PROJECT REPORT

Batch 2010 - 2013

Sales and Distribution of Financial Products at Reliance Money

Submitted in fulfillment of Year III of BBA From

PGRRCDE Osmania University, Hyderabad

SUBMITTED TO: Mr./Ms.__________________ (PROJECT GUIDE) Mr./Ms.__________________ (INDUSTRY GUIDE) ENROLL NO. - _____________ SUBMITTED BY: PRIYA AWASTHI

Through

CERTIFICATE

This is to certify that _____________a student of BBA (Bachelors in Business Adinistration) 2009-12, UEI Global, a Berggruen Venture, has undergone summer training from ________ to _______ in our organization _____________________________________________________. During her summer training He/she was found regular, sincere and took keen interest in training. We wish her success in her future endeavors.

Industry Guide

Declaration

I_________________ student of UEI Global _____________(Institute) hereby declare that the Project Report entitled Topic of Report submitted , is my original work and the dissertation has not formed the basis for the award of any degree, diploma, associate ship, fellowship or similar other titles. It has not been submitted to any other university or Institution for the award of any degree or diploma.

Place : Date :

Signature of Student Name : En. No.

Acknowledgement
I would like to take this opportunity as a platform to thank various individuals, without the support of whom, this project would not have been successful. I would like to express my heartfelt gratitude and thanks to __________(Industrial Guide) for her guidance and support throughout this study. I am thankful to my Institute for providing me with proper resources and fostering my research work. I would like to take this opportunity to thank all the respondents who trusted me and gave me their valuable insight. I also thank the Faculty Supervisors and Industrial supervisors under whose able guidance and kind cooperation, I was able to complete my study titled, ________________________________________________. I also thank the people from ______________________(company Name) who gave me proper knowledge about the company. My acknowledgement would not be complete without thanking Mr./Ms.____________, Mr./Ms.____________ and Mr/Ms._________________ who gave me proper guidelines, knowledge and support for our summer training project. I have put in my best efforts to make this project as informative and understandable as possible. Every effort has been made to enhance the quality of work. However, I owe the sole responsibility of the shortcomings, if any, in the study

Name & Signature of Student

Date:

Preface
The Summer Internship Program forms an important component of education at UEI Global. It is an attempt to bridge the gap between the academic institution and the corporate world. It provides us an opportunity to apply the concepts learnt in real life situations. The summer internship helps us in exploring our skills and capabilities. This internship program makes a mark of hard work, sincerity, knowledge and ethics on the host organization. It would also be a great learning experience since it enables us to apply theory to practice and observe and learn the current trends in the market. It provides an opportunity for us to satisfy our inquisitiveness about corporate, provides exposure to technical skills, and helps us to acquire social skills by being in constant interaction with the professionals of other organizations. It helps us in developing a network, which will be useful in enhancing in career prospects. This will help to gain a deeper understanding of the work, culture, deadlines, pressures etc. of an organization. Thus, it helps to develop the qualities of a Manager by involving teamwork, goal orientation and managing interpersonal relationships and by creating awareness about strengths and weaknesses in the work environment.

Table Contents
PAGE

Chapter One Chapter Two

INTRODUCTION OBJECTIVE AND METHODOLOGY

Chapter Three Chapter Four

ORGANISATION PROFILE

MATTER OF STUDY

Chapter Five Chapter Six

Market Analysis
ANALYSIS AND INTERPRETATION OF DATA

Chapter Seven

CONCLUSION AND SUGGESTIONS

Chapter Eight

LIMITATIONS OF THE STUDY

Chapter Nine

BIBLOGRAPHY

Chapter Ten

ANNEXURE I. QUESTIONNAIRES.

Chapter I

Introduction
Customer satisfaction is a measure of how products and services supplied by a company can meet the customers expectations. Customer satisfaction is still one of the single strongest predictors of customer retention. Its considerably more expensive to attract new customers than it is to keep old ones happy. In a 2 climate of decreasing brand loyalties, understanding customer service and measuring customer satisfaction are very crucial. There is obviously a strong link between customer satisfaction and customer retention. Customer's perception of Service and Quality of product will determine the success of the product or service in the market. With better understanding of customers' perceptions, companies can determine the actions required to meet the customers' needs. They can identify their own strengths and weaknesses, where they stand in comparison to their competitors, chart out path future progress and improvement. Customer satisfaction measurement helps to promote an increased focus on customer outcomes and stimulate improvements in the work practices and processes used within the company. Customer expectations are the customer-defined attributes of your product or service you must meet or exceed to achieve customer satisfaction. There are many reasons why customer expectations are likely to change over time. Process improvements, advent of new technology, changes in customer's priorities, improved quality of service provided by competitors are just a few examples.

Chapter II

Objective of the Study

The main objective of the study is:

To know the expectations of those investors who invested in Reliance Money. To know about the services provided to the investors by Reliance Money. The satisfaction levels of investors with the services provided by the Reliance Money. To know about the areas of Reliance Money where change is to be needed. To know the various factors that are very important in satisfying the customers needs and to know how Reliance Money is ensuring its customers satisfaction.

Scope of the Study

The scope of the study refers to the job that to know about the activities of the organization. The study means that the analysis of the products of the company on which he/she has to focus. During the summer training the volunteer need to find out the corporate strategies of the running company and the mile stone which the company has covered during its journey. In the summer training, it is necessary for the student that he /she involve with the experience guys to get the knowledge about the company. That is how the company has got the success, Or if it is going in the loss, why. In my training period I have found that the reliance group is the biggest group in Indian companies. I felt that I can learn the more in the Reliance Mutual Fund Limited. Reliance Mutual Fund Limited is the part of the Reliance Capital Limited which is a growing company in the financial products. Reliance Anil Dhirubhai Ambani group is also deals in communication, energy, natural resources, media, and entertainment, healthcare and infrastructure.

Methodology
Data for the survey is collected through: Primary source Visiting the organization (Observation Techniques) Using structured questionnaire for the existing customers and for general public. Secondary Source Company Broachers Company Website Internet Sample size: Sample size for the survey is 100. type of sampling: Stratified random sampling technique is used for collecting the primary data. The data is collected from General Public and also from Reliance Money customers, Methods used for analysis: Bar Charts and Pie Charts are the tools that will be used in analyzing the data.

