1.

Describe key opportunities and challenges facing Standard Chartered, taking into account our strategic intent and global footprint. Please consider this from the following perspectives a) the whole Bank and b) particular function and country that you have applied (Maximum 250 words)

2. What types of activities really energise you? What is it about them that you particularly enjoy? (Maximum 250 words)

3. Is there anything else that you think it would be useful for us to know about you? E.g. Awards, scholarships, mitigating circumstances, etc (Maximum 250 words) Yes. During my second month of training period in Pakistan Telecommunication Company Limited, Ive been assigned with launching of a new product named as Evo (Wireless Broadband) as a part of my training. The product name idea Evo was wholly generated by me and currently it is the most recognizable brand name of the company. When my Head of the Department asked me why Evo, I replied Evo--Evolution of new internet era & Evo being my favorite fast sports car so young professionals can always associate it with that

Research: http://www.scribd.com/doc/47812522/PPT-Standard-Chartered-Bank opportunities and threat in India

Banks seven sustainable business priorities, which are: Sustainable Finance, Access to Financial Services, Protecting the Environment, Responsible Selling and Marketing, Tackling Financial Crime, Community Investment and a Great Place to Work. Our Vision: Our Vision We have a key role to play in stimulating economic and social development through the services we provide and by being a force for good. The success of our business depends on this. Peter Sands, Group Chief Executive Conclusion

Given the sheer scale of the challenges of social and economic development, of health and the environment, we know we must choose where to focus our efforts and be realistic about what we can achieve. Moreover, we recognise that we must work with other private companies, with governments, non-governmental organisations (NGOs) and communities themselves. By working together we can maximise the impact of our collective efforts. There are powerful linkages between the issues of poverty, health, human rights, security, access to financial services and the environment. Sometimes this makes the challenges appear intractable and progress frustratingly slow. But it also means that it is possible to create an accelerating virtuous circle, where the benefits of each intervention are magnified by interaction with each other. By focusing on what we do well, leveraging our distinctive capabilities and infrastructure, and by working with partners with complementary skills and capabilities, we can create such virtuous circles. As a results focused organisation, it is this prospect that attracts us and shapes our sustainability agenda. We welcome your input and ideas as we continue to learn and make progress on this agenda.

Target Market:Pakistan Target Market: This product targets the permanent salaried individuals of Karachi, Lahore and Islamabad. Who are serving for any company that has already been approved and added to the list of approved companies that is sent to Islamabad from the Head Office in Karachi. The list mainly consists of: Local Corporate Organizations Multinational Companies Embassies High Commissions The United Nations Only Karachi has the additional target segment of self employed professionals. Personal loans are prohibited for the self-employed professionals category in Islamabad and Lahore. This segment will be opened shortly for these two cities. The income requirement for employees who are working in A graded companies of the Approved Companies list is Rs.15000 gross and Rs.10000 net. This requirement is also the same for employees of the B graded companies on the list. As the bank still adopts a relatively conservative approach towards giving loans to government employees the income requirement for the approved ministries is RS. 12000 Net.

The target market is then narrowed to employees who have been working in the particular organization for at least 1 year. There is also an age restriction that states that customers can only be between 23 62 years of age. The target market can consist of only those people that have all the above mentioned characteristics and also have Telephones at both their office and at their residence.

Swot Analysis of Personal Loan department:Pakistan

SWOT Analysis:

A thorough study of the Personal Loans department has resulted in the compilation of the SWOT analysis. This analysis is also important because the Department under consideration is a marketing/ sales department and a SWOT analysis is always useful in assessing departments of this nature. Strength: There are various strengths of this department. These are: The department firstly has the name of a very prestigious bank attached with it. The bank that this department represents has a good image of providing quality services to customers who are looking for the best. The BDEs themselves say that once they show their card and people recognize that they are from SCB, customers immediately give them more attention and respect. The major strength of the Department is the team members of the 2 teams that currently exist. These members are mostly made up of the best sales people working for this particular product. Most of the members have enjoyed positions of sales man of the month in Credit cards or Personal loans at various other banks such as Citibank, Union Bank etc. This has resulted in each of the sales people having an already well established network through which they can achieve relatively higher targets and still have a considerable number of leads in the pipeline for each month. The product that this department offers has a clear edge over its competitors in certain areas. This allows the team to market something that is better than what the market offers. The competitive advantage that this product holds has been discussed previously in the competitive analysis. The repute of the bank in areas apart from Personal loans is also very positive. Therefore customers of other products of SCB are also sometimes willing to enjoy another product of this bank. This results in the department getting customers without the hassle of making sales calls and proper presentation. These bonus customers also make a contribution to the total applications and in some months, they contribute to more than a few loans.

