A study of relationship between personality traits (according to moon sign) and consumer buying behaviour with special reference

to Automobiles. NAME: . GENDER: M / F NAME OF THE CITY . AGE IN YEARS: than 55 (a) 18 25 (b) 26 35 (c) 36 45 (d) 46 55 (e) greater

MONTHLY INCOME: (a) less than 10,000/(b) 10,001-20,000/-(c) 20,00130,000/(d) 30,001-40,000k (e) 40,001-50,000/-(e) above 50,000/EDUCATIONAL QUALIFICATION: (a) Higher Secondary (b) Graduation (c) Professional Graduation (d) Post Graduate (e) Ph.D. (f) any other please specify OCCUPATION: (a) student (d) Housewife (b) Service (c) Business (e) Any other specify .. YOUR DATE OF

YOUR MOON SIGN: .. BIRTH . 1- YOU PREFER TO BUY A CAR ON: (a) An auspicious day (d) Your childs birthday

(b) Your birthday (c) Your marriage anniversary (e) Any other day please specify (c) Wife (d) Children (g) Any other person specify (c) Wife (d) Children (g) Any other person specify

2- THE DAY YOU BUY THE CAR IS DECIDED BY: (a) An astrologer (b) Yourself (e) Friend (f) Parents 3- THE COLOR OF YOUR CAR IS DECIDED BY: (a) An astrologer (b) Yourself (e) Friend (f) Parents

4- WHOM DO YOU ACCOMPANY WHILE BUYING A CAR: (a) An astrologer (b) Yourself (c) Wife (d) Children (e) Friend (f) Parents (g) Any other person specify 5- AFTER BUYING THE CAR THE PUJA OF NEW CAR IS DONE BY: (a) An astrologer(Pandit) (b) Yourself (c) Wife Children (e) Mother/father (f) Any other person specify 6- AFTER BUYING THE CAR, THE FIRST PLACE YOU VISIT IS: (a) A temple or holy place (b) Home place (e) Any other person specify (c) Office (d)

(d) Friend's

7- YOUR DECISION OF BUYING THE CAR WAS INFLUENCED BY THE ADVERTISEMENT OF:

(a) Electronic media(TV, Internet etc.) (b) Print media(Newspapers, Magazines) (c) Outdoor media(hoardings etc.) (d) Word of mouth (e) Any other person specify . . . .

8- WHILE BUYING A CAR YOU CONCENTRATE ON: Strongly Agree Disagree 1. Safety features 2. Vehicle dimensions 3. Service facilities 4. Brand value 5. Location of showroom 6. Location of service center 7. Spare part prices 8. Service Intervals 9. Service costs 10. Finance schemes 11. Price 12. Maintenance 13. Fuel economy 14. Cash discounts 15. Buy back 16. Features 17. Space inside the car 18. Ease of getting in and out 19. Leg space 20. Upholstery colour 21. Power features (Internet etc.) 22. Family needs 23. Safety on roads 24. Status symbol 25. Ease in parking 26. Ease in driving Strongly

Thank you