SBI PO MARKETING

1. Market Research is useful for__?

1) Deciding proper marketing strategies

2) Deciding the selling price 3) Choosing the right product 4) Choosing the sales persons 5) All of these 2. A 'call' means ______? 1) Shout out to somebody 2) A profession or business 3) Visit friends

4) Visiting prospective customers

5) After - sales services 3. Conversion means ______? 1) Meeting a prospective client 2) Interacting with a prospective client 3) Converting a seller to a buyer

4) Converting a prospective client into a buyer

5) None of these 4. Customization means____? 1) Acquiring more customers 2) Regulating customers

3) Providing goods/services as per customer needs at affordable price

4) More products per customers 5) All of these 5. Value added services means __?

1) Costlier products 2) Large number of products

3) Additional services
4) At par services 5) None of these 6. Aggressive marketing is necessitated due to _____? 1) Globalization

2) Increased competition
3) Increased production 4) Increased job opportunities 5) All the above 7. Efficient marketing style requires 1) Proper planning 2) Good communication 3) Team work 4) Knowledge of products

5) All the above

8. The performance of a sales person depends on ______? 1) Salary paid 2) Sales incentive paid 3) Size of the sales team

4) Ability, passion & willingness of the sales person

5) Team leader's aggressiveness 9. The sole aim of marketing is to ?

1) Increasing sales through maximization of customer satisfaction

2) Increase the no of employees 3) Increase profits

4) Increase production 5) All of these 10. Lead generation means ______? 1) Tips for selling tactics 2) Tips for better production 3) Generate leaders

4) Likely sources for prospective clients

5) All the above 11. One of the following is not included in the 7 P's of marketing. Find the same 1) Product 2) Price

3) Production 4) Promotion
5) None of these 12. SME means ____ 1) Selling and Marketing Establishment 2) Selling and Managing Employee 3) Selling and Marketing Entity

4) Small and Medium Enterprises

5) None of these 13. A successful "Blue ocean strategy' requires ______ 1) Effective communication 2) Innovative skills 3) Motivation

4) All the above

5) None of these 14. Find the correct statement ___? 1) Marketing is redundant in monopolistic companies 2) Performance of sales person depends on the amount of incentives paid

3) Marketing is influenced by peer performance

4) An increase in market share indicates fall in business volume

5) A mission statement is part of the company's prospects 15. Cross- selling is not effective for which one of the following products _____ 1) Debit cards 2) Savings accounts 3) Internet banking 4) Pension loans

5) Personal loans
16. In the process of product development, ideas are generated on the basis of which of the following: 1) Brain storming sessions 2) Surveys for need identification 3) Suggestion scheme for staff 4) Suggestion scheme for others

5) All the above

17. In the process of product development, ideas are generated on the basis of which of the following 1) The starting point is the identification of customer needs before products are designed 2) Customer is the focal point of attention of the marketer. 3) Marketing concept is outward looking 4) Marketing seeks to maximize Customer satisfaction.

5) All the above

18. Zero level channel implies: 1) Retail Trades selling through salesmen

2) Direct selling by manufacturer to the consumer

3) Retailer selling to consumer directly

4) All the above 5) None of these 19. In respect of Marketing 1) The starting point is the identification of customer needs before products are designed 2) Customer is the focal point of attention of the marketer. 3) Marketing concept is outward looking 4) Marketing seeks to maximise Customer satisfaction.

5) All the above

20. The word "Market" can be defined as: 1) It is a situation where the buyers and sellers of a commodity interact 2) A place where potential customers sharing a particular need/want might be able to engage in exchange to satisfy their need / want. 3) Coming together of buyers/ sellers of same/similar commodities

4) All the above

5) None of the above 21. The four functions of marketing management are as follows in their natural order

1) Analysis, Planning, implementation, Control

2) Planning, implementation, Control, Analysis 3) Planning, Analysis, implementation, Control 4) Analysis, Control, planning, Implementation 5) None of these 22. Intangibility, inseparability, Heterogeneity and perishability are the characteristics of 1) Search Goods 2) Fast-Food items

3) Services

4) Fruits and vegetables 5) None of these 23. A set of tools that a firm uses to pursue its marketing objectives in the target market is called: 1) Marketing mix 2) Marketing strategy 3) Marketing management

4) All the above

5) None of these 24. The first level of the product in the customer value hierarchy is:

1) Core benefits
2) Basic product 3) Expected product 4) Potential product 5) All of the above 25. Maturity is a stage in the product life cycle. It comes after the: 1) Introduction stage

2) Growth stage
3) Decline stage 4) None 5) All the above 26. Which one of the following is a need/want mentioned in Maslows's theory of motivation? 1) Physiological needs 2) Safety needs 3) Social Needs 4) Esteem Needs and Self actualisation needs

5) All