SRINIVAS RAO

1444 S. Centinela, Apt. #5, Los Angeles, California 90025 ● Telephone: (510) 697-6334 ● srao2@pepperdine.edu

Hard-working, creative and focused MBA Candidate eager to contribute

extensive talents toward supporting a dynamic company in optimizing
bottom-line performance.

PROFILE
Advanced knowledge of Web 2.0 concepts and able to capitalize on web-culture communities and hosted services
such as social-networking sites and blogs to significantly enhance marketing reach and effectiveness. ~ Excellent
understanding of industry and trend analysis, competitive positioning, marketing program development, and results
tracking. ~ Proven ability to source, penetrate, and secure new business development opportunities. ~ Dynamic
ability to quickly master new roles, tasks, technologies, and responsibilities. ~ Impressive combination of problem
solving, critical thinking, market research, and forecasting skills. ~ Excellent ability to scrutinize and evaluate
opportunities for profitability, competitive advantage, and financial risk.

EDUCATION
MBA Degree (in progress), Pepperdine University, Malibu, CA, to be completed April 2009
International Program in Management, Fundacao Getulia Vargas, Sao Paulo, Brazil, 2008
Bachelor’s Degree in Economics, University of California-Berkeley, Berkeley, CA, 2000

PROFESSIONAL EXPERIENCE
Founder, BizSkoolblog.com, Malibu, CA, 2007 to Present
• Oversee and facilitate MBA internship search coaching services, career-related podcasts, and advice via
blogs to 1,500 unique visitors monthly.

Social Media Strategy / Online Advertising MBA Intern, Intuit/Turbotax.com, San Diego, CA, Summer 2008
• Resourcefully designed framework for competitive analysis of industry-specific online display advertising
and summarized findings for Tax Year ‘07 and implications for Tax Year ’08.
• Demonstrated an exemplary team player work ethic in assisting online advertising team in evaluating
media agencies, conducting due diligence on syndicated research offerings, and partnering with senior
marketing managers in creating integrated social media strategy to meet defined marketing goals.
• Strategically evaluated social media measurement vendors such as Nielsen Buzzmetrics and TNS
Cymfony and compiled selection recommendations.

Client Services Internet Analyst, The Nielsen Company, San Francisco, CA, 2006 to 2007
• Successfully administered key account renewals with major clients such as eBay and Yahoo and ranging
from $30K to $500K annually.
• Applied dynamic analytical talents toward preparing and presenting competitive insights, trend analyses,
consumption metrics, and behavioral/psychographic data to account executives and existing clients.
• Proficiently delivered client training on proprietary NetRatings research software and tools.

Marketing / Merchandising Specialist, Monster Cable Products, Brisbane, CA, 2005 to 2006
• Project-managed initiative featuring 20,000+ products for company booth at annual Consumer Electronics
Show (CES) and other high profile tradeshows.
• Captured 10% increase in annual revenue from 5 Monster Cable retailers by formulating innovative and
effective product placement plan.
• Decreased operational expenses by 5% through introduction of merchandising software.

Account Development Manager, Forrester Research, Santa Clara, CA, 2003 to 2005
• Championed 150% increase in annual revenue from key accounts representing $20K to $100K per year by
proactively exploring and identifying new business opportunities.
• Exercised strong communication and interpersonal skills to ensure consistent satisfaction among major
clients such as Oracle, PeopleSoft, Siebel, Williams-Sonoma, Gap, and Hewlett Packard.