Business Team Project Mobile Franchisee TELA-TELA 77 the original of fried cassava

Group 3: Kelvin Sebastin Wijaya (17744) Michelle Cynthia . S (17678) Yessa Gusti . A (17762) Fedrik Susanto ()

ATMA JAYA YOGYAKARTA

Indonesia has many competition of business. Now more than ever, the internet has made setting up a small business easier and faster, it can make many opportunities business and has increase the ability to gather and assess information to make a new business. To starting a new business is the individuals commitment to becoming a business owner. Like preparing their business plans, entrepreneurs must understand the nature of enterprises in which they are engaged. Like small business, it can be measure in term of job creation, innovation and contribution to big business, popular area of small business enterprise included by service, retailing, construction, wholesaling, finance and insurance, manufacturing, transportation and other. Entrepreneurship it is the process of seeking the business chance or opportunities under conditions of risk, usually the owner must brevier to concern for good costumer relation, the owner must has an ability to deal with uncertainty and risk, desire to be their own bosses to have greater control to his company or small business. But it is different if the writer talk about franchising. Franchising is the practice of using another person's business model. A franchise is an agreement or license between two parties which gives a person or group of people (the franchisee) the rights to market a product or service using the trademark of another business (the franchisor). The franchisee has the rights to market the product or service using the operating methods of the franchisor. The franchisee has the obligation to pay the franchisor certain fees and royalties in exchange for these rights. The franchisor has the obligation to provide these rights and generally support the franchisee. In this sense, franchising is not a business or an industry, but a method used by businesses for the marketing and distribution of their products or services. Both franchisor and franchisee have a strong commitment in the success of the brand and keeping their customers happy. Franchisees is look like retailing business, franchising offers franchisees the advantage of starting up a new business quickly based on a proven trademark and formula of doing business, as opposed to having to build a new business and brand from the owner of brand. A well run franchise would offer from site selection to lease negotiation, training, mentoring and ongoing support as well as controlled by law demanded. Franchisors often offer franchisees significant training, which is not available for free to individuals starting their own business. Although training is not always free for franchisees, it is sometimes supported through the traditional franchise fee that the franchisor collects to the business that is being started. When training

fees, etc are required beyond the initial franchise fee, these fees are used to as a part of the startup expenses of the business. Business format of franchising offers a variety of services to the franchisees. They provide the franchisee use of trademarks and logos, as well as a complete system of doing business. They will help the franchisee with site selection, interior layout and design, hiring and training, advertising and marketing, product supply and more. The franchisee pays an up front franchise fee and agrees to pay continuing royalties to the franchiser that help the franchiser provide research, development and support for the entire system. There are many examples of business format franchising opportunities, including food franchises, automotive franchises, estate agency franchises, retail franchises, recruitment franchises, children's franchises, coffee franchises, pet franchises etc. Many of these are ideal franchises for women, many are home-based franchises, part-time franchises or mobile franchises, and not all required a high level of investment, some are considered low cost franchises. Methods Franchise Marketing, There are various options available in which franchisees can change the marketing efforts to the important area. First of all, it is important that franchisees know the types of customers and their specific needs in their particular locations. Then franchisees should focus on promoting their products and services through advertising campaigns, public relations, and the Internet. Franchisees may also be linked into the franchises main web site depending on how the organization is structured. Loyalty and reward programs tend to work well. Special promotions and coupons are also popular methods of keeping returning customers. Marketing materials such as brochures and flyers can also be helpful in getting costumers about a particular franchise in the area. They may also provide information about specials that would attract new customers. Franchising may seem like an easy way to start ones own business and many times it is just that. However, investing in a franchise is no guarantee that franchising will be successful. The success of franchising will depend on ability to raise the cash to buy the franchise and open it for business, the care with which franchiser select the franchise, and most importantly your drive and ambition to make your franchise a success. Why writer choose franchise business? because in Indonesia especially Yogyakarta there are so many franchise business, it is not like an ordinary franchise business using building to do franchise business but in Yogyakarta there are so many

