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an introduction
Everyone is talking about how Facebook can drive traffic, leads and customers to your site. But how much do you really know about Facebook? Who is actually using it, and for what? How can you best optimize your Facebook presence to get the most return on your efforts? By knowing who your audience is on Facebook, you will be able to engage with them more effectively. You can find the best time to reach them and what type of content resonates with them. Read on to see some interesting and surprising statistics about the social media giant we all know and love.
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Users of Facebook
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47 Handy Facebook Stats and Charts
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5
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Source: Emarketer
53% female
47% male
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Traffic is highest mid-week between
12
1-3pm
Source: Bit.ly blog
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There are 83 million fake Facebook profiles.
Source: CNN
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!
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10
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Source: Gizmodo
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The average
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time spent
20 minutes
per visit.
Source: Infodocket
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on Facebook is
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47 Handy Facebook Stats and Charts
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12
Every 60 seconds...
18
13
50%
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1
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19
EE E E E
Source: Infodocket 2012
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15
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16
Brand engagement in 2011 increased by
Source: State of Inbound Marketing, HubSpot 2012
176%
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17
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62%
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of marketers said social media became more important to their marketing campaigns in the last 6 months.
Source: State of Inbound Marketing, HubSpot 2012
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24
b2c
b2b
77%
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43%
Source: State of Inbound Marketing 2012
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100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
25
Retail/Wholesale
Education
Tech/Software
Healthcare
Manufacturing
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8%
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of US companies have fired someone because of what they have posted on social media.
Source: The Social Skinny
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47 Handy Facebook Stats and Charts
packing!
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The number of businesses that say Facebook is critical or important to their business has increased by
75%
Source: State of Inbound Marketing, HubSpot, March 2012
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Brands have seen a increase in user engagement with the new business Timeline.
46%
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Brands have seen a 65% increase in user engagement of INTERACTIVE content with the new Timeline.
Source: Simply Measured
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EE EE EE EE E
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9:1 w
Source: BuzzFeed
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Source: SocialMediaExaminer
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Source: SocialMediaExaminer
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43% of people ages 20-29 use Facebook for marketing +11 hours per week.
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Facebook decreases likes and comments by 70%.
Source: Digital Buzz Blog 2012
Auto-posting to
,
35
,
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4.5% 4.0% 3.5% 3.0% 2.5% 2.0% 1.5% 1.0% 0.5% 0.0%
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Social media has a 100% higher leadto-close rate than outbound marketing.
Source: State of Inbound Marketing, HubSpot 2012
Social Media
Outbound Marketing
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$
37
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53% of shoppers who clicked through from a friends Facebook page have made a purchase.
Source: Sociablelabs
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Consumers who followed a link to a retail site from Facebook spent an average of $102.59.
Source: Bazaarvoice
z
0 1 $ . 2 9 5
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41
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on Facebook.
Source: HubSpot
Like
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Friends of Fans
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% 7 6
co
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s r e m nsu
n o i t rma
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n o r a e h y e h t vice
Facebook.
Source: BlogHer
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33%
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of U.S. online consumers have made a purchase based on recommendations from friends on Facebook.
Source: Fricay Corner: 10 Mobile Marketing Stats
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70% of
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Fans and their friends bought 16% more frequently in stores when exposed to paid media from the brand.
Source: The Power of the Like II, comScore and Facebook, June 2012
$
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40
U
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g reach to
Source: Comscore
gg
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Facebook Advertising
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41
of marketers plan on using Facebook ads in the future.
Source: Social Media Today
90%
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42
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say that Facebook ads are effective in fan and customer acquisition.
68% of marketers
#1
47 Handy Facebook Stats and Charts
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39% of advertisers on Facebook have driven traffic off of their Facebook ads, and onto an external landing page.
Source: Social Media Today
53
X
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54
45
/
25%
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The average Facebook
in 2012 are:
Source: Social Bakers
advertising costs
%
Average cost per click:
55
$1.14
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%
Average CPM: $.12
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not answered
Source: Social Skinny
by brands.
>
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