Scribd Logo
Încărcați

Bine ați venit la Scribd!

  • Strategic Intent PDF

    Încărcat de

    Abhishek Soni
    635 vizualizări21 pagini
    The document discusses strategic concepts like vision, mission, goals, and objectives. It provides definitions and differences between vision and mission. Vision is a long-term outlook for an organization, depicting its ideals and priorities. Mission states an organization's purpose and the customers it seeks to serve. Goals and objectives should be specific, achievable, and help measure progress towards the vision and mission. The summary focuses on key insights around vision, mission, goals, and objectives from the document.

    Descriere originală:

    strategy management

    Titlu original

    Strategic-Intent.pdf

    Drepturi de autor

    © Attribution Non-Commercial (BY-NC)

    Formate disponibile

    PDF, TXT sau citiți online pe Scribd

    Vi se pare util acest document?

    Este necorespunzător acest conținut?

    Raportați acest document
    The document discusses strategic concepts like vision, mission, goals, and objectives. It provides definitions and differences between vision and mission. Vision is a long-term outlook for an organization, depicting its ideals and priorities. Mission states an organization's purpose and the customers it seeks to serve. Goals and objectives should be specific, achievable, and help measure progress towards the vision and mission. The summary focuses on key insights around vision, mission, goals, and objectives from the document.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    635 vizualizări21 pagini

    Strategic Intent PDF

    Încărcat de

    Abhishek Soni
    The document discusses strategic concepts like vision, mission, goals, and objectives. It provides definitions and differences between vision and mission. Vision is a long-term outlook for an organization, depicting its ideals and priorities. Mission states an organization's purpose and the customers it seeks to serve. Goals and objectives should be specific, achievable, and help measure progress towards the vision and mission. The summary focuses on key insights around vision, mission, goals, and objectives from the document.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 21

    STRATEGIC INTENT

    VIVEK TRIPATHI

    jargons
    Intent- purpose Fit-strategy in accordance with resources and environment Stretch- misfit between resource and environment Leverage-concentrating, accumulating meager resources to meet aspirations

    Hierarchy of intent

    Most integrative vision mission goals objectives plans Most specific

    Fewest in number

    More in number

    vision
    Mental image of what the future will or could be like Organizational projections

    A realistic, credible and attractive future for an organization Burt Nanus Vision should describe set of ideals and priorities, a picture of future, a sense of what makes the company unique, core set of principles that company stands for and set of criteria's that will help define organizational success Oren Harari

    elements
    Realistic Credible Attractive Futuristic Role in strategy formulation Provides clue were we are heading Place organisation in unique position Source of inspiration

    Features of good vision


    idealistic directional Unique Inspirational Well articulated

    IOC aims to achieve international standards of excellence in all aspects of energy and diversified business with focus on customer delight through quality products and services

    Mission
    Why an organisation exists HUL commitment to national priorities which ensures company is a part of peoples life making a difference to India and Indians

    Mission is essential purpose of organisation , concerning why it is in existence, the nature of business(ess) it is in, and customers it seeks to serve and satisfy

    Difference
    Vision is forward looking view Mission states what organization is and why it exists Vision deals with long term concept of organisation Mission states how organisation will interact with environment

    Role in strategy formulation


    Gives direction Clarify aspirations Reference point Integrating environment by suitable environment IOC maintaining national leadership in oil refining, marketing and pipeline transportation

    Business definition
    Statement of business organisation engaged presently or wish to pursue in future.

    textiles

    Personal wears

    Non wears

    suitings

    shirtings

    sarees

    undergarments

    Cotton

    silk

    synthetics

    High priced

    Medium priced

    Low priced

    PETER F DRUCKER Who is customer? What does customer buy? What does customer value?

    Abell
    Product, technology, customer segment
    Customer group

    Customer function

    Alternative technologies

    Goals and objectives


    Mostly used interchangeably Mexico & Latin America- objectives are long term while goals are short term USA vice versa

    Issues in objective setting


    Specificity Multiplicity Periodicity Reality quality

    We want to make our product number one selling brand In terms of units sold Our objective is to maximize profit

    Assignment 1
    articulate the vision, mission, business definition of an organisation that you have thought of establishing in your future as an entrepreneur or intrapreneur.

    Be imaginative and original

    S-ar putea să vă placă și