Marketing Midterm with answers

1. Which of the following is not the type of retailers?

A. B. C. Half service retailer Correct Self Service retailer Self service whole seller

D. Full service whole seller Half service retailer.

2. In relation to a product launch strategy, a company engaged in high levels of promotion at the same time as selling at a high price is following which one of the strategy?
A. B. C. Slow penetration strategy Wrong Rapid penetration strategy Slow skimming strategy

D. Rapid skimming strategy Rapid penetration strategy.

3. Which of the following is used as research instrument for data collection?

A. B. C. Experiment Wrong Observation Questionnaire

D. Information Questionnaire.

4. Which of the following statements about rebates is true?

A. B. C. Refunds paid to consumers after a purchase. Rebates ensure that the final consumer gets a producer's price reduction. Offered but then never request the refund.

D. All of the given options Correct All of the given options.

5. Suppose you want to buy a latest automobile for your home. You go to automobiles market and start searching the car which best fits your needs. You are involved in which type of buying decision behavior?
A. B. C. Complex buying behavior Wrong Variety seeking behavior Habitual buying behavior

D. Dissonance reducing buying behavior Dissonance reducing buying behavior The behavior exhibited by the customer when product purchase requires high involvement but only few

differences exist. For example, customers who want to purchase CTV will not find many differences between the brands but the price of the product and its technicality makes customer to involve more..

6. Nike a famous brand which is loved due to the different categories of shoes for different sports events. It has launched athletic shoes for a variety of dozen sports like running, bicycling, aerobics, baseball and fencing. Nike is using which of the following market coverage strategy?
A. B. C. Undifferentiated strategy Differentiated strategy Correct Concentrated strategy

D. All of the given options Differentiated strategy Using a differentiated marketing strategy, a firm decides to target several market segments or niches and designs separate offers for each. General Motors tries to produce a car for every "purse, purpose, and personality." Nike offers athletic shoes for a dozen or more different sports, from running, fencing, and aerobics to bicycling and baseball..

7. The task of dealing with the ongoing reality of demographic change statement refers to which of the following Cs?
A. B. C. Challenge Care Choice

D. Community Wrong Challenge.

8. McDonald's uses a segmentation strategy for its sandwiches based on characteristics such as age, gender and income. It is using which group of segmentation variables?
A. B. C. Demographic Psychographic Geographic

D. Product related Demographic.

9. On 14th August Telenor has launched an ad campaign on TV showing the patriotism and tribute to brave sons of motherland. Telenor has used which of the following view with respect to the culture values?
A. B. C. Peoples view of nature Peoples view of others Wrong Peoples View of themselves

D. Peoples view of Society Peoples view of Society.

10. Which one of these is form of direct marketing?

A. B. C.

Face-to-face Wrong Kiosk Catalogue marketing

D. All of the given options All of the given options There are various forms of direct marketing, which include catalog marketing, telemarketing, kiosk marketing, home shopping and direct marketing using other media..

11. Which product life cycle stage features an emphasis on informative promotion, development of distribution channels and low sales?
A. B. C. Market establishment Wrong Market introduction Market growth

D. Market maturity Market introduction.