Documente Academic
Documente Profesional
Documente Cultură
In this Issue
Architecture
Page 8: If you are a fan of modernist architecture you dont have to venture much further than Republica.
Facebook
Page 16: Sometimes Facebook can be overwhelming. Maureen argues it might be time to cut back.
Our Mission
The American Society of So Paulo promotes friendship by organizing social, cultural and athletic events for its diverse membership; encourages integration with the Brazilian society; and supports the American traditions of education, philanthropy and volunteerism.
Presidents Corner
In 2008 I joined the International Ethanol Trade Association. The ethanol business in Brazil was booming so I wrote an article for the August 2008 FORUM entitled Brazils 33 Year Learning By Joe Sherman, AmSoc president Curve. I described Brazils ethanol program beginning in 1975 with ProAlcool and the ups and downs through 2008 concluding with ethanol is here to stay. Investors and companies were rushing to get in the ethanol business, there were 90 new mills built between 2003 and 2008, bringing the total to 416 sugar/ethanol mills. Now these investors/companies are rushing to get out. I still think ethanol is here to stay, but we are going through a long hangover. The sector was hit hard by the following factors: -Banks cut off credit lines during the 2008 financial crisis to a sector that was highly leveraged -The cost to produce ethanol has increased 46% since 2008 -Sugar cane yields have declined by 13% since 2008 due to lack of proper maintenance and climatic problems, i.e. smaller crops -The government controlled price of gasoline has been flat since 2007, only allowed to increase this year, thus setting a ceiling for ethanol prices So we have seen some dramatic changes, bankruptcies, consolidationa change from many small family run businesses to large trading and energy companies dominating the sector. Foreign ownership was 7% in 2007 and has increased to 23% today. We have new players such as Shell, Dreyfus, Bunge, Tereos, BP, Noble and ADM. I am not sure these newcomers are very happy, but they have the financial strength to work on improving the business. In 2005 the 10 largest groups represented 30% of capacity, in 2011 this increased to 43%. The new mills are larger and will benefit from economies of scale, but the key to success is focusing on the sugar cane crop. Agriculture is not the strong point for most of the newcomers to the sector, and once they get this right I expect the business to improve. The U.S. ethanol sector went through a similar learning curve and has bounced back handsomely. Ethanol is here to stay - we need alternative sources of energy. My term as President is up this month and I am pleased that we have excellent officer candidates to continue the American Societys mission. Please join us at the AGM on April 25 to formerly elect the team and continuing Board members. I am looking forward to meeting some of our new members during the social hour. Abraos, Joe
Lynn Cordeiro, editor and layout Ernest White II, staff writer Forum is printed by EGB. (http://www.egb.com.br) Views expressed in Forum do not necessarily reflect those of the American Society board of governors, members, or staff. Forum reserves the right to edit content for brevity and/or clarity.
New Member
Name: Mark Horn Origin, time here: New York, 3-1/2 years in Braslia Why Braslia: I was invited to work as an international consultant for Embrapa in Brasilia Best things so far: Opportunity to interact more with people, Brazilian agriculture is exciting, neat experiences like doing simultaneous translation for the Finance Minister, Guido Mantega (favor for a journalist friend) Early frustrations: For the first few months, I had receptionists call for taxis for me, because when I called myself they would always hang up on me. I learned I was being too polite and they thought it was a prank call. Now I speak in bullet language (Oi, mande um taxi para mim) and that works just fine. A number of other examples where being polite didnt have the desired effect. Have saudade for anything back home: (1) Cold coffee & frappuccinos (no starbucks in Brasilia), (2) Trader Joes, (3) Vietnamese and Thai restaurants Progress with Portuguese: Spoken Portuguese is going very well, I presented in Portuguese at an innovation conference last year in So Paulo. Still working on formal written Portuguese. Favorite place to hang out: Coffee shop
About Forum
The American Society of So Paulo Rua da Paz, 1431 04713-001 So Paulo, SP Tel: (11) 5182-2074 Fax: (11) 5182-9155 email the editor: mail@falaphoto.com
Forum
April
ELECTION OF GOVERNORS The Board of Governors has approved the following slate of Officers for the coming fiscal year: President: Vice-President: Secretary: Treasurer: Frank Pierce Ruth Hollard Julie Gattaz Richard Wegman Continuing members: Leslie Reed Frank Pierce John Kennedy Ruth Hollard Joe Sherman Marlene Rubeiz Richard Wegman Eileen Tasso
The following Governors are nominated for terms from May 2013 to May 2015: Isabel Franco Judy Zanchi Julie Gattaz Kevin May Luis Barros Ricky Rubeiz Jr. Suzana Sheffield Valeska Gedeon
2013
Forum
Forum
April
U.S. citizens travel smart by learning about their destinations before they travel and stay connected while abroad. This is in addition to the other services we provide, from routine assistance with passport renewals and overseas birth registries, to emergency support such as assistance in natural disasters, arrests, and deaths. Unlike other services, STEP allows us to push
2013
Forum
supplies, these students need pens, pencils, markers, erasers, pencil cases, notebooks or any of the other items that our own kids also need to succeed in school. For personal hygiene, these
Enjoyed this publication? Become an American Society Member and get a free Forum subscription!
