Communication

Inspiring Minds, Creating Futures

What is Mass Communication?

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resource, advertising, publications, research and development, sales and marketing, broadcasting and training. Mass communication allows one to develop persuasive skills and strengthen the capacity for critical and analytical thinking in diverse cultural, social, legal and ethical contexts. A three-year honours program that emphasizes practical application in contemporary settings Provides a balance of communication theory, research and practice in your specialization, giving you an edge over your competitors Integrated classroom lectures and guest speakers from industry - we take you beyond textbooks to see theories and strategies in action Forty-percent of your grades will come from projects, which are evaluated based on creativity, field trips and actual project involvement

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10 Reasons Why a HELP Bachelor of Communication (Hons) Degree?

Mass communication is an exciting and rapidly growing area of study in todays technologically-advanced and interconnected world.
Mass communication deals with the masses using print, broadcast and digital media, including newspapers, magazines, television, radio and the Internet. Mass communication enhances our oral, written and visual communication skills the first and basic skills which employers look for. Hence, the career choices for mass communication graduates are incredibly diverse and include banking, agriculture, manufacturing, government, healthcare, tourism and hospitality, and social programs. A communication specialist can work in human
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However, given the wide spectrum of mass communication, some degree of specialisation is expected of practitioners. HELP University enhances your marketability through three concentrations: public relations, marketing communication and media studies. The three programs offered by HELP University - BComm (Hons) Public Relations, BComm (Hons) Marketing Communication and BComm (Hons) Media Studies - will clearly indicate that you have taken sufficient subjects in your specialization and prospective employers can be assured you are prepared to fit into the job and build your career. The path to success is as unique as you are. At HELP University, we offer you a learning experience that enhances your career development, lifetime values and personal fulfilment. So dont hold back, let us HELP you succeed and live a life of significance through our Bachelor of Communication (Hons) programs today. Well HELP you get there.

Critical thinking is a recurrent component in all communication subjects as we stress the importance of having natural curiosity and creativity for a communication career because you will constantly be seeking accurate information and adapting it to different audiences Practical training through internships to give you an opportunity to apply the principles and skills learned, and to demonstrate competency under the guidance of specialists A vibrant student life with active student clubs, sports, film festivals, guest lectures, student camps, and cultural events Credit transfer arrangements into Year 3 at universities in the UK, Australia and New Zealand Nearly 90% of our students secure jobs before their graduation  ummer exchange programs to S get a feel of studying abroad and experiencing other cultures PROGRAM DETAILS 3-year Honours program 36 subjects to be completed in a minimum period of 3 years 14-week semesters (January and September) 7-week semester (May) 3 semesters/intakes per year ENTRY REQUIREMENT HELP Foundation in Arts/ Foundation in Science; or 2 STPM Grade C (including General Paper)/A- Level passes; or 5 Bs in Senior Middle 3 (UEC); or 5 CPU passes with a minimum average of 50%; or 5 SAM/TEE examination passes with a university aggregate of 50%; or Equivalent qualification and 3 SPM/O-Level credits and A pass in SPM Bahasa Malaysia (for Malaysians only) ASSESSMENT Coursework and assignments 40%-60% Written examination 40%-60% INTAKES January May September

Bachelor of Communication (Hons) Public Relations

KPT/JPS(A6243)03/15

Public relations practitioners work on developing beneficial relationships with clients, media, government, consumers and other stakeholders. This program provides students with professional skills and knowledge in the areas of professional writing, crisis and issues management, media and stakeholder relations, campaign planning, strategy and research, with an emphasis on problem solving, creativity, and project and relationship management.

Core MCH 301 News Editing MCH 304  Communication Law and Ethics MCH 305 Public Relations Methods MCH 306 Public Relations Audit MCH 307 Publication Design MCH 330 Public Relations Writing MCH 350  PR Strategies and Campaigns MCH 390 Honours Thesis MCH 399 Practicum 2 Free (300-Level) Electives

Networking with celebrities and industry specialists

Core MC 100  Social and Business Communication HAA 102 Introduction to Design MCH 101  Introduction to Mass Communication MCH 106  Information Technology, Mass Media and Society MCH 121 Public Relations MCH 123 Persuasion in the Media MCH 150  Introduction to Marketing Communication MCH 152 Introduction to Media Writing LLS 101 Leadership and Life Skills 3 Free (100-Level) Electives 2 or 3 MQA Subjects

