CAP 357

E-Commerce Term Paper

Topic: www.naaptol.com

Submitted to: Mr. Rohit Ohri Name

Submitted by: : Simarjit Singh

Roll No. : RD1014A12 Reg No. : 11003068 Section : D1014

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Introduction..3 Business Model.3 What is unique about the Naaptol?........................................................4 Problems Faced4 Challenges.4 Future Planes and Targets..4 Products available on Naaptol.com5 Payment options...6 Shipment options.8 Terms and Conditions.9 References11

Introduction
Naaptol registered as Naaptol Online Shopping Pvt Ltd, headquartered in Mumbai, Maharashtra is an ecommerce portal based in India. Founded in 2008 by Manu Agarwal. Naaptol started its operation as product research and price comparison engine in initial stage with a seed capital of Rs.50 lakhs. Later in 2009 it was expended as an online market place and started offering products to purchase online in categories like mobiles, tablets, cameras, home appliances and a variety of other products. In this journey Naaptol shot up its turnover to Rs. 10 Crore in 20092010 which was Rs. 1 Crore in 2008-2009 and facilitating transactions worth Rs 1.5 Crore every single day. In 2010, Naaptol started investing in print media and increased its print media market share by 0.3% with top 3 positions for two consecutive years. Naaptol has raised funding from New Enterprise Associates (NEA), Canaan Partners and Silicon Valley Bank during its journey since 2008 and launched a site Naaptol Club and forayed into television. Naaptol.com was also conferred with "New Brand Award" in 2011 by Star News.

Business model
Advertisements on Naaptol Offline Lead Revenues Online selling partnership Micro sites for Sellers Naaptol makes money by charging sellers for the leads it generates for them. Also it charges brands from advertising on the site. 60% of their business today comes from reaching out to the consumers, through the print advertisements. 30% of our business comes in from reaching out to consumers through TV advertisements. And about 10% of our business comes from the retail space. Margin with the dealers: Depending on the category, the margins in this sector is between 15% to 30%.

What is unique about the Naaptol?

Naaptol is essentially a comparison based social shopping portal. It gives products complete with their specifications and reviews to help users make informed decisions. And it helps both sellers and buyers together. With the growth of the Indian economy and the changing standards of living there is a sudden upsurge of brands and stores, both online and offline, that claim to sell the best of the products at the most reasonable prices. But what is the guarantee that the price offered to them is the best? How does the consumer verify the facts? It is not possible for him to run from pole to pole seeking the best prices or deals. If he purchases online he loses out on offline retailers and vice versa. Thus Naaptol gives him the benefit of buying from both online and offline retailers at one place.

Problems faced
1. Raising capital for investment. Unlike Silicon Valley in India finding investors is difficult. 2. Selecting the wrong products and call centers, and making other mistakes.

Challenges
Poor customer service: Customers of Naaptol have been critical of its services and delivered product quality. Online reviews about the company are not positive and could hamper its image and business. Winning trust of the customers by better service and ensuring non-defective and timely product delivery will be a big challenge to the growing company.

Future plans and targets

1. Increase transactions from 5000 a day to 50,000 a day. 2. A turnover of Rs.200 Crore for the fiscal year 2011 3. Raise around $25 million (Rs.110 Crore) in the next couple of months to start a private sales section, Privileged Deals, on the Website. 4. Go digital with a 24-hour TV shopping channel.

Products Available on Naaptol.com

Payment Options
We know how cash is not always the convenient mode of payment considering times are rough, and some of us don't have credit cards. But that urge to buy doesn't listen to your circumstance, does it? Put a stopper to restlessness. Shop easy with us with our convenient, easy to use payment options that lets you pay both on and offline.
Offline Payment Modes

Cash on delivery: Cash on Delivery (COD) is available in most of the cities and towns across India. The Cash on delivery payment option is available on orders that ship to a single shipping address only. Hand over the cash to courier only when products are delivered at your doorstep. Easy peasy? OR

Cheque/Demand Draft: You can pay either by Cheque or Demand Draft of the required amount in the favor of "NAAPTOL ONLINE SHOPPING PRIVATE LTD" to the following address Naaptol Online Shopping Private Limited, 11, Conopus, Kabra Galaxy Star-I CHS, Brahmand, Azad Nagar, Thane West- 400 607.

Online Payment Modes

Credit Card/Debit Card: You can now shop at Naaptol with your credit/Debit cards (Maestro, MasterCard, Visa, Diners club, American Express) over secure mediums. Internet Banking: Convenient shopping is in. Use internet banking to pay through yourbank's interface by the help of a simplified step-by-step process. PayMate: Your mobile is now your wallet! Make payments via PayMate's mobile banking service that has the highest secure standard.