Chapter III

Profile of the Company

Reliance money is a comprehensive financial solution provider that enables you to carry out trading and investment activities in a secure, cost-effective and convenient manner. Through reliance money, you can invest in a wide range of asset classes from Equity, Equity and commodity Derivatives, Mutual Funds, insurance products, IPOs to availing services of Money Transfer & Money changing. Reliance Money offers the convenience of on-line and offline transactions through a variety of means, including its Portal, Call & Transact, Transaction Kiosks and at its network of affiliates.

ABOUT RELIANCE MONEY

Reliance Money is a group company of Reliance Capital; one of India's leading and fastest growing private sector financial services companies, ranking among the top 3 private sector financial services and banking companies, in terms of net worth. Reliance Capital is a part of the Reliance Anil Dhirubhai Ambani Group. Reliance Money, the Broking and Distribution arm of Reliance Capital provides a single window for transacting in a wide range of asset classes, including Equity, Equity & Commodity Derivatives, Portfolio Management Services Wealth Management Services, IPO?s, Mutual Funds, Life & General Insurance, Money Changing and Money Transfer, Gold Coins.

It is the largest broking and distribution company in India with over 2 million customers and 8,500 outlets across 4,250 locations. The average daily volume on the stock exchanges is Rs. 2,000 crores, representing approximately 3% of the total stock exchange volume. Reliance Money is promoted by Reliance Capital, the fastest growing private sector financial service company in India, ranked amongst the top 3 private sector financial services and banking companies in terms of net worth. RelianceMoney.com offers most dynamic web based trading environment to its customers. The new trading platform has many new features which basically fill up the gap between old online trading companies in India and their customers. The Reliance Money stock trading websites uses special security features 'Security Token', which makes you online trading experience more secure without complexity.

Performance

Reliance Capital has interests in asset management and mutual funds, life and general insurance, private equity and proprietary investments, stock broking, depository services, distribution of financial products, consumer finance and other activities in financial services. Reliance Mutual Fund is India's no.1 Mutual Fund. Reliance Life Insurance is India's fastest growing life insurance company and among the top 4 private sector insurers. Reliance General Insurance is India's fastest growing general insurance company and the top 3 private sector insurers. Reliance Money is the largest brokerage and distributor of financial products in India with more than 2.5 million customers and the largest distribution network. Reliance Consumer finance has a loan book of over Rs. 15,000 crores at the end of June 2009. Reliance Capital has a net worth of Rs.6, 862 crores (US$ 1.6 billion) and total assets of Rs. 29,940 crores (US$ 4.6 billion) as of June 30, 2009 and over 36,000 employees.

Chapter IV

Subject Matter of the Study

What is Sales?
A sale is the pinnacle activity involved in selling products or services in return for money or other compensation. It is an act of completion of a commercial activity. A sale is completed by the seller, the owner of the goods. It starts with consent (or agreement) to an acquisition or appropriation or request followed by the passing of title (property or ownership) in the item and the application and due settlement of a price, the obligation for which arises due to the seller's requirement to pass ownership, being a price the seller is happy to part with ownership of or any claim upon the item. The purchaser, though a party to the sale, does not execute the sale, only the seller does that. To be precise the sale completes prior to the payment and gives rise to the obligation of payment. If the seller completes the first two above stages (consent and passing ownership) of the sale prior to settlement of the price, the sale is still valid and gives rise to an obligation to pay.

Sales Techniques
The sale can be made through

Direct sales, involving person to person contact Pro forma sales Agency-based Sales agents (real estate, manufacturing) Sales outsourcing through direct branded representation Transaction sales Consultative sales Complex sales Consignment Telemarketing or telesales Retail or consumer Traveling salesman Door-to-door To tourists on crowded beach

. Request for proposal An invitation for suppliers, through a bidding process, to submit a proposal on a specific product or service. An RFP is usually part of a complex sales process, also known as enterprise sales. Business-to-business Business-to-business sales are much more relationship based owing to the lack of emotional attachment to the products in question. Industrial/Professional Sales is selling from one business to another Electronic Web Business-to-business and business-to-consumer Electronic Data Interchange (EDI) A set of standard for structuring information to be electronically exchanged between and within businesses Indirect, human-mediated but with indirect contact Mail-order

What is Distribution?
Distribution (or place) is one of the four elements of marketing mix. An organization or set of organizations (go-betweens) involved in the process of making a product or service available for use or consumption by a consumer or business user. The other three parts of the marketing mix are product, pricing, and promotion. Contents The Distribution Channel Channels Channel Members The Internal Market Channel Decisions

 Managerial Concerns Channel membership Channel Motivation Monitoring and Managing Channels

The Distribution Channel

Chain of intermediaries, each passing the product down the chain to the next organization, before it finally reaches the consumer or end-user. This process is known as the 'distribution chain' or the 'channel.' Each of the elements in these chains will have their own specific needs, which the producer must take into account, along with those of the all-important end-user.

Channels
A number of alternate 'channels' of distribution may be available Distributor, who sells to retailers Retailer (also called dealer or reseller), who sells to end customers Advertisement typically used for consumption goods Distribution channels may not be restricted to physical products alone. They may be just as important for moving a service from producer to consumer in certain sectors, since both direct and indirect channels may be used. Hotels, for example, may sell their services (typically rooms) directly or through travel agents, tour operators, airlines, tourist boards, centralized reservation systems, etc. There have also been some innovations in the distribution of services. For example, there has been an increase in franchising and in rental services the latter offering anything from televisions through tools. There has also been some evidence of service integration, with services linking together, particularly in the travel and tourism sectors. For example, links now exist between airlines, hotels and car rental services. In addition, there has been a significant increase in retail outlets for the service sector. Outlets such as estate agencies and building society offices are crowding out traditional grocers from major shopping areas.