counter mobile. It is make many competition between one franchise business and others franchise business. This paper will cover and explain how to joint Tela-Tela77 franchise business? What is the benefit of this franchise business? What Types of Business Franchising? How marketing strategy and market target for the Tela-Tela77 franchise business? How the transition for Employees become the franchise owner? How to recruitments employees? How about consumer behavior of Tela-Tela77 franchise business? Hows the employees recruitment on Tela-Tela77 ? The final conclusion is key factor of Tela-Tela77 success business? Our group will discuss about TELA-TELA 77 the original of fried cassava this is the pioneer counter mobile of franchise business and the major cassava snack in Indonesia. The owner of CV.EFFA INDOBOGA INDONESIA as a head company of Tela-Tela77 names Eko Yulianto and graduate from Ekonomi Manajemen in UPN Veteran Yogyakarta. Cassava made from the best ingredients, fried, and served warm with many variant taste. Cassava which used into Tela-Tela 77 must be selective. It use cassavas with red skin, pink skin and white skin with 7-10cm diameter and with the harvest about 10-12 month. With the quality product Tela-Tela 77 it have many kind of taste. They are BBQ, cheeses, sweat hot, salty hot, extra hot, burn corn, pepperoni, pizza, chicken and the last is pour (rujak) ingredients. First outlet of Tela-Tela 77 operate and stand on 24 September 2005 at Ruko Babarsari Raya (BBC Plaza) Babarsari Yogyakarta, nice response from the customer make the opened of second outlet at in front of 3 UAJY Campus and the third outlet at Cendrawasih Street number 119, Condong Catur, Yogyakarta. At the last 2006 many outlet of tela-tela 77 reach 50 outlet which separate around Yogyakarta and outside Yogyakarta like bantul region, Semarang, Solo, Purwokerto, wonosobo, Bontang (East Kalimantan), and Banjarmasin (South Kalimantan). After This November, it has more than 1500 outlet which separate from Aceh until Papua, with the total turnover for one month reach 3 billion. Tela-Tela 77 already get some nation appreciation called ISMBEA (Indonesia Small and Medium Business Enterpreneur Award ) in 2008 as the young entrepreneur who make an innovation new business in Indonesia. Now Tela-Tela 77 have a new promotion and he take tagline Eat more delicious in the original. Why Eko Yulainto take this promotion because it is kind of struggle in many competition of business Tela-Tela in indonesia. He said that We want to give information to public about our product the pioneer of Tela-Tea

franchise business. The major agenda from Tela-Tela 77 management is open new Tela-Tela 77 around Indonesia. It is make many demanded from Franchisee Business. Purpose of Offering the Franchising Business in Tela-Tela is to Continue traditional food with basic commodity from Cassava, give delicious, healthy and nutrient food with the cheap price. To make a job vacancy, for help society has secondary business and get more salary. Tela-Tela 77 want to make a new Entrepreneur for who ever and to prevent the foreign franchise in Indonesia. Market target of Tela-Tela 77 franchise business are all youngs society, Students, etc. Sales price of Tela-Tela 77 about 2700 rupiah until 3500 rupiah/portion and his hope it can be reach all of society layer. Sales Locations are campus/school, offices, place for expenses and place for vacation or recreation. From the way of this business, Tela-Tela 77 still have renovation and innovation for some product and his Outlet. Every years cart of Tela-Tela 77 business always chance, this is doing for interact the consumer so it help franchisee to get costumers. For the innovation his product, Tela-Tela 77 add their variant product like Nugget. This Nugget Tela has made like stick with long 3 cm and thick more than 1 cm, then Nuggets smear with layer matters to get crispy taste after fried. Beside that, they are Cheeses Ball product, Fla tela and potatoes. Special Menu in Tela Tela 77

Form specification of Counter Outlet Tela-Tela 77:

Permanent Counter

Mobile Counter

Investment value of franchisee Business (Tela-tela 77). There is 2 choices different investment:

Permanent Counter : Rp.4.500.000 (investment packet is different in every region ) Mobile Counter : Rp.5.000.000(investment packet is different in every region )

Details :

Franchisee Fee : Rp 700.000 ( jogjakarta ) Rp 1.000.000 (jogjakarta outside) Contract System belong 2 years Facilities:
1. 2. 3.

One counter unit. One set counter equipment. Promotion packet (brochures, flyers, small banner, big banner)

Shirt uniform Basic using commodity routine. Operational system. Employees training. (production training, sales training,etc)

Requires to be franchisee business (Tela-tela 77):

Request for being a franchising business with Tela-Tela 77. Can be interview. Have some enough money to be investment franchisee business in Tela-tela 77 Agree for doing Tela-tela 77 business with responsibility, spirit, and commitment to develop this business. Have a place location for Sales. Prepare employee for trained to make a product and Sales Tela-Tela77 Obedient operational system is already made from centre Management.