EMI Usage Terms and Condition Shopping is more affordable when you can pay in easy monthly installments. Naaptol allows you to pay EMI with Axis Bank, Standard Chartered Bank, Kotak Mahindra Bank or ICICI Bank credit cards, stretched over a period of 3 to 9 months with nominal processing free. Like we say, shop right, shop more. Naaptol shopping Private Limited offers 3,6 & 9 easy installments on your Axis Bank, Standard Chartered Bank, Kotak Mahindra Bank or ICICI Bank credit cards,

Pay in easy 3/6/9 month installments Available for minimum transaction value of Rs. 2000 for 3 Months EMI options, Rs. 5000 for 6 months and Rs. 7000 for 9 months EMI options No additional charges for the 3 months EMI option

Shipment of Product
Once you have completed a successful online transaction, your order is processed at the earliest. In case of offline transaction (such as Cash on Delivery) your order is processed after you've attended the verification call from our customer support. If you are making payments via Cheque/ Demand Draft, payments are verified before processing your order. After the order processing is completed, your products are dispatched at the earliest, the status for which and the intermediate steps will be constantly updated via emails and text messages, using information provided by you during completion of your order. You can also check the status of your order through courier website. Naaptol have collaborated with industry best logistics to deliver your order accurately, in good condition, and always on time. All successfully processed orders are assigned AWB (Air Way Bill) number of the partnered logistic vendor. You can click on the following courier link and paste your AWB no to track your Order:

Courier terms simplified. (When the courier status reads the following, this is what you decipher)

In Transit: The consignment is on route to the destination. Delivered: The consignment is delivered.

Returned to Origin: Delivery had been attempted, however due to reasons mentioned below, the consignment is returned back to the Naaptol.(Consignee Refuse to accept/Consignee not available at Home/Payment not Ready/Address/Contact number irrelevant/insufficient.)

Once your order has been dispatched, it should reach to you within a time frame of 7 working days, unless otherwise in which case your order shall be returned to origin.

Terms and Conditions

1. Payment and Returns Naaptol accepts return as per the following policy

Only defective/damaged products will be accepted for returns/refunds. Customer need to raise an alert with us within 2 working days from the date of delivery for being eligible for the return. Only those products will be eligible for return policies which are received by us within 10 working days of the date of delivery. Naaptol retains the rights to examine whether the product returned is defective/damaged and based on the verification Naaptol will either reship/replace the product to the customer. In case product is defective or damaged then the Naaptol team will replace and reship the product to the same shipping address of the customer subject to the availability of the stock of the product. In case the returned product is not defective/damaged then the customer will be informed about the same and the same product will be reship to the shipping address of the order. Customer will have to bear the shipment charges for the replaced/reshipped product. If the product stock is unavailable then a request for the refund will be initiated and the same shall be informed to the customer through registered email.

2. Cancellation Policies Naaptol Cancellation policies

The amount will not be transferred to the respected retailer until the user receives the product he orders and changes his status to 'Delivered' on naaptol.com. If the delivery fails within the specified deadline, the order will be cancelled and the amount will be refunded to the user.
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If the user places the order and due to some reason (unexpected lack of inventory or any other reason) the retailer is not able to ship the product, the order will be cancelled and the amount will be refunded. If the seller reports order as shipped and delivered from their side and the user does not raise an alert within 2 days the money would be transferred to the seller.

3. Refunds Naaptol refund policies are as following

Only those products which are returned from the customers as per the acceptable return policy and for which the replacement is not possible will be eligible for refunds. In the event that a product is listed at an incorrect price or with incorrect information due to an error in pricing or product information, Naaptol may, at its discretion, either contact the customer for instructions or cancel the order and notify customer of such cancellation. In such cases Naaptol will refund the charged amount to the customer (only for which the payment is already received).

For Online Refunds

In case the payment mode of the refunded order is Online (Credit Card/Net Banking) the amount will be refunded to the customer Card Account. Refund will be done within 2 working days from the date of request of refund. For online refund the transaction might take 3-5 working days to reflect into your account.

For Offline Refunds

In case the payment mode of the refunded order is offline (COD/Cheque/DD/any other offline payment mode) the mode of refund will be through Cheque. Refund will be done within 2 working days from the date of request of refund. Refund cheques will be sent to the billing address of the refunded order.

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References
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http://www.iitstories.com/2011/08/02/naaptol-onlineshopping-portal/ http://www.naaptol.com/termsconditions/paymentReturns.html http://www.naaptol.com/help/paymentOptions.html http://www.naaptol.com/terms-conditions/privacypolicy.html http://www.naaptol.com/terms-conditions/refunds.html http://www.naaptol.com/help/shippingOptions.html http://wiki.answers.com/Q/What_is_naaptol_all_about

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