YEAR 3 CAREER OPTIONS

Core MCH 202 Public Speaking MCH 208  Communication in the Workplace MCH 215 Intercultural Communication MCH 220 Media Management MCH 230 PR Case Studies MCH 240 Public Relations Management MCH 241 Public Opinion and Propaganda MCH 250 Communication Theory MCH 251 Theories of Media HSO 210 Research Methods 3 Free (200-Level) Electives

Press agencies Media relations Investor relations Crisis management Public affairs/government relations Staff/employee relations Consumer relations Industrial relations International relations It is a great and challenging Community relations experience studying this course because it gives me Development/fundraising the opportunity to put what I learn into action instead of just memorizing theories. The lecturers and students are Product launching wonderful. I have learned so much from them. I have grown as an Event management

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individual both spiritually and intellectually and for that I will forever be grateful. Leaving my family back home to study here was really a difficult thing to do in the beginning. But after joining HELP, and especially the Department of Communication, I found a new family.
Mohamed Ahmed Abdillahi, Djibouti 3rd Year, Bachelor of Communication (Hons) Public Relations

Bachelor of Communication (Hons) Marketing Communication

KPT/JPS(A6244)03/15

This course takes you beyond the traditional advertising major, as the curriculum incorporates business, marketing and management perspectives into advertising. It includes promotions, brand management, product launches and merchandising, among others. Marketing communication specialists today are an integral part of any marketing team. They communicate information to current and prospective customers about products or services that are currently available in the market, as well as execute launching of new brands or rebranding through the various media.
Core MC 100  Social and Business Communication MCH 101  Introduction to Mass Communication MCH 150  Introduction to Marketing Communication MCH 152 Introduction to Media Writing MCH 123 Persuasion in the Media LLS 101 Leadership and Life Skills HEC 101 Introductory Microeconomics HEC102 Introductory Macroeconomics Communication Electives (select any 2) HAA 102 Introduction to Design MCH 106  Information Technology, Mass Media and Society MCH 120 Introduction to Film 3 Free (100-Level) Electives 2 or 3 MQA Subjects

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Core HBA 200  Introduction to Business Administration HBA 201 Introduction to Marketing MCH 202 Public Speaking MCH 208  Communication in the Workplace MCH 214 Advertising Copywriting MCH 215 Intercultural Communication MCH 250 Communication Theory MCH 260  Advanced Marketing Communication HSO 210 Research Methods 3 Free (200-Level) Electives

Core HBA 308 Consumer Behaviour HBA 312 Advertising MCH 304  Communication Law and Ethics MCH 307 Publication Design MCH 311 Media Marketing MCH 312 Advertising Campaigns MCH 340  Seminar: Issues in Marketing  Communication MCH 390 Honours Thesis MCH 399 Practicum 2 Free (300-Level) Electives

CAREER OPTIONS
Marketing planning Advertising Public relations Event marketing  Broadcasting and publishing Investor relations  Sales and promotions  Database marketing Market research Non-profit organisations  Branding and product planning C  lient servicing Media planning and buying C  opywriting

Executing award winning campaigns and promotional events

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Finding the right place to study for the next 3 years after high school was one of the most important life decisions for me and Ive not regretted choosing HELP University. Communications at HELP has given me the right platform to hone my leadership and social skills. Ive been given the opportunity to organize events, produce designs, make videos, and meet people from diverse cultures. These holistic exposures to the different parts of communications have equipped me with the knowledge essential to succeed in this industry. I can say with conviction when I step into the working life upon graduation that I AM READY.
Vanesa Kumaara Kuruparan, Malaysia 3rd Year, Bachelor of Communication (Hons) Marketing Communication

Bachelor of Communication (Hons) Media Studies

KPT/JPS(A6242)03/15

If you have an innate desire to pursue a career in film, television, and print and digital communication, then this specialisation is the right option for you. The media studies program takes an integrated approach and a broader look at media in all its forms, so that our graduates are prepared for both traditional and non-traditional media careers. The curriculum covers journalistic writing and editing for print and electronic media, communication through production of documentaries and short films, as well as media management and marketing.
Core MC 100  Social and Business Communication MCH 101  Introduction to Mass Communication MCH 106  Information Technology, Mass Media and Society MCH 123 Persuasion in the Media MCH 152 Introduction to Media Writing LLS 101 Leadership and Life Skills Communication Electives (select any 2) HAA 102 Introduction to Design MCH 120 Introduction to Film MCH 121 Public Relations 3 Free (100-Level) Electives