Investment to get master agent:

Total investment Tela-Tela 77 agent: Rp. 30,000,000 ( Java region and java region outside ) Details:

Agent Franchise fee (contract system belong 5 th). 2 Outlet Franchise fee (contract system belong 2 th).

Agent Training and Survey agent. (give accommodation and place to spend the night for 2 person survey team). Equipment promotion (brochures, flyers, small banner, big banner).

Requires to be agent business (Tela-Tela 77):

Request for being a franchising business with Tela-Tela 77. Can be interview. Have some enough money to become an agent business in Tela-tela 77. Agree for doing Tela-tela 77 business with responsibility, spirit, and commitment to develop this business. Have a place location for production basic commodity, vehicle, and phone number to call. The place for this business like home stay or business place. Have cassavas, potatoes, or other ingredients suppliers. Have suppliers to make a counter cart like a standard design from Tela-Tela 77. Prepare employee for trained to make a product and Sales Tela-Tela77 Obedient operational system is already made from centre Management.

Benefits to become an agent business (Tela-Tela 77):

Have rights for fee royalty 3% from gross turnover every month in every outlet in his region. Have right for benefits from Sales Tela basic commodity, potatoes, Tela packing and potatoes, ingredients, and others equipment. Benefits from the difference of investment packet franchise Tela-Tela77.

Duties to become an agent business (Tela-Tela 77):

Agent must see and make a journal jobs every outlet in that region or area. Agent must channel basic commodity its needed for every outlet in time without make a loss every outlet who become their responsibility. Agent must pay agent fee joint belong 5 years before SKKB (Commitment latter) and the amount max 100% from previous agent fee joint. Agent must control the payment of fee royalty 6%/outlet who become responsibility to clear to make cash flow from basic commodity well and direction.

Agent must pay Fee Royalty 3% every outlet in that region or place for TelaTela77 management like a deal. Agent must pay Fee franchise Rp. 1000.000 every new outlet in that region to Tela-Tela77 Management like a deal.

Finance analysis: First Investment Franchisee : Rp 5.500.000,00

Receive for one month: 50 packet x @ 3.500 x 30 day : Rp 5.250.000,00 Expanse for one month: Price ingrediance ( 40% ) Fee Royalty ( 6% ) rent one place Employees salary Total Rp 3.365.000,00 : Rp 2.400.000,00 : Rp 315.000,00 : Rp 150.000,00 : Rp 500.000,00

Net Income = Rp 1.885.000,00 / month

The transition in Tela-Tela 77: Once you find your franchise match and are ready to begin operation, it is time to start the transition process. Here are some suggestions on how to make your transition from employee to franchise owner:

Part-time employment, A possible option is to find out if your employer would let you become a part-time employee. That way you are not losing all of your income at once. Also, you will have more time to devote to your new franchise. Job sharing , Another suggestion you can make to your employer is allowing you to share your position with another employee, known as job sharing. In order to sell this concept, you will probably have to do some research ahead of time in order to demonstrate to the employer how he or she would also benefit from this change. Work week nights and weekends - If the two options above don't work out, you can work the week nights and weekends while using the other times of the day to open your franchise.

Week night and weekend franchise planning - If the three options above don't work out, you must manage opening your franchise while working full time. Set up a schedule for yourself. Plan on doing your research and paperwork on the week nights and schedule your appointments on the weekends. He said that The challenge you will probably face is that you will be putting

in extra long days for a while during the transition process. But that sacrifice will be worth it once the transition is complete. You will then be able to achieve your dream of becoming a franchise owner. It will makes you become a franchise owner. Hiring and Managing In Tela-Tela77 Franchise Employees As a franchise owner, your greatest asset is your staff. Along with your customers, these are the people who can best help you realize your dream of owning a successful business. Your employees are an extension of yourself, and they ensure that the daily operations of your business run smoothly even when you're not there to oversee every detail. Hiring and managing employees is an involved process that requires your full attention, especially when you're first starting out. Interviewing Prospective Employees ,The reason you are interviewing is because you have a need in your business that can only be met by hiring another employee. Your objective when interviewing prospective employees should always be to hire the best possible candidate for the job. Training New Employees , Once you've hired your new employee, the next thing you need to do is train that person. This involves giving clear instructions that detail what you expect from them. The objective is to train an employee to fulfill the needs of the business. In a franchise, you are imparting the training you received from the franchisor along with your own personal experience and expertise.

Key Factors to Franchise Success