Channel members
Distribution channels can thus have a number of levels. Kotler defined the simplest level, that of a direct contact with no intermediaries involved, as the 'zero-level' channel. The next level, the 'one-level' channel, features just one intermediary; in consumer goods a retailer, for industrial goods a distributor. In small markets

(such as small countries) it is practical to reach the whole market using just one- and zero-level channels. In large markets (such as larger countries) a second level, a wholesaler for example, is now mainly used to extend distribution to the large number of small, neighborhood retailers or dealers. In Japan the chain of distribution is often complex and further levels are used, even for the simplest of consumer goods. In Bangladesh Telecom Operators are using different Chains of Distribution, especially 'second level'. Various financial products of Reliance Money and their description are as follows:

Reliance Mutual Funds Demat Account Services Reliance Life Insurance Reliance General Insurance

Reliance Mutual Funds

A mutual fund is a common pool of money into which investors place their contributions that are to be invested in accordance with a stated objective. The ownership of the fund is thus joint and mutual; the fund belongs to all investors.

Introduction to Mutual Fund Industry

The origin of mutual fund industry in India is with the introduction of the concept of mutual fund by UTI in the year 1963. Though the growth was slow, but it accelerated from the year 1987 when non-UTI players entered the industry in the past decade, Indian mutual fund industry had seen a dramatic

improvement, both qualities wise as well as quantity wise. Before, the monopoly of the market had seen an ending phase; the Assets under Management (AUM) were Rs. 67bn. The private sector entry to the fund family raised the AUM to Rs. 470 bn in March 1993 and till April 2004; it reached the height of 1,540 bn. Kothari Pioneer was the first private sector mutual fund company in India which has now merged with Franklin Templeton. Just after ten years with private sector players penetration, the total assets rose up to Rs. 1218.05 bn. Today there are 33 mutual fund companies in India in which some are as below.

Reliance Mutual Fund (RMF) ABN AMRO Mutual Funds Birla Sun life mutual Funds HDFC Mutual Fund HSBC Mutual Fund ING Vysya Mutual Fund Prudential ICICI Mutual Fund Sahara Mutual Fund State Bank of India Mutual Fund Tata Mutual Fund (TMF) Kotak Mahindra Asset Management Company (KMAMC)

 UTI Asset Management Company Private Limited Standard Chartered Mutual Fund Chola Mutual Fund LIC Mutual Fund GIC Mutual Fund

Types of Reliance Mutual Funds

Reliance Reliance Reliance Reliance Reliance Reliance Growth Fund Vision Fund Banking Fund Diversified Power Sector Fund Pharma Fund Media & Entertainment Fund

Reliance Reliance Reliance Reliance Reliance Reliance Reliance Reliance Reliance

NRI Equity Fund Equity opportunities Fund Index Fund Tax Saver (ELSS) Fund Equity Fund Long Term Equity Fund Regular Saving Fund Natural Resources Fund Infrastructure Fund

The Key Terms in Mutual Funds

Dividend Policy:
Dividend will be distributed from the available distributable surplus after the deduction of the divided distribution surplus after the deduction of the dividend distribution tax and the applicable surcharge, if any. The mutual fund is not guaranteeing or assuring any dividend. Please read the offer document for details. Further payment of all the dividends shall be in compliance with SEBI circular No. SEBI/IMD/CIR No. 1/64057/06 dated 4/4/06.

Applicable NAV:

Sale of units by reliance mutual fund: in respect of valid applications received up to 3 p.m. by the mutual fund alongwith a local cheque or a demand draft payable at par at the place where the application is received, the closing NAV of the day on which application is received shall be applicable.

Repurchase including Switch-out:

In respect of valid applications received upto 3 pm by the mutual fund, same days closing NAV shall be applicable. In respect of valid applications

received after 3 p.m. by the mutual fund, the closing NAV of the next business day shall be applicable.

Daily net Asset Value(NAV) publication:

The NAV will be declared on all working days and will be published in 2 newspaper. NAV can also be viewed on www.reliancemutualfund.com and www.amfiindia.com .

Tax Benefits to the mutual fund:

Reliance Mutual Fund is a Mutual fund registered with the securities & exchange board of India and hence the entire income of the mutual fund will be exempt from income tax in accordance with the provisions of section 10(23D) of the income tax act, 1961. The mutual fund will receive all income without any deduction of tax at source under the provisions of section 196(iv) of the act. An exemption has been granted under the finance (No.2) act, 2004 to open ended equity oriented mutual funds from paying distribution tax on income distributed without any time limit, effective from 1 April 2004.

Reliance SIP Insure

Reliance SIP Insure facility is an add on feature of life insurance cover under Group Term Insurance to individual investors opting for SIP in the designated schemes. It helps to encourage individual investors to save & invest regularly through Systematic Investment Plan (SIP) and help to achieve their financial objective without any hindrance

What is the Facility?

Reliance SIP Insure provides free life insurance cover to investors at no extra cost. In the unfortunate event of the demise of an investor during the tenure of the SIP. The insurance company will pay for the balance amount towards the remaining unpaid SIP installments.

Thus, the nominee* would be able to continue in the scheme without having to make any further contribution.. Investors long term financial planning and objective of investing through SIP could still be fulfilled as per the targeted time horizon, even if he/she dies prematurely.

Reliance SIP Insure- Benefits to the investor

The benefit of Long Term Equity Investment Equities provide relatively better returns among all asset classes over a longer period of time. The benefit of Systematic Investment Plan: Inculcates Savings Habit, Rupee Cost Averaging & Eliminates the need to time the market Free Life Insurance Cover Helps to complete the planned investments Maturity Proceeds at NAV based prices Flexibility Wide choice of eligible schemes Convenience Auto Debit from 4 banks namely ICICI bank, HDFC bank, AXIS bank & HSBC ECS facility across 65 locations Nominee account would mean nominee in case of single holding & second or joint holder in case of Joint Holding

Designated Schemes in which Reliance SIP Insure will be offered

- Reliance Growth Fund - Retail Plan Reliance Vision Fund - Retail Plan Reliance Equity Opportunities Fund - Retail Plan Reliance Equity Fund - Retail Plan Reliance Regular Savings Fund Equity option - Reliance Banking Fund - Reliance Pharma Fund - Reliance Media & Entertainment Fund - Reliance Diversified Power Sector Fund Retail Plan Under Reliance SIP Insure, the investors are provided life insurance cover without any extra cost under a Group Term Insurance. In the unfortunate event of the demise of an investor during the tenure of the SIP, the insurance company will pay for the balance amount towards the remainin unpaid SIP installments subject to a maximum of Rs 10 lakhs (across all designated schemes/plans and folios)and the same is invested in the chosen scheme subject to the following conditions;

Eligibility
All individual investors enrolling for investments via SIP & opting for Reliance SIP Insure Only individual investors whose completed age is greater than 20 years and less than 46 years at the time of investment. In case of multiple holders in the any scheme, only the first unit holder will be eligible for the insurance cover.

