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General Information: 1. Name of the Respondent: ______________________________ 2. Gender: Male Female 3. Age: 18-25 36-45
6. Education: not studied U.G th Up to 12 Std P.G Others _______________________________ QUESTIONS: Q1. Do you own a car? Yes no
Q2. Which car do you own? Hyundai Indica Santro Maruti esteem Maruti800 Opel Maruti Zen Astra Wagon Telcos Any other (please specify).
Q3. Which factors do you think would influence your purchasing decision the most? Price Financing past financial record brand name Word of mouth shape and size technical aspect After sale service Any other (please specify).
Q4. Do you think that you would be buying a car in the near future? Yes No
Q5. Which kind of model would you prefer? Petrol engine Diesel engine
Q6.What type of problems you have faced in your car? Technical Electrical Engine Chassis Suspension Transmission
Q8. Which kind of advertisement attracted you to buy? Newspaper Television Hoardings
Word of mouth
Q9. Does the companys past financial performance affect your final decision? Yes No Not much Significant
Q10. Do you have faith in Indian car manufacturers or do you prefer multinationals? Multinationals Indian car manufacturers not a Factor
Q11. What do you look for in a car? (Rank in order of preference). Characteristics Ranks: Space ___________ Shape ___________ Technology ___________ Price ___________ Finance scheme ___________ Brand image ___________ Interior ___________ Comfort ___________ Power ___________ Safety___________
Q12. Which brands of small cars would you prefer as of today?(Rank in order of preference). Company Name Brand Ranking: Telco Indica ___________ Maruti Udyog Maruti800 ___________ Fiat Uno ___________ Maruti Udyog Maruti Zen ___________
Q13.Why do you think the car is the best choice for you after using it? Price Mileage Quality Comforts
Q14. What is the major reason, which initiated you to buy a car? Low price Good Mileage
Q15.Do you like the all the features offered in your car? Yes No Cant say
Q16.After using own car what was your review on it? Excellent Good Bad
Q17. Is the car comfortable for you and your family? Yes No
Q18. Please write one positive point that you attribute to each of the following models. Brand Name Positive point: Maruti800 _______________________________________________ Marutizen _______________________________________________ Tata indica _______________________________________________ Fiat uno _______________________________________________ Hyundai Santro _______________________________________________
Q19. Please write one negative point that you attribute to each of the following models. Brand Name Negative point: Maruti800 ______________________________________________ Marutizen _______________________________________________ Tata indica _______________________________________________ Fiat uno _______________________________________________ Hyundai Santro _______________________________________________