Working behind the scene and on-camera action

2 or 3 MQA Subjects

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Core MCH 202 Public Speaking MCH 206 Graphic Design MCH 208  Communication in the Workplace MCH 210  Writing for Broadcast and New Media MCH 211 Writing for Documentaries MCH 215 Intercultural Communication MCH 220 Media Management MCH 250 Communication Theory MCH 251 Theories of Media HSO 210 Social Research Methods 3 Free (200-Level) Electives

Core MCH 301 MCH 303 MCH 304 MCH 305 MCH 307 MCH 311 MCH 330 MCH 310 MCH 390 MCH 399

CAREER OPTIONS
News Editing Feature Writing Communication Law and Ethics Public Relations Meth ods Publication Design Media Marketing Public Relations Writing Writing for Screen Drama Honours Thesis Practicum Journalism Media management Press attach Filmmaking TV commercials Publishing Broadcasting Cinematography Public affairs Corporate writing Speech writing Scriptwriting Photojournalism Public relations  Corporate communications

2 Free (300-Level) Electives

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It was certainly a great experience studying here. The lecturers and students are both vibrant and dynamic in embracing the new trends. My journey here as a student was an exciting one as I was able to learn through constructive engagements with others. More importantly, the fusion between theoretical learning and practical application also boosted my confidence in facing the reality of the working world. The close rapport and advice from lecturers is something I shall treasure forever.
Chan Hoi Cheong, Malaysia Bachelor of Communication (First Class Hons) Media Studies, 2012

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Deakin University

University of Queensland

Liverpool John Moores University

Multimedia Society (MMS)

Bond University, Australia
www.bond.edu.au  Bachelor of Arts (Communication) 1+2 Program  Bachelor of Arts (Journalism) 1+2 Program  Bachelor of Arts (Public Relations) 1+2 Program
UQ is a founding member of the Group of Eight (Go8), a coalition of leading Australian universities, intensive in research and comprehensive in general and professional education. Its teachers have won more Australian Awards for University Teaching than any other Australian university. Bond University is set on Queenslands Gold Coast. The study facilities are world-class, incorporating high-tech lecture theatres, the latest broadband connections, and libraries that are ranked among Australias best. It also has a distinctly global perspective, aspiring to a 50:50 ratio of Australian to international students. The 2012 Good Universities Guide rates Bond University the most 5-stars out of any Australian university.

Clubs & Societies

Institute of Public Relations Malaysia Student Association (IPRMSA)

MMS aims to provide BComm students the touch and feel of the various aspects in media applications through photography, filming and podcasting. The club aims to promote creativity and artistry in the heart of every student and show what creative multimedia is all about.

Hertfordshire University Charles Sturt University

HELP.fm

Student Council

Charles Sturt University, Australia

www.csu.edu.au  BA Communication (Advertising) 2+1 Program  BA Communication (Public Relations and Organizational Communication) 2+1 Program
Hertfordshire University is renowned for its excellent teaching and research. The 2008 National Research Assessment Exercise judged research at Hertfordshire as world-leading and the 2009 QAA Institutional Audit reflected the universitys continued commitment to enhance support provided to all its students. CSU is a progressive and award-winning university that has a network of campuses throughout New South Wales. Along with lower costs of living, clean air and a greater sense of security, these campuses offer students an opportunity to undertake a cutting edge degree while belonging to a vibrant learning community.

University of South Australia

Internship Opportunities
 Airtime Management and Programming  Asian Institute for Development Communication (AIDCOM)  Bloomingdale Advertising BluInc Media Brandthink PR  BR Property Holdings  Catcha Lifestyle Publications  Exxon Mobil  Evo Pictures  FP Avante  Hikayat Media KPMG Kyanite.TV Leo Burnett Advertising Malaysiakini.com  Malaysian National News Agency (Bernama)  Media Access Advertising  Media Prima Berhad  Mongoose Publishing  Myc!  New Straits Times  NTV7  Ogilvy & Mather  Penumbra Communications  Phenomenon Entertainment and Events  RTM  Sistem Televisyen Malaysia Berhad (TV3)  Sledgehammer Communications  Sony (Malaysia)  Red.fm  Stylekandi  Text100 Malaysia  The Lanai Langkawi Beach Resort  The Star  WHO Malaysia

The BComm Student Council is a student representative body that functions primarily to facilitate communication between the faculty and students. The first council was set up in 2009. Elections are held yearly for a new council and in the spirit of democracy, students are encouraged to campaign and garner votes for various positions.