Investment Details
Minimum Investment per installment: Rs.1000 per month & in multiples of Re 1 thereafter. There is no upper limit Minimum Period of Contribution: 3 years and in multiples of 1 year thereafter. Maximum Period of Contribution: 15 years OR till attaining 55 years of age, whichever is earlier (e.g., a person can register an SIP of maximum 10 yrs at the age of 45 yrs.) The insurance cover ceases when the investor attains 55 years of age. Mode of payment of SIP installments is only through Direct Debit & ECS ( Post Dated Cheques shall not be accepted ) Amount of Life Insurance Cover Available: An amount equivalent to the aggregate balance of unpaid SIP installments, subject to a maximum of Rs.10 lakhs per investor across all schemes plans and folios will be invested in the Nominees* account This amount will be invested in the same scheme/s (under which the deceased investor has enrolled for SIP) at the applicable price based on the closing NAV on the date on which the cheque for insurance claim settlement is received by the AMC from the insurance company, subject to completion of requisite procedure for transmission of units in favour of the nominee*. Reliance SIP Insure How does this work? An investor does a monthly SIP of Rs. 10,000 for 5 years in Reliance Growth Fund If he dies after a period of 3 yrs, then his Sum Assured= Unpaid SIP installments = 2 yrs (ie 24months) X 10, 000 = Rs 2, 40,000 This amount will be paid by life insurance company to SIP investors nominee account* with Reliance Mutual Fund and will be invested in Reliance Growth Fund (in the same scheme in which the deceased has earlier invested)

Commencement of Insurance Cover

The Insurance cover shall commence after waiting period of 90 days from the commencement of SIP installments. However, the waiting period will not be applicable in respect of accidental deaths. *Nominee account would mean nominee in case of single holding & second or joint holder in case of Joint Holding

Cessation of Insurance Cover

The insurance cover shall cease upon occurrence of any of the following: At the end of mandated Reliance SIP Insure tenure. i.e., upon completion of payment of all the monthly installments as registered. Discontinuation SIP installments midway by the investor i.e., before completing the opted SIP tenure /installments. Redemption / switch-out of units purchased under Reliance SIP Insure before completion the mandated SIP tenure / installments In case of default in payment of two consecutive monthly SIP installments or four separate occasions of such defaults during the tenure of the SIP duration chosen.

Note -There is no provision for revival of insurance cover, once the insurance cover ceases as stated above Mutual Funds and securities investments are subject to market risks and there is no assurance and no guarantee that the Schemes objectives will be achieved. As with investments in any securities, the NAVs of the units issued under the Scheme can go up or down depending on the factors and forces affecting the securities market. Past performance of the Sponsor/AMC/Mutual Fund is not indicative of future performance of the Scheme. Reliance Growth Fund, Reliance Vision Fund, Reliance Equity Opportunities Fund, Reliance Equity Fund, Reliance Equity Advantage Fund and Reliance Regular Savings Fund are only the names of the scheme and do not in any manner indicate either the quality of the Scheme, its future prospects or returns. The Sponsor is not responsible or liable for any loss resulting from the operation of the Schemes beyond their initial contribution of Rs.1 lac towards the setting up of the Mutual Fund and such other accretions and additions to the corpus. The NAV of the Schemes may be affected, interalia, by changes in the market conditions, interest rates, trading volumes, settlement periods and transfer procedures. The Mutual Fund is not guaranteeing or assuring any dividends/ bonus. The Mutual Fund is also not assuring that it will make periodical dividend/ bonus distributions, though it has every intention of doing so. All dividend/ bonus distributions are subject to the availability of distributable surplus in the respective Scheme. For details of scheme features and scheme specific risk factors please refer to the scheme Offer Documents. Offer Document and KIM cum application form is available at all the DISCs/ Distributors of RMF/www.reliancemutual.com. Please read the offer document of the respective scheme carefully before investing.

Advantages of Mutual Funds

 Diversification

Professional Management Regulatory oversight Liquidity Convenience

Drawbacks of Mutual Funds

Mutual funds have their drawbacks and may not be for everyone:

No Guarantees

No investment is risk free. If the entire stock market declines in value, the value of mutual fund shares will go down as well, no matter how balanced the portfolio. Investors encounter fewer risks when they invest in mutual funds than when they buy and sell stocks on their own. However, anyone who invests through a mutual fund runs the risk of losing money.

Fees and commissions

All funds charge administrative fees to cover their day-to-day expenses. Some funds also charge sales commissions or "loads" to compensate brokers, financial consultants, or financial planners. Even if you don't use a broker or other financial adviser, you will pay a sales commission if you buy shares in a Load Fund. Taxes During a typical year, most actively managed mutual funds sell anywhere from 20 to 70 percent of the securities in their portfolios. If your fund makes a profit on its sales, you will pay taxes on the income you receive, even if you reinvest the money you made. Management risk When you invest in a mutual fund, you depend on the fund's manager to make the right decisions regarding the fund's portfolio. If the manager does not perform as well as you had hoped, you might not make as much money on your investment as you expected.

Reliance Demat Account

Reliance Money Transacting and Investing Simplified
Get ready to change the way you transact and invest in financial products and services. Whether you wish to transact in equity, equity & commodity derivatives, IPOs offshore investments or prefer to invest in mutual funds, life & general insurance products or avail money transfer and money changing services, you can do it all through reliance money. simply open a reliance money account and enjoy the convenience of handling all your key financial transactions through this one window.

Benefits of having a Reliance Money Account

Its cost effective You pay comparatively lower transaction fees. As an introductory offer, we invite you to pay a flat fee of just Rs. 500/- and 750/- and transact through reliance money. This fee is valid for two years or a specified transaction value .