For more than 60 years The American Society of So Paulo has worked to establish a strong network for expats living and working in So Paulo. Join Today!!! Visit our website at www.amsoc.com.br and fill in our on-line form or call the AmSoc office at 5182-2074
Forum
April
CAC News
Menor Aprendiz Program By Brazillian law all companies have to hire young adults from the Menor Aprendiz Program. These young adults, from the poorest areas of Sao Paulo, have completed an intense vocational training. Two of Amsocs supported charities take part in this program: Vivenda in Parelheiros and Vida Jovem in Ipirana. They both have young adults ready to enter the work force. If your company can find a postion for one or more of these graduates please contact Celina at the American Society Office. These young adults desire to part of the active Brazillian work force. You could change the life of this person! Volunteer Day Please join us for volunteer day on April 20th @ the US Consulate. 100 underprivileged children will be there to run, play, and experience an American Style BBQ. We need volunteers. For more information contact Eileen Tasso eileentasso@gmail.com. To volunteer, contact Lauren Negro, lauren_milton@hotmail.com. Documentation will be required to enter the US consulate. You must sign up in advance. Welcome new members to the CAC committee Lauren Negro, volunteer coordinator and Kristine Henn. If you are interested in the Amsoc CAC (community action committee), please contact Eileen Tasso, eileentasso@gmail.com
2013
Forum
Forum
April
2010 2013
Forum
created annual golf tournament. The 19th hole will have awards and cheer for all golfers too. Basketball On May 11th at the Graded School, Amsoc will its Annual Basketball Tournament. The tournament is full court 5 on 5 with two 10-minute halves. We start at 10am and go until about 3pm, depending on the number of teams that enter. The last 2 years we have had 6 teams. Then in June well have the awards ceremony (combined with softball and golf awards) at BOS BBQ in Itaim, who will provide all attending with some specialties of the house!
10
Forum
April
Comprehensive Evaluation
In-depth pre- and post testing for the following areas:
Expressive Language Mathematics Phonology Reading Written Expression
2013
Forum
11
May, I coveted the painting by David Dalmau. I had always wanted one of his paintings, going back to 1999 when I was president of AmSoc and he generously donated his painting for the cover of our annual Directory. I had the pleasure of presenting him to our AmSoc members and guests at the annual Christmas Egg Nog party. He is as charming as his artwork is beautiful! Thus began my interest in David and his captivating works of art. But I never quite got around to acquiring one. So when I learned from Marlene Rubeiz that his painting would be part of the 2012 Gala auction, my heart began to beat a little faster. The evening was delightful, delicious and elegant. The silent and live auctions added to the excitement,
jewelry (above) and an Aline Fonteneau sculpture that evening: I won a stunning necklace from Swarovski. The design is beautiful and instantly I knew I wanted it, really!
12
Forum
April
a trip to the Fazenda Santa Clara (above): The fazenda is a short, scenic trip from Sao Paulo, heading toward Campinas, then beyond about two hours through some very lush countryside with rolling hills. Total travel time for us from Alphaville was about three hours. First impressions of the fazenda . . . its all about relaxation, great rustic food, and being outdoors. The resort is very family friendly, and although we visited as a couple, the fazenda has a very comprehensive program for children, with monitors looking after their every need. Activities we really enjoyed were the horseback riding. One day, my wife spent a two-hour ride in the countryside, and I joined her the second day for a very family-friendly
Spa Sorocaba (above), Brazils largest health spa, for a week. The spa unites all of the comforts of a luxury hotel, a leisure club, and a medical facility, and offers recreational activities, massages, individual weight management consultations, and a variety of other luxuries with which to spoil oneself. I spent seven days in the Med Spa Sorocaba with my aunt and we spent very nice moments, says Andrea. The medical staff were very good and the food was excellent, consisting of 600 calories per day. We left relaxed and were very happy with the results. As always, proceeds from this event are used to fund AmSocs general activities and two of AmSocs sponsored special programs. This year, the Community Action Committee has selected Projecto Sol and SPACE as the recipients of the proceeds.