Credit Transfer Programs

Liverpool John Moores University, UK
www.ljmu.ac.uk  BA (Hons) Mass Communication (2+Summer Semester) Program
LJMU is the 10th largest UK university with over 29,000 students. The summer semester program is an intensive 14-week program that starts in June each year. It enables students to complete a Bachelors degree and take part in the Bronze WOW (World of Work) award, which is a globally unique program to LJMU, developed in partnership with employers such as the National Health Service, Marks and Spencer and Sony.

IPRMSA was established in late 2006, a collaboration between the Institute of Public Relations Malaysia (IPRM) and HELP University. The club organises activities that provide a platform for its members to gain various skills and knowledge in public relations. Simultaneously, these activities allow students to foster good relationships with industry professionals.

HELP.fm is the online streaming campus radio station. It serves as an audio laboratory for students to manage a radio station and host its programs. HELP.fm broadcasts news, sports updates, educational programs, talk shows, commentaries, music and request shows.

Press Club

University of South Australia, Australia

www.unisa.edu.au  Bachelor of Arts (Communication and Media Management) 2+1 Program  Bachelor of Public Relations (2+1) Program  Bachelor of Arts (Writing and Creative Communication) 2+1 Program  Bachelor of Communication (Media and Culture) 1.5+1.5 Program  Bachelor of Journalism (1.5+1.5) Program  Bachelor of Media Arts (1.5+1.5) Program
UniSA is one of the largest, fastest growing and most innovative universities in Australia. In the 2010 QS World University rankings, UniSA recorded the biggest increase for an Australian university and it is now listed in the top three per cent of more than 10,000 universities in the world.

Deakin University, Australia

www.deakin.edu.au Bachelor of Arts (Public Relations) 1+2 Program  Bachelor of Arts (Media and Communication) 1+2 Program
Deakin University was established in the 1970s as one of Australias new generation universities. Deakin has won several awards for its teaching and learning excellence testament to its world-class facilities, flexible study options and courses which are formed by industry professionals.

The Press Club focuses on developing a journalistic outlook among its members. It will be an experience for those who have the flair for writing, editing and photography.

We have an excellent platform to learn more about the communication industry and the paths that we can take in the future. Ive learnt a lot about planning and directing events, shooting short films and designing graphics - skills that Ill use for the rest of my life. And of course Ive had a lot of fun and met crazy awesome people.
William Alexander Beale, Australia 2nd Year, Bachelor of Communication (Hons) Media Studies

University of Wollongong, Australia

www.uow.edu.au  Bachelor of Communication and Media Studies (Marketing Communication and Advertising) 1+2 Program
UOW ranks among the top 2% of universities in the world with an enviable record of achievement in teaching and research. UOW promotes cross faculty and interdisciplinary learning to equip its students with broad-minded thinking, applicable skills and hands-on experience that empowers them to be world class. It is located just an hours drive south of Sydney.

Hertfordshire University, UK
www.herts.ac.uk  BA (Hons) Mass Communication (Media Cultures) 2+1 Program
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University of Queensland, Australia

www.uq.edu.au Bachelor of Arts (1+2) Program Bachelor of Creative Arts (1+2) Program

I took two subjects while I was in Korea: Media, Culture and Society and Beginner Korean. It was a wonderful experience to be in a different learning environment and having a wide perspective on some of the things that I could not have learnt back home. Korea is beautiful with the warmest people who always have a smile for you. Soon, I will go back to Korea just to taste their barbeque and renew my friendships.
Vidhyalashmi Navaneetha Krishnan, Malaysia 2nd Year, Bachelor of Communication (Hons) Media Studies Scholarship Recipient of 2011 Dankook University Summer Exchange Program

I am actively involved in charitable activities here and abroad. The HELP PR program allows me to communicate effectively while serving the poor and needy. It also gives me the confidence to network with stakeholders involved in my charitable activities.
Rev Badullegama Siriwimala Thero, Sri Lanka HELP CEO List Award. Deputy Chief Monk of Sri Lanka Buddhist Temple, Kuala Lumpur and Maha Karuna Buddhist Centre, Shah Alam. 3rd Year, Bachelor of Communication (Hons) Public Relations

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Academic Team
BBus Admin (Mktg) Hons, MSc (Corp Comm) (UPM) Lecturer Azmir worked for the Malaysian Civil Service and Malaysian Timber Council in Dubai, United Arab Emirates in the areas of Public Relations and Marketing. He was also a part time lecturer at Universiti Putra Malaysia for three years before joining HELP. Azmir recently presented a paper on New Media and Muslim Unity at the 2011 International Islamic University of Malaysia National Conference. His other research interests include intercultural communication and marketing communication.