Its offers single window access

Through reliance moneys associates, you can transact in equity, equity and commodities derivatives, offshore investments mutual funds, IPOs life insurance, general insurance, money transfer, money changing and credit cards, amongst others.

Its convenient

You can access reliance moneys services through The internet Transaction kiosks The phone (call & transact) Our all India network of associates

On an assisted trade (through the call centre or our network of associates) a charge of Rs 12 per executed trade will be applicable.

Its Safe

Your account is safeguarded with a unique security number that changes every 32 seconds. This number works as a dynamics password to keep your account extra safe.

Its provides you a demat account

You get your own demat account with reliance capital at an annual fee of just Rs. 50/-.

Its provides you a 3-in-1 facility

You can access your banking, trading and demat account through a single window and transfer funds across accounts seamlessly.

It provide you value- added services

At www.reliancemoney.com, you get Reliable research, including views of external experts with an enviable track record Live news updates from Reuters and Dow Jones CEOs / expert views on the economy and financial markets Tools that help you plan your investments, tax, retirement, etc. in the personal finance section Risk Analyzer for analysis of your risk profile Asset allocators to build an appropriate investment portfolio Innovative use of technology for facilitating convenient trading/investments kiosks Reliance Money Provide the kiosks (similar to ATMs) Facilities, to their customer through which the customers can trade on available kiosks at the particular Branch of Reliance Money. The company is going to open these kiosks in the market as the ATMs of the Banks. Reliance Money provides 3 different trading platforms for equity trading:

Insta Trade Fast Trade Easy trade

The Benefits
A safe and convenient way to hold securities; Immediate transfer of securities; No stamp duty on transfer of securities; Elimination of risks associated with physical certificates such as bad delivery, fake securities, delays, thefts etc.; Reduction in paperwork involved in transfer of securities; Reduction in transaction cost; No odd lot problem, even one share can be sold; Nomination facility; Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately; Transmission of securities is done by DP eliminating correspondence with companies; Automatic credit into demat account of shares, arising out of bonus/split/consolidation/merger etc. Holding investments in equity and debt instruments in a single account.

Reliance Life Insurance

Reliance Life Insurance, a part of the Reliance - Anil Dhirubhai Ambani Group is India's fastest growing life insurance company and among the top 4 private sector life insurers. Reliance Life Insurance has a pan India presence and a range of products catering to individual as well as corporate needs. Reliance Life Insurance has over 700 branches and 1, 80,000 agents. It offers 26 products covering savings, protection & investment requirements. Reliance Life Insurance will endeavor to attain a leadership position in the market over the next few years, by further expanding and strengthening its distribution network and offering a diverse array of products to suit the varied and specific needs of individual customers.

Major Player in the Insurance Sector

There are many reputed companies in the market which provide the Insurance for living being and non living beings. The companies in life Insurance are as follows.

Life Insurer in Public Sector

Life Insurance Corporation of India

Life Insurer in Private Sector

Reliance life Insurance Company Limited ICICI Prudential Life Insurance Bajaj Allianz Life Insurance Tata AIG Life Insurance corporation Limited HDFC Standard Life Insurance Birla Sun Life Insurance SBI Life Insurance Kotak Mahindra old Mutual Life Insurance

 Aviva Life Insurance MetLife India Life Insurance ING Vysya Life Insurance Max New York Life Insurance Shriram Life Insurance Bharti AXA Life Insurance Co. Limited IDBI Forties Life Insurance Co. Limited Argon Religare Life Insurance Co. Limited

How safe is your investment

The investments made in the unit funds are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of the fund and the factors influencing the capital market, and the insured is responsible for his/her decisions. The unit price is a reflection of the financial and equity/debt market conditions and can increase or decrease at any time due to this. Benefits payable under the policy will be made according o the tax laws and other regulations in force at that time. There are no guarantees for any fund of any kind under this policy. The benefit payable on maturity will be equal to the value of your units. The name in the funds in n way indicates the returns derived from them. Please note that Reliance life Insurance company limited is only the name of the

insurance company and Reliance market return plan is only the name of the unit linked life insurance policy and does not in anyway indicate the quality of the policy or its future prospects or returns.

Free Look Period .

In case the policyholder disagrees with any of the terms and conditions of the policy, he may return the policy to the company within 15 days of its receipt for cancellation, stating his/her objections in which case the company will refund an amount equal to the non allocated premium plus the charges levied by cancellation of units plus fund value as on the date of receipt of the request in writing for cancellation, less the proportionate premium for the period the company has been on risk and the expenses incurred by the company medical examination and stamp duty charges. If the risk acceptance date falls within cooling off period, then on cancellation RLIC shall pay fund value less of charges.

Reliance General Insurance

Reliance General Insurance, a part of the Reliance - Anil Dhirubhai Ambani Group and a Subsidiary of Reliance Capital, is one of the first non-life companies to get the license from the IRDA. Reliance General Insurance is India's fastest growing general insurance company and the top 3 private sector insurers. Reliance General Insurance has 200 branches across 171 cities.

over 20,000 intermediaries. Reliance General Insurance offers an exhaustive range of insurance products that covers most risks including Auto, Health, Property, Marine, Casualty and Liability. Insurance Indemnifies Assets & Income. Every Asset has a value and generates Income to its Owner. There is a normally expected Life-time for the Asset during which time it is expected to perform. If the Asset gets lost earlier, being destroyed or made Non-functional through an Accident or other unfortunate event the Owner is Prejudiced. Insurance helps to reduce CONSEQUENCES of such Adverse Circumstances which are called Risks Insurance is the SCIENCE OF SPREADING OF THE RISK. It is the system of spreading the losses of an Individual over a group of Individuals Insurance is a Method of sharing of financial losses of a FEW from a COMMON FUND formed out of Contribution of the MANY who are equally exposed to the same loss What is UNCERTAIN for an Individual becomes a CERTAINTY for a Group. This is the basis of All Insurance Operations. Thus INSURANCE CONVERTS UNCERTAINTY TO CERTAINTY

Reliance Shopkeepers Package Policy

Key Advantage

 Comprehensive coverage against various perils spread across different sections of the policy. The policy offers the flexibility to customize the policy by selecting appropriate covers. The coverage is available at reasonably priced premiums. Insured has the option of selecting coverage either on the basis of market value or the reinstatement value. Discounts ranging from 5% to 20% for customers opting for four or more sections, for favorable claims experience and on renewal of the policy.