2013
Forum
13
classifieds
H ousing
Brand new 2br apt for rent near Graded School Customized 2br/2bath apt (1 suite), 90m2, w/ built-in closets, laundry, lg open kitchen w/ appliances incl side-by-side fridge/freezer, porch w/ view of SP skyline. Bldg: 3 pools, playground, gym, sauna, 2 parking spaces. Close to Graded, Shopping Jd. Sul, Pq. Burle Marx. Rental R$3,000/mo. Contact Olivia at oliviaf@ terra.com.br or 98447-4672 for photos and info. TriplexApartment for Rent by Graded School Apt. w/650m2, 4 large suites each w/ built-in closets.Fireplace living w/ separate dinning and lunch rms. Ample apt w/ central air, all marble and hardwood floors, xtra large Jacuzzi + private sauna, large party rmgreat for home theatre and entertainment. 4 garage spots and great bldg amenities. Av. G.Gronchi 4822, next to Graded. Rental R$12,000/mo.Call Andrew at 982020008 or imobiliariaplaza@uol.com.br Vila Nova Conceio So Paulos best place to live. Near Ibirapuera Park. Modern building, with all Sports facilities, heated swimming pool, gym, play room, barbecue, multi purpose sports court. Three bedrooms (1 suite), living room with terrace, complete kitchen,maids bedroom and bath, big service area, two parking spaces. Fully furnished,with all appliances. Call Ana Beatriz or Eliane Phone (011) 3849.7085 or (011) 99626-6229-mail to: anabeatriz@caboverde. com.br Commercial building for rent/sale Rent/Sale a brand new Commercial building in Itaim Bibi ,Vila Olimpia , Av Paulista , Moema. The beautiful modern buildings are located in a privileged street in SP and near to the Subway. Useful area between 260m2 , 427m2 , 500m2 ,850m2 ,1,090 m2. Private parking space, flexible floor plan, Air Conditioning. Also we have luxury residential for Rent/Sale with all amenities services. Please contact to Diana (011) 97515-1213 Email : sonata.consultoria@gmail.com.
S ervices
For Sale Mercedes Benz C200 Turbo Sport 2013 - Black. Light Kevlar Blindagem. Mileage: 2250 KM On board Computer, DVD, Sunroof, GPS, Bluetooth. Still under factory warranty. Price--upon request. Contact Matt: (11) 99988-4690 Family Dentistry Dental care you can trust for your whole family. We want to make sure you are comfortable and confident in our care. We work only with the highest quality products and equipment, bringing specialists to you so that you dont have to face traffic and providing you with clear information to make the dental decisions that are right for you. Native English. Tel.: (11) 30443111; Website:www.familydentistry.com.br. Math and Science tutor Fernando Knijnik has being offering tutoring services for over 25 years to the international community. Physics, math and chemistry are taught for all levels, including IB SL & HL, AP, SAT, ACT, GMAT and Brazilian Vestibular, to name a few. Mr. Knijnik has worked for several years in the American schools of SP and is presently at St. Francis College. For more info, please call (11) 991346700 or e-mail: fernandoknijnik@hotmail.com. Experience Relocation Consultant and Sociologist Experienced Relocation Consultant and sociologist, fluent in English and Portuguese, offers professional services to foreign families and individuals to help them adapt to Brazil, integrate into Brazilian culture and learn how to get around, and overcome logistical and bureaucratic hurdles commonly encountered by newcomers. Assistance also provided with English-Portuguese interpreting at business meetings. 20+ years of experience working with international clients. Fees are hourly and tailored to the clients specific needs. Tel: (11) 9 7997-8808. Real English Native english teachers needed ( with or without experience ) to work in a quickly growing english school in the zona sul of So Paulo. Please contact us. REAL ENGLISH, (11) 56313794, (11) 97318-5881 or realenglish2008@hotmail.com
