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NEWSLETTER CONTENT Inspiration Some creative ideas to inspire you Trends Hot trends and interesting marketing strategies Insights & Opinions Research news about target groups and market insights
Inspiration
TOKYO
Now for something completely different. The beauty of this just jumped out at me. Had to share. Read on: http://culturalfuel.net/2011/09/22/tokyo/ Posted by Alexander Wipf.
SWEDISH POST
A competition that challenges people in Sweden to carry parcels as safe as the Swedish Post, by using their iPhones. Agency: kestam Holst, Sweden
See video (in English) Marlene on http://vimeo.com/28345323 See video (in English) Carlotta on http://vimeo.com/28345296 See video (in English) Orlando on http://vimeo.com/28345270
Source: http://www.digitaltrends.com/international/ad-campaign-turns-subway-train-handrails-into-lightsabers/
Source: http://ads-per-minute.blogspot.com/2011/09/reflect-ten-years-later.html
LIVINGSOCIAL TAXI
LivingSocial, a deal-of-the-day website, took its claim "drive you to surprising and delightful experiences" literally and asked unsuspecting taxi passengers if they wanted to go to their origin destination or to 'roll the dice for a Living Social experience. If the passengers decided to roll the dice they would soon find themselves on their way to a fish pedicure, a pole dancing fitness lesson, tiger feeding or to somewhere else surprising and delightful. Agency: Mind's Eye Media Read full article on: http://www.adweek.com/news/advertising-branding/ad-day-livingsocial-133955
BACTERIA BILLBOARD
Warner Bros. Pictures Canada created a unique outdoor installation to promote their latest movie Contagion; with a bacteria billboard. Warner Bros. Pictures Canada teamed up with microbiologists and immunologists from around the world to create a one-of-a-kind bacteria message board located at 409 Queen Street West in an abandoned storefront window. On August 28th, two large Petri dishes were inoculated with live bacteria including penicillin, mold and pigmented bacteria and almost overnight the true Contagion was revealed; an artistic interpretation of the spread of a virus as depicted in the film.
FOODSCAPES
London-based photographer Carl Warner has made landscapes out of food only. The photos are from 2008, but still an inspiration. Source: http://www.moillusions.com/2008/06/carl-warners-food-landscapes-or.html
Source: http://www.ibelieveinadv.com/2011/09/oreo-crumb-case/
AMBIENT CAMPAIGN
Source: http://www.justcreativeads.com/ambient-outdoor/iak-international-aid-korea-please-watch-your-step/attachment/25296/
Source: http://www.ibelieveinadv.com/2011/09/beneva-foundation/
FACE CLONING
Artist Arturo Castor has presented a technical demo for a real time face substitution technique. It is a kind of a 3D-Make up which transform faces in real-time into others. Freaky! Source: http://www.leoburnett.ie/blog/?cat=3
TRENDS
Via http://www.likecool.com/Infographic_The_iPhone_Evolution--Pic--Gear.html
Video: http://www.youtube.com/watch?v=MWRSoThGNnE
PAPERPHONE
PaperPhone is the world's first nextgen, thin film smartphone and interactive paper computer. It is based on a 3.7" flexible electrophoretic (E Ink) display that does not consume electricity when it is not refreshed. Thinfilm sensors allow the phone to respond to bending of the screen to navigate pages in ebooks, play or pause mp3s, make phone calls, or navigate apps. A flexible wacom tablet allows users to draw on the screen with a pen as if it were a sheet of paper.
APPTRACKER LETS ANDROID AND IOS PUBLISHERS TRACK ADS WITHOUT DEVICE UDIDS
Following the iOS device tracking scandal earlier this year, Apple has told developers that starting with iOS 5 the handsets will no longer collect the unique device identification numbers (UDID). The UDID though was a vital element for networks and developers to track users activities like ads clicking or moving between applications. It seems that WDA has found a way around: on Friday the company announced the AppTracker, capable of tracking anonymously and without UDID, mobile user. On top of bringing this big relieve to developers, the AppTracker can establish how many app downloads were originated by clicking on a mobile ad, and can also track users as they travel back and forth between mobile website and app. This is truly a remarkable new tool for app developers that can now monitor real-time downloading users, how effective the ad campaign is, where downloads are coming from and whether the download is generated from a web ad or in-app ad.
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Read full article on http://www.lovefortech.com/2011/09/17/developers-track-ads-on-ios-and-android-devices-without-udid-with-apptracker
WWF POWERNAP
A great share of the computers electricity consumption is happening when the computers are on but not in use. This is the theme of the work of Per Sturesson and Eddie hgren. They developed for WWF an app which automatically puts the computer into sleep mode when the mobile phone goes out of range; in other words when you leave the computer and take your phone with you. The computer will automatically turn itself back on when you return with your phone, or it turns itself into off mode if your gone for more than an hour. Read full article on http://canneslionsblog.ch/?p=309 (in German).
TOP 20 ANDROID APPS IN THE US: WOMEN LIKE FACEBOOK, MEN LOVE MAPS AND MAIL
According to the first mobile media rankings based on audience measurement data from metered Android smartphone usage, aside from the Android Market app itself, Facebook, Google Maps and Gmail were the most used among U.S. Android users 18 years and older. To determine each apps active reach, the percentage of Android owners who used an app within the past 30 days Nielsen analyzed the data from on-device meters on thousands of Android smartphones. While many of the top 20 apps, including the streaming music service Pandora and two versions of the popular game Angry Birds, showed similar usage by both men and women, there were notable differences in active reach for social apps. Facebooks mobile app saw an active reach of 81 percent for women compared to 69 percent for male Android users. Twitter also had slightly higher active reach among women (16.5%) than men (13.4%). However, Google+, Googles new social network, had more than twice the active reach among men (15.8%) than women (7.2%). Outside of social media, apps like Amazons Kindle and Words With Friends showed higher active reach among women, while apps like Quickoffice Pro and the Amazon Appstore had higher active reach among male Android smartphone owners. And despite the stereotype that men dont like asking for directions, they seemed pretty comfortable using Google Maps, which has 77 percent active reach among men compared to 71.8 percent among women.
Read on http://blog.nielsen.com/nielsenwire/online_mobile/social-media-report-spending-time-money-and-going-mobile/
Released by Planning Department Frankfurt September 2011 For submission of interesting news, inspiration and comments please submit to planning@leoburnett.de