His short film entitled Versatile Love Story won the 2008 Bangalore Short Film Award. His latest short film Thudarkatha (The Story Continues) was shortlisted for the 2012 Kuala Lumpur, Bangalore, and VIBGYOR short film festivals. film to his credit: Crime and Punishment (2009). He has worked on more than 20 other documentaries and short films, many of which were critically received at international film festivals. His documentary, Underworld Memories of Untouchables (2008), was conferred the fellowship for upcoming directors in the VIBGYOR International Short Film Festival in India in 2009. His productions have been selected for screening in the Humanity Explored edition of the Online Documentary Film Festival organised by Culture Unplugged (www.cultureunplugged.com).

Azmir Husni Mohamed Nor

LLB (Hons) London, MCorpComm (UPM) Lecturer Kannan has been an academic for 18 years. With a first degree in law and a Masters in Corporate Communication, he specialises in Media Law and Ethics as well as Human Communication. He is currently pursuing a doctorate at Universiti Kebangsaan Malaysia in media law.

Kannan Loganathan

BMass Comm (Advertising) Hons, MA in Visual Communication and New Media (in progress) UiTM Lecturer Khairuazhar brings to his job a wealth of experience covering printing, marketing, advertising, outdoor media and design. He was a lecturer with a leading design university before joining HELP. His research interest is in the role of visual communication in promoting a good cause and social values. He is also an avid self-trained photographer. He has captured images of life on the street and the cultural heritageof Malaysia.

Khairuazhar Sahabudin

BSocSc (Comm & Public Policy) Hons, MSocSc (Comm Management) (UKM) Lecturer Liew is a keen lecturer in research methodology and political communication. He is familiar with both quantitative and qualitative research methodology. His research interest is in the rise and effects of new media on youth. His recent research topic includes the Usage of Mobilecasting and Leisure Activities of Malaysian Youth. Liew is a cheerful and energetic lecturer who motivates his students to think critically and evaluate facts in different dimensions.

Liew Chee Kit

BA (English Language & Literature) (Calicut), MA (English Language & Literature) (Kannur), MA (Communication & Journalism) (Kerala) Lecturer Rupesh is a noted director of documentary films in his native India. He also has a short

Rupesh Kumar

Hons (English), MCorpComm (UPM) Head of Department As one of the pioneer journalists of the online newspaper Malaysiakini, Ajinder covered court trials, human rights issues and worked extensively with NGOs. Her articles have been picked up and translated into various languages by foreign organisations such as the United Nations and the South East Asia Press Alliance. Prior to joining HELP, she worked as a secondary school teacher in a private school for more than six years.
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MA (Comm & Journalism) (Mysore), BA Hons (Economics) (Calicut), UGC-NET (India) Lecturer Rajeev was an Assistant Professor at the University of Calicut and the University of Mysore, India for 6 years before joining HELP. He completed his MA with 1st rank and 4 gold medals from the university. He has conducted workshops, and presented papers at various national and international conferences. He was a Session Chair at the 2011 Asian Conference on Media and Mass Communication held in Osaka, Japan. Rajeev is also a theatre activist, short filmmaker and has a proven track record in visual media BA productions.

Rajeev Mohan R

BA (Mass Comm) (Curtin), MSc (Asia Pacific Studies) (Ritsumeikan Asia Pacific University) Lecturer A whiz in popular media, sociology and Japanese culture, Robin is an explorer, constantly on the lookout for opportunities to meet new people and see new places. Having completed his Masters in Asia Pacific Studies in Japan, he set out on the road, travelling and presenting papers on Japanese TV programs and their English translations at various universities around Japan. Robin speaks five languages and has served as a translator at a Japanese company in Singapore.

Robin Tan Gin Kien

Ajinder Kaur

The New Iconic HELP University Green Technology Campus, Subang 2 (Completion: 2013)

www.help.edu.my
HELP University College Sdn Bhd
(Co No: 84963-D)

BZ-2, Pusat Bandar Damansara, Damansara Heights, 50490 Kuala Lumpur. Registration No: KP/JPS/DFT/US/W09 Tel: 03-2094 2000 Fax: 03-2094 7495 Email: marketing@help.edu.my facebook.com/HELP University twitter.com/HELPUni