Scope of the cover

Coverage under this policy is spread across 11 optional sections, enabling you to choose from them and customize the policy

Section 1A. Fire and allied perils for building Section 2B. Fire and allied perils for contents
The physical structure of your shop (under section 1A) and the contents therein (under section 1B) can be covered against fire and allied perils. These comprise Fire Lightning Explosion / implosion Aircraft Damage Riot, Strike and Malicious Damage Storm, Cyclone, Typhoon, Tempest, Hurricane, Tornado, Flood, and Inundation Impact Damage Subsidence and landslide including Rockslide demolition, construction, structural alterations or repair of any property or ground works or excavations Bursting and / or overflowing of water tanks, apparatus and pipes. Missile testing operations Leakage from automatic sprinkler installations Bush fire Terrorism cover (optional)

Policy exclusions
At reliance general insurance, we would like our policy to be as transparent as possible. To ensure that you do not face any unpleasant surprises when you make a claim, we would like you to know some of the major exclusions under the policy.

Loss or damage due to war and nuclear perils Damage to property due to pollution and contamination Loss or damage due to wear and tear, gradual deterioration or slowly developing flaws Consequential loss of any kind Willful act or gross negligence on the part of the insured

Products of Life Insurance

Life Insurance products are usually referred to as plans of insurance. These plans have two basic elements; one is the Death Cover providing for the benefits being paid on the death of the insured person within a specified period. The other is the Survival Benefit providing for the benefit being paid on survival of a specified period. Plans of insurance that provide only death cover are called Term Assurance Plans. Plans of insurance that provide only survival benefits are called Pure Endowment Plans.

Term Life Insurance

Term Life Insurance provides protection for a specified period of time. A death benefit is paid to the beneficiary if the insured dies within a specified period of time while the policy is still in force.

Whole Life Insurance

Whole Life insurance is a permanent life insurance and provides protection for life. As long as premiums are paid, a death benefit is paid to the beneficiary.

ULIPs
A ULIP is a life insurance which provides a combination of Life Insurance protection and investment. Money can be invested in the following fund:- Equity Fund, Debt Fund, Money Market Fund (Liquid Fund) and Balance Fund.

Annuities
Annuities are practically the same as pension. Pension provides periodical payments to the employees, who have retired. They are paid as long as the recipient is alive. Annuities are called the reverse of Life Insurance.

Solutions for Individuals - RGI

Taking time out from your daily schedule to plan your future is a necessary task. You could do with some help, but who can help you? Reliance Life Insurance is here with Solutions for Individuals, a series of plans that will help you make wise investments, protect your family, secure your childs future and even chalk out a plan for your retirement.

Insurance Plans
Protection Plans Protect your family even when youre not around by investing in Reliance Protection Plans. Choose a limited period plan or a lifetime protection plan depending on your needs. The latest Protection Plans are as below 1. Reliance Term plan 2. Reliance Simple Term plan 3. Reliance Special Term plan 4. Reliance Credit Guardian plan 5. Reliance Special Credit Guardian plan 6. Reliance Endowment plan 7. Reliance Special Endowment plan 8. R el iance Connect 2 Life plan 9. Reliance Whole Life plan 10. Reliance Wealth + Health plan 11. Reliance Cash Flow plan

Savings & Investment Plans Reliance Savings & Investment Plans help you to set aside some money to achieve specific goals in life, which means that you can enjoy life and provide

for your familys daily needs. The savings and investment Plans are as below 1. Reliance Total Investment Plan Series I - Insurance 2. Reliance Wealth + Health plan 3. Reliance Automatic Investment plan 4. Reliance Money Guarantee plan 5. Reliance Cash Flow plan 6. Reliance Market Return plan 7. Reliance Endowment plan 8. Reliance Special Endowment plan 9. Reliance Whole Life plan 10. Reliance Golden Years Plan 11. Reliance Golden Years Plan Value 12. Reliance Golden Years Plan Plus 13. Reliance Connect 2 Life plan Retirement Plans Invest today in Reliance Retirement Plans and save money to enjoy life even after retirement. You will never have to depend on another person or make any compromises to maintain your current lifestyle. The latest Retirement Plans are as below 1. Reliance Total Investment Plan Series II Pension 2. Reliance Golden Years Plan 3. Reliance Golden Years Plan Value 4. Reliance Golden Years Plan Plus 5. Reliance Wealth + Health plan 6. Reliance Automatic Investment Plan 7. Reliance Money Guarantee Plan Child Plans Save systematically and secure your childs future needs by investing in Reliance Child Plans. You can always be there for your child when he or she needs you. The Childs plans are as below 1. Reliance Child plan 2. Reliance Secure Child plan 3. Reliance Wealth + Health plan

What are the different fund options ?

We understand the value of your hard earned money and in our Endeavour to help you grow your wealth, we offer you 4 different tailor-made investment funds. You have the option to allocate your premium in these funds as you wish.

They are: 1 . Capital Secure Fund:

The investment objective of this fund is to maintain the value of all contributions (net of charges) and all interest additions. This fund offers steady return for little risk. The risk profile of this fund is low. Investments would be 100% in bank deposits, government bonds and debt instruments that offer financial security. Further, allocation in Capital Secure Fund for a policy is subject to a maximum limit of 40% at any time.

2 . Balanced Fund:
The investment objective of this fund is to provide you with investment returns, which exceed the rate of inflation in the long term while maintaining a low probability of negative investment returns. Here, a major portion of your funds are invested in Fixed Securities while a small percentage is invested in the equity market, which is exposed to market movements. The risk profile of this fund is low to medium. Investments would be at least 80% in fixed interest securities and maximum 20% in equities.

