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Presented by SAMVEDANA SAMAJIK AND SWAYAMSEVI SANSTHA, SATARA
Presented by
SAMVEDANA SAMAJIK AND
SWAYAMSEVI SANSTHA,
SATARA

RETAILING

RETAILING MEANS SELLING OF GOODS OR

SERVICES TO FINAL CONSUMER FOR THEIR OWN

CONSUMPTION & NOT FOR RESALEA

.

RETAILING INCLUDES ALL ACTIVITIES INVOLVED IN SELLING GOODS OR SERVICES DIRECTLY TO THE FINAL CONSUMERS FOR PERSONAL, NON BUSINESS USE.

A Typical Channel of Distribution Manufacturer Retailer Final Wholesaler Consumer
A Typical Channel of Distribution
Manufacturer
Retailer
Final
Wholesaler
Consumer
RETAILING VS . WHOLESELLING RETAILINGR W HOLESELLING • IT INVOLVES SELLING OF GOODS & SERVICES
RETAILING VS . WHOLESELLING
RETAILINGR
W HOLESELLING
• IT INVOLVES
SELLING OF GOODS
& SERVICES TO THE
ULTIMATE
CONSUMERS FOR
THEIR PERSONAL
CONSUMPTION.
• IT INVOLVES
SELLING TO
INDIVIDUALS &
ORGANISATIONS
FOR THEIR
BUSINESS USE.
RE TAI LE RS
RE TAI LE RS
OWNERSHIP BASED INDIVIDUAL CHAIN FRANCHISE
OWNERSHIP
BASED
INDIVIDUAL
CHAIN
FRANCHISE
RE TAI LE RS OWNERSHIP BASED INDIVIDUAL CHAIN FRANCHISE PRODUCTLINE BASED SPECIALITY STORES DEPARTMENT STORES

PRODUCTLINE

BASED
BASED
SPECIALITY STORES DEPARTMENT STORES DISCOUNT STORES SUPER MARKET CO NVENIEN C E STO RES
SPECIALITY STORES
DEPARTMENT STORES
DISCOUNT STORES
SUPER MARKET
CO NVENIEN C E STO RES

NONSTORE RETAILING

NON ‐ STORE RETAILING
NON ‐ STORE RETAILING
NON ‐ STORE RETAILING
NON ‐ STORE RETAILING
NON ‐ STORE RETAILING
NON ‐ STORE RETAILING
NON ‐ STORE RETAILING
NON ‐ STORE RETAILING
NON ‐ STORE RETAILING
AUTOMATIC VENDING DIRECT SELLING DIRECT MARKETING
AUTOMATIC VENDING
DIRECT SELLING
DIRECT MARKETING

RETAIL MARKETING STRATEGY

DEFINING A TARGET MARKET
DEFINING A TARGET MARKET
CHOOSING THE RETAILING MIX ‐ 6 P’S PRODUCT OFFERING PROMOTION STRATEGY PLACE(SITE LOCATION) PRICE
CHOOSING THE RETAILING MIX ‐ 6 P’S
PRODUCT OFFERING
PROMOTION STRATEGY
PLACE(SITE LOCATION)
PRICE
PRESENTATION(DISPLAY & ADVT.)
PERSONNEL(CUSTOMER SERVICE)
EMERGENCE OF GLOBAL RETAILING
EMERGENCE OF GLOBAL
RETAILING
INCREASED FOREIGN TRAVEL BY CONSUMERS
INCREASED FOREIGN TRAVEL BY
CONSUMERS
SATELITE TELEVISION WHICH HAS CREATED GLOBAL CUSTOMER
SATELITE TELEVISION WHICH HAS
CREATED GLOBAL CUSTOMER
DECLINING ENTRY BARRIERS ALL OVER THE WORLD
DECLINING ENTRY BARRIERS ALL
OVER THE WORLD
ONLINE RETAILING
ONLINE RETAILING
RETAILING IN INDIA Retail in India is still at early stage. There are only a
RETAILING IN INDIA
Retail in India is still at early stage.
There are only a handful of companies with a retail
background such as PANTALOONS .
New retail stores have traditionally started
operations in cities like Mumbai and Delhi where
there has been an existing base of metropolitan
consumers with ready with cash and global tastes .
The new entrants to the retail scenario should first
enter smaller cities rather than focusing on only
metros.
INDIAN RETAIL SECTOR CAN BE BROADLY CLASSIFY INTO: Food retailers Health & beauty product Clothing
INDIAN RETAIL SECTOR CAN BE BROADLY
CLASSIFY INTO:
Food retailers
Health & beauty product
Clothing and footwear
Home furniture's and house hold goods
Durable goods
Personal goods
INDIA RETAIL BY 2007-08 50 million sq ft of quality space under development 7 major
INDIA RETAIL BY 2007-08
50 million sq ft of quality space under development
7 major cities to account for 41 million sq ft
development
300 malls, shopping centers and multiplexes
under construction
To open 35 hypermarkets, 325 large department
stores, 1500 supermarkets and over 10,000 new
outlets
RETAIL BOOM IN INDIA. Multiple drivers leading to a consumption boom: Favorable demographics Growth in
RETAIL BOOM IN INDIA.
Multiple drivers leading to a consumption boom:
Favorable demographics
Growth in income
Increasing population of women
Raising aspirations : Value added goods sales
Food and apparel retailing key drivers of growth.
Growing number of double-income households.
Rural markets emerging as a huge opportunity for retailers reflected in the share of
the rural market across most categories of consumption
ITC is experimenting with retailing through its e-Choupal and Choupal Sagar –
rural hypermarkets.
HLL is using its Project Shakti initiative – leveraging women self-help groups – to
explore the rural market.
Mahamaza is leveraging technology and network marketing concepts to act as
an aggregator and serve the rural markets.
IT is a tool that has been used by retailers ranging from Amazon.com to eBay to
radically change buying behavior across the globe.
Companies using their own web portal or tie-sups with horizontal players like
Rediff.com and Indiatimes.com to offer products on the web.
Major Retailers India’s top retailers are largely lifestyle, clothing and apparel stores This is followed
Major Retailers India’s top retailers are largely lifestyle, clothing and apparel stores This is followed

Major Retailers

Major Retailers India’s top retailers are largely lifestyle, clothing and apparel stores This is followed by

India’s top retailers are largely lifestyle, clothing and apparel stores This is followed by grocery stores Following the past trends and business models in the west retail giants such as Pantaloon, Shoppers’ Stop and Lifestyle are likely to target metros and small cities almost doubling their current number of stores These Walmart wannabes have the economy of scale to be low –medium cost retailers pocketing narrow margin

of stores These Walmart wannabes have the economy of scale to be low –medium cost retailers
of stores These Walmart wannabes have the economy of scale to be low –medium cost retailers
of stores These Walmart wannabes have the economy of scale to be low –medium cost retailers

Leading Retailers

Walmart wannabes have the economy of scale to be low –medium cost retailers pocketing narrow margin
CONCLUSION THE RETAIL SECTOR IS BOOMING GRADUALLY IN INDIA DUE TO SEVERAL FECTORS, THE PRINCPAL
CONCLUSION
THE RETAIL SECTOR IS BOOMING GRADUALLY IN
INDIA DUE TO SEVERAL FECTORS, THE
PRINCPAL DRIVERS OF GROWTH ARE HIGHER
DISPOSABLE INCOMES & INFORMED
CUSTOMERS WITH THE ACCESS TO MULTIPLE TV
CHANNELS AND INTERNETS, COMPETITION IN
DIFFERENT PRODUCT & SERVICES IS YET
ANOTHER IMPORTANT DRIVER .