Weakness: The major weakness is that Standard Chartered is at present facing more than a few dissatisfied customers of credit cards as more banks are offering lower rates and fees. These customers are having a slight impact on the banks image as word of mouth circulates their dissatisfaction. this then has a direct impact on personal loan sales and other products of the Bank. The department at present is facing the problem of continuos hiring and firing. This is resulting in greater difficulty of coordination and the synergy that may exist in a stable environment. During the course of my internship of 6 weeks I saw at least 3 people who left their job, 2 who were fired and approximately 7 employees who were hired. Apart form this there is also the problem that time has to be taken out to train and induct the new employees. There is however no designated trainer and therefore the BDEs have to carry out the training. This results in improper training and extra burden on the BDEs who already have a very stressful job. The management environment of this department promotes fear and the adopted leadership approach is to treat employees as Theory X workers. This is resulting in a certain extent of dissatisfaction and also promoting a greater sense of insecurity amongst the BDEs. The result is loss of productivity that exists due to the difference between complete commitment of the employees and the approach of just surviving that they have adopted at present. The limited number of companies that are on the approved list of companies and the restriction of self employed professionals not being eligible for personal loan are also limiting the department from making major inroads into the Islamabad market.

Opportunities: The major opportunity lies in the surfacing of new organizations that are getting approved and added to the Personal Loans Approved list of companies. Box farm signatories as they are called, are polling in and opening new avenues for the sales team, creating new customers and providing the BDEs with new leads. Another opportunity is the rate of conversion of already approved loans into enhancements and top up cases. As more people are utilizing this service it is really an area that all BDEs are looking forward to cash in. Threats: The major threat that this department has is the stress levels that are running high due to certain employees not being able to meet their targets. This is having a negative impact on the figures for the

entire department and causing increasing tensions. This may result in declining applications if this situation is not resolved in an appropriate manner. Another threat is the entry of new banks into this area of personal cash financing. As more banks are starting to offer this facility this industry is becoming increasingly competitive and the already saturated target market is not showing great potential for growth. We can see this from the loan that Citibank is currently offering with 0% interest these days. The State Bank has limited the credit limit on credit cards to RS. 4999999. This is 1 rupee less than the maximum loan amount of SCB. So people who wish to have this sort of money are shifting from financing their needs through personal loans to instead utilizing the limit on their credit cards. From the above analysis we can see that the Personal loan Dept. at present is evenly balanced. But the future holds many threats both foreseen and unforeseen and how the management and the sales team take these threats is what is going to set whether this department excels or starts facing declining applications as time goes by. The BDEs are eagerly looking forward to harnessing the potential of the opportunities that have been presented here. And their energy and enthusiasm along with the hard work hours that they put into the job will most probably tip the scales in favor of SCB. Opportunities in India: Opportunity: Need to focus on:-The growing interest of people in the Derivativeand foreign exchange market.Recovery of Indian stock market.Can offer a complete corporate package intounder proposed corporate relationship. Tie ups with master card networks.Improve shareholders return.Increase focus on value creation in wholebanking.

Standard Chartered main focus is in building a sustainable business over the long term and is trusted worldwide for upholding high standards of corporate governance, social responsibility, environmental protection and employee diversity

Enhancing corporate governance, alignment of regulatory and accounting requirements, outsourcing risks and application of advanced technology are some of the global challenges being faced by standard chartered at the moment. These challenges have also been intense due to the Global recession.

The entire banking sector is coping with multiple challenges liquidity crisis, inflated interest rate, declining deposits and danger of real estate collapse. The collapse of the US market for mortgages caused a general breakdown in investor confidence, triggering financial losses which were transmitted rapidly across the global financial system. But despite the financial crisis the global economy has entered a super-cycle of high growth, driven largely by the shift in economic power from West to East that would include full potential and implications of Chinas emerging economic state providing Standard Chartered with new markets. Pakistan is a country where policies are rapidly changed even in days and weeks. In the past, aim of the monetary was credit expansion. All types of lending were made at very nominal rates. In recent past there has been vertical shift in the monetary policy and KIBOR rates along-with spread of the Banks have been increased to multiple extent. Severe electricity load shedding and disconnection of Sui Gas supply for industries in winter season is the biggest problem faced by SME sector in the country. Failing political, law and order situation in the Country is one of the major reasons of Industrial down turn as well. This has direct impact on the banks; relatively it is hard to conduct business in such environment. Standard Chartered should take advantage of this opportunity and should help in economic development of the country.

I have always enjoyed tennis. In many ways it's a game of strategy and pacing. When something isn't working in the first set, you have to change your strategy for the second set. You also have to pace your energy in case you go to a third set, and constantly watch and read your opponent's reactions. I'm a gutsy tennis player-I go for the big points sometimes-but I'm careful with timing. That's the way I work, too.

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Pakistan Challenges: 1. 2. 3. 4. Problem of loan recovery.-----Specially In Rural Area Small coverage.-----more than 6 lakh Villages in India and banks only 35000 branches Changes in credit-Deposit ratio------In different cities Ineffective control & regulation.------ Specially in remote areas.

1) Political Instability 2) Liquid Crunch 3) forced Sale Value 4) Minimum Capital Requirement

Opportunites:

Standard Chartered's markets have a large and growing demand for consumer banking services. With its focus on attractive customer segments and products

Standard Chartered is well positioned to take advantage of this opportunity. Standard Chartered is growing fast in large markets but where current market share is low.