3 . Growth Fund:

The investment objective of this fund is to provide you with investment returns, which exceed the rate of inflation in the long term while maintaining a moderate probability of negative investment returns. A greater portion of your funds are invested in fixed securities while a small percentage is invested in the equity market, which exposed to market movements. The risk profile of this fund is medium to high. Investment would be at least 60% in fixed interest securities and maximum 40% in equities.

4 . Equity Fund:
The investment objective of this fund is to provide policyholders with high exposure to equities and the possibility of investment returns, which generate a high real rate of return in the long term while recognizing that there is a significant probability of negative investment returns in the short term. This fund offers a totally equity based investment option. Your returns depend entirely upon the performance of the equity market. The risk profile of this fund is high. The higher risk of this portfolio means that expected returns would also be higher. Investment would not exceed 30% in bank deposits and may be up to 100% in equities.

Value of Units:

The market value of assets plus/less expenses incurred In the purchase/sale of assets plus current assets plus Any accrued income net of fund management charges Less current liabilities less provision

------------------------------------------------------------------------Unit Value =
Total number of units on issue (before any new units are allocated/redeemed.)

Flexible premium payment modes

Choose from five premium payment modes. a) Annual minimum premium is Rs. 10,000. b) Half yearly minimum premium is Rs. 5,000. c) Quarterly minimum premium is Rs. 2,500. d) Monthly minimum premium is Rs. 1,000. e) Single premium minimum premium is Rs. 25,000 .

Chapter V

Market Analysis
Markets
In tune with the global stock markets that began to recover from the second half of 2003; Indian stock markets too witnessed rapid growth. Indias two leading indices, the most popular BSE Sensex, and the one most used by the markets the National Stock Exchanges S&P CNX Nifty rose to record levels. Both primary and secondary market activity experienced sharp surge. Much progress was made in further strengthening and streamlining risk management, market regulation and supervision. A few aspects of the major developments in the Indias stock markets are described below. And the insurance sector is also play an important role in the growth of the financial market.

Market Structure
Indian securities market is fairly large as compared to several other emerging markets. There are 22 stock exchanges in the country, though the entire liquidity is shared between the countries two national level exchanges namely, the National Stock Exchange of India and the Bombay Stock Exchange Ltd. The regional stock exchanges are in pursuit of business models that make them viable and vibrant. Meanwhile, these exchanges have become members of the national level exchanges through formation of subsidiaries whose business is showing continuous growth and progress.The number of brokers in various stock exchanges rose from 6,711 in 1994-95 to 9,335 in FY06. The number of brokers in all the exchanges together peaked to 10,213 in the year FY01 but gradually declined thereafter when the regional stock exchanges began to lose business in the light of wide ranging market structure reforms introduced since then. In FY01, when the markets were in upswing, several regional stock exchanges were generating business owing to the availability of deferral products, and different settlement calendars prevailing at that time in these exchanges. For instance in FY01, the Delhi Stock Exchange registered cash market turnover of Rs 838.71 bn; Uttar Pradesh Stock Exchange, Rs 247.47 bn, Ludhiana Stock Exchange Rs 97.32 bn, Pune Stock Exchange Rs 61.71 bn as against Rs 13,395.11 bn of the turnover at the National Stock Exchange and Rs 10,000.32 bn turnover at the Bombay Stock Exchange. With the abolition of the deferral products and introduction of uniform T+2 settlement cycle, the liquidity in these exchanges flowed to the national level system consisting of NSE and BSE.

Major Developments in equity brokerage industry in India

Corporate memberships Wider product offerings Greater reliance on research Accessing equity capital markets Foreign collaborations and joint ventures Specialized services/niche broking Online broking Emerging challenges and outlook for the brokerage industry

Major Broking house

During the analysis of the market it has been found that there are a lot of the brokeing house in the market which are providing the online trading facility to the individuals or the group of the individuals.

5paisa.com
You can now buy and sell shares on 5paisa.com with speeds comparable and at times better than NSE's NEAT Terminal. This speed and reliability comes only with perseverance of pioneer backed by huge investment in technology! You can now buy and sell shares on 5paisa.com with speeds comparable and at times better than NSE's NEAT Terminal. This speed and reliability comes only with perseverance of pioneer backed by huge investment in technology. Advani Share Brokers Advani Share Broker, a reputed Bombay based on investment house, operates from India's financial hub, Dalal Street, since sixty years. It deals in equities, debt and derivatives on the Bombay Stock Exchange and the National Stock Exchange of India. AGROY Group of Companies Agroy group of companies is a well established name in the field of capital markets and financial services. AGROY Finance & Investment Ltd. (AFIL) is the group's flagship company engaged in capital markets as a premier financial and stock broking house. The company was formed in July 1992. Since then it has enjoyed patronage of a large number of valued customers and business partners.

Anand Rathi Securities Limited Anand Rathi Securities Limited provides financial and advisory services including wealth management, investment banking, corporate advisory, brokerage & distribution of equities, commodities, mutual funds and insurance - all of which are supported by powerful research teams. India bulls India bulls is India's leading retail financial services company with 70 locations spread across 62cities. While our size and strong balance sheet allow us to provide you with varied products and services at very attractive

prices, our over 450 Client Relationship Managers are dedicated to serving your unique needs. Religare Securities Ltd. Religare Enterprises Limited (A Ranbaxy Promoter Group Company) through Religare Securities Limited, Religare Finvest Limited, Religare Commodities Limited and Religare Insurance Advisory Services Limited provides integrated financial solutions to its corporate, retail and wealth management clients. Provides various financial services which include Investment Banking, Corporate Finance, Portfolio Management Services, Equity & Commodity Broking, Insurance and Mutual Funds. Jaypee Capital Services Ltd. Jaypee Capital Services Ltd. is a registered self-clearing member with National Stock Exchange and SEBI. It has the expertise and the experience to capitalize on daily stock movements and employ over 20 specialist traders certified by the NSE. ICICI Direct Online share and mutual funds trading facility by the ICICI group. Arcade Share & Stock Brokers Arcadia group began its modest journey in 1995 and now Arcadia proudly boasts about membership to NSE,BSE, Depository Participant (CDSL),MCX,NCDEX .The philosophy of client servicing backed by all principal Indian Stock and Commodity exchange gives Arcadia edge over other players in the industry segment to offer value based services to its customers. Indianstockmarket.net Indianstockmarket.net is an effort to educate Indian investor by providing useful stock news, stock market websites, informative articles, resources to various investment guides

