Pakistan. If we consider the competitors of Marriott then they are Sarreena Hotel, PC Hotels (chain in Pakistan Pearl Continental) and Avari Hotel in Lahore. But unfortunately they all have not as much high standards and they all have not these kinds of luxury bus service of R.V (recreational vehicle).
Purchase Decision
The purchase decision of the customer to the service of the MRV increases because it have monopoly and have no substitutes available in the market.
Attitudes of other
The attitude of the other to the customer of the MRV service will be changed the other will show attraction toward that customer that he is from elite class and that customer will also feel proud.
June 20, 2011
Unanticipated situational factors:

The unanticipated situational factors which can impact on the purchase decision are may be the expected income, expected price, expected service benefits.
Post purchase behavior:

If the customer make the purchase decision of taking the MRV service then the post-purchase behavior is depend on the two things: (a) Satisfaction (b) Dissatisfaction Satisfaction we can find this from the feed-back of the customers. If he is satisfied then he will tell to other about the service of MRV by using good mouth marketing and if he does not satisfied then he will tell to other by using bad mouth marketing.
Who will initiate the buying decision of the service of MRV?
The domestic and the foreign elite families will initiate to take the service of MRV.
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June 20, 2011
To Deliver high quality service to the customer To make the customer satisfied (customer satisfaction) To capture the maximum market share as soon as possible Make the customer loyal that even in the situation of tough competition the customer did not think about others Make a competitive edge in the market of tourism and hotelling Make the brand image of MRV in the minds of the customers and the people To become a market leader To recover the purchase price of the MRV in one year and also make the money to purchase one new RV bus on the next year Do not go in loss even in the worst case Make maximum good mouth of marketing Make the service like the beauty of Pakistan To generate the revenue for service extension
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June 20, 2011
The Marriotts management follow, two kinds of pricing strategies for setting the price of the MRV service. The first one is Market skimming pricing and the second one is Psychological pricing.
Market Skimming Pricing:

Marriott sets the higher prices. To skim maximum revenues layer by layer from the segments willing to pay the higher prices the Marriot will make fewer but more profitable sales.
Psychological Pricing:
Marriot sets the higher price which also make impressions in the minds of the customers and it have psychologically impact on them that customers thinks that if the price is high then it means that quality of the service is high and there should be something extra ordinary about this. It is also the attraction point of the customers.
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June 20, 2011
Days
Discount Price Rs
0%
250,000
0%
250,000
0%
250,000
5%
237,500
0%
250,000
6.99%
232525
8.99%
227525
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June 20, 2011
Sales and Profit
Sales
Product Development
Introduction
Growth
Maturity
Decline
Losses/ Investment
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June 20, 2011
Awareness
Knowledge
Liking
Preference
Conviction
Purchase
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June 20, 2011
Awareness
Create awareness of the MRV service to the people by make add on the RV luxury style and making catalogue on the MRVs luxuries.
Knowledge
Through advertising on radio, television and news paper and on the website of Marriott Hotel and on the page of the facebook. Marriott is make aware the people that what the MRV is
Liking
Feel favorable about the service, to the customer.
Preference
Preferring the service of MRV then the other and the substitutes if any available in the market
Conviction
Make the customer believe that the service of MRV is the best then anyone else in the market
Purchase Making the target people convinced to take the service of the MRV.
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June 20, 2011
Marriott Hotel
Day Light View
Night View
June 20, 2011
Marriott Hotel Internal View
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June 20, 2011
Marriott Recreational Vehicle

Interior View of MRV
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June 20, 2011
Exterior View
Page 69

History of Marriot Hotel

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June 20, 2011

[MARKETING MANAGEMENT & STRATEGY ]

Inc. (NYSE: MAR)

June 20, 2011

[MARKETING MANAGEMENT & STRATEGY ]

June 20, 2011

[MARKETING MANAGEMENT & STRATEGY ]

Marriot Hotel Islamabad External View

June 20, 2011

[MARKETING MANAGEMENT & STRATEGY ]

Explore Our Hotel

New 8 outlets/pillar-less Marquee/conference/Board rooms, and outside catering.

June 20, 2011

[MARKETING MANAGEMENT & STRATEGY ]

Marriot Recreational Vehicle Luxury Service Bus External view

Internal View of the MRV

June 20, 2011

[MARKETING MANAGEMENT & STRATEGY ]

Bull-nose Front End

June 20, 2011

[MARKETING MANAGEMENT & STRATEGY ]

Black water tank

June 20, 2011

[MARKETING MANAGEMENT & STRATEGY ]

Black water tank flush

Chemicals (for wastewater tanks)

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[MARKETING MANAGEMENT & STRATEGY ]

City Water Hookup

June 20, 2011

[MARKETING MANAGEMENT & STRATEGY ]

Dry camping (boon docking)

Dumping, dumping tanks

Electric trailer brakes

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[MARKETING MANAGEMENT & STRATEGY ]

Fifth wheel coupling

Fresh water tank

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[MARKETING MANAGEMENT & STRATEGY ]

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[MARKETING MANAGEMENT & STRATEGY ]

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[MARKETING MANAGEMENT & STRATEGY ]

Hub & Spoke

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[MARKETING MANAGEMENT & STRATEGY ]

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[MARKETING MANAGEMENT & STRATEGY ]

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[MARKETING MANAGEMENT & STRATEGY ]

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[MARKETING MANAGEMENT & STRATEGY ]

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[MARKETING MANAGEMENT & STRATEGY ]

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[MARKETING MANAGEMENT & STRATEGY ]

Solar cell or Photovoltaic panel(s)

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[MARKETING MANAGEMENT & STRATEGY ]

Tow ball weight

Towed vehicle or "toad"

Weight distribution hitch

June 20, 2011