1 Textile Business Dec 12, 2011,

Product Management Textiles

New Product Ladipur EVA Liquid
PL: DAX Cellulosics

Ladipur EVA Liquid

Highly Effective Low Temperature Enzymatic Washing off Agent of Reactive Dyes For Cellulosic Fibers and its blends.

The product is available at Roha under the, SAP No: 24488627080

1. Product Performance
Gentle and Effective Washing Off of Reactive Dyes Soaping to be done at 60 C Reduces the number of rinsing and soaping steps required The action is virtually independent of salt concentration Performance not effected by water hardness Compared to a standard after-treatment process it simultaneously reduces:

- Overall Process Time - Water Consumption - Emission - Overall Process Cost

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2. Market, Competition and Sales information

At the moment we are not aware of a competition product with similar features. Potential markets for promotion of Ladipur EVA Liquid are Ahmadabad, Ludhiana, Chandigarh, Delhi, Kolkata, Mumbai, Perundurai, Erode and Tirupur in after-treatment of dyeings and prints with reactive and direct dyes. Total potential of this product in the market : 1000 Te

3. Placement & Key Selling Points of Ladipur EVA Liquid:

Enzymatic Washing Off Concept Enzymes are specific in action. Ladipur EVA Liquid attacks on only Hydrolysed Reactive molecules, in turrn neutralising their effect during soaping. Reduction in Process Temperature Ladipur EVA Liquid is effective at 60C. Hence soaping temperature is reduced to 60C against conventional process where the soaping is required to be done at 95C. Reduction in Washing Baths Due to Effective soaping action of Ladipur EVA Liquid, the number of after-treatment baths are reduced and the overall fastness properties remains unaltered. Increased Productivity The whole after-treatment sequence with Ladipur EVA Liquid is vertually at lower temperature and reduced number of after-treatment baths resulting into shortening of after-treatment sequence.

4. Availability & Price

The product is available in 60 Kg HDPE pack. The price circular of the product shall be sent to you.

5. Technical Promotion (attached)

You will find attached some detailed technical information for Ladipur EVA Liquid Should you have further queries, do not hesitate to contact us. Free sample of this product is available on request at Technical Service Lab in Kolshet. Madhav Nair Pranav Gayatri - Head Dyeing Auxiliary Head- Competence Centre- Textile Chemicals Vaibhav Keskar - Cellulosic Dyeing Auxiliary