How safe is your investment

The investments made in the unit funds are subject to investment risks associated with

capital markets and the NAVs of the units may go up or down based on the performance of the fund and the factors influencing the capital market, and the insured is responsible for his/her decisions. The unit price is a reflection of the financial and equity/debt market conditions and can increase or decrease at any time due to this. Benefits payable under the policy will be made according o the tax laws and other regulations in force at that time. There are no guarantees for any fund of any kind under this policy. The benefit payable on maturity will be equal to the value of your units. The name in the funds in n way indicates the returns derived from them. Please note that Reliance life Insurance company limited is only the name of the insurance company and Reliance market return plan is only the name of the unit linked life insurance policy and does not in anyway indicate the quality of the policy or its future prospects or returns

Free Look Period .

in case the policyholder disagrees with any of the terms and conditions of the policy, he may return the policy to the company within 15 days of its receipt for cancellation, stating his/her objections in which case the company will refund an amount equal to the non allocated premium plus the charges levied by cancellation of units plus fund value as on the date of receipt of the request in writing for cancellation, less the proportionate premium for the period the company has been on risk and the expenses incurred by the company medical examination and stamp duty charges. If the risk acceptance date falls within cooling off period, then on cancellation RLIC shall pay fund value less of charges

Chapter VI

Analysis of Data
TABLE: 1

TABLE SHOWING DIFFERENT AGE GROUP OF THE RESPONDENTS

Table-2

TABLE SHOWING NUMBER OF PEOPLE KNOWING ABOUT RELIANCE MONEY

Table-3

PREFERRED FUND STRUCTURE

Table-4

INVESTORS SCHEME PREFERENCE

Table-5

INVESTORS FUND PREFERENCE

Table-6

TABLE SHOWING REPEATION OF INVESTMENTS MADE BY THE RESPONDENTS.

TABLE-7

GETTING MONTHLY / QUARTERLY STATEMENTS FROMTIME TO TIME

Table-8

RESPONDENTS RANKING ON THE CUSTOMER SERVICE OF RELIANCE MONEY

Table-9

RESPONSE REGARDING AREAS FOR IMPROVEMENT BY RELIANCE MUTUAL FUNDS

Table- 10

REDEMPTION SATISFACTION OF THE CUSTOMERS

Chapter VII

Findings and Conclusion

The findings for the above research are as follows: It was found that majority of the investors i.e.46% are from the age group of 36-54. This is the group of middle age people who deserve to invest for their future financial needs. It was found that Out of 100 respondents 64 customers have already reinvested in the company, while the rest are waiting for a correct time to enter in the market for the second time. It was observed that Out of 100 respondents 62 investors have reinvested due to better returns and performance of funds. While 28 investors have voted for non performance of funds and services provided by the company. It was observed that Out of 100 investors 15 that is 15% of customers are preferred to invest in Tax saver funds. 40 that is 40% of investors are preferred to invest in index funds which give returns based upon respective indexes.. 45 that is 45% of investors

are interested to invest in sectorial funds that means they are ready to take high risk but want high returns It was found that Out of 100 respondents 34 ranked RELIANCE as one for customer service function. It was found that Out of 100 respondents 38 respondents want RELIANCE to improve at their fund monitoring function

Suggestions and Recommendations

The company should come up with innovative ways of service at their door steps this may be a costly affair but will surely give positive results in the long run. The company should take the initiative of training the advisors about the new funds from time to time which also makes the advisors connected to the company. The company should also emphasis on the monitoring of funds which directly relates to the returns of a specific fund. The company should come up with proper Hedge funds at this point of time where the market is highly volatile and the investors become very cautious at this level. The company should use brand ambassadors for example the CEOs of major companies where the company allocate the funds. This will probably ensure proper results.

 The company should focus on the advertising strategy and also the marketing of the product. The company should emphasis on creating an awareness about the SIP options which is always preferable when the market is volatile. The company doesnt have enough tax saving plans or appropriate plans for tax so which they should come up with.

Chapter VIII

Limitations of the Study

The time constraint was one of the major problem.

 Lack of interest among the investors in filling the questionnaire. There is lack of team spirit among the branch employees. Services often delayed because of the technical problem in the complete network. Lack of information sources for the analysis part. Kiosks are not properly placed at various locations.

Chapter IX

Bibliography
BOOKS MUTUAL FUNDS IN INDIA (PERSPECTIVES AND STRATEGIES) - Arindam Banerjee MARKET RESEARCH - Naresh Malhotra MARKETING MANAGEMENT - Philip Kotler

WEBSITES www.reliancemutualfunds.com www.ask.com www.nseindia.com

www.valueresearchonline.com www.scribd.com www.google.com

Chapter X

Questionnaire
NAME: AGE: SEX: PROFESSION: MOBILE: Please () tick mark the appropriate answer:
1. Do you know about the Reliance Money?

A. Yes

B. No

2. How did you know about Reliance money company? A. Print advertisement B. Television advertisement C. Web advertisement D. Relatives and Friends E. Brokers F.Others (please specify). 3. Your current annual income? A. <3, 00,000 B.3-5, 00,000 C. 5-7, 00,000 D. >7, 00,000 4. What is your overall satisfaction level with service of Reliance money? A. Excellent B. Good C. Average D. Poor 5. In what areas do you want Reliance Money to improve? A. Customer service B. Monitoring of Fund C. Agents Training D. Others_______________ 6. Where you will invest your money in current scenario? A. Mutual Fund B. Insurance C. Fixed deposit D. Stock market E. Govt. bonds and securities 7. How stable is your current income source? A. Very unstable B. Moderately unstable C. Moderately stable D. Very Stable 8. How much long do you prefer your investment?

A. < 6 Months B. 6 Months -1 Year C. 1- 3 Years D. > 3 years 9. Your expected rate of return? A. 0-10% B. 10-20% C. 20-30% D. 30& above 10. How much you can take risk? A. High B. Medium C. Low

nature)

(Sig