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Pelan Transformasi Pelancongan Malaysia (Malaysia Tourism Transformation Plan) 2020:36:168

Mesyuarat Jawatankuasa Kebangsaan Pembangunan Sumber Manusia Dalam Bidang Pelancongan (NTHRDC) Bil. 1/ 2010 22 Disember 2010

Starting Position

Kedudukan Malaysia dari segi pendapatan dan jumlah ketibaan pelancong


Pendapatan Pelancong (1990-2009) Jumlah Ketibaan Pelancong (1990-2009)

Receipts RM Bn
+14%
+12%
53.4 49.6 46.1 36.3 32.0 29.7

Arrivals Mn
+6%
+9%
22.1 23.6 21.0

17.5
16.4 15.7 12.8 13.3 10.6 10.2 7.4 7.9 7.2 7.5 7.1 6.2 5.6 5.8 6.0 6.5

24.2 17.3 10.4 12.3 9.7 8.6 8.3 9.2

25.8 21.3

4.5 4.3 4.6 5.1

90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09

90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09

Kedudukan di peringkat global (2009) Pendapatan Pelancong #13

Kedudukan di peringkat global (2009) Kedatangan Pelancong #9

Source: Tourism Malaysia, UNWTO, Team analysis

Aspiration

Our aspiration moving forward: grow tourism GNI to RM104 Bn by focusing on enhancing yields
Target: Incremental GNI impact of RM70Bn by 2020 Key strategic focus on enhancing yield per visitor
3x

Tourism GNI today

Tourist receipts
RM34 Bn + (Bn)

168

53

2009

2020

RM1 bn/week
1.5x

RM3 bn/week
36

# arrivals
Growth aspiration RM70 Bn (Mn)

24

2009

2020 2x
4,675

= Tourism GNI 2020

YIELD

Spend/ arrival
(RM)

2,260

2009

2020

RM104 Bn

Global ranking

#13 globally in receipts

Top 10 globally in receipts

Initiatives

Untuk mencapai pertumbuhan yang disasarkan, 12 projek berimpak tinggi merentas 5 tema telah dikenalpasti.
Tourism with GNI of RM94Bn
Affordable Luxury (i.e. shopping) Nature adventure Family Fun Events, Entertainment and Spa & Sports
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Business Tourism

Duty free for wider range of goods

2 BB-KLCC as premier shopping district 3 3 new premium outlets

Malaysia as the preeminent global biodiversity hub rainforest & marine discovery centres (together with parks & garden) new and enhanced live bio-diversity sites

1 new large Integrated Resort

Target more international events Establish dedicated entertainment zones Spa & Sports (golf, angling)

Establish 10 Malaysia as a leading Business Tourism destination

Straits Riviera: Increase competitiveness in high-end cruise + urban redevelopment of port landing area

11 Connectivity (greater focus on medium connectivity to support growth) 12 Hotels (ensuring adequate supply with better mix, better rates)

Supporting requirements (Marketing, Visa, Funding, Human Capital, Tourism Environment) These 12 projects will deliver RM28 Bn in GNI impact
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GLOBAL TREND OF EMPLOYMENT IN TOURISM INDUSTRY

The sector is projected to have significant employment growth from 8.1% of total employment in 2010 (1 out of every 12.3 jobs, globally) to 9.2% of total employment by 2020 (1 out of every 10.9 jobs). (International Labor Organization, Geneva, November 2010)

Year

Employment in the related tourism industries Annual percentage change (%) .. -13.6 5.9 5.0 2.1 0.6 2.9 0.9 6.9 4.9

Total employment

(000) person 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 1,531.1 1,323.4 1,402.1 1,472.8 1,503.2 1,511.5 1,554.6 1,568.8 1,677.6 1,759.5

(000) person 9,269.2 9,357.0 9,542.6 9,869.7 9,979.5 10,045.4 10,275.4 10,538.1 10,659.6 10,897.3

Share of employment in the related tourism industries to total employment

16.5 14.1 14.7 14.9 15.1 15.0 15.1 14.9 15.7 16.1
Data sources: LFS, DOSM

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Other tourism industries 13.3%

Accommodation services for visitors Passenger transport 8.9% services 8.6%

Cultural, sports and recreational industry 3.7% Travel agencies and other reservation services industry 2.0%

Retail trade industry 28.7%

Food and beverage serving industry 34.9%

Data sources: LFS, DOSM

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