America-licensed Expat Psychologist Richard Morhaime, Psy.D., offers skilled psychotherapy for children and adults. He also provides complete diagnostic evaluations in English for children with academic or behavioral difficulties, featuring individualized recommendations for school and home. For more information, contact Dr. Morhaime at 5538-0099 or 99669-8057 or visit www.expatpsychologist. com Psychologist My name is Mirella Giglio, I am a Brazilian who went to an American school (Graded School) and I got my Bachelor Degree in Psychology at PUC-SP. Sometimes it can be difficult to adapt to a different city. Other times we move to a different country but we still have the same issues as before. As a psychologist I am here to help you with new or old issues. I have experience with autism, chronic illness, depression, anxiety, relationships and other concerns. Av. Brigadeiro Faria Lima,1572 cj. 1110 So Paulo- Pinheiros Tel.: (11) 3032 5737 Cel.: (11) 99259 9445 mirella.giglio@gmail.com American-Licensed Psychotherapist In this busy and ever-changing world, people often feel stressed and overwhelmed with no place to turn. Psychotherapy/ counseling can provide a safe place to receive professional guidance and support. Brief or longer-term therapy offered depending on your needs, goals and expectations. Services: individual, couples, child/adolescent. Certified to conduct Adoption Home Study for American Citizens. Contact: Pamela Wax, MSW/LCSW at 99656-2106 or send an e-mail to pamwax@gmail.com. Located in Moema. Music for Children Piano lessons for beginners. Recorder & Flute lessons for beginners & advanced. For further information please contact Ms. Sandra Tuthill Stanicia. E-MAIL: sanstanicia@globo.com CEL: 99654-4987 Piano and Keyboard Classes Beginning music classes for piano or keyboard. Special method for children four years or older, teenagers, adults and senior citizens. Classes in portuguese or english. Contact Suely Azevedo 98456-5365. Years of successful experience! Class in your house in Morumbi or south area.
14
Forum
April
calendar
American-Licensed Counselor Dawn Morelli, MSW, LCSW. I am an American with USA training and licensing. My expertise includes; mood, anxiety, cultural issues, relationship and family concerns, self esteem, trauma, and personal growth. I have strong skills in assessment/evaluation which allow to identify the best and most effective treatment. I work with individuals, families and children. 98963-2871 or dawnmorell@yahoo.com Personal Trainer I will come to your home, office, or workout facility and create an exercise/fitness program tailored to your health concerns, fitness goals, and schedule. For adults and children, individuals or groups. Sessions in English, Spanish, or Portuguese. For more information please contact Daniela Franco at (11) 99739-6191 or dsf29@hotmail.com.
Forum does not check all of the advertisers appearing in this newsletter. We urge you to use these services; however, thoroughly check prices and services prior to finalizing any service or purchase agreement.
A classified of up to 350 characters costs R$65 for AmSoc members and R$80 for non-members. To place a classified please call (11) 5182-2074 from 8:30 a.m. until 1 p.m., or send an e-mail to AmSoc1@ americansociety.com.br.
April 2013
01 Monday
1st Monday of every month in the Brazilian British Centre in Pinheiros (R. Ferreira de Arajo, 741). At 8pm. Dancing the traditional Scottish reels is an important and enjoyable part of the Societys events. In order to help newcomers learn the basic steps and encourage the more adventurous to learn new ones, St. Andrew Society organizes a meeting of the Scottish Country Dancing Club (SCDC). Location: HSBC Brasil. Address: Rua Bragana Paulista, 1281 - Chcara Sto. Antnio, So Paulo . Time: 9.30pm. For more information: www.hsbcbrasil.com.br Time: 8h30 - 11h00 . Location: Emprio Santa Maria . Address: Av. Cidade Jardim, 790 - So Paulo - SP, 01454-000. Tel: 3706-5211. Website: www.emporiosantamaria.com.br. Please RSVP to monthlycoffees@newcomers-sp.com.br At US Consulate. You can sign up for Volunteer Day shifts from 11:00-2:00 and from 2:00 5:00 by contacting the CACs new Volunteer Coordinator Eileen Tasso eileentasso@gmail. com. Thank you in advance for your involvement. We are looking forward to a fabulous day! Location: HSBC Brasil. Address: Rua Bragana Paulista, 1281 - Chcara Sto. Antnio, So Paulo. Time: 10pm. For more information: www.hsbcbrasil.com.br The reception will start at 7:30 p.m. with cocktails and refreshments. After the meeting a social hour will follow. In order to participate in the AGM, you must be an AmSoc member. If you wish to participate, it is essential that you RSVP by April 18th, as spaces are limited and the deadline will be strictly enforced. To reserve your space please contact amsoc@amsoc. com.br or (11) 5182-2074. Also, be sure to bring your passport or RNE to the meeting, as identification will be checked at the door.
02 10
Tuesday
Wednesday Monthly Coffee by the International Newcomers Club (INC) Saturday Volunteer Day
20
20 25
Saturday Thursday
Place a Classified
2013
Forum
15